This month we have been working on our usual mix of branding and digital creative production and working hard on our retail clients’ Christmas marketing campaigns, which certainly kept us busy at the end of last year!

THE LATEST

We worked alongside the creative young minds of Bristol City College, where students created a range of unique and innovative products from a brief we provided. We were so impressed with the quality of work produced and the creative ideas that came from the students this year; you can read more about the project below!

The Fanatic Digital Marketing team was nominated and had the honour of attending the UK Search Awards 2022! More about the event can be found under the Digital heading below.

We also had the pleasure of welcoming Sean to the Fanatic family this month. See how he’s settling in, in his Q&A further down!

What’s new in the Design team?

BRISTOL CITY COLLEGE

This is the second year we have been working with the City of Bristol College Graphic Design department to help their students gain the experience of being briefed and then presenting their work within a commercial environment. This year we set a brief to create the branding and packaging for a line of English Alcoholic drinks, specifically Wine, Mead, Cider to a spirit, influenced by our work with Lyme Bay Winery. We also spent some time with the students, who are studying for an HND, in a workshop talking about their ideas halfway through the 2-month project process.

We were presented with a great variety of ideas, including the brand Humble, presented by Sabrina, with a clear concept dating back to the idea of Mead being sent from the heavens for the humble worker. Tying in the fact that the drink is a honey base, and illustrations of worker bees, completed a great brand story.

Gia presented a Cider concept based on the English skyline, using heritage fighter planes hand-painted illustrations and bold, clean colour schemes to execute three strikings can designs.

See what the Development team have been up to.

In recent times, many of our Umbraco projects have included the creation or updating of websites to .NET Core. As the latest releases of Umbraco require .NET Core, this implementation of .NET brings about significant changes to the code’s syntax and structure. Our development team is constantly learning, using new techniques and researching the latest ways of coding to keep our technologies at the forefront of the industry. During Umbraco migrations, especially with our bespoke coded apps that run alongside our Umbraco websites, there has been a lot of R&D going into this area recently.

One instance had our developer, Phil, struggling to find a solution. After trying Google, stack overflow and our usual resources, he was unsuccessful in finding the answers he needed. Instead of continuing to search, Phil turned to OpenAI’s ChatGPT, an unlikely but helpful ally. This AI tool has learned from an impressive amount of data online and can provide answers and clarity on even the most specific requests. After posing his question to the AI, Phil received two different solutions to the problem, each accompanied by an explanation of how the function would work. It was truly impressive.

We find the ChatGPT raises the bar of what we can expect from a search when AI is used; most impressively, the ChatGPT can actually give opinions as it has included a forum and social chat within its learning source materials. Cool, but scary stuff!

The latest from the Digital Marketing team

UK SEARCH AWARDS 2022!

The UK Search Awards celebrates the expertise, talent and achievements of the search industry and has been running for over a decade. It is regarded as the premiere celebration of SEO, PPC and content marketing in the UK, and this year Fanatic had the honour of being nominated in 4 categories!

Being nominated for the Best low budget campaign, Best local campaign, Best use of search – Health and Best use of search – Travel / Leisure was a huge honour. Despite not winning any awards this time around, it was great to see the work we are doing getting the recognition it deserves. Our teams have worked hard to create some amazing campaigns, websites, designs and much more over the years and to see Fanatic nominated in so many categories was a lovely way to finish 2022.

MEET OUR NEW DIGITAL MARKETING EXEC, SEAN!

  • How have you found life at Fanatic so far?

It’s been great so far, I’ve been made to feel very welcome. After working in a remote rural location for a couple of years, it’s nice to be back in the hustle and bustle of the city!

  • What were you doing before Fanatic, and what made you get into Digital Marketing?

I have spent the last ten years doing digital marketing in-house for e-commerce websites selling all kinds of products, ranging from swimwear to organic foods!

  • What made you choose Fanatic?

During my interviews, it was clear that Fanatic have a culture of going the extra mile (and a bit further) for their clients, which really appealed to me. I’m glad to have joined such a passionate, creative and driven team.

  • What have you enjoyed most so far?

I’m enjoying being in the studio in Bristol, there’s a great atmosphere about the place and the team are all so friendly!

  • What are you looking forward to learning more about?

I’m looking forward to working closely with everyone across all of the teams. It’s already clear that there is a huge wealth of knowledge in the company. I’d like to pick up some new tips on design and development while continuing to increase my digital marketing knowledge.

  • What’s an interesting fact about you?

In my free time, I love to be creative! Design and illustration are two hobbies I enjoy; I also print some of my designs onto merchandise which I sell on Etsy.

We are delighted to have won the Best Use of Search B2B and Most Innovative PPC Campaign at the UK Search Awards 2022 UK.  

The UK Search Awards took place at the Bloomsbury Big Top in London this month, November 30. The evening is the premiere annual event for the digital industry in the UK, celebrating the best of SEO, PPC and content marketing across the country. 

The two awards were in recognition of our work driving global revenue for an ISO consultancy firm based in the UK. It follows hot on the heels of Launch winning PPC Campaign of the Year for the same client at the UK Agency Awards in October. 

The judges said: “The Launch campaign had a great innovative approach with value-based bidding. They had clear, ambitious targets which were all achieved. Overall, an impressive and successful campaign.” 

Jaye Cowle, Founder and Managing Director of Launch, was delighted with the award: “Our mission is to be the happiest performance agency. I believe that happy people do great work, and by empowering our team to do their best, we continue to get impressive results for our clients.”  

See the full list of winners on the UK Search Awards 2022 website here. 

Square Works has been awarded the title of Best Co-Working in Bristol at this year’s Bristol Property Awards!

The award was announced at a glamorous event at Ashton Gate on Friday 25th November attended by some of our team. Head of Community Kevin Vowles was there to collect our trophy: “We are delighted to win from such a very strong field – we were up against some great co-working spaces in Bristol so we’re really honoured to walk away with a win! This award is such a huge boost to all of our team who have worked so hard to make Square Works such a special and successful workspace.”

At Square Works, our aim is to build a genuine community that encourages members to collaborate, co-operate and co-inspire. That’s why our events calendar is packed with opportunities for our network of 700 members to connect, network and inspire one another.

Since 2019, Square Works has become the byword for luxurious serviced offices and co-working in Bristol. We’ve grown exponentially to meet the needs of our members, now boasting a community of over 700 at a growth rate of over 60% in the last year alone.

We started with the aim of building a community where professionals could work, network, relax and socialise in an environment that offered the very best – from an exciting events calendar to a light and airy workspace that members can truly enjoy.

Due to Square Works’ popularity – and the business successes of many of our members, we need to expand further, which is why we’re thrilled to be opening the doors of 19 Berkeley Square later this month. This fully restored Georgian townhouse promises to become Bristol’s most desirable office space – just watch our animated flythrough for a hint of what’s to come.

Fly-through of 19 Berkeley Square

For more info on our exciting new expansion or to book a tour, contact Kevin and the team.

Looking for meeting room hire in Bristol? As well as being a coworking space, Square Works also has meeting rooms and conference space available for hire. Find out more on our dedicated meeting room hire page.

Bristol-based direct marketing agency Flourish has been recognised for its email marketing achievements at this year’s national Performance Marketing World Awards.

The awards were held at The Grosvenor Hotel on Park Lane in London and Flourish scooped the Email Marketing award for their work with well-known consumer electronics brand, Samsung. They were one of 22 winners out of more than 90 shortlisted finalists, alongside other award-winning entries including the likes of Asda, Specsavers, Boots, Primark and M&S.

Robin Langford from PMW wrote: “The victors reflect outstanding work across a number of product sectors, alongside awards for the best people, agencies, innovations and teams.”

Flourish also has an office in Dubai and a long-standing relationship with the Samsung Gulf team. They were asked to work on the launch of the Galaxy S22 Series across several regions and in multiple languages. The team assisted with the planning and implementation of a communications strategy that helped Samsung to achieve a high number of pre-orders, and exceeded results from their previous launches of similar devices.

Ian Reeves, Managing Director at Flourish, said: “2022 has been a fantastic year for Flourish, and we are extremely proud to top it off by winning an award that celebrates the game-changing results possible when data, technology and people come together to create customer orientated journeys. This award is credit to the whole team at Flourish and their dedication to pushing boundaries in CRM.”

The campaign has also received recognition by industry body reallygoodemails.com and an internal Samsung marketing award for the campaign with the best use of segmentation.

 

You can find out more about Flourish via the website.

McCann Bristol has created an emotive new brand campaign for St Austell Brewery and its flagship brand, Tribute, to reflect the pride, passion, and independence they both share with the local Cornish community.

‘The independent ale from the independent people,’ campaign pays Tribute to stand-out Cornish people who embody independence. The first phase of the new campaign features three strong and intimate photographic portraits – revealed only by the hands.

Cornish fisherman, Philip, Penzance-based local female rugby team founder, Cozette, and Cornwall-born musician, Mark all feature in the first phase of the campaign, which will be rolled out across both point of sale and advertising on billboards and digital channels, as well as featuring on the brand’s lorry livery in the coming months.

Laura McKay, head of marketing – beer and brands, St Austell Brewery, comments:

“Tribute is all about the people that make it. And for us, that’s drawing inspiration from our location and Cornish folk. In an honest and authentic way, through the new campaign photography, we’re celebrating the best of Cornish people and shining a spotlight on the hands that hold onto their passions.

“The new emotive advertising aims to create a stronger connection with Tribute’s target audience, communicating the importance we place on independence, endeavor, and achievement – characteristics reflected in both the brand and Cornwall itself. The spirit of independence is what makes Tribute unique.”

Zane Radcliffe, Executive Creative Director at McCann Bristol, said: “We’re as proud of this debut campaign for St.Austell as the Cornish are of their independence. We’ve captured that spirit in a series of striking and contemporary portraits of the hands that connect them to their individual passions and to the ale they prize so strongly.”

The campaign creative was shot by photographer Alex Telfer who boasts accolades including the International Photography Awards’ highly acclaimed ‘Photographer of the Year’.

Last month, the 2022 UK’s Best Workplaces™ in Tech list was launched by Great Place to Work® UK, recognising saintnicks among 140 ranked organisations.

What this recognition confirms about saintnicks:

saintnicks CEO Fraser Bradshaw commented, “Having received recognition as a UK Great Place to Work earlier this year, we are delighted to now receive this recognition for the diverse culture and mix of our capabilities within the agency. Every agency needs to invest in culture alongside its products and services if they are going to produce truly great work. We are looking forward to another strong year in 2023.”

As Benedict Gautrey, Managing Director of Great Place to Work® UK, explains:

“Now in its fifth year, our 2022 list showcases the largest collection of Best WorkplacesTM in Tech that the UK has ever recognised.

These results are based on what employees working in the technology industry have anonymously reported to us about their workplace experience. In a fast and ever-evolving industry, these organisations are at the forefront of ensuring employees have the right environment to thrive, they are focused on providing positive work experiences, they value diversity, differences and better ways of doing things and, importantly, are investing in effective leadership to ensure continuous growth.

A huge congratulations to saintnicks for making one of our most prestigious lists.”

Torchbox, a leading digital agency for the not-for-profit / third sectors and founders of Wagtail CMS, is celebrating after winning a prestigious accolade at the 2022 Employee Ownership Association (EOA) Annual Conference.

The company, which became employee-owned in 2019 and which has offices in Bristol and Oxfordshire, scooped the EO Stories 2022 Delivering Good Leadership award at a Celebration Dinner at the ACC in Liverpool after coming out on top in a public vote.

It showcased in its entry how, having been founder-led, it set out to become more sustainable for the future after transitioning by finding ways to develop leaders across the company.

Torchbox transformed the way it works so employees can play a crucial role in its success – investing in training and leadership coaching to ensure the team leads and inspires each other. 

These changes in leadership and culture helped make Torchbox more sustainable, with better communication, and with increased productivity, enabling it to double its profit margin and become financially free within three years.

Torchbox CEO James Leavesley said: “Winning this award for the Good Leadership category is the icing on the cake for a significant year for all of us at Torchbox, as we are celebrating becoming financially free two years early!

“Our business has fundamentally changed; not only in our constitution and funding but most importantly in our mindset. Each and every one of us are owners and our focus is on creating value for existing and future Torchbox employees. 

“Like many agencies, we were very much founder-led, but over the last three years, we’ve been channelling this owner mindset to develop our people into leaders and custodians of the business. It’s a massive credit to the whole team for pulling together and working so hard. I feel proud of all we have achieved and excited about what’s ahead.”

In total, six businesses were crowned as EO Stories award winners at the EOA Conference Celebration Dinner.

The accolades highlighted best practice in ways in which businesses develop an effective employee ownership culture that leverages the benefits of employees having a stake and a say in the business.

The EO Stories 2022 competition celebrated the stories of employee-owned businesses and the impacts they are having on employees, the performance of the business, and on the economy and society.

The 28 insightful and inspiring stories submitted were put live for the public vote on EO Day, June 24, and thousands of votes were cast to establish a winner in each of the four categories – good leadership, good engagement, good governance or an outstanding EO culture.

Additionally, there were also two special prizes judged by EOA Trustee members and Celebration Dinner sponsors GLIDE and Gripple, and the President’s Pick award chosen by EOA President Patrick Lewis.

James de le Vingne, Chief Executive of the EOA, said: “The growth of the employee-owned sector in size and impact during such turbulent social and economic times highlights its relevance as a model for the future for the benefit of employees, business and communities. 

“The impact of the sector is greatly strengthened by the stories people are willing to share, which aids the learning and development of businesses looking to activate their employee ownership. 

“I’d like to congratulate Torchbox on its award and for the exceptional insight it has provided into one of the key pillars of good employee ownership – good leadership – which helps to unlock the potential of future employee-owners and businesses.”

South West performance marketing agency, Launch, has been named the best paid media agency in the UK at the national Agency Awards.

Launch was recognised as the Best PPC Agency and won Best Campaign for its work to drive global revenue for an ISO provider based in the UK. 

The UK Agency Awards took place in London at the end of September. The awards celebrate large and small agencies working across all verticals, from creativity and design to digital and technology, from marketing and advertising to public relations and media. 

In the last year, Launch has grown dramatically, with thirteen new recruits to the team and over fifteen industry awards achieved for its work driving online revenue for its clients. Its own revenue this year has grown by over 50%, a new office in Exeter has been opened and the Bristol office expanded to accommodate its burgeoning team. 

The judges praised Launch for its focus on their people. “Launch is clearly a happy agency with great team morale. It is an agency that cares about the human element first and has big ambitions which they are delivering on in return on investment for their clients.” 

Jaye Cowle, Founder of Launch was delighted with the awards; “Our mission is to be the happiest performance agency. I believe that happy people do great work, and by empowering our team to do their best, we can get great results for our clients. So, I am absolutely thrilled that as we enter the final quarter of the year the whole team is recognised for their hard work.” 

ENDS 

6 Oct 2022

Pictures:  

About Launch  

Launch is the paid media agency for ambitious businesses. We provide online advertising, data insight and conversion optimisation services to clients, helping them take their digital marketing to the next level with fresh thinking and a transparent, strategic approach.  

 We’re a Google Partner and Verified Amazon Advertising partner, and have been recognised as a Top 10 UK Digital Agency for 2022 by The Drum.

 Visit us at https://www.launchonline.co.uk/

Bristol based agency, Flourish Direct Marketing, have been recognised as the ‘Best Email Marketing Agency’ in the South West of England in the Acquisition International Research & Development Awards.

Acquisition International launched the Research & Development Awards to acknowledge the work that goes into an often-overlooked industry. Indeed, many of the extraordinary advancements the public sees are due to the incredible efforts of the teams that worked tirelessly to bring a vision to reality. Awards Coordinator Holly Blackwood commented on the eve of the announcement: “It has been an absolute pleasure to speak to you all and find out how you continue to innovate and create in your respective industries. I wish you a fantastic rest of the year ahead.”

Flourish was first established in 2004 and has since built a team of around 50 specialists to deliver innovative customer journeys to their wide range of business clients. The news of their industry recognition comes alongside their recent announcement about joining independent agency collective, Harbour, as the dedicated CRM agency.

Paul Hammersley, Managing Partner, Harbour, said: “The understanding and management of customer journeys and experience are key parts of today’s marketing plans, so it’s essential that we have this capability at the heart of our offering. Flourish are one of the best independent agencies in this space, with an impressive leadership team, a strong client base and an excellent skillset across strategy, creative and media, making them the ideal CRM partner for Harbour Collective.”

Ian Reeves, Managing Director, Flourish, added: “We’re genuinely delighted to have received recognition for our contributions to improving best practice in the email community. We aim to help improve and implement a universal approach to email marketing that will not only benefit our clients, but all user experiences too. A huge thanks goes to our team for all their hard work.”

By all regards, the businesses featured in the 2022 edition of the Research & Development Awards showcase the importance of innovation, creativity, and future-thinking to the greater business landscape.

Acquisition International prides itself on its awards and winners. The awards are given solely on merit and are awarded to commend those most deserving for their ingenuity and hard work. To learn more about our award winners and to gain insight into the working practices of the “best of the best”, please visit the Acquisition International website http://www.acquisition-international.com) where you can access the winners supplement.

 

About Flourish

Flourish is a specialist CRM Agency, focused on the development and delivery of data-driven and creative communications and content in the B2C, B2B, B2G and NFP sectors. Based in Bristol, UK, the business opened its doors in March 2004. Since then, Flourish has extended its footprint with teams in both London and Dubai to support regional economic growth and a Global client portfolio.

With a heritage in Direct Marketing, Flourish has sector-leading CRM expertise, focusing on driving action at every stage in the Customer Journey, whilst acknowledging individual customers’ needs and circumstances. Flourish has helped brands like Samsung, Twitch, Coca-Cola, Nissan and Crisis revolutionise their approach to customer communications and, in-turn, maximise lifetime value through a blend of data, technical and activation solutions across a range of audiences, channels and touchpoints.

If you’d like to discuss how Flourish could help your business maximise the value of your customer audience then reach out to Ian Reeves via email on [email protected]

 

About Harbour

Harbour is an independent brand communication consultancy that sits at the heart of a collective of specialist agencies. It was launched in 2017 by Paul Hammersley (Managing Partner) who was joined by Mick Mahoney (Creative Partner) and Kev Chesters (Strategy Partner) in 2019. Its unique structure and client offering are designed as a contemporary alternative to the large legacy agency groups. Clients include McCarthy Stone, Tilney Smith & Williamson, The Athletic, BT, Match.com, Fitbit and John Lewis.

https://harbour.london

You’ve got the degree in the bag, a cracking portfolio filled with beautiful, thoughtful design, a creative CV and brilliant references. You arrive at the interview ready to dazzle, only to find that they expect 2+ years industry experience and a catalogue of household names under your belt.

It’s no secret that the creative industry is hugely competitive. Sometimes getting a foot in the door can be the most challenging part. And how many times have we all heard the phrase: it’s not what you know, it’s who you know? How many of us have been asked to work for ‘exposure’ or offered unpaid work experience?

We know it’s hard out there and we know that’s the industry’s responsibility, not yours. So while you continue to make out-of-this-world work, we’ll keep creating opportunities to get it seen.

And here’s one we made earlier…

The Design Awards

The South West Design + Digital Student Awards were launched as an initiative to tackle how institutions approach design education. To get them thinking less about individual projects and more about the creative careers beyond.

The awards give third-year university students an opportunity to submit their innovative designs, win cash prizes (and who doesn’t need cash?), network with potential employers, get a portfolio review and win a paid placement at Proctor + Stevenson.

This year’s categories

If you haven’t checked out the website yet, the design categories up for grabs are:

Motion and AR – Think video, animation, XR, VR, AR and 3D graphics.

View images in blog here.

Graphic Design – Think 2D, 3D and print

View images in blog here.

Digital Design – Think web and digital graphic design.

View images in blog here.

And if you want to test out some cool AR right now, scan the barcode, download the app and hover the camera over the images above.

View images and QR code in blog here.

As well as having their designs shared with industry experts, all finalists are in with the chance to win a paid placement at Proctor + Stevenson, with the opportunity to extend. Runners up will receive £1k cash each, and the Ultimate Creative Champion will receive a whopping £4k cash.

When is the ceremony?

Once you’ve entered your designs (see entry guidelines), your submission is now in the hands of the gods (judges), who will be announcing the 10 finalists on 16 June 2022.

The finalists will be required to attend Proctors HQ in Bristol on 23 June 2022 for a day of interviews for the placement prize, followed by an awards ceremony and, from 6pm, a party with food, drinks, and dancing.

Some of our biggest clients will be there as judges and esteemed guests, along with the Proctors team, for your opportunity to network and celebrate your work.

A note from 2021’s winner Emily Hawkins

Emily Hawkins was last year’s winner. She studied at Portsmouth University and entered the awards with her innovative design titled Nature’s Aeroplanes.

We sat down with Emily to discuss her project, her experience at the Design Awards, her placement at P+S and what she’s up to now. Watch the video below to find out more.

2021 South West Design + Digital Student Awards winner Emily Hawkins video here.

To enter and read the full submission guidelines, check out the South West Design + Digital Student Awards website.

If you have any questions at all, you can contact us at [email protected] .