McCann Bristol has created an emotive new brand campaign for St Austell Brewery and its flagship brand, Tribute, to reflect the pride, passion, and independence they both share with the local Cornish community.
‘The independent ale from the independent people,’ campaign pays Tribute to stand-out Cornish people who embody independence. The first phase of the new campaign features three strong and intimate photographic portraits – revealed only by the hands.
Cornish fisherman, Philip, Penzance-based local female rugby team founder, Cozette, and Cornwall-born musician, Mark all feature in the first phase of the campaign, which will be rolled out across both point of sale and advertising on billboards and digital channels, as well as featuring on the brand’s lorry livery in the coming months.
Laura McKay, head of marketing – beer and brands, St Austell Brewery, comments:
“Tribute is all about the people that make it. And for us, that’s drawing inspiration from our location and Cornish folk. In an honest and authentic way, through the new campaign photography, we’re celebrating the best of Cornish people and shining a spotlight on the hands that hold onto their passions.
“The new emotive advertising aims to create a stronger connection with Tribute’s target audience, communicating the importance we place on independence, endeavor, and achievement – characteristics reflected in both the brand and Cornwall itself. The spirit of independence is what makes Tribute unique.”
Zane Radcliffe, Executive Creative Director at McCann Bristol, said: “We’re as proud of this debut campaign for St.Austell as the Cornish are of their independence. We’ve captured that spirit in a series of striking and contemporary portraits of the hands that connect them to their individual passions and to the ale they prize so strongly.”
The campaign creative was shot by photographer Alex Telfer who boasts accolades including the International Photography Awards’ highly acclaimed ‘Photographer of the Year’.
Last month, the 2022 UK’s Best Workplaces™ in Tech list was launched by Great Place to Work® UK, recognising saintnicks among 140 ranked organisations.
What this recognition confirms about saintnicks:
saintnicks CEO Fraser Bradshaw commented, “Having received recognition as a UK Great Place to Work earlier this year, we are delighted to now receive this recognition for the diverse culture and mix of our capabilities within the agency. Every agency needs to invest in culture alongside its products and services if they are going to produce truly great work. We are looking forward to another strong year in 2023.”
As Benedict Gautrey, Managing Director of Great Place to Work® UK, explains:
“Now in its fifth year, our 2022 list showcases the largest collection of Best WorkplacesTM in Tech that the UK has ever recognised.
These results are based on what employees working in the technology industry have anonymously reported to us about their workplace experience. In a fast and ever-evolving industry, these organisations are at the forefront of ensuring employees have the right environment to thrive, they are focused on providing positive work experiences, they value diversity, differences and better ways of doing things and, importantly, are investing in effective leadership to ensure continuous growth.
A huge congratulations to saintnicks for making one of our most prestigious lists.”
The company, which became employee-owned in 2019 and which has offices in Bristol and Oxfordshire, scooped the EO Stories 2022 Delivering Good Leadership award at a Celebration Dinner at the ACC in Liverpool after coming out on top in a public vote.
It showcased in its entry how, having been founder-led, it set out to become more sustainable for the future after transitioning by finding ways to develop leaders across the company.
Torchbox transformed the way it works so employees can play a crucial role in its success – investing in training and leadership coaching to ensure the team leads and inspires each other.
These changes in leadership and culture helped make Torchbox more sustainable, with better communication, and with increased productivity, enabling it to double its profit margin and become financially free within three years.
Torchbox CEO James Leavesley said: “Winning this award for the Good Leadership category is the icing on the cake for a significant year for all of us at Torchbox, as we are celebrating becoming financially free two years early!
“Our business has fundamentally changed; not only in our constitution and funding but most importantly in our mindset. Each and every one of us are owners and our focus is on creating value for existing and future Torchbox employees.
“Like many agencies, we were very much founder-led, but over the last three years, we’ve been channelling this owner mindset to develop our people into leaders and custodians of the business. It’s a massive credit to the whole team for pulling together and working so hard. I feel proud of all we have achieved and excited about what’s ahead.”
In total, six businesses were crowned as EO Stories award winners at the EOA Conference Celebration Dinner.
The accolades highlighted best practice in ways in which businesses develop an effective employee ownership culture that leverages the benefits of employees having a stake and a say in the business.
The EO Stories 2022 competition celebrated the stories of employee-owned businesses and the impacts they are having on employees, the performance of the business, and on the economy and society.
The 28 insightful and inspiring stories submitted were put live for the public vote on EO Day, June 24, and thousands of votes were cast to establish a winner in each of the four categories – good leadership, good engagement, good governance or an outstanding EO culture.
Additionally, there were also two special prizes judged by EOA Trustee members and Celebration Dinner sponsors GLIDE and Gripple, and the President’s Pick award chosen by EOA President Patrick Lewis.
James de le Vingne, Chief Executive of the EOA, said: “The growth of the employee-owned sector in size and impact during such turbulent social and economic times highlights its relevance as a model for the future for the benefit of employees, business and communities.
“The impact of the sector is greatly strengthened by the stories people are willing to share, which aids the learning and development of businesses looking to activate their employee ownership.
“I’d like to congratulate Torchbox on its award and for the exceptional insight it has provided into one of the key pillars of good employee ownership – good leadership – which helps to unlock the potential of future employee-owners and businesses.”
South West performance marketing agency, Launch, has been named the best paid media agency in the UK at the national Agency Awards.
Launch was recognised as the Best PPC Agency and won Best Campaign for its work to drive global revenue for an ISO provider based in the UK.
The UK Agency Awards took place in London at the end of September. The awards celebrate large and small agencies working across all verticals, from creativity and design to digital and technology, from marketing and advertising to public relations and media.
In the last year, Launch has grown dramatically, with thirteen new recruits to the team and over fifteen industry awards achieved for its work driving online revenue for its clients. Its own revenue this year has grown by over 50%, a new office in Exeter has been opened and the Bristol office expanded to accommodate its burgeoning team.
The judges praised Launch for its focus on their people. “Launch is clearly a happy agency with great team morale. It is an agency that cares about the human element first and has big ambitions which they are delivering on in return on investment for their clients.”
Jaye Cowle, Founder of Launch was delighted with the awards; “Our mission is to be the happiest performance agency. I believe that happy people do great work, and by empowering our team to do their best, we can get great results for our clients. So, I am absolutely thrilled that as we enter the final quarter of the year the whole team is recognised for their hard work.”
ENDS
6 Oct 2022
Pictures:
L-R, Host Tori Campbell, Jaye and sales director, Steph Iles, accept the Best PPC Agency in the UK Award.
The Launch team.
About Launch
Launch is the paid media agency for ambitious businesses. We provide online advertising, data insight and conversion optimisation services to clients, helping them take their digital marketing to the next level with fresh thinking and a transparent, strategic approach.
We’re a Google Partner and Verified Amazon Advertising partner, and have been recognised as a Top 10 UK Digital Agency for 2022 by The Drum.
Visit us at https://www.launchonline.co.uk/
Bristol based agency, Flourish Direct Marketing, have been recognised as the ‘Best Email Marketing Agency’ in the South West of England in the Acquisition International Research & Development Awards.
Acquisition International launched the Research & Development Awards to acknowledge the work that goes into an often-overlooked industry. Indeed, many of the extraordinary advancements the public sees are due to the incredible efforts of the teams that worked tirelessly to bring a vision to reality. Awards Coordinator Holly Blackwood commented on the eve of the announcement: “It has been an absolute pleasure to speak to you all and find out how you continue to innovate and create in your respective industries. I wish you a fantastic rest of the year ahead.”
Flourish was first established in 2004 and has since built a team of around 50 specialists to deliver innovative customer journeys to their wide range of business clients. The news of their industry recognition comes alongside their recent announcement about joining independent agency collective, Harbour, as the dedicated CRM agency.
Paul Hammersley, Managing Partner, Harbour, said: “The understanding and management of customer journeys and experience are key parts of today’s marketing plans, so it’s essential that we have this capability at the heart of our offering. Flourish are one of the best independent agencies in this space, with an impressive leadership team, a strong client base and an excellent skillset across strategy, creative and media, making them the ideal CRM partner for Harbour Collective.”
Ian Reeves, Managing Director, Flourish, added: “We’re genuinely delighted to have received recognition for our contributions to improving best practice in the email community. We aim to help improve and implement a universal approach to email marketing that will not only benefit our clients, but all user experiences too. A huge thanks goes to our team for all their hard work.”
By all regards, the businesses featured in the 2022 edition of the Research & Development Awards showcase the importance of innovation, creativity, and future-thinking to the greater business landscape.
Acquisition International prides itself on its awards and winners. The awards are given solely on merit and are awarded to commend those most deserving for their ingenuity and hard work. To learn more about our award winners and to gain insight into the working practices of the “best of the best”, please visit the Acquisition International website http://www.acquisition-international.com) where you can access the winners supplement.
About Flourish
Flourish is a specialist CRM Agency, focused on the development and delivery of data-driven and creative communications and content in the B2C, B2B, B2G and NFP sectors. Based in Bristol, UK, the business opened its doors in March 2004. Since then, Flourish has extended its footprint with teams in both London and Dubai to support regional economic growth and a Global client portfolio.
With a heritage in Direct Marketing, Flourish has sector-leading CRM expertise, focusing on driving action at every stage in the Customer Journey, whilst acknowledging individual customers’ needs and circumstances. Flourish has helped brands like Samsung, Twitch, Coca-Cola, Nissan and Crisis revolutionise their approach to customer communications and, in-turn, maximise lifetime value through a blend of data, technical and activation solutions across a range of audiences, channels and touchpoints.
If you’d like to discuss how Flourish could help your business maximise the value of your customer audience then reach out to Ian Reeves via email on [email protected]
About Harbour
Harbour is an independent brand communication consultancy that sits at the heart of a collective of specialist agencies. It was launched in 2017 by Paul Hammersley (Managing Partner) who was joined by Mick Mahoney (Creative Partner) and Kev Chesters (Strategy Partner) in 2019. Its unique structure and client offering are designed as a contemporary alternative to the large legacy agency groups. Clients include McCarthy Stone, Tilney Smith & Williamson, The Athletic, BT, Match.com, Fitbit and John Lewis.
You’ve got the degree in the bag, a cracking portfolio filled with beautiful, thoughtful design, a creative CV and brilliant references. You arrive at the interview ready to dazzle, only to find that they expect 2+ years industry experience and a catalogue of household names under your belt.
It’s no secret that the creative industry is hugely competitive. Sometimes getting a foot in the door can be the most challenging part. And how many times have we all heard the phrase: it’s not what you know, it’s who you know? How many of us have been asked to work for ‘exposure’ or offered unpaid work experience?
We know it’s hard out there and we know that’s the industry’s responsibility, not yours. So while you continue to make out-of-this-world work, we’ll keep creating opportunities to get it seen.
And here’s one we made earlier…
The Design Awards
The South West Design + Digital Student Awards were launched as an initiative to tackle how institutions approach design education. To get them thinking less about individual projects and more about the creative careers beyond.
The awards give third-year university students an opportunity to submit their innovative designs, win cash prizes (and who doesn’t need cash?), network with potential employers, get a portfolio review and win a paid placement at Proctor + Stevenson.
This year’s categories
If you haven’t checked out the website yet, the design categories up for grabs are:
Motion and AR – Think video, animation, XR, VR, AR and 3D graphics.
View images in blog here.
Graphic Design – Think 2D, 3D and print
View images in blog here.
Digital Design – Think web and digital graphic design.
View images in blog here.
And if you want to test out some cool AR right now, scan the barcode, download the app and hover the camera over the images above.
View images and QR code in blog here.
As well as having their designs shared with industry experts, all finalists are in with the chance to win a paid placement at Proctor + Stevenson, with the opportunity to extend. Runners up will receive £1k cash each, and the Ultimate Creative Champion will receive a whopping £4k cash.
When is the ceremony?
Once you’ve entered your designs (see entry guidelines), your submission is now in the hands of the gods (judges), who will be announcing the 10 finalists on 16 June 2022.
The finalists will be required to attend Proctors HQ in Bristol on 23 June 2022 for a day of interviews for the placement prize, followed by an awards ceremony and, from 6pm, a party with food, drinks, and dancing.
Some of our biggest clients will be there as judges and esteemed guests, along with the Proctors team, for your opportunity to network and celebrate your work.
A note from 2021’s winner Emily Hawkins
Emily Hawkins was last year’s winner. She studied at Portsmouth University and entered the awards with her innovative design titled Nature’s Aeroplanes.
We sat down with Emily to discuss her project, her experience at the Design Awards, her placement at P+S and what she’s up to now. Watch the video below to find out more.
2021 South West Design + Digital Student Awards winner Emily Hawkins video here.
To enter and read the full submission guidelines, check out the South West Design + Digital Student Awards website.
If you have any questions at all, you can contact us at [email protected] .
Last week, AgencyUK attended MAD//fest, the UK’s boldest and most distinctive marketing event in the heart of London’s tech and culture scene. The space where top brands, agencies and publishers come to connect, form new relationships, fix industry issues, pitch visionary ideas and celebrate all things Marketing, Advertising and disruption!
We #gotourwings2022 and won two fantastic awards at The Independent Agency Awards 2022, including ‘Best Use of Social Media for Chewits’ and ‘Best FMCG / Retail Campaign for Chewits’!
Rebecca FitzHenry, AgencyUK Senior Account Manager says: “We’re so excited to have won two awards for our work with Chewits. It’s been so great working with Cloetta to reawaken the Chewits brand (and it’s cheeky dino friend Chewie!) This integrated campaign has been a real AgencyUK team effort, from strategy and creative through to continuous learning and optimisations with the social and digital teams. With some amazing results to date, we can’t wait to see what’s next for the brand.”
Huge congratulations to all members of the Social, Digital, Creative, Strategy and Client Services teams for all of your hard work- it has definitely paid off! And that’s not all… AgencyUK were also Highly Commended for the Agency Purpose Awards and shortlisted for Independent Agency of the year!
Sammy Mansourpour, Managing Director says: “In 2019 the AgencyUK management team embarked on an ambitious programme of self improvement for staff, community and environment. Recognition and a Commendation for our efforts by the Independent Agency Purpose Award judges is invaluable and motivating for our team and peers. We cannot wait to continue this journey and share our experiences with the judges again in next year’s entry”.
We are so proud of our achievements as an agency and look forward to creating more great content this year and beyond. See you next year MAD//fest!
Beth and Ian have been selected to judge the National Startup Awards and the British Business Awards 2022 respectively.
The National Startup Awards have received over 2,500 applications in response to the first-ever call for entries and over 800 startups from the nine nations and regions of the UK have been shortlisted. Beth has been asked to be part of the team reviewing, deliberating and awarding the finest entries from the South West. This not only taps into her knowledge of this sector and the challenges and opportunities that come with it but also our desire to champion everything that’s great about the region we’ve made our home.
Ian will be part of a British Business Awards panel judging SMEs across 10 categories. Now in their fifth year, these prestigious awards recognise and celebrate the innovative and outstanding achievements of small and medium-size British businesses across all industries. This lifeblood of our economy is also a hotbed of real innovation as previous winners have demonstrated. Our work in helping to ignite brands at this stage of growth puts us in good shape to be part of this event.
Winners from both events will be announced a little later in the year.
Wednesday 29 June saw us attend the UK Digital Growth Awards in Marble Arch, London and return to the South West triumphant, with three trophies in hand!
Launch was awarded Best Use of Data for ISO consultancy client IMSM and B2B PPC Campaign of the Year for office property client Argyll, before going on to scoop PPC Agency of the Year as the evening drew to a close.
Judges’ feedback noted how ‘everything Launch brought forward as an agency was interesting’ and recognised how ‘impactful’ and ‘well planned and executed’ the campaigns were. They also highlighted our people-centric focus and positive employee experience, where we’ve placed an increasing emphasis on our staff’s wellbeing and happiness, having tripled in team size since the beginning of 2021.
These awards follow a string of other wins this year at the UK Paid Media Awards, European Search Awards, and The Drum Search Awards.
Jaye Cowle, Managing Director at Launch, says: “It’s absolutely brilliant to be able to add these Growth awards to our awards shelf – particularly following such a tricky time in the industry. We’re delighted that the judges have recognised our dedication to our staff and their happiness. It’s an ongoing mission of ours and this just proves we’re on the right path.”
See the full list of other winners on the UK Digital Growth Awards website or read the award-winning Argyll and IMSM case studies.
Bristol production agency Skylark Media has scooped three awards at this year’s The Drum Roses Awards. The agency is among three Bristol-based businesses that won GOLD. Aardman Animations and The Collaborators for Butternut of London (Bristol), also received top honours.
The Drum Roses, which celebrates the UK’s most talented creatives outside of London, has been running for over 35 years. Skylark won GOLD in the Animation/Illustration category for its work with Viva!’s This Is Fine animation. The animation also picked up BRONZE in the Viral Video category. Viva!’s TV ad, ‘Takeaway The Meat’, placed SILVER in the esteemed TV/Cinema Campaign category.
MD Jo Haywood says, ‘We’re absolutely ecstatic to win at this year’s The Drum Roses Awards. To be recognised by industry peers for our creativity is a real stamp of approval. We were up against some big brands and excellent campaigns including our friends at Aardman Animations. We are proud of our team’s creative work in building some successful campaigns for our client, Viva!’.