With the 2024 general election taking place on 4 July, members of Bristol Creative Industries share what they would like to see for the sector from the next government.
We also outline the specific promises for the creative industries included in political parties’ general election manifestos.
“Everyone is quick to support the creative industries and our contribution in theory, but it’s the delivery of that support in practice that matters. Support means access to funding – proper grants, that actually give companies what’s needed to innovate and accelerate. It’s also about making that funding fully accessible to all.
“It’s been interesting to read the different parties’ approaches to small business in their manifestos (and the lack of focus on it, in some). I like the idea of the FSB’s Small Business Act, particularly measures like making HMRC as helpful as possible, and penalising late paying companies, which can have a devastating impact on smaller firms. Overall, I’m optimistic for change.”
Jessica Morgan, Carnsight Communications
“We’d like to see greater collaboration between the government and educational institutions to develop curriculums tailored to the evolving needs of the PR industry, especially around adopting AI in PR practices.
“We see a real commitment from UK businesses in ESG initiatives and we think the next government should encourage sustainable practices further through incentives for green initiatives and sustainable business operations.
“Lastly, we’d like to see the implementation of economic policies that foster a stable and growing economy, open financial markets, and provide capital to drive innovation after a prolonged period of uncertainty and upheaval.”
Laura Lear, AMBITIOUS
“The creative industry faces two significant challenges: attracting and retaining skilled talent and securing financial support to facilitate investment and growth in a challenging economic environment.
“Many creative businesses are small and agile, enabling them to deliver results with minimal resources. However, for these businesses to reach their full potential, the next government must acknowledge the creative sector’s value and contribution to the UK economy and provide tangible support.
“That means offering tax incentives to small businesses and startups, increasing access to loans and grants – and not just for R&D – expanding and supporting creative apprenticeship programmes, and providing business support programmes specifically tailored for small and creative businesses.
“Finally, we need greater market visibility and opportunities to access national and international trade.”
Catherine Frankpitt, Strike Communications
“Creative businesses are heavily dependent on eduction. Recruitment is not easy and neither is it easy for freelancers and employees to keep their skills current. We need really solid education right from pre-school to continuing professional development.
“The National Education Service proposal in the Labour manifestos of 2017 and 2019 would have worked very well for creative businesses. Unfortunately it doesn’t appear in the 2024 manifesto.”
Adam Nieman, Real World Visuals
“There is a huge gap or opportunity to support creative business owners with better business management training, e.g. mini MBAs for small creative service firms. Most agencies are lead by creatives or technicians, without a grounding in leadership, management, finance, business strategy, marketing etc. and most “get stuck”. Mini MBA type programs, similar to the Goldman Sachs offer and perhaps provided through university business schools would help agency founders to get basics right, to save years of plateauing and enable them to focus on growth rather fire fighting.”
Janusz Stabik, digital agency mentor
“The arts have recently been diminished within education and the national curriculum, so support should be focused around embracing and building back creativity and arts within schools for the next generation of designers and creatives.”
Paul Ellis, Oakwood
“When will any government make 30 day payment terms mandatory across businesses? It would bring a level of certainty of cash flow for creatives across the sector and reduce the amount of wasted time chasing paperwork.”
Neil Sims, Oakwood
“I would like to see a change in pay reporting from businesses to help tackle the gender pay gap. The government states that businesses over 250 people must publish their pay scales, but 98% of the design industry employ less than 50 people. Changing this pay reporting to include smaller businesses will help close the gap, along with other incentives that can help tackle gender pay inequality.”
Alison Harvey, Oakwood
“It was disheartening to read in The Guardian that design and technology could potentially be removed from the national curriculum within four years. This stark possibility underscores the urgent need for immediate government action to support and promote the creative industries.
“To continue building the creative sector, further focus needs to be placed on education, advocacy, and innovation, ensuring the sector not only survives but thrives in a rapidly changing world.
“Education is where it begins. The government must recruit and keep inspirational teachers who can inspire and cultivate the future generation of creative individuals. Quality educators play a crucial role in motivating students and equipping them with the necessary skills to excel in creative industries.
“It’s also crucial to advocate for the creative industry and change outdated perspectives to promote diverse career paths. Traditional career guidance often emphasises professions like policing or accounting, while overlooking the numerous opportunities available in creative industries. It’s important to shift this discussion in educational institutions, as well as with parents and the community, whilst showcasing success stories and the economic potential of creative careers.
“Innovation is at the heart of the UK’s creative accomplishments. For instance, consider Sir Tim Berners-Lee’s creation of the World Wide Web or the iconic design of the Mini car. These examples illustrate the UK’s leadership in problem-solving and generating new ideas. To continue this momentum, the government needs to provide support to creative start-ups, allocate funds for arts research and development, and promote collaborations between businesses and creative professionals.
“So, let’s remember what we’re good at as a nation, continue to nurture it, and constantly innovative, to remain at the global forefront of creativity.”
Ryan Wills, Taxi Studio
“As a specialist SEO agency, we are seeing such transformation with AI powered search and recognise the impact this will have on our clients. We are focused on building our AI innovation expertise and investing in our agency team and talent, so that we are constantly ahead of the curve.
“We are strong advocates that the next government must focus on digital skills education to help prepare our future creative industry workforce. We see investment in digital and AI education, skills, initiatives and training will be crucial for businesses like ours, so we can recruit exceptional talent for the future.
“We believe the next government must also foster collaborations between educational institutions and industry, to help bridge skills gaps and by investing in these, the government can empower and future proof the creative sector to help drive economic growth.”
Tom Vaughton, Varn
“The next government’s priorities should be on building confidence in the economy to support stability and growth, holding businesses to higher social and environmental standards, and supporting arts and creative education to nurture future talent and innovation.
“I also can’t help but mention that being more collaborative, open and friendly with Europe will bring in more opportunities for work and market access, which would be a big win for the creative sector.”
Ed Garrett, The Discourse
“We would like to see an updated approach to skills and training, that includes apprenticeships and skills bootcamps which are better suited to industry’s needs and the types of (self/contract) employment that make up so much of our workforce.
“The current inability of freelancers to access quality extended CPD through apprenticeships is a big barrier to those wishing to upskill and take on new clients & responsibilities.
“We also feel that there is a space for new training solutions that support people with some experience to gain enough skills to be be fully employable. Skills bootcamps are a partial solution but there is a big gap between 60 hours worth of skills training and 12-24 months of an apprenticeship. A mid-way offer that facilitates, for example, a graduate in one discipline to move into another related (e.g. music tech to events technician) one would unlock a huge amount of potential.”
Nick Young-Wolfe, MUTI Live
“The UK represents vast untapped potential for creative businesses. For young people, entry into the industry remains something of a closed shop, achieved via well-trodden paths. Any efforts to broaden these pathways are largely driven by charities or pro bono work by smaller businesses. So we’re undoubtedly missing out on millions of incredibly talented people, and they’re missing out on what could be exceptional careers.
“The incoming government should invest meaningfully in giving the next generation more exposure to what our industry can offer, and easier access to financial and professional support that would make a creative career a viable option for all, regardless of background. Then let’s see what we could achieve!”
Ailsa Billington, Proctor + Stevenson
“The critical area where creative businesses, specifically SMEs, are likely to fall down in the next few years is around developing the digital and emerging tech skills to remain competitive and current. I’m hoping that the new government not only extends its investment of funding for the SME creative community to upskill their teams, but also facilitates better collaborations between business and academia to ensure future training options are both fit for purpose and accessible to businesses of all sizes.”
Lucy McKerron, Purplefish
“Businesses have faced so much disruption and uncertainty in recent years that stability wouldn’t go amiss.
“That’s why, above all else, I’d like to see focus from the next government. I hope this fosters sustainable growth and effective planning, instead of short-term fixes.
“Establishing a supportive environment for green technology, renewable energy, affordable housing, education, and skills is crucial. Running across this is an urgent need to provide sustainable funding for local authorities which stand on the brink of financial collapse.
“These are not ethereal things distant from people’s lives, even if they may not be headline grabbers in themselves. They affect how we live, work and learn.
“Addressing them takes long-term planning. That’s why focus, and purpose, matters. Without it, progress becomes more difficult.”
Ben Lowndes, Distinctive Communications
“Recognise and recompense the creative industries for the contribution to the UK economy and wellbeing. Appoint a secretary of state for culture, media and sport who has worked in business. Provide vital finance for the running of smaller galleries, theatres, museums and music venues. Explore innovative funding models for reducing ticket prices, i.e. an ‘entertainment tax’ for Google, Netflix, energy suppliers etc.
“Reduce bureaucracy for funding applications and encourage collaboration versus competition for industry bodies. Urgently work with business and implement policy to critically improve career access for under-represented groups. Acknowledge that the foundation of the industry is freelancers and review their tax treatment.”
Rachel Lane, Ladbroke Gnomes
“Making Tax Digital (MTD) has been a massive cloud over our heads for about a decade now and we are still not ready for it. I’d like to see more understanding for the creative industries in regards to keeping the threshold at £50,000 turnover before MTD for income tax is compulsory. Creative business owners are not ready, and some don’t even know about it enough to apply everything that comes with it successfully. If it is voluntary, more will come on board without any major issues. It is all about how it is handled rather than enforcing. Make it voluntary or give them more time to provide funded training.”
Yarka Krajickova, Action Your Accounts
Andy Clarke, Huho Consulting
Here are policies specific to the creative industries included in political parties’ general election manifestos:
– “deliver a dedicated flexible coordination service so that everyone who wants to work in the film, TV, gaming and music sectors can work on live productions whilst benefiting from at least 12 months of secure training”.
– ensure creative sector tax incentives “remain competitive”.
– ensure creators are “properly protected and remunerated for their work, whilst also making the most of the opportunities of artificial intelligence (AI) and its applications for creativity in the future”.
– launch a review of England’s nighttime economy, “looking at how to reverse the decline in pubs and clubs and how to make our towns and cities great places to go out”.
– the Conservative Party says “the BBC should represent the perspectives of the entire nation with diversity of thought, accuracy and impartiality as its guiding principles. The party says it “will carefully consider the findings of the Funding Review ahead of the next Royal Charter and ensure it upholds these principles”, and also “introduce a new complaints process for the BBC so the BBC does not mark its own homework”.
Labour’s general election manifesto refers to its ‘plan for the arts, culture and creative industries‘ which it published in March 2024:
– “find the right balance between fostering innovation in AI while ensuring protection for creators and the ongoing viability of the creative industries”.
– make sure that a freelance career in the arts remains a viable prospect through a “New Deal for Working People”.
– seek arrangements with the EU to facilitate easier touring and cultural exchange
– support creative SMEs, and prevent the loss of local cultural spaces through “Space to Create”, “the first national cultural infrastructure map”.
– support arts and cultural organisations “which will enable growth in the wider creative industries by making sure there are pathways from grassroots art and culture to creative careers and support the broadening of audiences”.
– collaborate with the sector, the Creative Industries Council, Arts Councils and other public funders to “create a finance models to attract more funding from different sources into arts organisations”.
– “work constructively to make sure the BBC and our other public service broadcasters can carry on investing in the companies that create distinctive creative output which is exported across the world; and to continue informing, educating and entertaining people across the country for generations to come.”
– launch a review of Arts Council England to consider how best to position the organisation for the next decade.
– introduce the National Music Education Network as a ‘landing point’ for parents, carers and teachers.
– support the museums and galleries sector to make more, high-quality images available for free, and “to bring incredible art and artefacts into communities”.
– tackle ticket touting by capping resale prices and giving the Competition and Markets Authority powers to regulate resale platforms.
– create a National Data Library “to bring together existing research programmes and help deliver data-driven public services…whilst maintaining strong safeguards and ensuring all of the public benefit”.
– support the development of the artificial intelligence sector and remove planning barriers to new datacentres.
– “protect the BBC, S4C, BBC Alba and Channel 4 as independent, publicly owned, public service broadcasters.”
– “promote creative skills, address the barriers to finance faced by small businesses, and support modern and flexible patent, copyright and licensing rules.”
– “negotiate free and simple short-term travel arrangements for UK artists to perform in the EU, and European artists to perform in the UK.”
– establish creative enterprise zones across the UK to grow and regenerate cultural output.
– appoint a dedicated minister of state for tourism and hospitality.
– maintain free access to national museums and galleries.
– apply to participate fully in Creative Europe to improve funding.
– require at least 80% of on-demand TV content to be subtitled, 10% audiodescribed and 5% signed.
– “support independent, Leveson-compliant regulation to ensure privacy, quality, diversity and choice in both print and online media, and proceed with part two of the Leveson Inquiry.”
– pass a “anti-SLAPP law” to “provide robust protection for free speech, whistleblowers and media scrutiny against Strategic Lawsuits Against Public Participation (SLAPP).
– “support the BBC both to provide impartial news and information, and to take a leading role in increasing media literacy and educating all generations in tackling” the impact of fake news.
– implementing the Competition and Markets Authority’s recommendations to crack down on illegal ticket resale.
– “create a clear, workable and well-resourced cross-sectoral regulatory framework for artificial intelligence that promotes innovation while creating certainty for AI users, developers and investors”.
– negotiate the UK’s participation in the Trade and Technology Council with the US and the EU “so we can play a leading role in global AI regulation”.
– invest an extra £5bn over five years for local government spending on arts and culture.
– VAT axed on tickets for local theatre, cultural events and hospitality.
– visa-free access to the EU for UK musicians.
– “implement the 2012 Leveson Report recommendations on cleaning up the media and reinstate the second part of the review.”
– help the night-time economy through a review of planning regulations and giving local authorities the powers to ensure there is space for cultural life.
– push for rules on media to be tightened so that no individual or company owns more than 20% of a media market.
– new grants to encourage the growth of local news publishers.
– introduce a Digital Bill of Rights that “establishes the UK as a leading voice on standards for the rule of law and democracy in digital spaces”.
“push for a precautionary regulatory approach to the harms and risk of artificial intelligence”, and “align the UK approach with European countries, UNESCO and global efforts to support a coordinated response to future risks of AI”.
– “insist on the protection of the intellectual property of artists, writers and musicians and other creators, ensure that AI does not erode the value of human creativity and ensure workers’ rights and interests are respected when AI leads to significant changes in working conditions”
All About the Cooks, a website launched in Bristol to enable people to make money cooking from home, has announced that it will close at the end of May. Despite being a runner-up in the BBC Food & Farming Award in 2023 that led to a successful nationwide expansion earlier this year, the company has been unable to find investors to fund the future of the company.
As the company grew, its founder – Claire Ladkin – and her team acknowledged the need for more advanced technology to support the increasing number of cooks joining the platform. A major development that could only be achieved through significant investment.
Over the past few months, Claire reached out to hundreds of potential investors but could not find the right partners to support her vision. She said: “Despite continuous growth in sales and an increasing number of cooks joining the platform, we have found it impossible to secure the money needed to reach our full potential. The current economic climate makes it extremely challenging for companies that focus on consumer-facing products to raise investment.”
On Tuesday, the team of four behind All About The Cooks shared on social media: “We are heartbroken to announce the closure of All About The Cooks. We had big ambitions to make it possible for more home-cooks to make money from their talent and to revolutionise the way we eat at home. Over the past three years, we’ve had the privilege of working with so many incredible people, and we want to say thank you to all our supporters for being part of this journey.”
All About the Cooks will officially shut down its website on the 31st of May 2024. As we continue to witness the weekly closure of Bristol businesses, this adds to the growing list of recent disheartening news.
If you’d like to reach out to the team to show your support, you can contact them at [email protected].
We are delighted to announce that new directors have been appointed to the Bristol Creative Industries board.
The five individuals will deliver additional strength and depth to the board which will hugely benefit Bristol Creative Industries, our members and the wider creative sector in the south west.
They bring a host of skills and experience including digital marketing, film production, CRM, data analysis, website marketing and creative industry education.
As we said in our new year message at the start of 2024, driving value for Bristol Creative Industries members is our top priority, and we remain committed to creating opportunities for our community to learn, connect and grow their businesses.
To continue with this mission, we have key focuses that the new board directors will help us deliver thanks to their excellent expertise and contacts. They will contribute directly to:
Our priorities also include the BCI Talent Programme which supports the next generation of diverse talent in the creative industries and is currently open for sponsorship opportunities.
The appointment of the five new board directors follows Lis Anderson and Heather Wright becoming co-chairs of BCI.
Heather Wright, co-chair of Bristol Creative Industries, said:
“We are delighted to welcome these uniquely talented, inspirational and hardworking industry leaders who have stepped up for BCI and for our sector. They will strengthen our team and make it possible for us to achieve our ambitions for members.”
Joining Lis Anderson, Heather Wright, Gail Caig, Marissa Lewis-Peart, Julian Davis and Steven Coombe on the Bristol Creative Industries board are:
Adam Millbank brings over 16 years of commercial film production experience, serving as a founding director of B Corp registered companies JonesMillbank and Nine Tree Studios.
With his roots in documentary filmmaking, Adam has honed a talent for uncovering the essence of stories, establishing profound connections with his subjects. While he remains a practitioner, he also dedicates significant time to nurturing relationships with agencies and brands, earning him a reputation as a trusted partner in the industry.
Adam now collaborates with globally recognised brands, leveraging his expertise to drive innovative projects.
He maintains a keen interest in the intersection of education and creativity, aiming to foster greater connectivity within the Bristol creative industries around film and video and create a space for collaboration through Nine Tree Studios.
Tom Harber is an experienced creative agency leader specialising in digital experiences and creative technology solutions.
Tom has held leadership positions in industry leading creative agencies across both the UK and Australia that have be recognised at prestigious awards including Cannes Lions, BIMA and The Effies. Tom eventually landed back in the South West to head up creative technology studio, Aer Studios.
Proudly B Corp Certified, Tom and his team have been ranked in the top 100 best workplaces in the UK and have recently been appointed to the BBC UX Design roster as the only agency representing the South West region.
Tom’s passion is in creating meaningful digital experiences that have a positive impact on people and planet. He believes that bringing the creative and technology sectors closer together can have a huge benefit to the South West.
Tom Bowden-Green‘s experience combines senior consultancy (10+ years) and academic leadership (10+ years), designing and delivering training to support business development and career growth in marketing. His current focus is on bringing together regional and academic expertise to support business growth within the creative industries.
Tom studied his PhD at the Digital Behaviour Lab at University of Bath School of Management. His research and teaching now focuses on applying psychology to creative processes.
His recent work at Bristol Business School includes investigating behaviour change with Bristol City Council, researching the Bristol brand with Visit West, and understanding the effectiveness of social media advertising.
Tom created and led the MSc Digital Marketing at UWE Bristol and led several successful Digital Marketing Bootcamps. He co-hosts the The Digital Behaviour Podcast.
David Darke is the co-founder and operations director of Atomic Smash, a website performance agency based in Bristol, specialising in optimising WordPress, WooCommerce and Shopify.
Since its inception in 2010, Atomic Smash has prided itself on a caring team culture, emphasising continuous learning, creativity, and problem-solving. In this role, he has been recognised for kindness in leadership by being nominated as a Kindness Leadership Leading Light.
David’s approach to business reflects a deep understanding of the web’s potential to transform how companies and individuals communicate and conduct business.
Kate Sikora is the co-founder and managing partner of Noble Performs, a digital performance marketing agency based in Bristol renowned for helping organisations achieve remarkable results.
Highly commended as the IOD Director of the Year 2023 and serving as a Taan European Governor, Kate is committed to driving excellence and innovation in the digital marketing landscape.
Beyond her professional endeavours, Kate finds joy in family life, practicing yoga, and exploring new culinary creations in the kitchen.
Bristol based PointZeroGroup has acquired world leading employee experience agency Home.
The acquisition sees Home join a growing network of employee communications and experience agencies in Bristol under the PointZeroGroup banner, further strengthening the city’s reputation as a hotbed for creative brilliance in this field.
The addition of Home to the PointZeroGroup adds employee experience to their service lines for the first time and strengthens their already burgeoning global client portfolio. All group clients now have access to a full suite of employee and candidate propositions.
PointZeroGroup now consist of Home (employee experience and internal comms), RewardPointZero (benefits communications), That Little Agency (social and digital), and BrandPointZero (employer brand). All group agencies are based in Bristol.
PointZeroGroup founder and BrandPointZero Managing Director Andy Bamford said,
“We have admired Home for a long time. Their work in employee experience and internal communications is second to none and a great addition to the PointZeroGroup. They have built an enviable group of experts that we’re now proud to call colleagues. We look forward to collaborating with the team at Home as we grow together in the coming months.”
Home will continue to operate from their office at Unicorn Park, Whitby Road.
You may have a website already, in which case, this article is for you, if you don’t have a website yet, kudos to you for doing some research ahead of time!
Sometimes decisions are solely based on budget alone and that’s okay, so sometimes, it’s great to be able to do things yourself before bringing in the professionals.
The website hacks we’re going to outline below won’t suddenly launch you to the very top of Google, nor suddenly land you thousands of sales. But they will contribute and will get you into the mindset of your audience.
So, get that coffee and let’s begin!
Think from your user’s perspective
This sounds like an obvious one but don’t scroll past this one, here us out. What are your users looking for when visiting your website? Is it your value? Your contact information? Your pricing?
When you get a phone call from a new prospect, what are they typically asking for? Can you find this information on your website?
You need to make sure that information is easy to find on your website and not hidden away – even if it’s content further down the page, you can still link them to it to speed their journey up.
If you’re paying less than £5 a month or less than £60 per year for your website’s hosting – you need to invest more if you want results.
Now, we’re not talking bank breaking amounts here. A good website hosting provider is essentially your website’s foundations. It’s a pointless exercise to invest in improving your website’s user experience when it’s your hosting provider slowing you down.
If you check your current website over at https://pagespeed.web.dev/– what does it score?
If you’re scoring low, it may be that your current hosting provider has you on a shared platform. Whilst simple brochure sites aren’t necessarily demanding, you could be being hosted on an underperforming server to save cost.
Don’t slow your visitors down
To put things into perspective, we pay a little extra for our web server to bundle LiteSpeed Cache (amongst other improvements) – the result? Performance.
If you’re considering putting a pop up on your website, even if it’s just a one-off. I’d like you to visit this website first: https://how-i-experience-web-today.com/
Don’t be mad at me – that’s what your users have to face whilst they’re looking for someone to solve a problem. Stand out by NOT bombarding them with pop ups.
When users visit a website, they’re on a journey following you designed path. By introducing a pop up, you’re actually interupting them and distracting them.
It’s akin to whilst I’ve been writing this article, my phone has pinged several times – 4/5 of the notifications have been absolute nonsense. Go away! The same frustrations apply to your website.
There are so many free tools at your disposal, so before you get your wallet out from from within the sofa, consider some of these handy free tools:
Stop cluttering up your website and embrace whitespace. By reducing clutter and ensuring a good whitespace ratio, you maximise user focus. White space can also make your website feel ‘fresh’, modern and professional.
If you have a lot of content and not a lot of space, consider alternative solutions like accordions or modal pop ups (not to be confused by the earlier intrusive pop ups above).
If you utilise the above guidance of using white space, your calls to action are suddenly going to have a lot more attention on them. Don’t waste this undivided attention with a button that says “Click here”.
Instead, crack open the dictionary and throw down some terminology that’ll get the user clicking. Wording like “Get started now” or “Sign up for free”. Wording like this implies time-sensitivity and/or the value.
There you have it! Some quick website hacks to improve your website, you’re now a pro! Of course these are just 6 quick ‘hacks’, there’s plenty of other improvements that can often be easily applied but they usually depend on your audience and your website’s goal(s).
If you need a hand or would like anything clarified/expanded on, please do feel free to reach out. 👇
saintnicks has been appointed by Ascot Racecourse following a successful competitive pitch process. The win bolsters the agency’s strong start to 2024 alongside retained client growth.
Founded in 1711 by Queen Anne, Ascot Racecourse is arguably the nation’s most revered racing venue, welcoming just shy of 600,000 visitors annually across its 26 race day events. Royal Ascot which takes place 18th – 22nd June, is the most prestigious horse racing event in the UK calendar with more than 300,000 visitors over the 5 day period. Steeped in heritage, Ascot Racecourse is a true British institution and revered national brand.
The two-year contract, which starts with immediate effect, will see saintnicks responsible for Ascot’s overall social content strategy as the brand looks to enhance its reputation further as a global ‘lifestyle’ brand.
Retained as the brand’s lead social partner, saintnicks will work closely with Ascot’s brand, social and content teams supporting with content strategy, content creation and social media management.
Fraser Bradshaw, Founder and CEO of saintnicks says: “We couldn’t be more delighted to partner with Ascot Racecourse and help support their business growth strategy. It’s a brand and business we’ve come to know well over the last few years and we’re invested wholeheartedly in supporting such an iconic national brand as their long term partner.”
Alexandra Bertram, Brand & Creative Lead at Ascot says: “We’re thrilled to embark on this exciting journey with saintnicks as our Social Media Marketing agency. With their expertise and dedication, we look forward to elevating Ascot’s presence in the digital realm. Here’s to a fruitful partnership ahead!”
The appointment follows the re-positioning of the Ascot Racecourse brand and subsequent brand voice development undertaken by saintnicks in 2022.
In an era where businesses are increasingly expected to prioritise social and environmental impact alongside profit, Disruptive Thinking has taken a bold step forward by achieving B Corp certification. This certification marks a significant milestone for team Disruptive, reinforcing their commitment to fostering a diverse and inclusive workplace, minimising their environmental footprint and dedicating themselves to ongoing improvement.
Disruptive Thinking’s Founder, Yiuwin Tsang said “When founding Disruptive Thinking, I knew I wanted the business to be a force for good. Our company motto is “Good work for good people” and it’s really nice to join the ranks of other businesses who share the same vision, under such a well-regarded standard.”
“The decision to pursue B Corp certification was driven by a deep-seated belief in the power of business to drive positive change. As a team who pride ourselves on being forward-thinking, becoming a B Corp aligns so well with our core values of empathy, integrity, and sustainability.”
“One of the key benefits of being a B Corp is the opportunity to collaborate with like-minded businesses and organisations. We can’t wait to meet other B Corp organisations at local meetups – come over and say ‘Hi’ if you spot any of the team!”
About Disruptive Thinking
Disruptive Thinking is a small team with deep expertise in Marketing, Business Growth and CRM. Our team take on a variety of projects, from designing marketing strategies and executing delivery, to establishing sales processes, to delivering workshops and events.
We’ve worked with accountancy firms, agencies, startups, law firms, publishers, universities, the creative industries and healthcare providers – supporting them on strategic planning and execution across their sales, marketing and delivery efforts.
We work with any size of organisation, from large corporates through to startups, plus public bodies and not-for-profits. Our motto is doing good work for good people. We’re proud of the quality of work we deliver, and ultimately want to work with clients who are also passionate and driven about what they do.
Got any questions? Just want to connect? Reach out to the team at [email protected]
Carnsight Communications, a boutique PR and social media agency based near Bath, has welcomed Laura Witte as its new Social Media Manager. Alexandra Johansen, who joined the business in 2023, also celebrates a promotion to PR Account Manager. Carnsight specialises in working with agencies and founder-led businesses.
Laura Witte builds on Carnsight’s global perspective having relocated to the UK from Germany in 2019, and brings with her extensive experience in content creation, e-commerce and social media. Johansen, who joined the business in 2023 having made the move from Australia, quickly worked her way up the ranks, proving herself an invaluable asset to the company.
Founder Jessica Morgan comments, “Laura has already proven herself an asset to our company and it’s been a joy to see her gel with the team and our clients. Her dynamic skills and extensive online and SEO expertise bring an exciting new string to our bow. Alexandra’s promotion is a testament to her talent and competence, not to mention her brilliant attitude.”
Having moved into digital marketing following a career as an equine midwife, Witte’s skillset is diverse, as she holds a bachelor’s degree in equine science and business management. Most recently she worked in digital roles for equine business, Le Mieux.
She comments, “It’s great to be joining such a dynamic team and real-world agency like Carnsight. I’m excited to expand on the company’s capabilities and deliver results for a compelling roster of clients.”
Johansen adds, “Working with Carnsight has been a dream. The opportunity to share clients’ compelling journeys with the world and elevate their success has been incredibly rewarding.”
Continued growth and expansion are also on the horizon for Carnsight, which recently joined the Living Wage Foundation. Two additional positions, a work experience placement and an internship, are slated for the summer.
Founder Morgan, who has been shortlisted in the Business Desk South West Leadership Awards this year for her mentoring, continues to support and nurture new talent. She is a big proponent of supporting young professionals and creating opportunities for them to get a foothold in the industry.
Carnsight has worked with a wide range of businesses across the country including Air Landline, Sulis Hospital, The Treatment Rooms London, The Flexible Space Association, and UNLIMITED Group.
The team recently launched Practically Powerful PR, an eBook and accessible guide to the art of communications aimed at helping small businesses take on this key business function with confidence.
Since 2019, Square Works has become the byword for luxurious serviced offices and co-working in Bristol. We started with the aim of building a community where professionals could work, network, relax and socialise in an environment that offered the very best – from an exciting events calendar to a light and airy workspace that members can truly enjoy.
Situated on the beautiful Berkeley Square, a ten-minute walk from the city centre, Square Works is spacious, airy and filled with contemporary art and natural light. This unique workspace is spread across three elegant Georgian townhouses, with a range of conference and meeting rooms, communal spaces, kitchens and a fitness suite.
As a BCI member you can get 10% off memberships and meeting rooms at Square Works, contact our reception at [email protected] to take advantage of this offer.
Professional Apprenticeships are thrilled to unveil ApprenTech, our latest leap forward in cultivating the next generation of technology professionals through comprehensive apprenticeships. We have always strived to bridge the gap between aspiring tech talents and the industry’s evolving needs. Today, we’re excited to announce an initiative that not only continues this legacy but also takes it to new heights.
A New Era of Apprenticeships
ApprenTech is designed to be more than just a program; it’s a movement towards creating a sustainable, skilled workforce that can navigate the complexities of the technology landscape and solve the skills gap!
With our Ofsted Outstanding rating as our backbone, we’ve crafted two new distinct pathways: Software Developer Level 3 and Level 4 Apprenticeships. These programs are tailored to meet the industry’s demands – whether it’s nurturing new entrants with foundational skills or elevating existing employees to software savants. This is in addition to our existing offering of Marketing, IT and other apprenticeships.
Why ApprenTech?
Our initiative stands out for several reasons:
For Companies: ApprenTech offers a unique opportunity to cultivate your in-house talent, reducing recruitment costs and fostering a culture of loyalty and innovation. It’s not just an investment in skills but in the future of your organisation.
For Aspiring Tech Professionals: Embark on a journey that promises not just skill development but a clear path to career advancement. With ApprenTech, your ambitions to progress are a reality.
Join Us in Shaping the Future
As we launch ApprenTech, we extend an invitation to tech companies and aspiring professionals to join us in this transformative journey. Together, we can redefine what it means to be equipped for the future of technology.
For more information on how to get involved, pop our team a message at [email protected]
Together, let’s build a future where technology and talent converge to create endless possibilities.
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