mustard jobs have unveiled new plans to support the local community, through charity fundraising and volunteering practices. As part of this redefined commitment to charities and the wider community, they’ve announced a partnership with the well-loved Wallace & Gromit’s Grand Appeal.

mustard have appointed a charity committee to lead the charge, whom will be responsible for all fundraising and volunteering activities. Supporting and empowering staff and clients to get involved and make an impact.

As a Recruitment Agency for the Creative Industries, they’ll be getting creative with the fundraisers that they put together. With a top-secret stash of ideas up their sleeve, all will soon be revealed.

“We’re taking mustard’s charity and volunteering contributions to the next level. Working with Wallace & Gromit’s Grand Appeal is extremely exciting, not only for our committee but for the entire business.

We hope this charity of the year partnership with The Grand Appeal, will help to provide sick children and their families with the support they need. It’s an honour to be working with them.”

Phil Boshier, Associate Director of People & Culture

Wallace & Gromit’s Grand Appeal is the official Bristol Children’s Hospital charity, that helps save the lives of sick children and supports their families. Being a stone’s throw from the mustard office, and with a large proportion of the staff having young kids, supporting Wallace & Gromit’s Grand Appeal was a no-brainer for the team.

“We’re thrilled to have the support of mustard. Our charity partnership means we can work together towards a brighter future for the children and families at Bristol Children’s Hospital. Thanks to the generosity of brilliant Bristol businesses like mustard, we can fund everything from life-saving equipment to free accommodation for families, medical research, and so much more.”

 – Helen Haskell, Head of Fundraising (Corporate)

Origin Workspace is turning five this April, and they couldn’t be more thrilled to celebrate with their community of Bristol professionals! For five years, the premium co-working space has been the hub for a vibrant and supportive community of like-minded individuals. Situated in the heart of Bristol on Berkeley Square, the workspace provides more than just a place to work. Membership at Origin Workspace provides access not only to state-of-the-art facilities but also to an onsite well-being centre and community activities such as the Bristol Parkrun, monthly Happy Hour, and Pub Quizzes. Origin Workspace has ramped up its events throughout the spring and summer period, thanks to the stunning roof terraces. From Barre workshops to monthly member treats from some of Bristol’s best restaurants, these are just a few examples of their commitment to creating an environment that fosters success.

 

To celebrate our fifth anniversary and to keep the community thriving, we are offering two exclusive deals during the week of 22nd – 26th April. Join us in the celebration and take advantage of this unique opportunity to work in a collaborative and supportive environment that has helped numerous professionals achieve their goals!

We are slashing the joining fee by a whopping 90%! That’s right, you can join as a member for just £5 +VAT instead of the usual £55 fee. Still deciding if Origin Workspace is for you? Try us for the day as we are offering a special deal on their day passes. For this week only, you can enjoy all the perks of the space for just £5 +VAT instead of the usual £35 +VAT.

To celebrate International Women’s Day, we are officially funding a second round of creative and marketing support to businesses dedicated to levelling the playing field for women.

Last year we offered creative support to a local business dedicated to making a positive impact for women in the South-West. The Women’s Work Lab based in Bristol, addresses the motherhood career gap by providing skills-based training to mums on benefits, enhancing their employability. Headed up by an all-female team here at Oakwood, we reviewed their brand identity and created evolved messaging and a new visual look.

Once again, we are interested in hearing from individuals, organisations or businesses who are led or owned by women who are committed to celebrating women’s achievements, championing women empowerment, calling for positive change to advance women, taking action to educate and raise awareness of women’s equality and those who are actively fostering and creating more inclusive workplaces, communities, or practices for women; to help drive forward the important message of this year’s International Women’s Day around inspiring inclusion.

If you think this sounds like you, please apply here: https://oakwoodagency.com/insights/iwd-2024

And don’t forget to spread the word!

Plaster are proud to be supporting the amazing Circomedia (Centre for Contemporary Circus and Physical Theatre) on their first ever Spring Gala, as part of their 30th anniversary celebrations on Saturday 23rd March at St Paul’s Church in Bristol. The Gala is raising funds to support their life-affirming programmes for children, young people, communities and circus artists.

The evening will feature top class circus performances such as aerial acrobatics, cabaret and much much more, as well as a soul-stirring performance by Ruby Turner (famous for singing at Jools Holland’s Hootenanny for the past 20+ years), accompanied by world-class musician John O’Hara on piano. There will also be auctions with brilliant prizes, as well as the chance to rub shoulders with the great and the good of the Bristol creative scene.

Tickets are just £100 pp and selling fast – included in the ticket price is catering from Kate’s Kitchen, a welcome gin reception from 6 o Clock Gin plus an amazing evening of circus entertainment, with every penny going to support a brilliant cause.

If you’re interested in attending this uniquely Bristolian evening, email [email protected] for details.

For the past five years BeOnBoard operated as a project under TBIT, making significant strides in their mission to ensure that businesses in the South West are reflective of the diversity of the teams, their clients and the communities they serve.

Founded by the inspirational Kalpna Woolf, who also leads the charity; 91 ways to build a global city, the charity was being incorporated to realise the ambitious growth plans.

Through the research we conducted what became clear was that if leaders with the same background make decisions through the same lens, they will get the same outcomes. Where are the fresh ideas? The different outlooks? The challenges to tradition? Where’s the change? BeOnBoard brings the diverse talent they’ve coached and nurtured to boardroom tables.

The proposition: BeOnBoard connect businesses who are ready to embrace new ideas with the people who have them. Those who have a hunger for growth and innovation. And they do it not just from an equitable standpoint, but from a commercial one. It’s just better business.

Our programme of work included:

To see how we can help, visit talismansparro.com

 

Make Exhibition from Towards Change!
Our Mission
Our project aims to reconsider and challenge how stereotypes are portrayed in advertising using a civic engaging approach. Civic insights could transform the advertising landscape and bring about meaningful change by creating tangible alternative ideas!
See LinkedIn page
“Towards Change”, invites the civic community to creatively confront and transform the advertising industry. By collectively reimagining banned adverts, we foster an inclusive platform for diverse voices, breaking away from the advertising industry’s exclusivity. This movement embodies the spirit of change through creativity, welcoming all to contribute to a more ethical advertising world.
What We’re Doing
We’ve selected 20 controversial adverts for their problematic content to undergo a creative transformation. Through a series of workshops engaging the community and future creatives, we dissect these adverts, discuss their impacts, and collaboratively reimagine them to convey positive messages.
☆Creative workshops revolutionize advertising quality★

Original banned ad

Reimagined and twisted advertisings from civic workshop
Why it is important
Every day, we’re bombarded with advertisements that, often subconsciously, propagate stereotypes and outdated societal norms. These portrayals can have a profound impact on our perceptions, behaviours, and the social fabric at large. Our project aims to challenge these narratives, providing alternative, stereotype-free adverts that reflect a more inclusive society.
What’s On
The culmination of our efforts will be an exhibition showcasing both the original and reimagined adverts, offering a stark visual dialogue on the power of advertising for social change

Exhibition Details
This exhibition is an educational journey that unravels the impact of stereotypes in advertising and celebrates the innovative solutions born from our workshops. Immerse yourself in a curated showcase of original and reimagined advertisements, highlighting the journey from controversial to inclusive messaging.
Speaker Session (18:00 – 19:00)

Speakers:
creative professionals
experts in marketing, advertising, and media
academic professors in gender and communications
This talk is particularly relevant for people working in marketing, PR, advertising, digital, and those in the creative industries who are looking to gain a deeper understanding of the inclusive communication landscape.
Networking Event(19:00 – 20:00)

For Students at University of Bristol:
There will be a chance to hear from guest speakers and an opportunity to network with creative and media experts. If you are taking part in the University of Bristol PLUS Award, then this networking session will count as one of your careers and employability workshops!

Join us in championing creativity, social responsibility, and transformative civic participation with an exhibition that marks a pivotal moment in advertising.
How You Can Help
Your financial contributions will breathe life into this ambitious project, covering the costs of hosting the exhibition, organising the speaker session, and facilitating the networking event.
Our supporters

By supporting us, you’re not just funding an event; you’re investing in the future of ethical advertising and empowering a community committed to diversity and inclusion.
Whether you’re seeking a career in the creative, communication, or media industries, a professional looking to explore innovative advertising solutions, or a civic-minded individual passionate about art and social issues, your support can make a significant difference.
Help us turn “Towards Change! Rethinking Representation in Advertising” from a vision into a reality. Together, we can inspire change and pave the way for a more inclusive and responsible advertising industry.
Our Team
Who are we? We are a Bristol based team consisting of international students and marketers, united by a shared passion for fostering a more inclusive world through advertising. Rooted in diverse backgrounds and cultures, our collective journey at the University of Bristol has been enriched by the guidance of esteemed academic professors, the supportive partnerships, and the collaborative spirit of various social sectors. Check out our website here to find out more!
Project Director

Hi, I’m Rika, I am project director to launch this to a more inclusive advertising world. I have launched this DE&I project with my scholarship-awarded ambitions friend of mine, aimed at generating alternative creative strategies for banned advertisements through civic engagement as the pivotal moment of my advertising career.
With a rich background in analyzing and consulting on over 100 global campaigns, my work at WPP group was a turning point, deepening my dedication to diversity and ethical advertising.

My journey doesn’t stop in the corporate world; I’m equally passionate about educating the next generation. As a freelance lecturer and a voice in the academic sphere, I’ve shared my expertise internationally, fostering a community of over 5,000 on social media.

Let’s embark on this journey together to reshape advertising. Make the exhibition real for a glimpse into the future of advertising, led by insights, ethics, and innovation.

🌸Towards Change Exhibition for Inclusive Advertising🌸

LinkedIn Event Page

We are thrilled to announce a showcase of civic powers to transform advertising content from controversial to inclusive messaging from our workshops we’ve conducted to the public every week.

See the fusion of social, academic, and advertising industry unravels the impact of stereotypes in advertising and provide a platform for dialogue, learning, and change.

This exhibition is proudly sponsored by Launch, a Google Premier Partner and two-time winner of Europe’s Best Small PPC Agency. Thanks to their generous support, admission is free, making it accessible to everyone interested in exploring this transformative display.

🌸Speaker Session (18:00 – 19:00)
Carol Watson, Chief Inclusion Officer at BCW ( Global Agency)
Dan Srokosz, Creative Director, AgencyUK
Megan Gibson, Paid Media Director, AgencyUK
Dr. Junko Yamashita, Professor at the University of Bristol
Ms. Samantha Ford, Marketing lecturer at the University of Bristol

🌸Comments are from
Polly Wyn Jones, Kantar Global Knowledge Manager, Creative & Media
Nendra van Wielink-Mohamed, Global Media Practitioner
Dr. Terrell Carver, Professor of Political Theory at the University of Bristol
Joyann Boyce, TedX Speaker, Founder AI Consultancy
Olu Osinoiki – 📸 Wedding Photographer

Branding is often associated with big commercial enterprises. NikeGoogleAmazonCoca-Cola, are all instantly recognisable around the world – why? Because they’ve got good branding.

A strong brand identity helps to build trust and credibility through consistency and identifiability. That’s why it’s just as important for not-for-profits and charities.

What’s the benefit of brand marketing for charities?

A strong brand says, ‘we know who we are and what we’re doing.’ And this is as critical for building partnerships and raising funds as it is for boosting sales. That’s because investors and donors aren’t just looking for a cause to support, they’re looking for an organisation they can rely on. And good branding conveys the confidence and credibility they’re looking for.

It also manifests a sense of permanence. Good branding can make a charity or not-for-profit feel less like an organisation and more like an established institution. When it comes to attracting funding – this is crucial. Investors want to know that their resources are going towards building something long-lasting – a legacy for themselves and the organisations they support.

The same goes for potential partners and collaborators. They want to be sure they’re putting their faith in the right organisation. A strong brand can help bolster your reputation.

Finally, brand marketing does a lot of the work for you. Through consistent messaging and a discernible visual identity, you can build familiarity and trust with every ad, every post, every email, every piece of content. This means your marketing strategy can be proactive as opposed to reactive. Which means less time and money poured into short-term gains, and more resources spent on the cause you’re fighting for.‍

What do we love about brand marketing for charities?

Diving in values first

A brand should never be pulled out of thin air. No matter the sector, a brand is a representation of a company’s mission, purpose, values and vision. When it comes to branding for charities and not-for-profits though, it’s especially important to put values front and centre.

Nowadays, lots of businesses are taking a values-first approach to their marketing. It’s a trend that rose around the wave of Corporate Social Responsibility (CSR) and Environmental, Social and Governance (ESG). Every business, big and small, wants to be seen as driven by their purpose.

Charities and not-for-profits are built around purpose – so this part is easy. It’s setting them apart from one another that becomes the challenge.

Stretching our storytelling skills

Storytelling is an integral part of brand marketing. And it’s something our head of video and motion graphics, Tim Price, loves most about working with charities and not-for-profits. Why?

“When it comes to stories, charities are probably wealthier than any other industry. Everything they do is about improving a journey. But, it’s imperative to remember who the hero is (hint, it’s not the charity). As is often the case in marketing, your client isn’t Luke Skywalker, they’re Obi Wan.”

That’s right. Just like the customer is always right, the beneficiary is always the hero of the story. We kept this in mind when we put together this video for OTR – a mental health social movement by and for young people living in Bristol and South Gloucestershire.

Watch the video in the article here.

Making it human

Brands, like people, have distinct personalities. Characteristics that help make them relatable as well as unique. And a critical part of identifying these key traits is working closely and collaboratively with our clients.

This is how we approached the rebrand for Housing Matters, who came to us feeling a disconnect between their origins as CHAS (Catholic Housing Aid Society) were and the modern and dynamic organisation they’d become.

According to the copywriter on the case, Evelyn Chapman, collaboration was key.

“We were lucky enough to have regular face-to-face meetings with the Housing Matters team and getting to know them personally actually played a big part in crafting their brand identity. Each of them communicated with energy and passion. And though they’re warm and reassuring, you could tell they’re also tenacious – they’re real fighters. And we wanted their brand to reflect that.”

We took a similar approach when working with Runnymede, the UK’s leading race equality think tank. By working closely with the Runnymede team to refresh their brand and bring it up to date, we were able to refresh their colour palette to reflects Runnymede’s bold ambitions.

Getting creative

As 2020 was such an unusual and difficult year for everyone, rather than produce our usual Christmas video full of jolly japes, we decided instead to donate our services and resources to a local charity – Caring in Bristol.

They wanted to create something that celebrated Bristol culture – something edgy and full of life to reflect their brand identity and motivate people to donate in the run up to Christmas.

For this reason, we didn’t want to go down the typical charity ‘pulling at your heartstrings’ route. Instead, we went full force with a script and art direction that entertained (with plenty of nods to Bristol and all its wonderful quirks!), whilst delivering the cold hard stats about people experiencing homelessness.

Watch the video in the blog here.

With this video, and the promotion around it, we helped raise over £20,000 in under 2 weeks in the lead up to Christmas. The video also accounted for over 60% of the charity’s engagement for the whole month of December.

What should organisations expect from their branding?

A branding project doesn’t always mean an entirely new identity. Sometimes it’s all about a simple refresh or incorporating more consistency across your messaging. But when we take on a branding project, we ensure we are providing not just the building blocks (like a logo, and new colour palette) but the blueprint, the tools, and the training to boot.

A good example of this is the branding work we did with Effat; Saudi Arabia’s first independent university for women.

Our Senior Designer, Katie Elvins said:

“Key considerations were to create a modern, clean and fresh look for Effat. We wanted to create a brand that was fun and engaging for students – but flexible enough to be adapted for parents, sponsors etc.”

In the end, we provided a comprehensive brand book detailing all aspects of their brand including messaging, logo usage, typography, photography style and a refined colour palette which has been given a clear structure with a core palette, college colours, tertiary palette and special colours. Katie went on to say:

“Then, once the brand was finalised we travelled to Saudi Arabia, and I ran a 2-day workshop, presenting the guidelines to the in-house design team and showing them how we could create consistent, exciting work with their new brand moving forward.”

That’s all to say – your branding should be more than a marketing exercise. It should be a collaborative journey for all involved. And it should leave you with a manifestation of your organisation that is timeless, emotive and strong.

Need help building your brand?

Whether you need advice or support with positioning, visual identity, a digital refresh, or all of the above, we’re here to help. Get in touch and book a free consultation today.

Email: [email protected]

Phone: +44 (0)117 923 2282

Follow the link to watch our Christmas advert: https://youtu.be/e7OHFtfZjgQ

Why create a viral Christmas advert?

We LOVE big-budget TV ads like the John Lewis Christmas advert. They’ve really found the winning formula to maximise engagement and go viral.

In fact, we love it so much that we decided to give it a go ourselves. But instead of helping a big department store or supermarket grow its profits, we decided to help a charity grow its reach.

Our friends at Love Squared do amazing work that’s well worth shouting about.

Who is Love Squared?

Love Squared is a Bristol-based charity who support young people and families with social, emotional, and mental health (SEMH) needs.

They noticed a huge lack in services for young people and children who had aspirations but were missing out on reaching their potential because of SEMH needs, so they work to change this and provide the resources and support to those who need it.

With such a great cause, we knew we wanted to support them this year by donating our resources to create them a Christmas advert they can use to raise awareness and donations.

So how do you go about creating a viral Christmas video?

Inspired by the John Lewis Christmas Advert 2022?

So were we. Here’s your guide to making a viral Christmas ad to rival the very best – whether you’re a charity, non-profit or B2B business.

Every year, audiences eagerly await high-production TV Christmas ads from John Lewis, M&S, Sainsbury’s, and a plethora of other consumer businesses. But this year, we’re seeing more and more clients take an interest in Christmas content and other seasonal campaigns – and for good reason.

As we all eagerly await this year’s marketing showdown, many businesses are thinking about their own festive advertising and how they can get a slice of the action.

Emotive and uplifting storytelling

The most popular Christmas ads really tug at the heartstrings. It’s the time of the year when people value togetherness, generosity and kindness the most, but it can also be a tough time for many. So, it’s important to capture the emotions of the festive seasons and make your audience feel seen and understood. Having said that, it should be hopeful and optimistic – after all, it is the most wonderful time of the year.

Our copy team put together a script that captured the emotion behind Love Squared’s amazing cause.

Focusing on issues of loneliness and mental health, we created a story that would speak to the challenges young people face, while reflecting the power of imagination – one of Love Squared’s primary values. We even got our best (only) David Attenborough impersonator in to do the voice-over.

Adorable heroes and creature companions

From John Lewis to Sainsbury’s, all the best viral Christmas adverts embrace the cute-factor. And whether they take the form of animals, humans, dragons or monsters, the bigger the eyes, the more we seem to love them.

Our designers and animators created relatable characters with big eyes and even bigger dreams.

We wanted to introduce an imaginary friend that brings joy to a child’s life, presenting creativity, resilience and fun as an antidote to loneliness and boredom – and so, best friends Rita and Howie were born.

A powerful song choice

Emotive covers of popular songs are a staple of the annual Christmas-ad-off. Possibly the most successful among these are the John Lewis Christmas adverts that feature big stars covering even bigger ballads ­– from Lily Allen’s rendition of Keane’s Somewhere Only We Know to Gabrielle Aplin’s cover of Frankie Goes to Hollywood classic The Power of Love.

Our Love Squared Christmas ad features an acoustic track with an emotional hook: “when we’re together again” – which pairs perfectly with the beautifully animated scenes about loneliness and newfound friendship. Oosh! Right in the feels.

Video and animation magic

The trick to a truly amazing Christmas ad is to fully immerse your audience, perhaps even leaving them thinking: “How did they do it?” Whether that’s through impeccable animation or beautiful videography, or a mix of the two.

There really are no limits to what you can do with video and animation (other than budget, of course).

Our Video and Motion Graphics team did an amazing job of directing, producing and animating an impactful campaign video to support Love Squared.

What’s more, they sprinkled humour in throughout.

Shout out to our A-list actors (A for ‘A member of our studio, marketing, HR and finance teams’) for some pretty impressive skills and even more expressive faces.

A good cause

At P+S, we’re passionate about supporting amazing initiatives and organisations that offer support in our local community. Partnering with Love Squared for this video was a no-brainer.

How do Christmas ads work for B2B brands?

Many B2B marketers mistakenly pour all their energy into lead generation, believing that B2B decision making is a head-over-heart endeavour, where common sense prevails. In reality, buying committees are equally as emotion-led as consumers, but with one key addition – risk.

It’s far more risky to introduce a lesser-known supplier/ partner to your business than it is to buy from an established one, so recognition and reputation are just as important for B2B brands – whose sales representatives are no longer in the room when these buying decision are made.

So, while we may not pour the same level of budget into TV and traditional media advertising, it’s still worth considering how B2B Christmas advertising can set you apart from the competition and make a memorable impression on prospective customers. Ultimately, you want them to remember your brand when they’re in market (just 5% of the time you spend plugging away at lead generation).

It’s the time of year to give back to those who need it most, that’s why we’re putting together a community foodbank.

The teams across mustard jobs are planning to rustle up as many long-life food, hygiene and sanitary products as possible. Last year’s foodbank donation was impressive, but this year we want to make it even bigger, that’s why we are enlisting the help of our local community.

 

So how can you get involved?

We’re making this donation as easy as possible for anyone who is interested in taking part. Just pop to the mustard jobs office with your donations, we’ll list the address details at the bottom of this page. Then, we’ll put it in one of our collection box for safe keeping, until we do the big drop off at the foodbank. We’ll get everything delivered to the foodbank by our mustard team, so there is no stress for you or your team.

Whether you’ve got a little or a lot, anything will help.

 

Recommended items:

We have a great relationship with the St Nicholas of Tolentino Foodbank and they’ve let us know what they need the most.

 

It’s time to step up and support those who find themselves in crisis this winter. If you’d like to donate, please deliver your donations to:

mustard jobs

The Tramshed, 25 Lower Park Row,

Bristol

BS1 5BN

 

If you have any questions or queries, feel free to reach out to the team on [email protected] | 0117 929 6060

 

Thank you.