“What we do is very, very simple,” says Sammy Mansourpour, the founder of leading marketing communications firm AgencyUK. “We help brands become smarter, more beautiful and more valuable.”
Easy to say, perhaps, but hard to do – which is why AgencyUK’s expertise is so in demand, and why it has grown in reputation to become the UK’s number one rated independent agency – an official ranking bestowed by The Drum National Census.
“Our philosophy here is very much about creating a meaningful difference for brands,” Mansourpour explained to Business Leader.
“Meaningful difference is an important philosophy. If you look at the most successful brands in terms of growth over the past two decades, they have been brands that have very successfully exploited their meaningful difference.
“That doesn’t necessarily mean they have products that do different things or have the classic, unique selling point, but it means that as a brand they are able to differentiate themselves and therefore engage with consumers in a way that is more relevant.
“So when we talk about brand, we are talking about how we position companies and their brands so they can grow, so they sell more products or services and they can increase their market share. That’s why organisations come to us.”
The team at AgencyUK are masters at helping brands to do exactly that. The firm specialises in supporting challenger brands to disrupt their markets and seize the top spot in their sectors.
Industry-leading data insight – built by a regularly-reviewed system of performance metrics – helps build brand and audience profiles which AgencyUK uses to help companies identify and exploit new opportunities.
Mansourpour said: “We believe – we know – from all of the data, the performance media, and the spreadsheet approach to marketing which is steadily taking over due to marketing automation, that the big differentiator for brands is creativity.
“It’s the one thing that can set them apart, which helps them engage with people. This consistent differentiation of a brand is what really lands on the balance sheet for many of the companies that we work with.”
The process may be designed to help brands build an emotional connection with their customers, but it is one shaped by a firmly scientific process.
However, the rewards are obvious; ownership of a renowned and respected brand can have a significant impact on a company’s bottom line.
Mansourpour continued: “If you’re Coca Cola, the value of your company is exponentially larger than the revenues you generate, as brand value and goodwill makes up a huge part of the balance sheet. Most large companies and brand owners will have brand as a numeric value applied to their company.
“For example, if you’re a motor insurer, you know the value of your brand because if you’re on a price comparison site, you know that being the cheapest doesn’t necessarily secure you the most business.
“If you’re a number one unknown brand, say White Label Car Insurance, and your policy is £90 a year, you will be aware that being the cheapest isn’t enough. Typically consumers will opt for an insurance brand they recognise, as long as the price sits within a tolerance, usually about around £15 more.
“That means they’ll pay up to £15 more to go with a known branded motor insurer, whoever that is, over an unknown one that’s £15 cheaper.
“So in that example, you can attribute the value of your brand to £15 per policy and then work that out exponentially.
“The purpose of being a well-known brand, and a reassuring brand for customers, does two things – the first is it gets you on the shopping list so that you are considered, and the second is it allows you to charge a premium. Those two things are tangible.”
It’s clear then that building brand recognition is game-changing for the financial performance of any company. But how does AgencyUK help its clients to do that?
“It comes back to the performance metrics that we measure,” says Mansourpour. “Our benchmarking includes analysing and assessing on an ongoing basis, the following five things: brand purpose, innovation, communication, brand experience and brand love.
“Brand purpose. How well is your brand purpose articulated and understood by consumers, staff, trade, customers?
“Innovation. How innovative are you when compared to your competitive set? That doesn’t just mean innovation in terms of your technological capability, it means innovation in every aspect of your business. How you develop your products or services, how you engage with your customers, how you deliver on customer service, all of those things.
“Communication. How well do you communicate with your audiences? And remember your audiences can be customers, consumers, advocates, staff, trade, everybody with an interest.
“Brand experience. How do customers rate your product, service, overall buying and engagement experience?
“Brand love. This is probably the one that’s most open to interpretation, so we try to anchor this where possible in things like net promoter scores, but brand love is about how do your customers, consumers, staff, trade associates, supply chain, feel about you and your brand overall. And how likely are they to speak highly of you and recommend you.
“We use all these metrics to help leadership teams grow their market share, disrupt the market norms, and to provide guidance on which aspects of their marketing and service to prioritise, with the aim of making them a much more powerful, meaningful and differentiated brand.
“It gives you a very strategic and data-driven approach to the marketing and communications you are putting out which goes well beyond the standard assessment of many marketers ‘I spend £5 here, I expect £10 back in sales’, which is of course important – but it’s not the only thing.”
By Ann Hiatt, Non-Executive Director of Armadillo.
I’ve spent 15 years of my career working at companies that didn’t exist when I started high school. It was inconceivable to imagine that my first job after university would be working directly for Jeff Bezos at Amazon in 2002 – the time he invented e-commerce. My next step was equally as unimaginable; working for what is now a trillion-dollar technology company as Chief-of-Staff for the CEO of Google. The technology we invented during my 12 years at Google has changed and shaped modern society, commerce and even democracy. I literally cannot remember how I navigated my life before both of these companies became such dominant presences. Saying that, I’m grateful that I got through high school before the data-permanence of Instagram was invented to document my teenage awkwardness!
However, rapidly developing technologies can be a worry for many. Recent advancements of AI and machine learning have conjured up images of Hollywood movies where robots take over and enslave the world. While there are serious issues and ethical debates to be had about how we want to shape these capabilities and apply them to our modern world, I remain optimistic.
The opportunities for good are enormous with the computational power of AI and machine learning. These systems are able to process vast amounts of data and recognise patterns that no human could ever analyse and comprehend, let alone at those speeds. This will permeate every single industry and be incorporated into our daily lives in some dramatic and imperceptible ways. This offers opportunities for major advancements in fields that could save lives and perhaps, our planet.
Medical
We now have AI systems that can predict cancerous cell development more accurately and much earlier than human oncologists. We are also seeing implementation of medicine dosage tracking automation that has the possibility of saving countless lives from medicinal overdose or dangerous drug interactions.
This doesn’t remove the need for skilled doctors, nurses or pharmacists. In fact, it frees up these medical professionals to do what humans do best – connect and care for each other in a non-equational way. Wouldn’t it be liberating for both you and your doctor if you had more time together to discuss your overarching health concerns and initiatives rather than only having five minutes together because of paperwork and processes that could be automated?
Travel
Whilst working at Google X, the ‘moonshot factory’, it was like travelling in a time machine, catching a glimpse of the technologies of the future. One of these companies I watched from infancy was Waymo which has developed revolutionary driverless car technologies. Driverless cars will save lives by removing distracted drivers from the road and improving transportation efficiencies, which also means more time and money back in your pocket. It also has the potential to eliminate thousands of cars from the streets through car sharing applications. When we move to this model, there will be less need for vast parking areas which take up 30% of modern cities and whose concrete is a major pollutant of our planet.
Work
There are also great opportunities to improve the quality of work for traditional jobs in our economy. Manufacturing, for example, could benefit in quality and production speeds when humans are freed from repetitive, tedious tasks and allowed to redirect their brain power towards creative and more meaningful work. Also, it could help many avoid accidents and repetitive motion injuries. AI could also allow us to automate dangerous work currently done by humans, such as work requiring chemical exposure and toxic environments. Machines could also become the first responders for dangerous situations like wildfire fighting or cleaning up toxic spills.
The other side of the coin
Through this technology, some workers will be displaced, modern civilisation has seen this pattern several times before and it is something to be taken very seriously. For this reason, it is more important than ever for modern workers to consistently up-skill and stay current in their respective fields. Those who are complacent will be left behind; that is a fact that history has taught us over and over. Governments have a vital role and responsibility to provide these educational opportunities and incentives for workers and the next generation in order to remain, or become, major players in the modern economy. Universities and trade schools need to revitalise programs to direct students towards skills and careers that are built to be adaptive, analytical, creative and cross disciplinary.
Despite my passion for this technology, there are major concerns that keep me up at night; admittedly they won’t make a great Hollywood movie but they deserve our prime time attention:
First, I worry about a consolidation of skills and power among a privileged few. I would like to see companies and governments do more to ensure a more inclusive and diverse community of computer scientists and ethicists involved in not only developing these technologies but also in creating international standards for their application. We need more diversity represented to fight unconscious bias from creeping into systems that will be difficult or impossible to correct in the future. I also fear that if these AI powers are not kept in check, we could lose vital civil liberties that we enjoy in modern democracies.
The jobs of the next generation more than likely haven’t been invented yet. Some traditional work may disappear but, that will make room for work that is enhanced by inherently human characteristics which can be enhanced by AI partnership; including creativity, relationships and responding to anomaly situations. My optimism in technology is rooted in my faith in humanity to remain dedicated to improving the quality of life for all. Don’t turn away from technology that you don’t understand. Lean in, ask questions, remain curious and sceptical, add your voice to the conversation which will shape the future of our planet.
This article first appeared in Digital
Ann Hiatt is Non-Executive Director of Armadillo.
Cybersecurity threats were a major challenge for many businesses in 2019. There were 3,800 publicly disclosed breaches during the first 6 months of 2019, a 52% increase from the same period in 2018.
Cyberattacks will continue to impact organisations of all sizes in 2020. Businesses in every sector, from financial and healthcare to government and entertainment, will need to increase their defense against cybercriminals to avoid the high costs associated with data breaches.
To protect your company against cyberattacks, your need to watch out for these major cybersecurity threats:
While cloud computing and cloud storage often offer better security than on-premise solutions, you can’t assume that all your data stored in the cloud is safe. Hackers have infiltrated cloud computing infrastructure and stolen the stored data. For example, the Capital One breach had resulted in 106 million records being exposed.
With more businesses migrating their data to the cloud, cybercriminals will up the ante on hacking the servers used by cloud computing providers. Cloud-jacking will become a major security concern and it’s important to select reputable cloud providers that can offer the best security measures.
Connected devices, also called IoT, are everywhere. In fact, the IoT market will reach $1.1 trillion by 2026. As companies are rolling out smart devices at a breakneck pace, security experts can’t keep up with the development of new strategies to support the widespread usage of these devices.
These devices will increase the “attack surface” that hackers can exploit. We’re not only talking about smartphones. Everything that can be connected to an app — from blenders and light switch to baby changing pads and washing machines, can be exploited by hackers as an “entry point” to your network, from which they can steal your sensitive information.
From 5G network to all things AI, we’re going to see a lot of emerging technologies that will challenge how businesses collect and protect user data.
5G networks will drastically increase the amount of data that’s being shared and utilised. The widespread adoption of 5G will increase attack surfaces. The higher bandwidth will allow hackers to launch wider and more powerful attacks. Also, the all-software network inherently comes with cybersecurity vulnerabilities that require a reassessment of how we fundamentally approach IT security.
Meanwhile, AI and machines learning require a large amount of data from a variety of sources to produce accurate insights and results. However, in the race to becoming the first-to-market, some vendors may not have the time or resources to fully analyse the many potential algorithmic biases that can lead to security blind-spots.
While phishing attacks aren’t anything new, hackers are constantly refining their methods. Widespread use of online platforms and digital devices are exposing us to more venues through which cybercriminals can get our data through phishing attacks.
It’s found that 90 percent of the data-loss incidents have a phishing or social engineering component to them. After all, it takes only one employee to click on one phoney link to compromise the IT security of the entire organisation!
In addition, as Deepfake technology becoming more advanced, we can expect to see it deployed in phishing campaigns to trick employees into clicking links or downloading malware.
Cybersecurity can be a rather overwhelming topic for many businesses and it’s challenging to stay current with all the latest news and best practices.
However, it’s important to have a solid foundation in place. Here are some basics you should implement right away:
Fending off cybercriminals is an ongoing effort and you need to stay vigilant in today’s hyper-connected digital environment so hackers can’t get their hands on your critical business information and customer data.
Caroline MacDonald has contributed to The Female Edge, a non-for-profit book on female entrepreneurs following the publication of Alison Rose’s review on the topic.
“I’m twenty-four, newly arrived in London, with a degree I loved under my belt. … I secured the management role at a wine bar, and within a year I turned it around from loss to profit. It became clear to me immediately that I wanted to make a difference through my entrepreneurial skills.
“Years later, I am the partner in a comms firm, and it became clear that I wanted to do things differently. My own agency was born, and I’ve managed it ever since – with a growing team, and a growing list of global clients.”
Excerpt from The Female Edge.
Caroline shares her experiences in different industries and how they led her to found PR and digital marketing agency, OggaDoon.
This book has been created as a direct response to Alison’s findings on the low level of women entrepreneurs in the UK. This is despite the UK being the start-up capital of Europe. 13 unique entrepreneurial stories from a variety of women and sectors.
Alison Rose, Deputy CEO, NatWest Holdings and CEO, Commercial & Private Banking, was the lead for an independent review of female entrepreneurship commissioned by The Treasury. Her review revealed the barriers faced by women starting and growing businesses and identified ways to support this untapped talent.
Following this report, the government announced a plan to increase the number of female entrepreneurs by 2030, creating nearly 600,000 additional female entrepreneurs. Up to £250 billion of new value could be added to the UK economy if women started and scaled new businesses at the same rate as UK men (Rose Review).
The Female Edge is available on Amazon for 99p with all proceeds going to the Women’s Resource Centre.
Climate change is a hot topic these days. Not only is it part of our home lives, but it plays a big part in our working lives too. That’s why many of the world’s biggest companies are making climate action a part of their strategy – bracing themselves for the prospect that climate change could substantially affect their overall profit within the next five years. So how does that impact businesses like Prophecy Unlimited? Matt Healey, Head of the Sustainability Group, and all-round Greta enthusiast, talks through some of the achievements they’ve made in making Prophecy more climate-friendly.
I started the Prophecy Sustainability Group in an effort to take more responsibility for what’s going on in our world. It was about using my own initiative, not waiting for permission or moaning about why things weren’t being done. I was probably influenced by Greta and messages like, ‘If not now, when? If not you, who?’ which featured on the Glastonbury Festival bags in 2019. After sending a few emails and asking for people to get involved, we formed the Sustainability Group. Our biggest win of 2019 was linking up with other agencies – we are 10 agencies in total – to share findings. Now we are working to make sustainability a key pillar in our 2020 group strategy, so going well beyond our office of 100+ to now influence 900+ employees, their friends, family and clients.
The main aim of the group is about starting conversations. I gave up meat a few years back and some people’s first opinion was, ‘what, you don’t eat meat?!’ Then after a chat I discovered that they too are cutting down their own consumption, or eating better quality to reduce their impact. Working in an agency, especially in Bristol, you find we are mostly like-minded people. Initiatives like collecting crisp packets and single use packaging from landfill have been hugely successful. We have a chat group for selling/sharing unwanted items. We have real plants to make the office a better environment to be in. Our use of plant-based milk is on the up. We hold monthly chats to discuss the latest sustainability topics, what people do in their day-to-day lives and cool initiatives they have seen. We provide employees with a station in our building for reusable, cups, containers and bags. And we have started conversations with local businesses to get discounts when we use reusable containers for their food. We are even taking on the big stuff like where our office gets its electric from!
There is no denying that sustainability is a hot topic within any organisation. Increasingly, we’re seeing brands asking questions in pitches about what our views are on sustainable development and social responsibility. Rightly so, sustainability is becoming an everyday part of our lives and our clients.
It also makes for a better place to work, an environment where change is embraced and encouraged, where we question where the rubbish goes and not simply accepting it’s out of sight and out of mind.
All in all, we can of course always do more, but we have made a great start and will continue to talk, share and change what we can, for the ‘greater good’ (Hot Fuzz 2007).
We will cover the best way to collaborate and work with other freelancers and give you tips on how to agree reasonable terms with your clients. The talk will also provide guidance on GDPR and relevant data legislation, best practice policies, and the impact of the new IR35 legislation for freelancers who operate via a personal service company, and their clients.
The workshop will be run by Bristol Media member and lawyer, Rebecca Steer, from Steer and Co. All attendees are welcome to a free of charge follow-up call on any specific contract or legal question.
This legal workshop is recommended for Freelancers, start-ups, existing SME’s, and anyone involved in either running or setting up a small-medium sized business in the Creative, Digital and Tech sectors.
This workshop will be held between 3-5pm on Tuesday 21st April at Zone, The Brew House, Tower Hill, Bristol BS2 0EQ. Tickets are £25 +VAT for Bristol Media members, £40 +VAT otherwise. Places are limited. Tea/coffee will be provided.
There will be a Q&A after the session, plus time to chat with Rebecca directly if you’d like to discuss specific issues affecting your business.
A specialist commercial, media and technology lawyer with considerable in-house counsel and private practice experience, Rebecca Steer is a leading expert for Technology, IP and Media and is ranked as one of the top 10 lawyers in Bristol and the South West for IT and IP.
One way we do this is via face-to-face depth interviews and usability tests – exploring a problem or a design concept with the people we are designing for.
Depending on the project we might be out and about visiting users, hijacking a meeting room or using a research lab – a space designed specifically for running user research with tools technology and space that make it easy for teams to observe and participate.
And it’s the group observation and participation that a research lab facilitates that is so valuable.
You and your team probably know more about your sector, business, service or product than we ever will and this means that you will see the research interviews through a different lens. Observing the sessions with our research and design team will enable you to see behaviours in new light, understand why people are doing certain things and empathise with attitudes.
Maybe you are the person responsible for commissioning research so you’re already keen to observe, but what about your team and other stakeholders in your organisation?
When we ran research exploring the student experience for University of Surrey we used a lab so that multiple people could observe. The project team were able to invite stakeholders who wouldn’t otherwise have been involved.
Because each of the observers brought a different experience and agenda to the session they were able to see the research through their own lens – development, marketing, UX design, and content. At the end of a day of watching just five depth interviews the group were buzzing with ideas and inspiration for new ways to achieve goals.
Matt, Head of Digital Channels at Surrey, told me: “It’s rare for some of the stakeholders in content and marketing to meet our audience so it was hugely valuable for us as a group to get inside their minds. It made people challenge assumptions, explore language and gave us an opportunity to reflect on the way we do things. It also re-surfaced some things we already knew about but that had slipped down our priority list!”
Similarly when we ran research for a high-street retailer, the product team prioritised issues on a wall throughout the day and the developer made changes and improvements to the site as we worked.
Stephanie is Programme Lead Content Design for Scope. She told me that when content designers have observed Scope’s in-house user research, it has refreshed their commitment to the work they are producing. Seeing the direct emotive response of the people they are writing for helps re-connect content teams with the purpose of the work.
– Reconnect with users and re-energise a team
– Add context to the research team observations
– Interpret user behaviours and attitudes based on your service expertise
– Spot new opportunities
– Collaboratively prioritise insight
– Dig into the insight by asking questions at the end of each interview
– Help refine the interview guide as the day evolves, so we focus on the most valuable areas.
To make it easier to tap into the value of observed research, we’ve invested in building a research lab at our new studio in the Arnolfini on Bristol’s waterfront with space for up to ten people to observe. If you’d like to work with us on a research / design project or if you’d like to hire the lab please get in touch:
020 7193 8952
Imposter Syndrome: How to thrive when your fears try to take over your goals
I have spent the last 15 years working closely with the CEOs of Amazon and Google as their Executive Business Partner and Chief-of-Staff. Along the way, I have learned their methods for accomplishing astounding goals. This is the time of year when everyone is focused on goal setting and making this their best year yet. So why is it so hard to make it past the first month?
Let me confirm that everyone experiences imposter syndrome, an overwhelming fear of not belonging, of being a fraud. 99.9% of the time imposter syndrome should be ignored because, in reality, your ability and worth are second-to-none. But that’s easier said than done, right? However, I know from experience that there are ways you can turn imposter syndrome into your greatest asset.
Yes, I have been privileged to have had a seat at the table with some of the most talented people of our generation. However, the other side of that coin is that I have consistently been the dumbest person in the room for nearly two decades. I am, in reality, fairly smart but I have worked daily with Nobel laureates, heads of state and world-changing CEOs to accomplish things never done before. In order to not only survive but flourish in that environment I have had to face my fears of looking stupid and create foolproof ways of taking back control.
Here are my five top tips for overcoming imposter syndrome paralysis:
1. Be Open
Shining a spotlight on your greatest fear has a way of making it disappear. It is also empowering to be open and honest about your goals and ambitions. Whilst scary to share your crazy dreams, the earlier you bring your tribe into your journey, the earlier you can get their additional support.
I have made the mistake of trying to walk a new road alone and I can assure you that it’s always better to invite others along, even if they don’t quite understand the full vision immediately.
2. Be Purposeful
Create your own individual compass. What are your values? What does success look like and mean for you? What is the larger purpose outside yourself that motivates you? I have found it helpful to diffuse personal anxieties by focusing on what I am trying to accomplish and how these struggles move me closer to that desired end result.
Personal anxiety is selfish. That sounds harsh but, honestly, that anxiety may cause you to spend more time thinking about your own discomfort than the larger mission at hand. Personally, this thought gives me the wake-up call I need to get over myself and push forward into more constructive thoughts and energy.
3. Be a Novice
There are actually huge advantages to being underestimated. If you find yourself as the newcomer, allow yourself the freedom of creative thinking in ways that experienced people do not. This can be a major advantage for innovation and problem solving; you can come at things from a different angle because you’re not encumbered by tradition. So, raise your hand and volunteer an idea – even if it isn’t adopted your peers will start to see you as someone who is creative, ambitious and collaborative which in itself is a huge win.
I have also found it helpful to be the one to ask the “dumb” questions. Ironically, they have often led to the breakthrough moments that the seasoned experts in the room needed in order to see things in a different light and refocus on the core issue at hand!
4. Be Bold
You need to teach people how to treat you. I have found this to be true in every part of life; friendships, relationships and professional environments. Not once in my life has someone come to me saying, “I have noticed an untapped talent of yours and know how to maximise your impact”. That’s never going to happen, that is your job.
Layout your growth plan; that next promotion, running your first marathon, starting your own business or leading a project above your current pay grade. I must warn you that this is often first met with confused silence but do not be deterred. Stay the course and show people that you are serious. You will see a difference in the way you are treated and people will come to you with opportunities, mentorship and support you wouldn’t have received otherwise.
5. Be Proud
Despite all my big talk in this article so far, let me reassure you that I have experienced more than my fair share of crippling fear, anxiety and disappointment. In fact, I met one of my best friends while we were both silently crying in the ladies room at Google during our first month on the job. In these moments, it’s helpful to have a reserve of positivity to call upon. That can be a friend, a mentor or a catalogue of past successes.
During my 12 years at Google, I started labelling emails that included praise and positive feedback which I could pull up anytime I needed motivation and reassurance. By seeking out and savouring this feedback, you will build a network of trusted peers and mentors.
These five tips to overcoming imposter syndrome are simple in principle but often need to be repeated several times to accomplish your biggest goals.
Oprah Winfrey once interviewed Michelle Obama and asked her how she got over being intimidated at tables filled with powerful men. The First Lady responded, “You realise pretty quickly that a lot of them aren’t that smart.” Let me assure you that this absolutely true. So, raise your hand, speak up, share your dreams and know that you belong at that table just like anyone else. It’s likely every single one of them, no matter how senior or experienced, is sitting there wondering if they are the dumbest person in the room. So let’s bond over this common fear, collaborate and bring out the best in everyone. You are unique and that fact alone entitles you to a seat at the table.
This article by Ann Hiatt, Armadillo’s Non-Executive Director, first appeared on Thrive Global on January 16th 2020.
February has been a busy month for the OggaDoon team – we’ve shared our expertise for not one, not two, but five news articles so far and we’re not showing any sign of slowing down.
First, Emily Perkins’ monthly guest column in Startups Magazine was published, sharing how nothing gets deleted on the internet, and what this should mean for your crisis comms.
Then we brought our expertise to investment fundraising and your pre-investment checklist in our guest blog for TechSPARK, praised on LinkedIn by Ashley Wheeler for its insight.
Our founder and CEO Caroline Macdonald shared why tone of voice was so critical and how startups should be using it to their advantage in her guest post on Startups Magazine, which you can read here.
Our focus took a data turn as Emily shared her recommended essential marketing tips with Databox in their latest blog on KPIs and measuring traction.
And last (so far) and by no means least, Emily continued to share investment expertise with TechSPARK and highlighted the ways investors could get nervous about your brand – and what to do about it.
The OggaDoon team holds a wealth of experience, and these are just snippets of the insight we can bring to your business. Get in touch now to discuss how our expertise will accelerate your business’ growth.
**TWO PLACES LEFT – BOOK HERE**
Presenting work can be a challenge for even the most experienced presenter. Creative industry professionals come up against numerous obstacles when presenting work – extensive rounds of internal approvals, the confidence to present an effective message, and not to mention the client’s ability to kill the creative idea in one fell swoop. But how do you ensure your work sees the light of day?
Led by former TBWA Executive Creative Director Tom Evans, during this 1-day course you’ll learn how to present your work persuasively to increase the odds of your ideas making it to the outside world. It’s an ideal workshop for those looking to develop (or brush up on) skills for creative pitching, where you’ll emerge as a more confident and more competent presenter.
The 1-day workshop is on Tuesday 31st March from 9.30am – 5pm at Foot Anstey, Glass Wharf, Bristol.
Tickets £249 +VAT for Bristol Media members and £349 +VAT for non-members. Places are limited to 15 so book early to avoid disappointment. Lunch and refreshments are provided.