This week sees the end of the Government’s ‘work from home’ mandate in England which has been in place since the start of the pandemic. We know anecdotally that many businesses within the region’s creative industries have taken this opportunity to review their flexible working policies and we’re keen to understand what the future looks like for the South West’s creative community.
We’ve pulled together a handful of questions that will give us a top-line view of the new normal. We’ll be more than happy to share the findings with BCI members who may like some guidance on shaping their future flexible working policies. Share your thoughts here.
Photo by Kevin Bhagat on Unsplash
Bristol based digital marketing agency, DNRG, previously Digital NRG, has had an exciting brand update. The graphic ‘D’ brings together 8 triangles that represent the company’s eight solutions. When reorganised together, the triangles form the split hexagon – denoting the top to lower marketing funnel. Combining DNRG’s solutions, through the consumer journey when all used together, creates a robust, smarter digital marketing strategy.
With its Head Office in Bristol, DNRG encompasses 53 team members with some of the most powerful brains in the business. DNRG’s rebrand has been driven by the desire to always be leaders in digital marketing and offer a strategy-led approach, rather than off-the-shelf solutions. The company’s business model is built on tailor made integrated digital solutions for any sized business, creating a competitive digital presence for SMBs to support lead generation and local sales to complex National brand led campaigns or Nationwide ecommerce solutions.
As Google Premier Partners, Facebook Business Partners and Microsoft Advertising Elite Partners, DNRG is always implementing the latest advancements in automation, AI and reporting with the support of their partners. DNRG has developed solutions accessible for businesses who do not have the budget for in-house experts or depth of knowledge within a marketing department. With a 96% retention rate in the last 5 years DNRG is clearly getting something right for their clients.
Along with the rebrand DNRG has responded to the digital evolution following the challenging period that the pandemic has presented by adding to their client product portfolio. To support its Website, SEO, Paid Media and Social propositions DNRG will be launching Smarter Performance, Rapid Talk, LinkedIn Accelerator, NRG Connect and a CRO proposition in July 2021.
With a strong focus on their team’s learning and development, DNRG has also set up an in-house academy which devotes 10% of hours a month for each employee to grow their knowledgebase and skills, so that they’re always ahead of the curve. Employing several apprentices, members of their team have made it from ‘The Apprentice’ to director within that five-year period. This all filters through to an enriched client experience.
Neil Rogers, DNRG’s CEO said: “Our rebrand is representative of our continuous growth in services, clients and team members. We offer our clients strategy-led solutions that are driven by their business goals and objectives. DNRG has developed award-winning campaigns that utilise technology, automation and highly skilled digital professionals to increase the return on our clients’ investments. It is our DNRG team players’ incredible support and adaptation to their clients’ goals alongside the delivery of effective digital strategies that has made DNRG the successful agency that it is today.
We truly have become the outsourced marketing department for 1000’s of UK based businesses and we know how to match the right digital solutions to their incredibly varied briefs and objectives. For the agency it is about building partnerships whilst delivering proven value results led by data driven decisions.”
DNRG is proving to be one step ahead of the game with the implementation of new techniques and operational processes in this rapidly changing industry. It is difficult for any business to stay abreast of digital updates, consumer demands and the online experience digital users expect, but DNRG offer extremely competitive solutions to ensure their clients can adapt to these requirements.
We all know how important it is to encourage equality through our culture in the workplace. But it’s no secret that women are underrepresented in senior leadership positions.
It’s everyone’s shared responsibility to become not only advocates, but champions of women from diverse backgrounds within their organisations – and in their lives at large. And in the creative sector, if we want to truly do our part to help women stake their claim, it means businesses taking ownership of their own equality scores in a number of ways – not least, by appointing women to the senior leadership positions we need them to be in.
At Proctor + Stevenson, we’re one of the UK’s longest-established independent marketing agencies. Despite this, we’ve never been conformists, and we’re a good step ahead of your traditional London-based agency in more ways than one.
Our Founder and Chairman, Roger Proctor, has always been an outspoken industry figure. He’s championed diverse young creative talent from the South West of England and Wales – an often neglected region for the arts – throughout his career.
Back in 1979, he laid in our bold and independent foundations in Bristol. And the rest is history. We’ve been challenging inequities and hiring diverse talent ever since – such as through hosting the South West Design + Digital Student Awards (which saw a particularly high volume of entries from young female designers this year).
In short, the talent is there. So what changes are being made?
At the start of 2021, Roger and the senior team restructured Proctor + Stevenson by splitting the larger brand into three companies: P+S Creative, P+S Technology and P+S Strategy, all overseen by the P+S Group (you can read more about these changes here). And this change marked a new milestone for the P+S team.
Our restructuring was the perfect opportunity to progress our own equality targets across the team at Proctors. It was at this point in our journey that we ensured the P+S Group met a target of 50/50 male-to-female directorship.
So, without further ado, meet our board…
· Joy Locke is our Company Secretary. She applies her 20+ years’ experience with us to take lead of everything operations, finance, accounts, and administration. She ensures that we were keeping on track with budgets.
· Ailsa Billington is one of our Directors. She leads our client services operations and takes charge of directing major global campaigns for our multinational portfolio of clients. She directs over all teams in the P+S Group to make sure that we deliver the best campaigns to transform our clients’ businesses for the better.
· Nikki Hunt is our Financial Director. CIMA-qualified, Nikki brings a wealth of experience in management accountancy, HR, payroll, and health and safety to our business, keeping us running efficiently and safely.
· Roger Proctor is our Chairman. He founded P+S in 1979 and has continued to lead its transformation ever since. Under his leadership, the business has grown from 2 people to more than 70, plus a network of freelance talent, and has won a global portfolio of clients such as Panasonic, National Grid, Saudi Arabian Airlines, and much more. He is passionate about the power of creativity to make positive change and is also heavily involved in strengthening the links between the creative industries and education.
· Mark Jamieson is another of our Directors. He helped establish our presence in the Middle East and is an expert in developing, building, and maintaining positive client relationships in across all sectors.
· Steve King is the final member of our current team of Directors. He leads our large-scale digital projects on everything concept creation, development, and project delivery. He’s worked on many innovative and world-first technology projects.
At Proctors, we’ve always taken equality and diversity extremely seriously. Because when we celebrate and empower women in business, it benefits everyone.
We strive to nurture careers amongst our female talent, building them up into more senior roles within our business. And we want to continue to progress further. We’re currently building a broader, transparent picture of our teams, our diversity, and our biases to discover how we can do better.
There’s lots more to be done to help narrow the gap between women in leadership across the UK. It’s a fact that only 5.6% of women in the UK run their own business and women only account for 33.8% of positions as directors on business boards in the UK, with only 16% of creative directors reported to be female.
We’ve just launched the first instalment of our Women in Business interview series. In it, our own Marketing Manager, Becca Peppiatt, sits down with Peaches Golding OBE CsJT, Her Majesty’s Lord-Lieutenant of the County and City of Bristol. This interview, like the rest of the series, delivers insight into the female perspective of working in business, so aspiring young women can see themselves represented in leadership roles. Stay tuned for more instalments of the series, coming soon.
We can all do our part to progress the important conversations which need to be had about an industry that is in many ways stuck in the past, ignoring some of its blatant inconsistencies. There’s lots more to be done and we intend to continue to work hard to narrow some of the gaps that exist. We need to think intersectionally about how we hire, and how we can create healthy, fair environments for women to succeed in.
For more information about Proctor + Stevenson, or to discuss our services or teams in more detail, please email us.
Leading Bristol–based digital marketing agency, DNRG, is working with AI search company Yext to provide businesses with modern solutions to boost their discoverability in search and stay ahead of the competition.
The UX focused platform, NRG Connect, is easy to do business with, offering a central cloud-based system to manage and update business listings. Google, Facebook, Yell, Apple Maps and Waze are a few of the 100+ apps, search engines, maps and directories customers can access. This generates opportunities for businesses of all sizes to be digitally competitive and present their company to potential customers searching for their services.
DNRG is supporting their existing customers, as well as independent businesses, with a solution that saves time, increases efficiency, and allows for excellent reporting and measurement. NRG Connect forms as part of a larger digital marketing strategy for businesses. The platform interlinks with other digital solutions such as user experience–led web design, SEO–focused content, Conversion Rate Optimisation and more, to offer a complete digital package.
Marketing agencies can partner with DNRG to receive access to a white-labelled platform, where they can offer the solution as their own to their clients. DNRG provides comprehensive training and support to the agencies and their end-users, ensuring they are fully equipped to make the most out of the platform.
In an age where digital reputation is more important than ever for businesses, DNRG customers will have access to view and respond to all their customer reviews, as well as edit company details all in one central location. This saves hours of trolling through different sites adding listings, responding to reviews, and making updates.
We’ve spoken to Joe Reid, Account Services Director at DNRG, “We’re delighted to announce our collaboration with Yext, which presents us with a unique opportunity to work with like-minded marketing agencies and offer an additional solution to our direct customers.
“In 2021, we all search online for products and services, so making sure that our customers can be found, wherever they are searched for is essential to us. This product forms as part of a much wider digital marketing solution, to allow businesses of all shapes and sizes to be competitive.
“It’s so important for all businesses to have the ability to be digitally competitive. At DNRG we specialise in offering solutions to SMBs who may not have unlimited budgets or the option for in-house digital marketing expertise. We believe in allowing smaller businesses to compete with the bigger companies and build them a digital presence in order for them to do that.”
“For SMBs, a solid strategy for managing and optimizing listings is vitally important — it can mean the difference between appearing on the search results page and not showing up at all, between winning over a customer and losing them to a competitor,” said Luis Baptista-Coelho, Executive Vice President, Global Partner at Yext. “We’re excited to team up with DNRG so that even more SMBs can tap into Yext’s modern, AI-powered platform — the same technology that the biggest brands in the world trust — to keep their information up-to-date across platforms, improve their discoverability, and win more business.”
Bristol-based Gather Round is a growing family of unique, soulful, creative workspaces, purposefully designed for creatives by creatives. Its mission is to build remarkable co-working spaces where creative thinkers and doers can connect, collaborate and thrive.
Founded by Fiasco Design owners, Ben Steers and Jason Smith, Gather Round’s flagship workspace, in the Cigar Factory, Southville, opened its doors to Bristol’s curious creative community in 2019 and it will be opening the doors to a second venue, in Brunswick Square, St. Pauls, in early September 2021.
Its members are creative industry professionals; designers, writers, filmmakers, publishers, photographers, brand strategists… A truly eclectic and talented bunch, and the diverse mix of businesses within its member community is valued as highly by members, as the beautifully designed workspaces themselves.
New Gather Round, Brunswick Square
Gather Round, Brunswick Square, breathes new life into 15-16 York Street, a unique, historic building in one of Bristol’s most vibrant neighbourhoods. From early September 2021, a supportive community of 80-90 creative professionals will take residence here; freelancers, self-employed and micro-businesses, from the surrounding areas of St Pauls, Montpelier, Easton, St. George, Kingsdown, etc.
The space will provide flexible areas with fixed and casual desks, a mix of small to medium-sized studios, private meeting rooms, hang-out areas, communal kitchen tables and quiet areas for thinking. It will also have a dedicated public event space with room for 50-60 person events.
Gather Round offers private studio, resident and co-working membership options, with part-time flexible co-working costing £110 per month plus VAT, and full-time memberships from £195, plus VAT.
First month’s membership FREE
Knowing that signing up to a co-working space can feel like a big step, Gather Round are offering new members who join Brunswick Square before Monday 16th August, their first month free.
Community Support Commitment
Gather Round creates nurturing environments in which local creative businesses flourish and it is also committed to supporting its neighbouring communities in the following ways:
Founders Ben Steers and Jason Smith say, “By design, Gather Round provides an intimate, supportive creative environment. We know that a nurturing community makes all the difference to our members’ businesses and we’re delighted to be extending what we offer in Southville to residents of North Bristol. Our aim is to open the doors at Brunswick Square in September, with a ready-made creative community.”
Find out more about Gather Round’s latest creative co-working space and membership options, or contact Amie Thompson, Community Manager for Gather Round – [email protected]
*Image: Gather Round members attend a ‘Campfire Talk’ at Gather Round, Cigar Factory, Southville
Taking place on 1 July, EntreConf is the dynamic new virtual conference to inspire the region’s entrepreneurs and advisors. To help with practical advice – financial, legal, marketing, management. And to broker valuable new relationships before, during and after the event.
Free conference passes are available via the website, entreconf.com, supplied by the EntreConf Sponsors.
The Running Order for the day can be seen on the website here. It includes three unmissable Keynote Speakers:
Chris Anderson: Owner of world-renowned TED Conferences on wisdom from dozens of inspirational entrepreneurs he’s known plus his own remarkable entrepreneurial story.
Ann Hiatt: Unrivalled top-level first-hand experience as a former business partner of Jeff Bezos at Amazon and then chief of staff at Google. Ann will be talking about business strategies.
Dale Vince: leading green energy entrepreneur and pioneer, also owns the eco-friendly Forest Green Rovers plus a portfolio of green companies, and was the executive producer of Seaspiracy.
Plus highly-practical sessions for entrepreneurs at all stages, provided by EntreConf’s expert partners. Take a look at what each expert insights session will be covering here. Business strategy, start-up help, advice on funding, developing business thinking, exclusive research, futurologising – and much more.
EntreConf also features the EntreLeague. The top 50 of the coolest, brightest, most interesting entrepreneurial businesses in the region. Chosen by a panel of experts, themselves chosen for expertise across a wide variety of sectors and business types: entrepreneurs, advisors, financial companies, lawyers, academics, incubators. These will be unveiled live at EntreConf on July 1.
EntreConf is sponsored by: Bath Spa University, Bevan Brittan, Burges Salmon, Lombard Odier, Rocketmakers and University of Bath School of Management. Plus Associates and Partners: Bristol Creative Industries, Creative Bath, Digital Wonderlab, EIP, MediaClash, PG Owen and Storm Consultancy.
This year, EntreConf is running as a virtual event with a select, in real life dinner in the autumn. The event is organised and run by MediaClash, publishers of Bristol Life, Bath Life, Cardiff Life and Exeter Living and organisers of over 100 events a year, including the Bristol Life Awards, Bristol Life Business Clubs and Bristol Property Awards.
Plaster Creative Communications, Upfest and Bristol City Centre BID won gold at the FMBE Awards 2021 for the #BristolTogether campaign, which saw 375 hearts painted across the city’s parks as a response to the reopening of the city centre in Summer 2020.
Artists painted Queen Square to look spectacular from aerial drone footage. These, and hearts in two other huge green spaces, were distanced by 2m to meet guidelines. The campaign generated over 605million views of the work globally and making Bristol an icon for positivity during the pandemic. The picture was selected as one of BBC New’s Pictures of 2020 in its annual round-up and featured internationally on CNN and NBC. Media requests came from as far away as Russia and Columbia.
The team also brokered a collaboration with the Bristol International Balloon Fiesta, painting a 128 metre heart at Ashton Court. Marking what would have been the opening of the event, this enabled 20 hot air balloons to take off in heart formation.
A trail of hearts at Cabot Circus soon followed, with the creation of rainbow hearts, which promoted visiting the seven main retail arteries of the centre. This involved complex collaboration with Bristol City Council’s Highways Team as well as extensive surface testing to ensure it could be executed.
As a tier 2 Christmas approached, Plaster and the Bristol City Centre BID undertook the largest collaboration of the campaign, working with 73 businesses to execute #BristolAdventures. The campaign’s main partner was SLX, who donated unused lighting equipment and paid their out of work technicians to create a month-long light installation on the city’s most iconic buildings, in collaboration with a massive group of BID levy payers
The campaign exceeded every projection of reach, engagement, social impact and footfall. Crucially it brought together businesses, communities and creatives to work for a common goal, with engagement and collaboration at levels never seen before.
Plaster Creative Communications and Bristol City Council have joined forces to launch Where’s it to?, an invitation to Bristolians to explore their local high streets and get to know the traders behind the businesses.
Bristol’s high streets are some of the most diverse, independent and original in the world and Where’s it to? invites Bristol communities to get to know their local shops and hospitality establishments and the characters who run them.
15 high streets across the city will be profiled, highlighting numerous traders on each street, which span from stores passed through generations of a family, through to brand new openings inspired by the pandemic.
Each week, a new street will be added, with East Street in Bedminster, the Old City and Church Road in Redfield launched this week. A local guide invites you to explore their high street through a short documentary film, capturing this moment in time as the city reopens.
Mayor of Bristol, Marvin Rees explains;
“This campaign celebrates the unique character of each Bristol high street, while recognising the contribution to the city as a whole. After a challenging year, we want to promote our shopkeepers, restaurateurs and businesses, as they have been critical to morale during the pandemic.
“Many of us have been shopping more on our local high streets and we really want to encourage more of this as we begin to recover from the pandemic. We are inviting Bristolians to shop locally, stay safe and take care of each other.”
East Street’s film features East Street Fruit Market, VX, The Revival Market, The Bristol Loaf and Brightbow Workspace, with some hidden historical gems that you can find footsteps from the main retail street.
Sarah Morrison, Project lead explains;
“Where’s it to? was selected as the name of the campaign to reflect our city’s language and in collaboration with a huge range of traders from across the 15 high streets. It’s our unique way of demonstrating where something is to a visitor, and perfectly reflects this guide to hidden gems on our high streets.”
Where’s it to? was created by Bristol City Council and delivered through the Reopening High Streets Safely Fund* to support the safe reopening and recovery of the High Streets following COVID-19 restrictions. The 15 High Streets were selected to give a flavour of the diversity and types of centres across the city.
The team at Noisy Little Monkey have welcomed a new addition to the Senior Leadership Team this month. Charlie Hunt will be responsible for managing people, processes and money for the organisation.
For the past seven years, Charlie worked at one of the largest SEO agencies in the UK, progressing from Finance Director to General Manager and overseeing the day-to-day running of the business.
Alongside the appointment of a new Operations Director, Noisy Little Monkey has welcomed another two new hires to the team including Andy Thornton (Digital Marketing Executive) and Alexandra Keyworth-Wright (Inbound Marketing Manager). They’ll both be supporting clients with all aspects of their digital marketing including SEO, marketing automation and HubSpot.
We can’t wait to see how the new team members will help the business thrive.
At Proctors, our people make us who we are. Bold. Brave. Imaginative. Resilient. But resilience doesn’t mean things are always easy.
It’s truly taken a village to see us through the last 12 months. And this article explains more about how our team spirit and collaborative culture have helped us to balance the books throughout these difficult times – and flourish, rather than just float.
When COVID first hit in the beginning of 2020, the consensus was this epidemic would be around for three months in the UK, and we should start to see signs of economic recovery beginning in July 2020. (No comment!)
At the time, we’d just finalised our financial forecasts for the year ending March 2021, but it was clear we needed to review these figures.
After revisiting our forecasts, we worked on a realistic model which would see a dip of around 30% in the company’s income for the first quarter of 2020, before gradually returning to 100% by the summer. We then expected we’d see an uptick in work – to around 130% by the end of the year – as clients rushed to spend already -approved budgets.
Despite knowing now that the information on the pandemic’s duration proved to be inaccurate, this approach placed us in excellent stead.
Our biggest challenge was managing cashflow. With fee income dropping, we still had to cover our business costs. It became crucial to cut costs wherever we could – and quickly.
We reviewed our overheads, and any payments deemed non-essential were stopped or placed on hold. The government also launched an initiative called the CBIL Scheme, and allowed us to defer our PAYE and VAT payments, helping us manage cashflow.
We also made the decision to place any money received from loans or PAYE and TAX deferments into a savings account. As we knew the funds were always going to have to be repaid in March 2021, we decided to only use them if we had to.
Employee utilisation is something we’ve always used to measure productivity across the business at Proctors. It describes how much time any staff member is spending on achieving paid work each month.
During the pandemic, we were able to use our employee utilisation data to forecast upcoming work, and quickly identify the staff members who would be under-utilised over the coming weeks and months, and the skillsets where there wouldn’t be a lot of work coming in from our clients. We could then place those affected employees on furlough, whilst ensuring all other staff had high utilisation levels, reducing our costs while keeping our clients happy.
Over the last few years, we’ve introduced a number of KPIs to ensure we’re always performing efficiently, aiming to be within the top 10% of agencies of our size, financially. This has given us a strong financial foundation, allowing us to continue to support our clients who were also struggling though uncertainty.
Our relationships
Externally, we’ve been part of a working group of Financial Directors within creative agencies for the last four years. Pre-COVID we would meet quarterly, discussing all things financial and operational as well as sharing ideas, best practice tips, and KPIs.
At the beginning of the pandemic we met via Zoom, and as usual shared our latest updates – only this time, we discussed how to approach the upcoming challenges which would affect all of us.
Many agencies cut back on their non-fee earning staff, including new business and marketing. But our own stance differed: as long as we weren’t at a net loss, we would continue to look for new clients and deliver new initiatives to our existing ones.
We kept our new business and marketing team together, giving them the creative and technology staff needed to work on pitches and ideas – and for us, it paid off, resulting in new clients and new business.
Despite a number of businesses in the aforementioned Financial Directors group making different decisions based on what might work best for them, being part of a community that shares knowledge, resources and support has been invaluable.
Those invaluable relationships have extended to our clients too. Like many other businesses, we’ve been there for our clients – and vice versa – during an incredibly testing year. In most cases, we’ve gotten to know each other even better, and have built even stronger business and personal relationships with many of them.
A challenging time for the world, for our business, and for our people. It was so important to us to ensure our employees felt valued, informed – and were able to have just a little fun wherever possible.
Over the last year we’ve introduced a number of new staff initiatives, including our Quarantine Quiz. We originally introduced the quiz to raise money for the Quartet Community Foundation, donating to their Coronavirus 2020 Response Fund, as well as to boost our teams’ morale while we’ve all been forced to work remotely.
And unlike many of the Zoom quizzes we might have held in our personal lives, to this day The Proctors Quarantine Quiz lives on! The format has now evolved slightly, with different staff members hosting each Wednesday, and one lucky winner claiming a £50 Amazon voucher in a nice little midweek boost.
We’ve been rewarding staff for more than just their general knowledge, too. 2021 has seen the return of our famous Proscars awards. The Proscars are our quarterly awards by employees, for employees, with every staff member able to vote for three colleagues they believe should be rewarded for their hard work. Our three winners then get to choose a prize – either £250 in cash or £400 in vouchers.
To get us all moving, we’ve been further breaking up the working week with weekly lunchtime fitness and yoga sessions, hosted by a personal trainer online. And if you’d rather gin than gym, on Fridays our weekly virtual social kicks off at 5pm – although, it’s strictly BYOB!
If all that wasn’t enough, each Friday afternoon our Chairman, Roger Proctor, sends out his weekly ‘Good News’ email. Just as it sounds, it’s a cross-department weekly catch up about all things good – inside and out of work – and an informal welcome to the weekend.
As well as looking after our finances, it was also critical our staff had access to the support they needed to look after their personal wellbeing.
We engaged a psychotherapist and Mental Health Consultant to run a series of wellbeing workshops and Q+A sessions with all Proctors employees. This was followed up with a further series of workshops with our managers, providing them with additional tools to guide and support their team, as well as handouts on working from home, managing stress and more.
Throughout the pandemic, we’ve continued to promote our Employee Assistance Programme, offering 24/7 GP, legal and financial helplines, with options for counselling and psychiatric therapy available through our private medical insurance.
We also felt it was important to offer extra help to those who might be struggling with the pressures of family life in lockdown. Therefore, we sought to share helpful guidance and tips to P+S parents for effective home school and balancing with work as well as providing additional flexibility for maintaining work balance and wellbeing during additional childcare and home schooling. We even set up regional and international remote working agreements for those who benefited from being with their family outside of Bristol.
Christmas looked different in 2020, but we still managed to celebrate in style. In lieu of our traditional knees-up, we sent a hamper brimming local treats and bubbles from The Mall Deli in Clifton to each of our staff. But it was also important for us to give back too.
We joined forces with Caring in Bristol to donate a video in aid of homelessness in our city, helping to raise over £20,000. And we’ve kicked off the new year in a similar way by sponsoring Lebeq Ladies – a local women’s football team, in our community of Easton, Bristol.
Our future
None of the positive action we’ve taken should be viewed as temporary.
We intend to continue treating Wellbeing as a priority across the Group, and are continuing with initiatives in this area, such as with Mental Health First Aid training for select staff in June.
Above all, our people will continue to steer our direction moving forward: whether that’s via team surveys, policy and process updates or with lots of creative ideas. Because this has been one of the hardest times in recent memory to manage and market a business. And tough times lie ahead. But with a strong foundation, and an overwhelming commitment to your original values, it is possible to stay above water – even in the most testing of times.
If you’d like to talk to a truly ‘people first’ agency, we’re herewith a listening ear. So talk to us, at [email protected].
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