This year, we have been on a journey with Wall’s developing their new brand comms platform. From working through their strategic challenges, audience insights, and brand proposition we have landed on a brand line to bring their comms together under a single, unifying idea.
With a best-ever recipe, Wall’s continues to do everything it has always done, but now it’s better, not only in terms of quality and taste, but also there’s also a plan for the brand to do more for the people and communities that it serves, by tackling hunger.
When hunger calls, grab a Wall’s!
We have used the new recipe campaign to launch the new line.
With a challenge to use the new recipe story to get sausage rolls into people’s minds and shopping baskets, we developed a high-reach social campaign focused on awareness and consideration.
With 64 layers of moreish flaky pastry and mouthwatering sausage filling, Wall’s sausage rolls are better than ever with their best-ever taste and highest-ever quality. What more do you expect from the nation’s favourite?!
We knew that the creative needed a key focus, for us this was ‘hunger’ – one of the key purchase factors for the product (and brand!) and something we can all relate to.
And so ‘Chomp, chomp, chomp’ was born! A mouthwatering animation that highlights the product’s new recipe as the beautifully photographed sausage roll disappears, one chomp at a time! (Hungry yet?)
The animation uses a warm voiceover and most importantly, ends with our new brand line…
When hunger calls, Grab a Wall’s
The campaign is live on Facebook, Instagram and YouTube currently stopping thumbs and grabbing attention as we speak!
You’ll be seeing more of this line in months to come as we have lots of exciting things coming your way…. Watch this space!
2023 has turned into another milestone year for ADLIB.
To recap:
In 2019 ADLIB became a certified B Corp, with a score of 82.3.
In 2020 ADLIB became 100% employee-owned.
In 2021 ADLIB launched the MotherBoard Movement.
In 2022 ADLIB broke all of its records.
In 2023 ADLIB recertified as a B Corp, with a score of 130.3, invested into HeyFlow and proudly refreshed our brand to reflect who we truly are today.
We’ve said for a long time that ADLIB is so much more than a recruitment agency.
ADLIB is a true talent partner, we go beyond candidate acquisition, we’ve created business solutions that tackle inclusivity, health, well-being and retention head-on.
We care authentically about the planet. We track and publicly report on our footprint, working with suppliers to support the regional business community.
All of which needed translating into our refreshed brand. From the look and feel, we opted for sustainable risograph techniques that reflect the business to perfection, whilst technically ensuring lean UX, negative space and page weights were priorities throughout our website build.
With our propositions growing at pace, geographical reach expanding into the US and influence happening at the government level, there has never been a better time to join ADLIB and make a difference.
Redeemer City to City is an international non-profit organisation with a heart for urban renewal – seeking to recruit, train and resource leaders to start new churches and strengthen existing ones.
Studio Floc were invited to create the identity and event collateral for Redeemer’s ‘Hub Weekend’; a high-profile fundraising weekend based in New York City.
Campaign idea
Taking place at the 1 Hotel Brooklyn Bridge, the driving idea behind the event’s campaign was one of connection, with delegates travelling from all over the world to join for the weekend. Studio Floc used the idea of connecting people and creating paths to new places as the core concept. This was rolled out across an extensive design suite of event collateral which was used in the lead up and throughout the weekend.
Never ending connection
At the heart of the event’s design concept was a vast illustration, created in-house to capture the breadth and vitality of life in New York City, the home of Redeemer City to City. Subtle details in the cityscape worked to honour other global partner cities. The mural, formed from continuous line drawings, was then, paired with type and colour, used both in sections and as a whole piece across the event assets.
Colour and typography
Supporting the illustration-heavy campaign was a subtle, yet extensive typographic system that was driven by the elegant serif, Chronicle Text (Hoefler & Co). Alongside the typography, a stripped back colour palette of navy and alabaster were used as the foundation for every design.
At the event
As part of the event, Studio Floc recreated the core illustration and hand drew a 17ft x 9ft mural in the atrium of the 1 Hotel Brooklyn Bridge, as a visual centrepiece to the event. Other designed collateral at the event included; table numbers, name cards, place cards, menus, bespoke fabric napkins, tote bags, information booklets and cards, signage, wayfinding, video creation and much more.
The Hub Weekend was a great success in raising money for the continuation of Redeemer’s work in cities worldwide. Studio Floc are already working on the event design for the next Hub Weekend in 2024 and look forward to further collaboration with Redeemer City to City in the future.
“Studio Floc are my go-to designers for event collateral. They are creative, sensitive, timely, very fun to work with, and brilliant at bringing my often-incomplete vision to a finished, effective, beautifully designed product. I’ve already recommended them to others and will continue to do so.”
Susan Thorson
Manager, Communications
Redeemer City to City
Global leaders in procurement and supply chain management, Efficio are the largest independent consultancy in the world. With this sole focus for more than 20 years, their specialist consultants are equipped with the expertise and technology to dig deeper, innovate faster, and deliver greater efficiencies for clients.
Talisman Sparro has played a critical role in Efficio Consulting’s repositioning and rebrand programme, delivering an impact that has helped the company stand out as the only remaining independent, specialist consultancy in the procurement and supply chain consultancy marketplace. With Efficio’s unique approach to delivering sustained client success at the core, Talisman Sparro has helped to shape a comprehensive strategy that has driven internal engagement and reflected Efficio’s ambitious growth plans.
The “Partners in Progress” brand platform developed has resonated with both clients and employees, driving engagement and building a strong internal culture. The rebranding programme delivered has overhauled Efficio’s branding, messaging, and positioning to be more contemporary, modern, and appealing to a broader audience.
Our support included:
Today, 6th June, marks the 17th anniversary of Mr B & Friends. Founder and CEO, Simon Barbato, reflects on the lessons that he’s learned since starting the brand and creative agency back in 2006.
It’s incredible to reflect on the journey that I personally, and the agency has been on since opening our doors on 6.6.06. What started out as a collaborative consulting gig – myself and my black book of talented creative friends – has flourished into a family of agency businesses that we are all immensely proud of.
You learn hundreds of lessons running a business – here’s the 17 that really matter to me.
If being the brightest, most experienced or most innovative person in the room is important to you, you’ll only ever grow to the level of your own limitations and probably live a life of frustration. Surround yourself with greater people and you’ll go further together. Your ego will thank you.
I have always believed in team play. We work in an industry filled with talented, specialised practitioners and power players. But unless you’re a freelancer or business of one, then successes and failures are down to the team, no matter how big or small the contribution. Celebrate or commiserate together.
One of the reasons I love this industry is because we have expertise that others do not possess. And when you use that expertise to help solve problems, to unlock the potential of your client, to do the things they cannot, then at that moment, you are at your most potent. This is the moment when selling isn’t selling, and your enthusiasm and ability to help is reframed as meaningfully different expertise. Help more.
Give without the expectation of receiving – the most important lesson I have ever learned. Transactional thinking – quid pro quo – will line your pocket today but means that you’re constantly filling your future pipeline. Be generous and think with long-term relationships in mind and your future pipeline will fill itself. I have NEVER been more sure of anything, as has been proved time and time again. Be a giver.
Is this a profession, or a business? A great question I was asked by Chris Noel-Johnson on my first day in advertising at McBains in 1992. That has stayed with me for my entire career, and at the heart of sustainable business is profit. Our staff need us to make a profit, owners and shareholders deserve a profit and good clients expect us to make a profit. Make profit a priority and life becomes a whole lot easier. Earn it.
The most impressive thing any leader can do is to give their people the environment to flourish. By a long way, the most expensive cost on the P&L is our people. But guess what, by a long way the biggest revenue generating asset is… our people. Substitute the word ‘cost’ for ‘investment’ and see the returns. Our Employee Value Proposition, The Friends Pact is just one of many of our people investments. It pays dividends.
Society is full of hubris right now – too many people winging it or believing their own hype, or rhetoric. Yes, being a leader requires strength, confidence and resilience, but it also requires humility; the ability to be, well, human. The fastest and most authentic ways to build trust is to show your human side. Be more relatable.
Never has David Brent’s prophetic words been truer: one day you’re the pigeon, another day you’re the statue. The creative industry is a wild rollercoaster and when you’re up: winning pitches, awards and plaudits, you feel invincible. But this industry has a habit of biting your ass and pulling the rug from under your feet. Never forget that you’re only ever one phone call away from a shitstorm. Stay grounded.
If only we had the access to tech, podcasts, media and social channels when I were a lad! I have learnt more about the industry I love in the last five years of my career than in my first 25. If you’re not taking advantage of the wisdom on offer from the likes of Blair Enns, David C Baker, Jenny Plant, Chris Do and Mark Pollard et al, you’re missing a bloody trick. Open your mind.
I’ve met very few assholes in this industry. Generally speaking the folk we come across (staff, clients, partners and suppliers) are intelligent, highly skilled, sincere and enthusiastic people who recognise the impact of collaborating with others, and offer a fair value exchange. With this in mind I’ve learned to see people through the lens of positivity. I’ve made a few mistakes here and there for sure, but generally this rule of thumb has taken me far. Be less cynical.
Curiosity is one of the greatest characteristics of a brand and creative consultant (and agency). You cannot be ‘over-briefed’, you cannot know too much. Yes, it’s up to you to discern the nuggets from the white noise, but to get to that point you need to be thirsty and enthusiastic for knowledge, and that means exposing yourself occasionally with naïve, cringey, child-like questions. Give zero shits. Ask away.
Staff resign. You lose pitches. Freelancers don’t deliver. Projects get pulled. If everything went to plan, what an unbelievably boring industry we’d work in! I’m a competitive person but accept that I can’t have everything. Focusing on how I deal with setbacks means that I can show leadership in the negative space, internally and externally. Our agency brand deserves composure and maturity at all times. Grin and bear it.
I learnt this way too late, but if you want to sleep at night, then invest in your finance team. Your goal: one version of the truth across the business. Since we have invested in a professional finance team, our brand agency has gone from strength to strength. We make decisions based on fact not fiction. We expect, not hope, to make profit and I’m freed up to dedicate my time to growth. A total no-brainer.
I have learned that my gut is far more useful than my brain when I’m at an impasse. I don’t know what it is, but instinct sniffs out the danger or opportunities far quicker than the logical patterns of the brain. It’s a trait that most entrepreneurs and founders have but can baffle others. Your business is in your soul and your DNA and no one feels the ebbs and flows like you do. Trust your instincts.
My late mum’s name was Antoniette. She was the hardest working person I’ve ever known, and one of the most special gifts she gave me was a work ethic that dictated that nothing was ever going to land in my lap. I grew up on effort and graft and having been given a chance in this very special industry, there was no way I was going to let it slip – I still feel that way 30 odd years later and pride myself on my ability to do the hard yards and make big impacts. Don’t expect anything for free.
This is controversial. The more established you become, the more people will ask of you. If I had a pound for every time a request for a call, meeting, podcast interview, lunch came in… well, I’d have a lot more pounds. But being open-minded, thinking about where a yes could take me has opened more doors than I could have ever expected. One of my best business decisions (accepting a lunch request from the lovely folk at Noble Studios Inc) led to the formation of our successful joint venture, Noble Performs. Eyes wide open!
If I’m honest, I’m still trying to work out how I got here: three agencies in our family, 55 talented and committed staff and the most amazing clients, so while I’m here I’m not going to let my bewilderment get in the way of doing something amazing. As per our agency ethos ‘Challenge the Ordinary’ we’re thinking big at the moment: London, LA, Singapore – an adventure that’s available for all that want to join us. With greater people around me, the limits of what we can achieve have grown exponentially and while we’re now an established teenage business, it still feels like we’re only just getting started. Seize the opportunity!
Sarson’s has been hard at work creating a fresh brand identity that launched in the spring of 2023, and with this, they’ve enlisted our help yet again for a fresh new website.
The new website design reflects the new style for Sarson with a bold, contemporary, and sleek designs. We’ve also taken a reductive approach to content and wording, which simplifies the overall experience, whilst also bringing freshness and clarity to the design. We’ve used interactive animation, interesting build loads, and a new colour-blocking design scheme To increase engagement levels across the site.
We’ve enjoyed a long-standing relationship with Sarson’s, so it’s been a joy to watch the brand develop and once again collaborate closely with the Sarson’s team on the project.
Even if we do say so ourselves, the result is fantastic! However, don’t just take our word for it; visit the new site and see for yourself.
Originally posted to: www.carnsight.com
Carnsight’s business owner and PR expert Jess Morgan recently had the exciting opportunity to speak at a student networking event for those studying sport business at Ashton Gate (thanks to Sophy Wells for the introduction). Jess seamlessly translated the team’s skills for promoting a business through PR to help those who want to promote themselves as individuals. If that sounds like you, then here’s a summary of the 7 steps to PR yourself that she covered on the day.
As we all hopefully know by now, PR is not all champagne and schmoozing.
Dictionaries like Merriam-Webster will say that PR is “the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution”. However, at Carnsight, we say that PR is about creating strategies and campaigns to showcase great work and achievements. It’s about getting noticed by the right people, at the right time. So, let’s get you noticed.
Questions of value and motivation are valid – what’s the point in PRing yourself, what benefit does it actually bring? To start, investing in getting your personal brand out there allows you to max out your advantages in a way that you can control and gives you an undeniable competitive advantage. At the end of the day, PRing yourself is not about pretending to be something you’re not. Instead, it’s all about putting your best foot forward, and that’s something we can all do.
Look to the horizon with a future thinking, bigger-picture mindset; set yourself up for the end game and then think about the steps to get there. As with PR, it’s often best to start at the end. Think about what you want to get out of your PR, and create a tangible image of the late-stage achievements you’ll aim for.
Do you want to be considered for a particular position, role, or placement? Get your foot in the door at your dream company? Or achieve something else entirely? Start with that and then you can plot your path to get there.
Leave no stone unturned. We explore more on PR touchpoints in this earlier blog post, but as a quick overview, it’s important to at least consider the followingtouchpoints:
Remember that your communication, presentation, and interactions reflect on you, from the texts you write to the emails you send to every meeting and greeting. From the security guard in the office to the receptionist, to the person getting you a glass of water. In an interview – and every interaction – it’s important to give a good impression.
Our advice: build every bridge you can and remember never to burn them. Even if the connection doesn’t seem as though it will immediately serve you or your current path, it is still valuable to maintain it. Above all else, strive to be consistent and helpful always.
Presentation and first impressions can count for a lot when PRing yourself. Showing yourself on a good day (even if you have to fake it until you make it), and ensuring you have enough substance can be key to acing these factors. Be the best version of yourself and don’t shy away from showcasing what’s unique about you. Lean into your interests and experiences, use images or even videos that you love. Authenticity goes a long way, and it’s usually something people pick up on for the better when its genuine.
Just like PR, it’s about telling a story here as well. Except this one should centre around you. It should put your full self on show – not just the professional bits. Showcase the person behind the achievements, the CV, the experience. Remember the elevator pitch? Nurture the spark and pin down the details of your own until you can pitch yourself in your sleep. It should become an effortless, natural, and genuine skill to do so in a way that is upfront but not boastful or arrogant. Sometimes you have to be your biggest cheerleader, so it’s important to be able to summarise your achievements and proven value in a work environment.
Step outside of your echo chamber and get some inspiration. Consider what others are sharing, gauge what works and what doesn’t. Borrowed interest, for example, can do a large part of the work for you. As defined by The Next Wave, “borrowed interest is the intentional association of an unrelated theme, event or image with a product, service or subject being presented, to attract attention otherwise not anticipated”. Consult a diverse range of sources to give you inspiration, from professional arenas like LinkedIn to trending content on TikTok.
Last but certainly not least, let’s run over the things you need to get right to form a good foundation. Like we said, first impressions can make all the difference, so it’s important to get your basics right from the ground up.
This means no typos, and no mistakes. Proof it, print it, and proof it again. Ask for that second opinion, re-read your email, scan over that document before you share it. Small mistakes may seem small and inconsequential but that can be costly, so always try to minimise the risk.
It’s also worth investing the time and resources you have on hand into creating a professional looking photo. Jump over to our article here to cover off all of the do’s and don’ts of good headshots.
Elsewhere, strong opinions are fine, but avoid anything too controversial. Remember you’re representing your professional self here too. Check over your old social media presence, because employers will too, and these days they know what to look for.
You can’t step through a door you haven’t first opened. PRing yourself is about being proactive, considered and genuine. Remember these 7 steps to PR yourself, like how starting at your end point often makes for a clearer way forward. Think ahead, keep the above in mind, and be confident in your ability to PR yourself
The good, the bad and the ugly. 1+ Year in Bristol.
Every now and then we get itchy feet. Want to move, see new places, new people, new scenarios. Because things are never perfect, at least not long term. When the idea of perfection fades away, we leave, we run, we chase it. In new places, new people.
Just over a year ago I made a bold move to move back to England but to a new City; Vibrant Bristol. But why leave Sunny Cyprus after building a good network? Well, I felt stuck in a comfort zone.
There was a lack of healthy competition and opportunities to collaborate and learn. Sure, it’s comfortable being a big fish in a small pond, but my dreams were bigger than that.
This lesson I didn’t know I needed..
Success is not all about big clients and shiny projects. Instead, it is found in the unbounded exploration of self change and growth. It has been a wild and often lonely ride. A beautiful chaos which through I’ve discovered the excitement of stepping into the unknown, the growth that comes from new unexpected challenges.
I had become overly fixated on achieving success in a business context, forgetting that at my core, I am an artist, a designer, and a curious soul. I’m on a journey to reconnect with my inner child—the one filled with boundless curiosity and a hunger for exploration. I am embracing my individuality and breaking free from the stereotypical definition of success in the creative industry. Now, I am pursuing work that I genuinely love and attracting clients who appreciate my unique style and vision.
It hasn’t been easy. Building a new client base, making connections, and stepping into the unknown—it often felt like navigating without a map. But there’s beauty in being lost and embracing the journey. I realised we create our own opportunities.
Being in Bristol has had a ripple effect, immersing in a vibrant design community, meeting amazing people who shaped my journey. Bagging local clients and a recent London collaboration opened new doors.
To keep it real.. I haven’t figured it all out. Life still throws curveballs, and self-doubt can creep in from time to time. But after all it’s all about the unknown, in being open to new adventures and experiences, rather than having all the answers.
Looking forward to seeing where life takes me next. Focusing less on success and more on the most unique and creative version of me.
Today at 6pm I’ll be giving a talk on Creative Confidence by Right Aligned. Where I will talk about my journey, challenges and ways to overcome them.
Get your tickets at https://lnkd.in/eVrAbDPE
From dance floor to studio – the team behind Rhombus have a long history with the venue, from their first-ever club experience to running multiple high-profile events at Lakota in later years.
The rebrand took them on a dive into the club’s 90s golden era, combining their passion for music and design into a euphoric exploration of rave culture.
As a nod to Lakota’s immense heritage, part of the venue lives in the new identity, which draws inspiration from the club’s original logo, building architecture, and rebellious, 30-year history at the heart of Bristol’s underground scene.
Trip-hop & Massive Attack. Acid house & Carl Cox. Drum and bass & Goldie. There’s no doubt about it: Lakota is truly the beating heart of Bristol’s rich and longstanding music scene. Sitting proudly on Moon St. in the city’s historic St Paul’s area, the venue represents one of Bristol’s only black-owned venues.
Free-spirited and fiercely independent, Lakota has always promoted progressive programming and ethereal dance floor moments.
Now, after 30 years as the heart of the city’s underground music scene, Lakota needed a modern brand for their new chapter. One that acknowledged their past, set the tone for their future, and represented the increasingly diverse events they’re putting on: from club nights to live music, circus, drag, pop-up food and more across three spaces within the venue, the original Lakota club, Lakota Gardens and Coroners Court.
The Rhombus team are Bristol born and bred, and as regular ravers and promoters at Lakota since our younger years, the project took on a very personal approach. The deliverables were a brand identity and architecture, custom-built website, animation, brand launch and rollout, but getting there would start with hours and hours of research into the club’s history.
From poring over archive photography to studying old rave culture and multiple trips to the club exploring the architecture and original features, including the rough and ready floors and exposed walls, the team developed a modular brand system inspired by the venue’s heritage, ethos and vision. A language that could easily showcase a huge range of events, from underground club nights to immersive circus performances, and a brand that could flex into new ventures outside of the traditional club space.
Part of the venue lives in the identity. The primary logo uses shapes from the iconic original logo, constructed alongside geometric forms from the venue’s floor plan, to represent a symbol of culture, a frame for established and emerging artists and a window into the space.
The elements of the venue, the iconic sticky floors, worn walls and stonework are the background for a lot of the textures used in the new brand, while the wordmark was custom built using the same angles and shapes found in the emblem – which work in unison, but are strong enough to work independently too.
Encapsulating the energy of the DJs, artists, performers and dancers that make the venue was crucial, so the primary pattern is built using the venue’s motif. The secondary patterns are constructed from the motif and the feather, giving the brand further flexibility and nodding to the heritage.
The palette combines technology with history, taking aspects from the club lighting whilst also looking back at film photography of the venue. The colour system helps give each space its independence. Lakota club utilises the primary palette, Coroners Court is confidently black and white to compliment the nature of the space and the Gardens uses more vibrant colour combinations to showcase the culture and performances.
The new language and tone of voice centres around the idea of rebels with a cause – a nod to the rebellious past but with a purposeful new attitude underpinned by the venue’s focus on community and heritage. When it came to the type system, the rebrand puts Formula by Pangram Pangram front and centre, flexing between Condensed (loud) and extended (energetic) for contrast, combined with Apercu in the body copy for clarity and accessibility.
“With the Lakota mark and visual identity established for nearly 30 years, changing it was no easy feat. However, Rhombus understood our heritage, history and future vision.
Their past experience running their own events was an added bonus and gave them insight into the sector and its challenges. We are thrilled with our new identity. The motif and wordmark have real versatility and reflect our values; we hope they will see us through the next 30 years.”
Cassara Jackson – Lakota
Check out the full case study here
Originally posted to: www.carnsight.com
Luckily, the “d” word isn’t something we hear a lot. But if it’s something you’re feeling after a PR push, whether it’s one you’ve done in house or worked on with a PR consultancy, it’s really important to look at why it missed the mark. If you’re disappointed in your PR results, and campaigns are leaving you underwhelmed, here’s why that might be, and how it can be avoided in future.
What were your expectations?
You shouldn’t ever be eagerly anticipating coverage in The Economist if your story was only ever destined for a local news portal. That’s not to be disparaging – both publications have their place and both are important in reaching certain audiences. The point is, you should be given an indication of where coverage is possible (and where it isn’t) before the pitch. This conversation can even start when you first start discussing the PR campaign.
No one has a crystal ball, and you could get very lucky or less so. But a good PR agency should have targets in mind when they’re crafting content, and they should be able to share and agree those with you.
Art not science
Building on the point above, PR is an art, not a science. We’ve had BBC filming lined up only for the news to throw us completely off track and for a crew to abandon a shoot to cover a breaking story. Likewise, we’ve had small stories being picked up nationally because they happened to hit the spot and be just what an editor was looking for at that moment.
This is the world of PR! Ensure any PR team you’re working with keeps you abreast of what’s happening at each stage. They can’t control some of it, but they can and should give you as much information as they know at each stage.
Did you understand the journey?
We work with a range of clients who have never done PR before, or have had limited experience. That’s fine, and we can take most of it off their hands. But we do explain what we’re doing at each stage, what’s needed and how long things are likely to take.
If you were expecting something to land that didn’t – did you get given the full picture? Did you understand what was happening, and when? You don’t need to be a PR expert but some knowledge of the process helps to put things in context, in our experience.
Coverage is never guaranteed
We’ve talked about why we never guaranteed coverage in a dedicated piece, but in essence, no one can truly guarantee coverage in a publication, unless that’s a paid-for spot, such as an advertorial.
If you’ve been guaranteed coverage that doesn’t appear, it’s definitely worth asking more about it, and how (and why) it was guaranteed in the first place.
This mindset shift is a helpful step away from feeling disappointed in your PR results, and big a step towards getting it right next time.
Are you targeting the right audience?
If coverage appeared but didn’t hit the right audience – are you sure it was designed to target them in the first place? Some publications are great to appear in from a profile point of view. But some are more likely to hit your objectives than others. Ensure you’re always clear who’s being targeted and why that’s the right target audience for your objectives. Start with the end – what do you want those people reading the coverage to do? And then work back from that.
For us, it’s paramount that everyone understands what’s achievable, what could make the news (and where) and that no one is underwhelmed. We do put a lot of groundwork into explaining what we’re doing, we are responsive, honest and transparent and we partner with clients. That’s what gets the best results for everyone.
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