Fuller’s has chosen Synergy Creative to help define a people promise for its 5,000 strong workforce.
Boasting a managed pub estate of over 200 sites, Fuller’s makes the appointment following the sale of its brewing division earlier this year and a renewed focus on its pub and hotel business.
Fuller’s calls upon Synergy Creative’s experience with insight-led employee engagement and employer brand work to create a people promise that will help Fuller’s recruit and retain top talent in the future.
Dawn Browne, People and Talent Director at Fuller’s said: “It’s been a period of significant change at Fuller’s, and we want to ensure that everyone continues to feel part of the Fuller’s family in our focused pub and hotel business. We have a truly fantastic culture and we want to show off what makes us a great place to work, so that we can attract even more brilliant team members.
“We were looking for an agency to help us maintain that family feel and articulate what makes Fuller’s so special to its team members. The Synergy team stood out to us, not only for their expertise in this area, but also for taking the time to understand our business and our personality.”
Emma Holland, Client Services Director at Synergy Creative, said: “We’re thrilled to be partnering with Fuller’s through an exciting time of change for its business. Fuller’s has a brilliant employee proposition and story to tell and we’re excited to help it shape that narrative and tell it to the world.”
The news comes as part of a brilliant year for Synergy, following new client wins including Aldi and DFS, a best agency win at the Institute of Internal Communications awards and several key hires to the team.
About Synergy Creative:
At Synergy, we believe in the power of people; to imagine, excite and inspire. Ambitious brands trust us to help their people take action, delight customers, transform cultures and create change.
We engage people with impact through insight-driven creative comms and experiences that connect with employees and change behaviours.
As specialists in internal comms and employee engagement, we think, write and gather some brilliant resources to help guide and inform your employee communications. For more information, visit: https://www.synergycreative.co.uk/
Livestock farmers have a real challenge on their hands. Those trading in meat are facing an environmental revolution that has grown so strong, it’s spilling out into almost every industry across the world, and a data driven health movement that is so easily accessible it’s changing consumers eating behaviour more quickly than ration stamps.
Climate ragers have systematically picked apart the energy sector, automotive, manufacturing, fashion and food. And rightly so. The system built since the industrial revolution has been streamlined to provide right now products to right now people at all cost.
Environmental consciousness is a perfect bedfellow to personal health. As people wake up to the planet damage, so do they to their own mortality. And now they know exactly what to do. Aside from the apps, google dieticians and social shaming, heavy hitters like Arnold Schwarzenegger, Jackie Chan, Lewis Hamilton and James Cameron are applying the science behind a vegan diet and shouting it in award winning documentaries like The Game Changers.
Over the past few weeks Tesco has launched its new TV campaign, leading with its vegan sausage casserole, as stated in The Independent.
We are potentially very close to British farmers being demonised for their environmental impact as much as their meat produce. So the National Farmers Union (NFU) feels that meat is being misrepresented, and the latest campaign from Tesco has sold them out, opting to bounce on the latest consumer demand trends. Kevin Grace, NFU’s commercial director has even called Tesco to “bring profitability back to British farming and put more British food on plates.”
As a marketing team, we have worked with Meat Promotion Wales for a number of years, and understand the consumer landscape intimately. We also have a responsibility to steer brands into the right markets. And although meat consumption has declined over the years, there is still a low impact and buoyant market for it.
Consumer thinking has changed and these are some of the principles that need to be considered today when executing your marketing strategy.
Bristol-based integrated digital marketing agency, Loom, has begun its eleventh year securing award-winning energy switching service, Flipper, as a client. The business also welcomes apprenticeship training and development specialist, Lifetime Training, and software expert, Ghyston.
Launched in 2016, South West-based Flipper, was the UK’s first energy auto-switching service. Its in-house tech includes the most advanced algorithm in the industry which has already saved over £14M collectively for thousands of customers.
“Here at Loom, we champion Flipper’s innovative approach to saving on energy bills and its overwhelmingly selfless and successful customer-first approach to business. We look forward to working with the team to build upon its digital growth strategy and drive its potential even further,” commented Loom founder, Nikki Ellison.
Lifetime Training is a long-standing, highly accredited training programme specialist with over 20 years’ experience in apprenticeship and development courses across a wide variety of sectors. Bristol-based software expert, Ghyston, develops bespoke, highly functional and diverse platforms such as websites, apps and ERP systems.
Loom will be working closely with all three clients, implementing digital marketing strategies to help them achieve their business goals. Flipper will be focussing on its Pay-Per-Click (PPC) offering and Ghyston will be building upon its Search Engine Optimisation (SEO), content and its PPC. Lifetime Training will be taking advantage of Loom’s fully integrated digital marketing service by working on PPC, paid social advertising, SEO and content.
Now a team of 12, Loom was founded by Nikki Ellison in 2009. Prior to this, Ellison’s experience lay in digital marketing with a number of big-name brands including HMV, Monster and TUI. With an expert team specialising in different digital verticals, Loom aims to continue its impressive growth stats of 40% year on year and fantastic client retention rates, some of which have worked with the business since inception. Long-standing clients include Permagard, ForrestBrown and Infinity Motorcycles.
Director of Client Strategy and Co-owner Karen Pearce, said: “We are very excited to be working with Flipper, Ghyston and Lifetime Training. All three are innovative, Bristol-based companies and we are so pleased they have chosen Loom to help them with their digital growth strategy.”
About Loom
Loom is an integrated digital marketing agency founded in 2009 and still independently co-owned and owner-managed. Based in Temple Studios in Bristol, the 12-strong team has South West-based clients including Cheltenham College, ForrestBrown, Permagard, Nest Design & Build, Safe Options, Spoke & Stringer and Touchwood Play.
Instagram: @loomdigitalagency
Twitter: @loomdigital
SOUTHWEST disruptor index DisruptSW has unveiled the DisruptSW Index 2019 as The Diversity Edition, featuring the businesses and organisations which are addressing diversity challenges within the South West’s tech teams and the technology sector.
This year’s list highlights those that disrupt diversity and inclusivity challenges within tech teams, all pulling together to make changes to the way companies enable, attract, train, recruit, engage and retain tech talent.
This is the third year DisruptSW has indexed innovative companies based in the region. The index recognises firms taking a new approach to existing problems. It is backed by Top 100 law firm Foot Anstey, and specialist recruiters ADLIB.
ADLIB managing director Nick Dean said:
“We strongly believe changes need to be made to the way businesses attract, recruit and retain diverse talent. Our mission is to reposition the tech skills gap as a massive opportunity for diversity and inclusion.”
“Building diverse and inclusive teams is proven to bring multiple benefits. From brand perception and increasing candidate attraction, bridging hard-to-find skill gaps, increasing staff retention and driving better business performance.”
The Diversity Edition index has been collated and curated based on nominations from key influencers and participators in the region’s tech and innovation space.
Martin Cuell, head of technology and partner at Foot Anstey, said:
“The South West is emerging as a world-leading hub for technology and innovation.”
“We’re focusing on those businesses that are tackling the sector’s diversity issues head-on. There are a wealth of businesses who are thinking differently about this problem and turning it into an opportunity.”
The award was set up in memory of the late Ben Martin, a local, entrepreneurial agency MD who was committed to an inclusive culture and actively encouraged diversity.
Marissa Lewis-Peart won last year’s award, travelling to Austin with Chris Thurling, Bristol Media Chair, to attend the world’s largest digital festival, SxSW. This was followed by a 5-month paid internship programme with a range of the top agencies in the South West – McCann Bristol, Bray Leino CX, Armadillo, True, Mentor Digital, Ragdoll, Tallt, Wonderland Communications, Mr B & Friends, saintnicks, Taxi Studio, Great State, Six and Halo. Read about Marissa’s experience here.
This year Bristol Media and ADLIB, together with a growing list of agency sponsors, are extending the award to 4 candidates. A candidate briefing session in mid-October, hosted by ADLIB, Bristol Media and Babbasa, will allow candidates to fully explore the opportunities available to them, according to their preferred area of interest in either the creative, technology, data or tech sector.
Applicants should submit a video (no more than a min) or short written piece (around 500 words), explaining why they stand out and should be selected. Successful applicants will be interviewed by a panel of experts and the winner and 3 runners up will be awarded paid internships. The winner will, once again, attend SxSW with Bristol Media and a group of industry professionals.
To enter the award, please send your submission to [email protected] by Friday 22nd November 2019. Winners will be announced in early December.
Terms and Conditions
Applicants must be over 18.
Applicants must be willing to create and supply content of their journey for media usage.
Applicants must be able to travel to Texas in March 2020.
Applicants must be living in the South West of England.
*DEADLINE EXTENDED – We’ve had some fantastic applications, and are now looking for freelancers who specialise in Copywriting, Animation or Video production*
We’ve had several requests from our membership community to bring back our famous Portfolio Review Nights. Well, there’s good news! We’ve secured the date and the venue, and the next Portfolio Review night will be held on Wednesday 13th November at Origin Workspace, Berkeley Square.
If you’re a Bristol Media Freelance Member working in the creative sector, this is a fantastic opportunity to have your portfolio work reviewed by top creative directors from several of the most successful agencies in the region. We’ve got 15 creative directors signed up from agencies including Mr B & Friends, Oakwood, Epoch, Armadillo, Proctor + Stevenson, Zone, saintnicks, Great State, Bray Leino CX, The Way, Halo, Home , Six and Prophecy who are all eager to meet local talent.
Freelancers will have up to 8 minutes with each director who will offer their advice and constructive feedback in a speed networking environment. In the past, Freelancers have often secured a project or been invited for a further interview with the agency team, and we hear that the creative directors have a great time, too!
We’re now looking for freelancers working in the fields of digital, graphic design, branding, web development, video production, animation/motion graphics, VFX, photography, illustration and copywriting.
This is a very popular event which is for Bristol Media members only. We only have 15 places available.
Please email [email protected] saying why this is the perfect opportunity for you right now, along with a link to your portfolio or website. Applications close at 5pm on Friday 25th October.
This article originally appeared in Brand Packaging
Remembering Margo Chase
Margo Chase got her start creating iconic graphics for some of the world’s most celebrated musicians, including Bonnie Raitt, Madonna, Cher and Prince. Just like the legends she collaborated with, Chase mastered her craft, challenged convention and learned how to work with any client without sacrificing vision or quality. A year after her untimely death, those who knew her best reflect on Chase’s approach to creating one-of-a-kind designs that continues to inspire.
Master your craft
In 1991, Capitol Records approached Chase to design the album art for Bonnie Raitt’s classic record, “Luck of the Draw.” The songwriting legend spent years honing her distinctive guitar style. Like Raitt, Chase spent tireless hours mastering her craft. In the age of Adobe Illustrator, it is easy to overlook the intricacy involved in creating the handdrawn typography Chase made for “Luck of the Draw.”
She applied the same skills years later to ensure the women’s footwear brand Chinese Laundry stood out with consumers and at retail. Chase took a muralist approach, handcrafting a collage of intricate illustrations and typography that ultimately helped the brand achieve its goal.
Break the rules
In true Rock ‘n’ Roll fashion, Chase broke rules in design. In 1992, she was approached by Victory Records to design the album art for Ten Inch Men’s “Pretty Vultures.” Prior to digital photography, designs involving photography started with a series of Polaroids that were used to refine the art direction for the project. Once the composition was chosen, a pristine photograph was taken and the negatives would be scanned for the final printed piece. But for this project, Chase felt the lo-fi aesthetic of the Polaroid added an edge that a cleaner image simply could not create. She scanned it into Photoshop where it was symmetrically duplicated and colourised—creating the shadowy, distorted image we recognise today.
While working with Califia years later, Chase convinced the brand to step away from conventional cues in the non-dairy milk category to stand out at shelf. At the time, almost all brands used the same gable-top structure, the colour blue, splashing milk and scattered almonds. Similar to how the anarchy of punk rock shifted the culture away from mainstream rock aesthetics in the mid-70s, Chase’s persistent exploration of the unconventional paved new roads in design. Califia’s adoption of an iconic new structure and a design without traditional flavour visualisation marked a significant departure from convention and positioned the brand for success in a market of larger established brands.
Sing in harmony
The idiosyncratic tendencies of Prince, Madonna and Cher are, by now, legendary. Chase’s experience working around the nuanced and changing demands of her celebrity clients aptly prepared her to navigate the complexities of working with larger brands. Working on Gain detergent, Chase had to collaborate with an extensive P&G team, and her skill at keeping true to the brand’s vision and goals ultimately helped everyone sing in harmony.
There is no doubt that Chase’s beginnings in music informed her approach to later work in packaging. By mastering her craft, breaking the rules and learning to sing in harmony, Chase was able to create packaging that really rocked!
Clark Goolsby, Chief Creative Officer, Chase Design Group
Good SEO is critical for any commercial website and the business which owns it. All site owners can understand the benefit of improving a site’s SERP ranking. As well as the knock-on effect of boosting its traffic. Getting more traffic to a site is obviously something to shoot for. Those site owner’s, then, can appreciate the worth of SEO.
That worth, however, has traditionally proved tough to quantify. On this very blog, we’ve talked at length about the cost of SEO. SEO services are provided according to different types of payment structure. There’s always an ultimate figure, though, to put on how much a business spends on the services.
What there often hasn’t been is a monetary figure to explain the value delivered by improving a site’s SEO. That’s where this guide to the ROI of SEO comes in. We’re going to talk you through a way that you can assess the ROI you might expect from improvements made to your SEO
https://www.accelerate-agency.com/roi-of-seo/
Bristol Media’s new Visualiser apprenticeship programme has its first recruit! Congratulations to Kheamah Powell, who has recently joined animation company A Productions as a Production Management Apprentice.
Launched in May this year, Visualiser is a partnership between Bristol Media, Babbasa, Ujima Radio and the City Council, and this new apprenticeship is a perfect fit for the team at A Productions.
Melissa Lipscombe, A Productions, says “The team wanted to take the opportunity to reach out to a more diverse range of candidates to be part of our production crew, alongside promoting the profile of the studio within the wider local Bristol community.
Working closely with Jo Sunderland from Diverse Insights, we ran two events, one with Babbasa, based at Wilder Street and one with Ujima Radio based at St Pauls Learning Centre. We advertised through our own website but also through Creative Access.
There was a fantastic response and Kheamah was one of 33 applicants who applied. The competition was tough, but Kheamah really stood out and we are delighted that she has accepted a job as part of our Production team.
Cirencester College have been great to work with, they advised on, and coordinated the recruitment process and will continue to support Kheamah and A Productions throughout her contract on the production. We couldn’t recommend the whole process enough!”
Kheamah says: “The apprenticeship has given me real hands on experience – I’m really enjoying working and learning every day!”
If you’d like to widen the diversity of your team or would like to speak to someone about the Visualiser apprentice programme, get in touch with Paul Appleby ([email protected]). For more info on Visualiser visit: https://www.bristolmedia.co.uk/news/4685/visualiser-new-talent-in-your-business
The transatlantic partnership of Bray Leino Limited and The Mx Group (Mx + Bray Leino) beat competition from global B2B agency giants to win the pitch for Cummins’ global strategy and communications agency of record. Cummins, a Fortune 500 company, is a leading manufacturer and distributor of engines, filtration and power generation products, generating over $22 billion in revenue each year.
“Mx + Bray Leino has the capabilities, agility and experience necessary to help us drive sales, elevate our brand and expand our creativity,” said Carole Casto, Cummins, Vice President of Communications. “They have demonstrated they know how to work effectively with business-to-business clients and help companies like ours achieve their objectives. We are pleased to begin this partnership.”
Bray Leino will manage the work across the U.K., Europe and Asia — all of which represent significant growth markets for Cummins; The Mx Group will be responsible for all North America work, with Bray Leino’s media department covering all markets.
“Cummins has an incredible history, whilst being at the forefront of engineering, leading the charge in power solutions and breaking new ground in technical innovation. We’re incredibly excited to work for such a respected and forward-thinking client, at a time of huge industry change, said Kate Cox,” CEO of Bray Leino.
“We knew we shared Cummins’ passion and industry expertise, but what’s really made this appointment is the way Cummins and Mx + Bray Leino ‘just clicked!’ There are very exciting times ahead,” said Peter Wroblewski, Principal & Co-Founder of The Mx Group.
The Cummins appointment is the latest in a series of high-profile, global wins for the super-agency collaboration of Mx + Bray Leino.
Both top-5-ranking B2B agencies within their territories, the Mx + Bray Leino transatlantic partnership was formed to provide B2B marketers with a world-class global agency option outside of the holding company model. The two partner agencies select clients they view as a great fit and form custom teams that are bound by their mutual desire to work for a common client. “Our agency teams aren’t made to work together; we want to. We share ideals, great chemistry and a passion for marketing,” said Cox.
The powerful partnership of Mx + Bray Leino provides clients with a combined offering of over 450 full-time employees, 75 years of B2B experience, and capabilities ranging from strategy and creative to demand generation and digital development.
“From a pure B2B marketing expertise standpoint, the strength of our two agencies combined is unmatched. Our custom client teams pull from a deep set of resources to meet a client’s specific challenges. And we’re seeing how much our clients prosper from our shared interest in their success,” said Wroblewski.
For more information on this partnership and the Cummins appointment, please contact Adam Holder, Managing Partner, Bray Leino: [email protected]
DDI +44 (0)7974 668929
[1]. B2B Marketing Magazine benchmarking report, 2019