In a world of increasingly sophisticated wrongdoing, investigative platforms need to do more than just keep pace. They need to keep investigators ahead.
Built on ever-evolving technology, Clue Software makes connections and shapes cases to help shift momentum in the favour of investigators. Forever moving safeguarding operations forward.
Clue Software was created to enable continuous progress in one place. From data analysis and reporting to referrals and outcome management, it provides a single application to manage knowledge.
Initially trusted by Frog Capital to conduct due diligence, as part of the Series A investment round our role then transferred into that of an interim CMO post-investment. During this time we conducted a thorough repositioning of the brand to support the growth ambitions of the business and new investors, whilst helping to build the team and recruit a permanent CMO.
Support included:
Brand Strategy
Stakeholder Engagement
Brand Identity
Brand Guidelines
Collateral Development
Marketing Strategy
For more information, visit Talisman Sparro.
We’re excited to share that we will be supporting Caring in Bristol, as part of Studio Every‘s pledge of two weeks to two charities this year.
Caring in Bristol work in imaginative and creative ways with people experiencing or at risk of homelessness, with the public and community partners to bring about lasting change in Bristol and beyond.
We will be working with Caring in Bristol to explore ways that they can expand their corporate partnerships to create even more sustainable income for the future.
We look forward to contributing to the future strategy of this incredible charity, to help prevent homelessness.
A non-profit, dedicated to connecting, educating and strengthening the tech ecosystems in Bristol & Bath, techSPARK supports freelancers, start-ups, scale-ups, SMEs and global corporations by connecting the best people, companies and investors with opportunities for growth.
AMBITIOUS PR will focus on increasing awareness of techSPARK and its thought leadership. It will support key initiatives, including those that address outcomes of techSPARK’s recently published, inaugural, ‘State of the Community’ board report which highlights the opportunities, challenges and barriers to success in the South West tech space.
techSPARK connects around 35,000 people monthly, through programmes and events. Grassroots community groups such as Bath’s Third Thursdays and Cyber Tuesdays, run alongside investment programmes that have supported over 350+ startups and the curation of a database of over 80 diverse founders and leaders who can speak at events to show how our industry can prosper when inclusive.
techSPARK also runs the annual SPARKies, the largest tech awards outside of London, Bath Digital Festival and Bristol Technology Festival which are growing in national recognition.
Ben Shorrock, managing director at techSPARK, comments: “Ambitious is well known locally for its ability to help organisations get cut through for their messages and enable strategic conversations. We’re delighted that they’re helping us tell the story of a community full of people doing globally cutting-edge research, building impactful businesses, and powering our region’s future economy.
B2B and corporate PR and communications specialists, AMBITIOUS PR recently reported a second year of 50% year-on-year growth, increasing its team by 22% in the process. With 40% of revenue coming from the tech sector, AMBITIOUS PR is the only agency in the South West to be ranked in PR Week’s Top 150 tech PR consultancies.
Sarah Woodhouse, co-owner and director, AMBITIOUS PR, adds: “We give back to the ecosystems in which we are working. Bristol and Bath have a huge opportunity to further develop their tech cluster and the techSPARK team deserves further recognition for the work they are doing to nurture, cultivate and grow the sector.”
AMBITIOUS PR currently works for Bristol-based, Neighbourly and Xledger and Bath’s, Truespeed. Outside of the region, they work for prop-tech businesses, COADJUTE and Redirect; and sport tech business, Play More Golf. AMBITIOUS PR also works for companies engaged in providing consultancy, investment and professional services support to the tech sector including Deloitte, BGF and Albert Goodman.
AMBITIOUS PR is a member of the IPRN (International Public Relations Network) – the international network for independent agencies providing clients with access to a global network of PR agencies.
It has never been more crucial to keep ahead of the curve with the constantly changing world of search engines. Google’s highlighted snippets are one such leading edge in the SEO industry. These bite-sized chunks of information are prominently shown in search results, meeting the demand of users for timely, pertinent information.
Given the great visibility and authority of featured snippets, it is understandable why both companies and bloggers are striving for attention. Let’s examine some best practises for content optimisation before delving into the nuances of Google’s highlighted snippets.
Many search results have a box at the top with a succinct response or summary, especially those that ask a question. The infamous “featured snippet” appears in this box. Instead of requiring consumers to read through the results and go through to a website, as is the case with standard organic search results, the snippet seeks to give them an immediate and conclusive response to their query.
The digital world has experienced significant changes over time, with search engines fine-tuning their algorithms to provide the most accurate results. An important factor in this evolution has been Google’s highlighted snippets.
Before Google introduced this feature, customers had to trawl through numerous links to find the information they needed. This conventional search strategy wasn’t always user-friendly, especially for people looking for prompt responses to simple queries. Google introduced highlighted snippets because there was an apparent need for an effective, direct-response strategy.
There are various benefits to being first in Google’s search results, including:
Increased visibility: When a user searches, snippets are shown prominently and frequently receive the majority of their attention.
Boosted authority: Getting a snippet slot can increase the credibility of your brand. It’s similar to getting Google’s approval that your material is trustworthy and relevant.
Increased click-through rates: Featured snippets can greatly increase the click-through rates for your site, resulting in an increase in organic traffic.
There are three primary types of featured snippets:
Paragraph type: These offer concise answers in text format. They are ideal for direct questions, such as ‘what is a featured snippet?’
List type: Ideal for how-to guides, ‘top X’ lists, or recipes. They present content in either a bulleted or numbered list.
Table type: Perfect for presenting data, these display information in a structured table layout.
To optimise your content for Google’s featured snippets, it’s crucial to implement a few tried-and-tested strategies. These are:
Start by identifying the queries that your audience is posing. Here, tools like SEMrush or Answer The Public can be really helpful. Understanding the questions that people in your area are asking can help you organise your content such that it offers clear solutions.
Understanding your audience—not just what questions they are asking—is crucial to accomplishing this effectively. Create in-depth personalities for your target audience. What are their concerns, inquiries, or enquires? Your content may become more snippet worthy if you customise it for these personalities.
Start your content optimisation by adding a headline that asks, “What is [keyword]?” This gives Google a clear indication of the content’s potential relevancy for a highlighted snippet. Usually, you should place this heading just after your introduction, making sure that it melds in with the rest of the text.
Google gives authoritative and reliable content priority. Concentrate on writing well-researched, original content that benefits readers directly. While a wide range of topics must be covered, depth is necessary for snippet optimisation. Don’t create information that only scratches the surface. Investigate the subtleties of a subject when speaking about it. Comprehensive how-to articles or in-depth how-to instructions can stand out and are frequently highlighted in snippets.
Additionally, it may be worthwhile to concentrate on disseminating knowledge about less-discussed sub-topics in your industry. These specialised articles frequently have less competition and are suitable for featured snippets.
Make use of the ‘[Keyword] is…’ phrase structure to optimise featured snippets. This pattern, which can be seen in many successful featured snippets, helps Google identify content that is pertinent. Using this approach as your introduction can improve your snippet possibilities.
Many people ask questions in a conversational tone as smart speakers and voice-activated assistants gain popularity. By framing your responses in a natural, conversational style, you can make sure that your material can accommodate this trend.
Make sure your material concisely summarises the subject in two to three phrases. Clarity is key here:
Aim to replicate the format of the featured snippet that currently appears for your query on the search engine results page (SERP). Include a related paragraph or two of text in your article if the sample is in paragraph form, for instance. If it’s a list, though, be sure your content matches that.
Brand names may exclude your work from being included in snippets. Snippets drive voice search, thus information must be comprehensible to everyone. To increase your likelihood of being included, swap out brand-specific phrases for generic ones.
First-person language can be difficult, just like brand names can be, especially when taking voice search functionality into account. For clarity and general relevance, second-person language is preferable.
In general, pages with higher rankings are more likely to get a featured snippet. Focus your strategy on keywords where your page already has a top-five position.
While the basics provide a solid foundation, exploring more advanced tactics can further enhance your chances of snagging that snippet spot.
For featured snippets, Google’s transition to semantic search—understanding user intent rather than just keywords—has major ramifications. To address this, you ought to:
Describe the “why” and “how”: Beyond the “what,” make sure your material explains the context of the inquiry and offers thorough answers.
Internal linking: Internal links that are pertinent can assist Google comprehend the scope and depth of your content by demonstrating how completely you cover each topic.
A type of microdata known as schema markup gives search engines a better understanding of the context of your content. Including this allows you to:
Enhance SERP presentation: Schema can make your material look better and more appealing for a snippet by enhancing how it is displayed in SERPs.
Clarify the type of content: To ensure that Google displays your content correctly, indicate whether it is a product review, how-to manual, recipe, event, or another type of content.
According to observations, Google extracts heading tag data periodically for featured snippets.
The world of SEO is no stranger to myths and misconceptions, and featured snippets have certainly attracted their fair share. Some common myths are:
Although it’s true that many featured snippets come from pages with high rankings, this is not an exclusive group. Google’s main focus is finding the most accurate and succinct response to a question. It has a chance if your content, even if it comes from a page with a lower rating.
Many people worry that because snippets give straightforward responses, users won’t click through. In reality, though, featured snippets frequently boost brand authority and visibility, resulting in better click-through rates all around.
Despite their popularity, lists, tables, and Q&A forms aren’t the only content categories that are featured. Step-by-step instructions and other types of material that successfully respond to user queries may have snippet value.
While obtaining a featured snippet spot might improve your site’s exposure and authority, it’s equally crucial to take a comprehensive approach to your SEO strategy. It can be detrimental to focus only on the snippet position without taking other important SEO factors into account. Instead, keep your attention continually on the more general objective of giving your users value and enhancing their overall user experience.
The use of highlighted snippets is anticipated to increase as voice search usage grows and AI-powered digital assistants become more pervasive in our daily lives. For instance, well-known gadgets like Google Home and Amazon Alexa frequently use information from featured snippets to respond to voice searches.
The format of snippets is expected to change along with technology. In the not-too-distant future, we might start to see more interactive snippets or those including multimedia components.
Although appearing in Google’s highlighted snippets is an admirable accomplishment, it’s critical to see it as a part of an all-encompassing SEO and content strategy. Need assistance with this? For any of your SEO needs, get in touch with Bristechtonic SEO immediately.
Emmaus Bristol Wins Place on Noble Deeds Digital Marketing Programme
Emmaus Bristol, which helps people out of homelessness and poverty, has been declared this year’s winner of a place on the coveted ‘Noble Deeds’ programme. Supporting charities and not-for-profits in the South West to carry out their essential activities, Emmaus Bristol will receive an £18,000 package of digital marketing support over the course of six months through the programme.
Emmaus Bristol provides a home and support to up to thirty formerly homeless men and women (known as companions), who also receive training and work experience by helping to run the charity’s shops and its other social enterprises. Enabling them to build the confidence and skills they need to secure future employment.
Funding its vital work, the charity also has three shops across the city and its surrounds, selling pre-loved furniture, clothes and household items. Including its Stokes Croft base which also houses a large warehouse and yard for sorting goods to sell or recycle.
Started in North America twenty years-ago by its sister company, this is the second year Bristol-based digital performance marketing agency Noble Performs has run its Noble Deeds pro bono initiative. The programme, which commits to putting a percentage of annual turnover to dedicated CSR activities, has increased this year’s prize fund by over 30% on its 2022 launch amount.
Entry to become a Noble Deeds Programme recipient opens in May each year with the winning not-for-profit announced ahead of the programme start in September, which runs through to February.
Creating a high level of interest this year once again from the local charity sector, Emmaus Bristol was selected due to the long-term impact it has on the community when it comes to supporting people out of poverty and homelessness.
Lorenzo Campbell, Noble Performs and chair of UK Deeds committee explains; “We love what Emmaus is doing in terms of how it equips people with the skills and experiences they need to build life beyond being a companion. In turn, creating a continuous pathway for those facing homelessness and poverty to get back on their feet and create a way forward for themselves. The way Noble Deeds works itself is not dissimilar, our aim is to help charities maximise the impact of their work through digital channels during the six-month programme, while at the same time giving them the skills they need to continue doing so in the long term.
“There is so much potential here with Emmaus Bristol having several elements to what it does – however, knowing where to focus and what activities will have the maximum impact is not easy. That’s where we come in, helping the in-house marketing team to get that clarity and to build an effective digital marketing programme that will give them maximum return on their efforts.”
With numerous worthwhile entrants to this years’ programme, given the cost-of-living crisis and the increased numbers of families and individuals facing homelessness and financial hardship, Emmaus became a clear winner due to its work in this area.
Talking about how the programme will help Emmaus in its current objectives, Stacey McDevitt, Regional Communications Manager, said: “We are delighted to be working with the Noble team to look at how we can shape our digital marketing efforts further to boost donations and create new revenue streams. As well as our shops and upcycling operations, we also have our online sales team, house clearance service and two new eco-pods for tourists, all raising vital funds for the accommodation and support we offer to help people rebuild their lives.
“This all needs to be communicated to the right audiences by a small in-house team and we hope the Noble programme can help us improve the way we do this. Like many charities right now, being able to fund our activities and do everything we need to do can be a challenge. Being able to identify and reach the right people who might be able to support us through digital channels is an essential part of this. We’re looking forward to drawing on Noble’s expertise here so we can be really targeted and make sure our efforts create the maximum impact. There are so many people who need our help right now in such difficult times financially so the more we can do to support them the better.”
To find out more about Emmaus Bristol go to https://emmausbristol.org.uk, to find out more about Noble Performs go to https://nobleperforms.co.uk,
Loom Digital will be hosting weekly digital marketing surgeries throughout September, providing free advice to businesses in Bristol.
“We know it’s not an easy environment for businesses at the moment, and we’d like to do our bit to give back to the Bristol business community.” Karen Pearce, Director
Every Friday morning in September, Loom will be opening their doors at Temple Studios to marketing managers and business owners in Bristol and surrounding areas who would like advice on anything related to digital marketing strategy, PPC, SEO and content. The surgeries are delivered on a 1-2-1 basis and will last one hour. All information shared in the surgery will be kept confidential and participants will leave with tangible takeaways to supercharge their digital marketing.
The surgeries are ideal for marketing managers or business owners looking for forward-thinking digital marketing advice. Each surgery will be tailored to your business, below are a few examples of topics businesses might like to discuss::
There are a limited number of slots and appointments are first come first served. To find out more and to request a slot please visit https://www.loomdigital.co.uk/bristol-digital-surgery/
This year Loom Digital celebrated 14 years as a Bristol digital marketing agency. Starting off as a niche search agency, over the years Loom has grown their remit to cover SEO, content marketing, Google Ads, Meta advertising, LinkedIn advertising, digital strategy, data and analytics.
For sole traders or small teams looking for desk space in Bristol for a few days a week, here’s something that may interest you.
We’ve got space in our office at Boxworks, right next to Temple Meads Station and we’re looking to offer space on days when we aren’t in. At the moment, that’s three days a week.
In addition to access to dedicated, furnished space in the city centre, we can also offer:
✅ Access to co-working / meeting space at The Engine Shed next door to us, and other spots in Bristol, Frome, Taunton and Exeter.
✅ Bike parking and shower facilities.
✅ Kitchen facilities with tea / coffee.
✅ Energy / utilities / rates included in cost.
If anyone is interested, and prepared to make a quick decision either way, we’re happy to chat. My contact details are on my LinkedIn profile.
We’re in Box 15 in the picture, btw.
Savvy art buyers get the chance to snap up bargain artworks and join in the fun as the RWA’s Secret Postcard Auction returns.
Following the huge success of the 2022 Secret Postcard Auction, the event will run online from 28 October to 9 November, with a physical display of the artworks on show at the RWA from 4-9 November.
An unmissable event in the RWA annual calendar, and a major fundraiser for us as an independent charity, the Secret Postcard Auction offers you the opportunity to make the winning bid on original artworks by famous, or soon-to-be-famous, artists!
As the name suggests, all the artworks are postcard size – albeit a large postcard, at approximately 14 x 19cm cm (5½” x 7½”). The postcards can be viewed, and bids can be placed on our 32 Auction site. It’s great fun and bidding can get fierce but there’s plenty of opportunity to grab a wonderful original work of art for as little as £40!
This year, as well as being online, you’ll have the opportunity to get a closer look at the postcards while they’re on display in the Youngwood Room at the RWA from 4 – 9 November.
Last year’s postcards included works by Sir Frank Bowling RA, Eileen Cooper RA, Maggie Hambling, David Remfry RA to name just a few. This year’s entries have started to roll in and we can already confirm contributions from Jeremy Deller, Anne Desmet RA, Simon Drew, Gilbert and George RA, Kurt Jackson RWA, Andrew Lanyon, Sir Richard Long RA RWA, Mali Morris RA, Cathie Pilkington RA and Bob & Roberta Smith RA, with many more to be revealed.
All of the contributing artists are named, but the identity of who did which artwork is anonymous until the auction has closed.
Bidding opens for the public on 28 October and will close at 10pm on 9 November 2023.
Since its re-opening last year, the RWA has welcomed more visitors to its building than at any time in its history and brought life-enhancing creativity to people who’ve never had that opportunity before, but we can only continue to do this with your help.
As an independent charity with less than 1% of costs covered from the public purse each year, we rely on our fundraising efforts to keep the doors open and run our outreach programme, engaging people in some of Bristol’s most under-represented communities. The money raised by the Secret Postcard Auction is a vital contributor to our finances. Last year we were blown away by the support, as donations reached over £70,000, while bidders still walked away with incredible bargains.
Keep an eye on the RWA website for details, and GOOD LUCK with your bidding!
secretpostcard.org.uk
The Southwest’s biggest Annual Open Exhibition returns for 170th year
The RWA (Royal West of England Academy) is delighted to announce the return of its renowned Annual Open Exhibition for the 170th year, running for an extended period, from 9 September 2023 to 14 January 2024.
This dynamic and varied exhibition features painting, drawing, printmaking, photography, sculpture, and mixed media submissions and is a showcase of some of the most exciting artists from across the country and beyond.
Amongst this year’s selection panel were invited artist Charmaine Watkins; President of the RWA Fiona Robinson; artist and Rabley Gallery director Meryl Ainslie, and Academicians Dallas Collins VPRWA, Lucy Austin RWA, Angel Lizon RWA and Karl Singporewala RWA. They assessed every artwork on its own merits, anonymously, before being able to bring down the 4000+ entries to just over 400. No mean task when the standard of work submitted was so high!
Alison Bevan, RWA Director, says: “This year above all others, we have been quite overwhelmed by the variety and standard of artworks submitted by every kind of artist, from long-established veterans to fresh new talent just finding its artistic voice. No matter what kind of art you enjoy, we can promise every visitor will find lots to love!”
The Annual Open reflects the RWA’s ongoing commitment to championing world-class art in the region and creating opportunities for new and emerging talent. It includes in excess of £10,000 in prize money, including the £5000 Academy Prize and a £4000 Other Art Prize.
All the original artwork on display is for sale not only in the galleries, but also online, with prices starting at less than you’d pay for a furniture-shop print. Buying art helps support both the artists and the RWA, which is a completely independent charity (1070163) delivering life-enhancing creative opportunities for young people and adults across Bristol.
Tickets to the Annual Open Exhibtion are £8.90 (concessions available), or for just £15 you can buy an RWA Art Pass, which allows unlimited access to all our ticketed exhibitions as many times as you like for a whole year. https://www.rwa.org.uk
We often get asked what is “managed web hosting”, and why should a client host their website with us. When we build a website we always ensure it is built to modern coding standards, the core code is quick and efficient and there is no bloat or unnecessary plugins or code blocks that the website doesn’t need.
To ensure clients websites are hosted in the right way we recommend clients use our managed web hosting service for a variety of reasons.
We say to clients let us worry about your website so you can focus on your business, with our years of experience we can take care of the technical jargon and leave clients to get on with generating business. One of our business aims is to form long term business relationships and we have succeeded on this year after year, many of our clients have been with us since we started back in 2008 and we continue to this day, we are trusted to host their important websites that generate leads, sales and interest day in day out, 24,7,365.
But I can get hosting for £4.99 a month!? Yes you can get your website hosted for less than an expensive coffee per month, but you will not have any support, you will not have any backups, no updates, basic security, the website will be shared with thousands of other customers and you won’t get our great customer service and all the extras that come with that.
If you would like to find out more about our managed web hosting service, our web design service or for anything else please do not hesitate to contact us.
Read the full article on our website https://www.eckhomedia.co.uk/what-is-managed-web-hosting/
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