This article first appeared on LinkedIn.
As Elon Musk, Twitter’s new owner slashes thousands of intelligent, hard-working, committed and highly-rewarded employees from its payroll in order to save losses reported to be $4 million per day, now might be a sensible time to ask yourself what you would do if something similar happened at your organisation? In reality, most employees don’t have a Plan B.
From his book Vital Lies, Simple Truths: The Psychology of Self-Deception” Daniel Goleman writes: “..people seem to anaesthetise themselves as though the danger was too vast to arouse concern.”
With a global recession looming, what is currently happening at Twitter, is perhaps an early warning sign that we can (or even ‘should’) expect far more mass redundancies in 2023 and beyond.
UPDATE: Just a few days after this article was first published on LinkedIn, BBC BREAKING NEWS: “Facebook-owner Meta to cut 13% of its workforce… In total 11,000 employees are to be laid off from its worldwide headcount of 87,000 people.
Yes. Dust off your CV. Give it a polish. But in a global downturn, what if decent jobs simply don’t exist for a while? And as we’ve all discovered from the pandemic, if you can work from home – so can every other highly-educated and equally experienced applicant. In whatever country they live in.
Setting up your own business, or running a ‘side-hustle’ alongside your existing job is an option worth considering. And so is ‘freelancing’. That’s the area in which I have most experience.
I’ve been a full-time freelancer since 1978 – my entire working life (except for a 4 year period when I was under contract to the BBC as an announcer – but even then, I had my own ‘side-hustle’ as a voice-over and corporate video presenter). I’ve been self-employed through two recessions. To describe those times as ‘challenging’ would be a gross under-statement.
In the mid-90s a freelance journalist wrote an article in the Sunday Times about a seminar I delivered to help freelancers generate more business.
As a direct result of that article, I received more than 3,000 letters (it was before email) from struggling freelancers asking for help. Since then, the ‘gig’ economy has exploded. And it’s highly likely to expand even further. After delivering countless freelancer seminars, way back in 1998, I commissioned some detailed research about freelancing – this was part of the introduction to the report:
“The majority continue to dismiss or under-estimate the impact the changing employment market is having and will have. Self-employment, and freelance self-employment is likely to play an increasing role in the new employment landscape. For a society dominated by the employee mind-set, this raises profound questions, and a deal of apprehension. When the freelance experience is viewed through corporate eyes and with an employee mind-set, a different picture emerges from the one which unfolded during the survey.”
You can download the original report here.
At 90+ pages, you might not want to read every page – but even from light skimming, you’ll see that some aspects of freelancing could have been written last week, not 24 years ago.
Because it was the first research of its type, it was referenced in the House of Commons at that time. No government action was taken. However, I was invited to submit a proposal to provide up-to-date, practical training for freelancers to be offered by a government agency. I presented what I thought was a strong business case; freelancers can be well paid, so if you help them generate more business, they earn more and ultimately contribute more tax. This would therefore self-fund the government supported training. Sadly nothing came of it. I was later informed by someone within government procurement, that you have to be a company, not ‘just’ a freelancer to be accepted as a supplier to UK government. Oh, the irony!
As someone who has since trained thousands of freelancers face-to-face and online, they learn how to structure their businesses in such a way that they can have MORE job security than a mere employee – who, if you think about it in this way, have only one ‘client’. The most savvy, forward-thinking b2b freelancers consciously decide to work with a variety of clients in different industry sectors which operate at different stages in the economic cycle. Developing this type of ‘work-portfolio’ is not fool proof. But it beats crossing your fingers and hoping for the best.
I’m holding a free evening seminar for Bristol freelancers at the Square Club on 15th November – for pre-registered attendees only. Register here.
Successful freelancers know that you dig a well BEFORE you’re thirsty.
Now is the time for employees and the self-employed alike to pick up a shovel and start digging for new clients and opportunities.
Design a work future that gives you more options. Only you can do that. Don’t expect your employer or your government to bail you out. They will have bigger problems to deal with.
And if one morning you discover, as happened to those thousands of unfortunate workers at Twitter that you’ve been locked out of your laptop or your pass key doesn’t work anymore, please don’t say “This came out of nowhere. We had no idea.”
Every worker (employed or self-employed) really does need a Plan B.
I’m a semi-retired veteran freelancer who produces and presents professional online TV shows and facilitates/emcees large-scale international congresses. I’m also the founder of the FreelancerSupport.Online community.
UWE Bristol has unveiled its new immersive Sound Shower experience at Bristol’s Cribbs Causeway and Cabot Circus. Showing a mesmeric snapshot of campus life, the film was created by Skylark Media.
Filming took place at the university’s Frenchay campus and city with the support of student contributors. Multiple locations include the Atrium cafe, Centre for Sport, student union, library, as well as at the Arnolfini in the city centre.

Stephanie Lee, Marketing Communications Manager at UWE Bristol says, ‘This is a really exciting film project with Skylark Media where we’re creating a film for a specific sound shower unit which will sit in Cabot Circus and Cribbs Causeway shopping centres to promote the university and bring campus life to the people of Bristol, so they can get a real immersive experience and sense of what it’s like to study here on our campuses.’
Skylark Media MD Jo Haywood adds, ‘For a unique out of home experience, we came up with a fully immersive concept using an Insta 360 camera on an extendable pole. It sits within the stitch line which then becomes invisible in post-production. The result is a fully immersive film that mimics a FPV drone – flying around from location to location or locking into subjects for detail. Diegetic sound is added in so that the viewer can eavesdrop into those private moments.’
You can experience UWE Bristol’s immersive Sound Shower at Cribbs Causeway or Cabot Circus this month.

Samaritans is launching an ambitious fundraising campaign to get people talking about the ‘S’ word. The charity’s winter campaign, which runs from November through to January, includes a TV ad created by Skylark Media Bristol and Campfire Agency.
#BreaktheSilence is a fundraising campaign where Samaritans is calling on supporters to donate and share their support with others via their social platforms. The campaign includes a series of short videos featuring callers and listening volunteers and a television advert to run in unison with the campaign. Skylark was appointed to handle creative production which included all live action content and photography for the integrated campaign.

Bristol based Skylark Media MD Jo Haywood says, ‘Talking about mental health and supporting each other is important within the Skylark team. So we are delighted when the Samaritans asked us to deliver their winter campaign, #BreaktheSilence. We hope that the impact of the emotional storytelling in the TV ad, ‘Silence is painful’ and the authenticity of the callers and listeners in our short video series will encourage people who feel isolated to break the silence and reach out to the Samaritans this winter.’
Paul Power, Creative Director at Campfire Agency adds, ‘I know that all of us at Campfire Agency are proud to be working with Samaritans on their Break the Silence campaign – because silence really does cost lives. When you think that someone in the UK dies by suicide every 90 minutes, it brings it home how it important this winter campaign is.
With the cost of living crisis, it’s going to be a tough few months for so many people, so there couldn’t be a better time to launch these powerful communications, from DRTV and direct mail to digital and social.
With distinctive photography, powerful stories and hard-hitting messaging about suicide, we believe this integrated fundraising campaign will create an emotional connection with millions of people across the UK.
If it encourages one person who’s reaching crisis point, to start talking about suicide, then all the hard work will have been worth it. If we can raise nationwide awareness and essential funds for Samaritans on top of that, then we know the Break the Silence campaign has been the success we all hope for.’
Samaritans Executive Director of Income, Sonya Trivedy says, ‘The #BreakingtheSilence campaign is an opportunity to drive the conversation in these times of continued uncertainty, with issues such as loneliness, isolation and the cost of living crisis, meaning it could be a challenging winter for many people.
“Hopefully this new campaign will reassure people that Samaritans volunteers are here for people to talk to when they are ready to break their silence. Mental health, wellbeing and suicide are things that affect every one of us. With #BreaktheSilence we want this bolder messaging to encourage people to sit up, take notice and be moved to take action so that we can work towards our vision that fewer people die by suicide.‘
‘Silence is painful’ airs from 9th November on ITV Digital, Sky Media amongst other channels. The campaign runs until January 6th. For more information visit www.samaritans.org.
If you’re looking for private studio space in Bristol, we’ve got a great offer running on our spaces at Boxworks.
Studios are 28sqm and are the ideal space for 6 people (8 at a squeeze). They’re unfurnished, super-insulated, come with 100MBPS fibre, 24/7 access and access to Engine Shed facilities too. Located right next to Temple Meads train station they’re well-connected and an ideal blank canvas.
To sweeten the deal, we’re offering 20% off your first 3-months, based on a minimum 6-month tenancy. To find out more drop us an email on [email protected] quoting BCI.
JonesMillbank, Bristol-based video production company, were commissioned by leading engineering consultancy firm Hoare Lea to celebrate the arrival of the National Satellite Test Facility (NSTF).
As unseen stewards of communication, man-made satellites keep us safe, informed and entertained, and their voyage into space demands phenomenal technical skill at every stage.
World-class science research, expertise and innovative testing transports them from concept to lift-off, and the unique design of the NSTF’s ‘cathedral-like’ facility means the chaos and challenges of space can be recreated here on earth.
Specialist equipment shakes, bakes and blasts satellites in the final phase of their ground development, testing them to their limits and arming them with the best preparation possible before their final journey into the unknowns of the cosmos.
JonesMillbank worked with Dr Jackie Bell, PhD, an aspiring astronaut and theoretical physicist who featured on BBC’s Astronauts: Do You Have What It Takes?, whose own journey through the space industry has tested her in every way imaginable.
The film was shot on location at the facility in Oxfordshire with support from RAL Space.
Visit https://jonesmillbank.com/work/hoare-lea/national-satellite-test-facility to view the film and https://hoarelea.com/2022/11/03/the-national-satellite-test-facility to find out more about the project.
***
JonesMillbank are a passionate full-service video production company
They work in-house with a talented team of multi-disciplined creatives, all the while telling authentic stories long before it was cool for a range of clients such as University of Bristol, IDLES, NHS England, The Royal Mint and Battersea.
jonesmillbank.com
01173706372
[email protected]
The importance of nurturing the region’s exceptional creative talent, alongside innovation, diversity, and sustainability were highlighted as priorities by industry experts and the audience at the first day of the inaugural Bristol and Bath Screen Summit, yesterday (2 November).
More than 100 people attended the event at Arnolfini, which was hosted by broadcaster Carol Vorderman and The Outlaws’ Gamba Cole.
Showcasing the city region as a leading global production community, the Summit was opened by the Mayor of Bristol Marvin Rees. Guests heard from programme makers from some of the world’s biggest brands, including Bristol’s Grant Mansfield, founder and CEO of Plimsoll Productions, and Julian Bellamy, managing director, ITV Studios.
Lynn Barlow, Assistance Vice-Chancellor Creative and Cultural Industries Engagement, said: “A clear message from the first day of the event is that people are key to the industry’s success, and the incredible talent base and amazing track record of TV and film in this area is continuing to drive growth. We should celebrate what we have already achieved, but there is still much to do, particularly pushing innovation through creativity and technology, but also ensuring the industry is representative of all audiences by creating a more diverse and inclusive workforce.
“Thank you to the panellists who kindly gave their time to speak at the Summit – their insight really demonstrates how much the region has to offer as we look to the future.”
The creation of the Screen Summit is a key recommendation from research by UWE Bristol’s Digital Cultures Research Centre (DCRC); it found that while the screen industry in the city-region is booming, more could be done to overcome the political and economic challenges its facing.
As day two of the Summit gets underway today (Thursday 3 November), academics from UWE Bristol’s Digital Cultures Research Centre and the University of Bristol, will join regional and national policy makers and industry leaders to explore potential interventions needed to sustain clean inclusive growth in the city region’s production community.
In particular, they will discuss ways of supporting and extending the emerging indigenous film and television drama in the area, considering the benefits of creating a ‘regional production fund’ and access to investment packages, either to companies already based here or to those looking to bring productions to the area.
Speakers from other regional screen agencies, including Liverpool City Regional Production Fund, will share best practice and provide an insight into its key learnings and successes.
With attendees including representatives from the West of England Combined Authority, Bristol City Council, the BFI, and Screen Skills, the aim will be for a working party to oversee both how funding might be leveraged and how it could be used most beneficially once the resources were in place.
Bristol Academy of Voice Acting (BRAVA) launches a brand new Talent Database today to help local, national and international producers, casting directors and content creators find Talent for their projects: www.brava.uk.com/casting-database.
All featured Talent have been trained to BRAVA’s high standards and have cut professional voice reels, with high quality home studio capabilities to deliver work. Functionality includes the ability to download mp3 reels as well as view individual profile pages and submit full casting calls online.
Commenting on the launch of the new BRAVA Casting Database, founder & director, Melissa Thom, said:
‘Over the last year, we have been overwhelmed with calls from producers, casting directors and content producers and we have created the BRAVA Talent Database in direct response to this need. Our Talent have been trained to the highest possible standards across narration, commercial and characters and are voicing across a range of client projects, with enquiries increasing significantly. We are thrilled to showcase and support out Talent in this way.
BRAVA has already successfully cast a range of roles, including feature films, national commercials, online radio, audiobooks and more. We will continue to add further functionality and Talent this year as we grow. Our aim is to continue to connect our highly skilled voice actors with clients locally, nationally and beyond, in Europe and America’.
BRAVA works alongside some of the most prestigious global names in the industry to offer personalised online training in the art and business of voiceover. The Academy is specifically aimed at professionals from the fields of broadcast, digital, corporate and commercial, who are interested in adding voice acting to their skillset.
Core learning takes place online, meaning students can learn at their own pace, wherever they are. Training is offered as personalised 1-1s or group sessions and covers a wide range of topics, including Getting Started in VO, Corporate, Commercial and Narration, Characters, Audiobooks, Performance Techniques, Home Studio, Marketing, Vocal Health, VO & Shakespeare and Presentation Skills.
Find the database at www.brava.uk.com/casting-database or contact us at [email protected] to find out more.
To find out more about BRAVA go to www.brava.uk.com
Eight new recruits, including Business Development Director, Marketing Manager and Medical Writer join Create Health.
Bristol-based healthcare marketing agency Create Health is strengthening its team across the board with new appointments across departments, welcoming eight new team members in total.
Carys Richards brings a wealth of experience from the Pharma sector to the Create Health team as Business Development Director.
Meanwhile, Sean Quay joins the team as a Medical Writer. He comes from a clinical background, with time spent in pharmacy and primary care working on regional level pharmacy projects like driving medicine optimisation and public health campaigns.
Junior Graphic Designer Amelia Horner initially joined the agency as an intern, taking advantage of Create Health’s apprenticeship scheme to secure a full-time role.
In addition, the agency welcomes, Charlie Culverhouse as Senior Account Manager, Kate Wells as Junior Art Director, Jasmine Freeman as Marketing Manager, Joe Wilson as Motion Graphics Designer and Rhi Wheeler as Account Executive.
Managing Partner Ed Hudson said “The Create Health team growing at such a rate signals the exciting times ahead not just for the agency but for the healthcare communications industry. We’re thrilled to have brought on board a roster of talented individuals who will help us to push the boundaries of creativity and make a positive difference to healthcare professionals and patients alike.”
Medical Writer Sean Quay, added “Healthcare communications is booming and being part of Create Health feels like I’m aboard a rocket about to launch.”
McCann Bristol has created an emotive new brand campaign for St Austell Brewery and its flagship brand, Tribute, to reflect the pride, passion, and independence they both share with the local Cornish community.
‘The independent ale from the independent people,’ campaign pays Tribute to stand-out Cornish people who embody independence. The first phase of the new campaign features three strong and intimate photographic portraits – revealed only by the hands.
Cornish fisherman, Philip, Penzance-based local female rugby team founder, Cozette, and Cornwall-born musician, Mark all feature in the first phase of the campaign, which will be rolled out across both point of sale and advertising on billboards and digital channels, as well as featuring on the brand’s lorry livery in the coming months.
Laura McKay, head of marketing – beer and brands, St Austell Brewery, comments:
“Tribute is all about the people that make it. And for us, that’s drawing inspiration from our location and Cornish folk. In an honest and authentic way, through the new campaign photography, we’re celebrating the best of Cornish people and shining a spotlight on the hands that hold onto their passions.
“The new emotive advertising aims to create a stronger connection with Tribute’s target audience, communicating the importance we place on independence, endeavor, and achievement – characteristics reflected in both the brand and Cornwall itself. The spirit of independence is what makes Tribute unique.”
Zane Radcliffe, Executive Creative Director at McCann Bristol, said: “We’re as proud of this debut campaign for St.Austell as the Cornish are of their independence. We’ve captured that spirit in a series of striking and contemporary portraits of the hands that connect them to their individual passions and to the ale they prize so strongly.”
The campaign creative was shot by photographer Alex Telfer who boasts accolades including the International Photography Awards’ highly acclaimed ‘Photographer of the Year’.
The first ever Bristol and Bath Screen Summit, showcasing the city region as a leading global production community, takes place in Bristol on 2 and 3 November.
The UWE Bristol event, hosted by broadcaster Carol Vorderman and The Outlaws’ Gamba Cole, will celebrate the significant cultural and economic contribution of the screen industry to the area, as well as exploring the action needed to further boost its development and expansion.
The creation of the Screen Summit is a key recommendation from research by UWE Bristol’s Digital Cultures Research Centre (DCRC); it found that while the screen industry in the city-region is booming, more could be done to overcome the political and economic challenges its facing.
The event, held over two days at Arnolfini, begins on Wednesday 2 November with a series of compelling panel discussions featuring programme makers behind some of the world’s biggest brands. The speakers will reflect on current issues but also on the city region’s future as a screen centre: how the industry can become more sustainable, reduce its carbon footprint, improve its inclusive talent pipeline and secure more funding.
There will be expert insight from speakers including Grant Mansfield, founder and CEO of Plimsoll Productions (recently appointed Visiting Professor at UWE Bristol), who’ll be in conversation with Julian Bellamy, managing director, ITV Studios.
Exploring ‘Are we still world beaters?’ will be Wendy Darke, founder of production company True to Nature, alongside Jo Shinner, executive producer at BBC Studios Natural History Unit, plus Vanessa Berlowitz, co-founder and chief creative officer of Wildstar Films, Huw Cordey, executive producer at Silverback Films, and James Honeyborne, creative director at Freeborne Media.
Other sessions include ‘The Future for Creative Technologies’ with experts from the UK’s leading animation and VFX studios, and ‘A view of scripted and non-scripted productions’ with speakers from regional and national television production companies.
Tickets for Wednesday 2 November cost from £10 per person and are available via Eventbrite.
Day two of the Summit on Thursday 3 November (not open to the public), will bring together academics from UWE Bristol’s Digital Cultures Research Centre, the University of Bristol, and regional and national policy makers and industry leaders to explore potential interventions needed to sustain clean inclusive growth in the city region’s production community.
In particular, they will discuss ways of supporting and extending the emerging indigenous film and television drama in the area, considering the benefits of creating a ‘regional production fund’ and access to investment packages, either to companies already based here or to those looking to bring productions to the area.
Speakers from other regional screen agencies, including Liverpool City Regional Production Fund, will share best practice and provide an insight into its key learnings and successes.
With attendees including representatives from the West of England Combined Authority, Bristol City Council, the BFI, and Screen Skills, the aim will be for a working party to oversee both how funding might be leveraged and how it could be used most beneficially once the resources were in place.
Lynn Barlow, Assistance Vice-Chancellor Creative and Cultural Industries Engagement, said: “We’re delighted to launch this inaugural Screen Summit and I’d like to thank the highly-respected industry experts who have come together to consider the future of the sector.
“While the industry is bouncing back to pre-pandemic* levels and there are exciting developments underway, including the opening of the Bottle Yard’s three new sound stages, the Summit offers an opportunity for us to collaborate and find solutions to create an even brighter and sustainable future for the screen sector and wider creative industries in the city region.”
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