Independent brand consultancy Mr B & Friends has acquired FutureKings, as it continues to capitalise on the rapidly growing demand seen for brand strategy in the SME segment.
FutureKings, launched in 2016 by Executive Creative Director Steven Anderson and Managing Director Ben Mott, specifically develops brand strategy and identity programmes to support ambitious start-up and scale-up businesses. The consultancy has delivered rapid business growth for scores of early stage and scaling businesses through a range of packaged programmes. Today, FutureKings has 10 full time staff based in Bristol and London.
“There’s something almost romantic about this union” said Mr B & Friends Founder & CEO Simon Barbato. “Steve and I first met and worked together in 1995 at Light & Coley in London, and we had discussed starting an agency together before I launched Mr B & Friends. To now have the chance to rekindle that relationship is just wonderful.”
“But let’s be clear, this is a strategic acquisition. We have long been admirers of the work that FutureKings produces for this segment of the market – it’s truly first class, and it’s a segment we’re also active in, having launched our brand accelerator programme Beta three years ago. Our aim is to leverage the FutureKings brand to accelerate this dynamic part of the market, helping more SMEs and early-stage companies to gain a competitive category advantage through brand development.”
FutureKings will retain its brand, team, clients, processes and systems, and will relocate to the Mr B & Friends Bristol city centre HQ to ensure a smooth cultural integration and better adoption of client opportunities. The FutureKings London team will continue their contribution for a transitionary period before opening the Mr B & Friends London office – a crucial element of the agency’s growth strategy.
Ben Mott, FutureKings Managing Director added: “From the first discussion about this acquisition, the mutual benefits and opportunities for both companies were obvious. Steve and I have been looking for the right way to grow, and this deal gives FutureKings the perfect platform. Our mutual ambitions for the future are clearly aligned; growth in Bristol, London and the US, delivering our proven processes to a wider range of SME and early-stage businesses. We’re thrilled we’ve made this happen and are excited about the next phase of our journey.”
This acquisition takes Mr B & Friends to 45 staff following an impressive trading year that has seen the agency grow revenue 34 per cent, winning new clients such as Lego Group, Persimmon Homes, Haleon Plc, Gresham Plc and British Canoeing. And with London now firmly in their sights and a presence planned for the USA, the company is predicting its best trading year of its 17 year history.
FutureKings ECD, Steven Anderson wraps up: “This move is testament to the hard work of the whole FutureKings team and the results we’ve had for our clients over the last seven years. A great strength of this acquisition is that culturally our ways of working are totally aligned as Simon and I come from the same starting place. I’m personally incredibly excited to be working with Simon again and that the stars have aligned for us professionally and as friends. Ben and I couldn’t be more pleased with the exciting future plans and it is exactly the right time in our growth to really hit fast forward.”
Eat Curious is on a mission to help everyone discover new ways to eat healthy and delicious plant-based food, without taxing the planet. They put curiosity at the heart of everything they do. So much so, they’ve built their own vertical farm – a near-off-grid, plant playground built to research how to add even more flavour, nutrition and sustainability to the way we all eat.
As a new player in a growing market, our challenge was to create a B2B brand – ready for consumer rollout in the near future, that stands out in supermarket aisles and confronts the preconception that plant-based food means a compromise on taste.
Following an in-depth research and strategy phase, Fiasco cooked up the brand idea ‘Flavour favours the Curious’. This was driven by the insight that many of us seek out meat-alternatives out of curiosity. Eat Curious serves to empower people to eat better, healthier, and more sustainably.
Unlike some of their competitors, Eat Curious isn’t crusading against the meat industry. Whether you’re veggie, vegan or flexi, it’s time to open the freezer door and feed your meat-free imagination.
Fiasco developed a visual language for the brand that’s full of flavour. Utilising Obviously from Oh No Type Foundry, the brand font is unapologetically bold, with luscious curves and details that are good enough to eat. This is complimented by a colour palette that’s energetic and packs a punch, inspired by the different flavour profiles of their products.
Mouth-watering photography heroes the product, showcasing plant-based foods as a delicious choice in their own right. Celebrating look and taste, playful repeating patterns echo the food’s ‘unreal’ texture and add visual intrigue.
Products are shot individually to be utilised on the website for a playful user experience; with cutouts also appearing across social media and packaging. Colour is used to signify the food type and help create ranges of products that sit well together on the shelf.
Fiasco worked with Madrid-based illustrator, Miguel Angel Camprubi, to push the brand narrative further. A vibrant suite of illustrations reinforce the feel-good nature of the brand and help to visualise the overarching theme of curiosity. Illustrated characters on the site lift the brand off screen and work to position sustainable eating as accessible for all.
Working with the team at Eat Curious, Fiasco are helping with the roll out of the new brand which includes a digital home that’s vibrant, bold and playful. Curious and unexpected interactions drive the brand narrative, whilst a set of motion principles add extra flex to typography and illustrative elements.
“Thanks to Fiasco, We now have a brand that reflects who we are as a company and what we stand for. The entire Fiasco team were excellent to work with and their level of creativity, attention to detail and commitment to excellence has made all the difference. We are confident that our brand will continue to thrive and grow under their guidance and we are excited to see where our partnership will take us in the future.”
Preyesh Patel – Co-Founder, Eat Curious.
“Energy, open-mindedness and optimism. The Eat Curious team have it in spades – and this directly translated into the way we worked together, and the work itself. We designed the brand as the business was taking shape, which gave us an opportunity to use our creativity at every step. A dream project.”
Chris Tozer – Associate Creative Director, Fiasco Design.
You can view the full case study here.
Like many businesses, Stuff has been through a lot of changes over the last couple of years. And this has led us to carefully consider the best way forward for the agency.
We’ve seen a shift in the way clients work with creative agencies, with an increased demand for creative support and expertise and a reduced desire for account management.
That’s why we’ve restructured and gone back to our roots as a creatively owned and creatively led studio.
Our clients still get the great service they are used to, but they’ll be dealing directly with the people that ‘do’.
We believe this creates stronger relationships, which leads to better work and ultimately, better value.
Our ethos is simple – We get creative stuff done.
Our friendly team of hard working specialists use our creative and strategic skills to help brands shine brighter and make our clients’ lives easier.
We work across the three core areas behind all successful brand communications – strategy, development and delivery.
Whether we’re creating a new brand from scratch, refreshing an existing one or delivering tactical campaigns and assets, our pragmatic approach provides realistic solutions with minimum fuss.
You can find out more by visiting our new website – https://wearestuff.studio/
Mr B & Friends has created a future-focused new brand and website for digital learning provider, Sponge.
Sponge provides workplace learning for companies across the globe. They had a strong reputation in the industry for highly creative, cutting-edge bespoke learning content but, following a series of acquisitions, they needed a way to combine a broader range of product and service offerings. Sponge were looking for one compelling proposition that would resonate with a diverse audience set whilst retaining their strong brand positioning. Following a series of acquisitions to grow their portfolio of products, the company was poised for growth and needed a strong proposition to take them to the next stage.
Mr B & Friends conducted research with customers and colleagues to understand the true benefit that Sponge delivered. From here, the agency created an Organising Thought of ‘Unforgettable learning’. Combining an understanding of the way that humans absorb information, with data science and excellence in technology delivery, Sponge engages learners in a way that makes the subject stick.
The brand has been brought to life through a new identity that combines the magic of Sponge’s creative solutions with the logic of intelligence and use of learning science to optimise learning. This emerges through the colour palette – warm, earthy tones for logic, fused with vibrant colours for magic and ever-changing shapes that collide for unexpected effect.
Nathan Crosby, Associate Creative Director at Mr B & Friends, says, “The combination of magic with logic were at the crux of our creative approach. Sponge offers more than a learning platform – they use innate understanding of how humans learn with engaging solutions. We wanted to make sure this balance of cleverness and creativity was apparent.”
The website has a straightforward, easy to navigate interface. Key benefits are called out with opportunities to learn more at intervals throughout. Relatable examples from big name brands demonstrate expertise and impact without intimidating.
In addition to providing a dynamic new brand for customers, the transformation has also become a focal point to bring together the global Sponge team, providing them with one purpose and a unified culture.
Gareth Atkinson, Associate Strategy Director at Mr B & Friends says, “From our first contact with the team at Sponge we could see the value in their category leading approach. Combining creative excellence and learning science, with the support of technology innovation, delivers the holy grail of learning. The one thing their clients need; learning that works. Cutting through the noise and jargon of the category with a clear and relatable promise, positioning Sponge for their next phase of growth as a brand-led business. It was a delight to work with such a focused and ambitious team to help them bring their vision to life.”
Olivia Haywood, Chief Marketing Officer at Sponge says, “Throughout this process, we were determined to make a clear statement to the industry that, even as Sponge grows, our core ambition of creating innovative and visionary workplace learning is stronger than ever. From the start, Mr B & Friends were fellow visionaries: we just clicked. They were true strategic partners, guiding our decisions with creative integrity to ensure we never strayed from this path and, ultimately, delivering a great result.”
Paid Social is when companies and brands display sponsored advertising content on third-party platforms, such as Instagram and Facebook, targeting audiences that match their brand. Marketing professionals use Paid Social strategies to increase traffic to their website or content, improve or increase marketing efficiency and market to larger audiences to capture new subsets of customers.
After the 2021 pandemic, social media saw a considerable rise in users, and people spent more time online than ever before. As a result, people’s activity on platforms such as e-commerce websites and social media stores increased, allowing companies to target audiences more precisely to match their brand. Through Paid Social, companies can post ads to audiences with a higher chance of the users interacting with the content.
The amount of companies using Paid Social in 2022 has dramatically increased due to the increased global engagement with social media. According to Search Discovery, this number is set to grow even more by 2025 to 4.4 billion users. People also spend much longer on social media platforms, averaging 147 minutes daily for the average person.
Social media strategies have become much more streamlined, and eCommerce websites are becoming one of the most accessible platforms for consumers to purchase products and services. In addition, the ease and simplicity of buying and consuming content through social media has enabled companies to generate traffic and sales much more efficiently. For example, through Paid Social, companies can streamline their advertisement to be seen by more specific audiences who are more likely to interact with the ads—leading to further sales.
Privacy and user safety have moved to the forefront of significant changes in how companies use Paid Social. According to a recent article by Clicky, after Apple updated IOS15 in September, 80% of global respondents chose not to be tracked. Companies will have to look into how they target audiences and how they can make their Paid Social campaigns more effective, reflective of the updated statistics.
Being diverse and authentic has become crucial to running successful ads. According to the same article by Clicky, 75% of Gen Z are more likely to support and use brands that are authentic in the way they advertise products. Companies must use original methods that reflect their message, story, values and overall products to attract their desired audiences. Paid Social can allow companies to do this on a larger scale, targeting audiences more likely to interact with their content. Companies that are more diverse in their advertisement will also see greater impressions and reactions. Diversity in the platforms companies use will also significantly impact the responses they receive to content. Companies that are also diverse in how many social platforms they use for their Paid Social ads could triple their audience reach and subsequently generate higher impression rates and CTR. TikTok is becoming one of the most powerful platforms for marketing, with over 1 billion users each day; utilising new media is a crucial way of reinventing Paid Social strategies and getting the most out of campaigns.
Short video content has dramatically impacted how we market and advertise products throughout 2022. Going into 2023, this remains the same. The increase in users on platforms such as TikTok and Instagram has seen many ways people use short 1, minute videos to create effective and engaging content while also allowing companies to interact with influencers within their subject audience.
According to Hootsuite, users of TikTok spend 95 minutes a day on the platform, and 78.6% of users use TikTok to find entertainment, making it one of the leading platforms for Paid Social. In addition, according to Hootsuite again, Google Trends’ interest in the platform has increased by 1,125% since 2020, meaning you will likely start to generate the most impact on TikTok going into 2023.
Influencers and the rise of Influencer culture on many social media platforms have created a unique and powerful influence on Paid Social and advertising on social domains. Despite being around for many years, the amount of organic user-generated content creators has increased rapidly throughout 2022, especially on social platforms such as Instagram and TikTok, where short video and review video logs, or ‘Vlogs’, are used daily.
According to an article for fbcomms, new social media platforms such as BeReal are set to emerge even more and become more prominent in 2023, hoping to break through into the heavily populated market. However, they pointed out that many new social media platforms tend to be niche sites with limited impact. However, utilising the trends produced by these platforms is useful when considering the design and storyline of companies’ advertising.
We live in a world with a far shorter attention span than generations before. Short videos, animations and interactive aspects of content can be a great way to get and secure audiences’ attention and get them to interact faster. Platform algorithms are introducing new ways in which content creators and brands can create two-way dialogues with their audience, rewarding those who produce successful content. For example, Instagram allows viewers to like, comment, share, and add stickers to social posts and stories. Aspects like this are a great way of building and maintaining relationships with followers. It gives audiences more say and enables brands to edit and shape advertisements to get the best results.
Since 2020, after the pandemic, we have been talking about the increase of people shopping online compared to the number of people who shop in physical stores. According to fbcomms, people will likely not have to leave their social platform to shop for goods and products advertised through posts. Through media such as Instagram and Facebook, customers will be provided with an even faster route to purchase products without going to another website or a different platform. Ensuring companies keep up to date with the ever-changing world of eCommerce is essential to running successful online businesses and creating an impactful online presence.
Paid Social is a fun, creative and highly effective method of finding potential customers and is considered by some to be one of the most effective ways of marketing in the current social image climate. Paid Social allows brands to connect with a target audience specific to their brand and gain a more extensive reach through the size of the platform. Focusing on diversity, interactivity, video and animated content, and eCommerce performance will help brands get the most out of their advertising going into 2023 and how Fanatic can help you.
Our Paid Social and Digital Marketing experts will consider your audience, competitors and existing online presence and branding to create a Paid Social campaign that is sure to get impressive results. Get in touch today and find out how we can help you on your Paid Social journey.
Last month the team worked on several exciting projects making updates to the product pages for Effect Doctors, finalising a project they have been working on with DAZN, and creating a new and improved website for them. Stathis and Ian also visited the Somerset and London venues for Artfarm, taking time to walk around their lovely Piet Oudolf-designed garden and re-visit Mount St Resturant.
After a productive brand presentation for a new seafood restaurant, we enjoyed a lovely cocktail with our clients from Aqua Shard, Micah and Marie. We also welcomed Mary to our Digital Marketing team this month! You can see how she’s getting on further down!
This month one of our largest website projects has gone live. The website is for DAZN, a market-leading sports broadcaster in Italy, Spain, Germany, Portugal, Belgium, Japan and Taiwan but is known largely for its boxing proposition in the UK.
We built the new corporate site for the DAZN, which communicates how they have brought a new way of watching live sports such as boxing, formula one and football to viewers.
It was important that this website communicates the multi-threaded nature of today’s viewers, who want to simultaneously consume sports across multiple devices. They view and interact with the platform through multi-game/sports views or in-game bets. This is a fast-moving space, and the corporate site is there to communicate how DAZN are changing the face of sports streaming.
It was great to work closely with the in-house brand team, as well as the DAZN management, to bring together a website design that not only hits the right message but in the right tone and with the right energy for this fast-paced brand.
Naturally, the site uses a lot of videos and features a lot of movement as the visitor scrolls down the page. The site has also been challenging for our developers, who love something new to challenge them to bring a more conceptual design to all browsers and devices.
In January, we made some improvements to the product pages on a long-standing client’s website, Effectdoctors.com. The product pages were several years old and had been updated many times as A|B tests and UX updates mean a busy eCommerce site is consistently being evolved. There’s only so far a page that can be modified both in terms of keeping a clean UX and for the cleanliness of code behind the scenes, so a fresh build is required occasionally. After using the previous product pages for a few years, they were overwhelmed with many added features and content over time, affecting their user experience.
We reevaluated which features were essential and created a plan to simplify the content of these products while maintaining depth and detailed descriptions of each product. These changes and adaptations to the product pages resulted in a much simpler-to-use WooCommerce management experience and a much clearer User Experience for their customers.
We have been steadily expanding our work with Artfarm’s Somerset venues over the last year or so. Last month, during a visit to the venues, we took time to slow down and walk around their on-site, including the pleasure of taking in the artwork in the Hauser and Wirth gallery, a walk in their Piet Oudolf-designed garden featuring artworks such as the sculpture by Smiljan Radić, that was previously located at the Serpentine in Hyde Park.
We then had our regular meeting with our Artfarm clients over lunch in their Roth Bar and Grill, looking at design work for various projects before visiting their farm shop, for which we run eCommerce marketing campaigns.
We were also able to indulge in a fondue hat! YUM!
It was an excellent way for us here at Fanatic to become more immersed in how all the venues fit together within the Artfarm location, an essential element when creating content and expressing the brand through our multiple marketing campaigns.
We also re-visited the Mount St. restaurant in Mayfair, which we visited in the summer of 2022 as a building site. The finished Audley Pub, Mount St. Restaurant and connected private dining rooms are one of the finest examples of exquisite dining venues we have seen in over 20 years worth promoting F&B venues, with the Art engrained in the very fabric of everything we see and touch!
We currently run and manage multiple digital channels to drive bookings for the venue and love working on projects for Mount St. restaurant.
This month we have been working on our usual mix of branding and digital creative production and working hard on our retail clients’ Christmas marketing campaigns, which certainly kept us busy at the end of last year!
We worked alongside the creative young minds of Bristol City College, where students created a range of unique and innovative products from a brief we provided. We were so impressed with the quality of work produced and the creative ideas that came from the students this year; you can read more about the project below!
The Fanatic Digital Marketing team was nominated and had the honour of attending the UK Search Awards 2022! More about the event can be found under the Digital heading below.
We also had the pleasure of welcoming Sean to the Fanatic family this month. See how he’s settling in, in his Q&A further down!
BRISTOL CITY COLLEGE
This is the second year we have been working with the City of Bristol College Graphic Design department to help their students gain the experience of being briefed and then presenting their work within a commercial environment. This year we set a brief to create the branding and packaging for a line of English Alcoholic drinks, specifically Wine, Mead, Cider to a spirit, influenced by our work with Lyme Bay Winery. We also spent some time with the students, who are studying for an HND, in a workshop talking about their ideas halfway through the 2-month project process.
We were presented with a great variety of ideas, including the brand Humble, presented by Sabrina, with a clear concept dating back to the idea of Mead being sent from the heavens for the humble worker. Tying in the fact that the drink is a honey base, and illustrations of worker bees, completed a great brand story.
Gia presented a Cider concept based on the English skyline, using heritage fighter planes hand-painted illustrations and bold, clean colour schemes to execute three strikings can designs.
In recent times, many of our Umbraco projects have included the creation or updating of websites to .NET Core. As the latest releases of Umbraco require .NET Core, this implementation of .NET brings about significant changes to the code’s syntax and structure. Our development team is constantly learning, using new techniques and researching the latest ways of coding to keep our technologies at the forefront of the industry. During Umbraco migrations, especially with our bespoke coded apps that run alongside our Umbraco websites, there has been a lot of R&D going into this area recently.
One instance had our developer, Phil, struggling to find a solution. After trying Google, stack overflow and our usual resources, he was unsuccessful in finding the answers he needed. Instead of continuing to search, Phil turned to OpenAI’s ChatGPT, an unlikely but helpful ally. This AI tool has learned from an impressive amount of data online and can provide answers and clarity on even the most specific requests. After posing his question to the AI, Phil received two different solutions to the problem, each accompanied by an explanation of how the function would work. It was truly impressive.
We find the ChatGPT raises the bar of what we can expect from a search when AI is used; most impressively, the ChatGPT can actually give opinions as it has included a forum and social chat within its learning source materials. Cool, but scary stuff!
UK SEARCH AWARDS 2022!
The UK Search Awards celebrates the expertise, talent and achievements of the search industry and has been running for over a decade. It is regarded as the premiere celebration of SEO, PPC and content marketing in the UK, and this year Fanatic had the honour of being nominated in 4 categories!
Being nominated for the Best low budget campaign, Best local campaign, Best use of search – Health and Best use of search – Travel / Leisure was a huge honour. Despite not winning any awards this time around, it was great to see the work we are doing getting the recognition it deserves. Our teams have worked hard to create some amazing campaigns, websites, designs and much more over the years and to see Fanatic nominated in so many categories was a lovely way to finish 2022.
It’s been great so far, I’ve been made to feel very welcome. After working in a remote rural location for a couple of years, it’s nice to be back in the hustle and bustle of the city!
I have spent the last ten years doing digital marketing in-house for e-commerce websites selling all kinds of products, ranging from swimwear to organic foods!
During my interviews, it was clear that Fanatic have a culture of going the extra mile (and a bit further) for their clients, which really appealed to me. I’m glad to have joined such a passionate, creative and driven team.
I’m enjoying being in the studio in Bristol, there’s a great atmosphere about the place and the team are all so friendly!
I’m looking forward to working closely with everyone across all of the teams. It’s already clear that there is a huge wealth of knowledge in the company. I’d like to pick up some new tips on design and development while continuing to increase my digital marketing knowledge.
In my free time, I love to be creative! Design and illustration are two hobbies I enjoy; I also print some of my designs onto merchandise which I sell on Etsy.
Built environment-focussed comms agency MPC has revealed an overhaul of its brand identity, name, website and values, as it launches as Meeting Place.
Established in 2006, the business is one of the sector’s most established agencies, working with clients across the built environment to deliver positive change for new developments through planning comms and public relations.
On the back of several recent client wins, the rebrand coincides with record revenues for Meeting Place across its regional offices, a 28% boost in like-for-like revenues over the last six months, and a headcount growth from 26 to 37 over the last year.
According to Meeting Place’s Managing Director, Nikki Davies, the changes underpin a new direction for the business as it sets its sight on growth across streamlined core services – planning communications and public relatio
Meeting Place’s new website outlines how its planning comms team will utilise public affairs, social value and digital campaign experience in an effort to bring communities together to recognise the potential of the built environment.
And combining its sector knowledge with an integrated approach to PR, its public relations team will shape client campaigns to build awareness and understanding
Nikki said: “We’re thrilled with the outcome of our new rebrand, which coincides nicely with a period of growth across our teams, as we start the year on a strong footing
“Our new values – insight, inclusivity and courage – dovetail with our clearly defined mission to use the built environment as a catalyst for positive change; whether that’s environmental, social or economic benefits.
“We believe our streamlined approach of planning comms and PR will serve as a key differentiator in the industry, and one which champions best-practice and delivers for communities, clients and the media alike
“Whether we’re gaining support for a new hospital in East Anglia, homes for first-time buyers in Devon, establishing a housebuilder’s ESG strategy, or driving awareness through PR – we’re on a mission to use the built environment as a force for good.”
Meeting Place’s client roster, which includes Legal & General and Places for People was recently strengthened following several client wins, including Regal London, Longfellow Real Estate and several solar energy providers. Headquartered in Bristol, Meeting Place has staff working remotely in locations across England and Wales following a move to a flexible working model.
The agency’s Regional Director for Midlands, Western & the North, Helen Goral, said: “Having bolstered our public relations, digital and design offering, our expanded teams will be central to the company’s growth targets this year. Across the region, we have seen a significant increase in demand for planning communications expertise and we are working on numerous high-profile projects which have contributed to a 20% like-for-like revenue increase year on year.
“The range and calibre of our recent wins underpin our ability to deliver return on investment and impactful comms for clients. Despite the recent economic situation, we’re still seeing a lot of confidence across the built environment, with our breadth of services allowing us to take a holistic, integrated view of client needs
“It’s incredibly exciting to be starting the year on a high, with record revenues, project wins and a vibrant new brand. We believe the built environment has so much potential as a force for good and we can’t wait to see what 2023 brings.”
For more information on Meeting Place, please visit: www.meeting-place.uk
Just 4 months on from the launch of AgencyUK’s awareness campaign, Our Future Health has surpassed the significant milestone of 150,000 volunteer sign-ups.
Our Future Health aims to become the UK’s largest ever health programme, creating a 5 million strong database of adults to enable new ways to prevent, detect and treat human diseases.
Information will be collected from millions of volunteers across the UK to create one of the most detailed pictures of public health we’ve ever had.
By analysing this data, researchers hope to unlock new ways to detect diseases at an earlier stage and identify demographics that are most at risk.
Volunteers are asked to complete a consent form and a health and lifestyle questionnaire before arranging an appointment to collect a small blood sample, where they can receive feedback on aspects of their health, including blood pressure and cholesterol levels.
AgencyUK have been working with Our Future Health since their public launch, planning and executing targeted marketing campaigns in Birmingham, Manchester, Leeds, Huddersfield and London aimed at raising brand awareness among the general public. The campaigns leverage creative and messaging that references specific health challenges most commonly faced by the population in each region.
They have been activated across multiple digital channels including social and advertising, as well as out of home with the aim of reaching a broad audience across a range of demographics. Out of home placements have included public transport, print and digital posters.
“We are really pleased with early results of the AgencyUK campaign, and we are seeing great levels of engagement across the various formats and platforms. The out of home executions have been high-impact and well targeted in support of our regional hubs. All of this has been delivered at pace and always with an eye on our next location. AgencyUK has added a lot of value to our communications activity as well as being a really decent bunch of people to work with,” says Peter Wilson, Strategic Communications Lead, Our Future Health UK.
“We are delighted to have been part of hitting the first milestone and that the programme is on track for building one of the largest health databases in the world, but we are just at the beginning and there remains a lot to do. Maintaining a high level of national exposure over the period and using creativity to maintain the public interest will be the challenge, but it’s one we’re prepared for,” says Amy Mansourpour, Director, AgencyUK.
The impressive milestone comes just 6 months on from the programme piloting in four Boots pharmacies, and two months since the first regional hub was opened in Leeds.
Since then, hubs have opened in Birmingham, Bradford, Huddersfield, London and Manchester, with national expansion into more areas in local Boots pharmacies planned this year.
For more information on the programme, including how you can volunteer to take part yourself, go to www.ourfuturehealth.org.uk.
Read the full article here…
Initially trusted by Frog Capital to conduct due diligence, as part of the Series A investment round our role then transferred into that of an interim CMO post-investment. During this time we conducted a thorough repositioning of the brand to support the growth ambitions of the business and new investors, whilst helping to build the team and recruit a permanent CMO.
“We’ve been working with Talisman Sparro for over a year now, and they have become an integral part of the Clue team. Initial engagement was to develop a high level marketing strategy to support us through our investment round and prepare for the scale up journey. The output highlighted the potential for Clue, swiftly progressing into a brand programme and a series of workstreams which included an interim CMO role. I have personally enjoyed building a positive relationship with the team and it’s been a really collaborative and productive process that has bought the whole business together and gives us a fantastic platform for global growth.”
Clare Elford – CEO
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