Paradigm shifts, the ‘next big thing’, world-changing, disruptive, next-generation, XYZ 2.0… superlatives are at home when it comes to digital technology. So, it’s not surprising that most people roll their eyes at the introduction of the next tech game-changer.
With the gift of hindsight, we can see which emerging technologies were worth the hype over the last few decades – but they’re few and far between. The home PC, and in turn the laptop, the internet, and the smartphone: for the general consumer, these are the few revolutionary technologies that have truly impacted the way we live, work, shop and socialise, paving the way for smaller evolutionary trends which dictate our behaviour.
But is it really possible to make predictions on the next big shift in tech?
Well, hold your eye-rolling for now. Because it’s likely already staring most of us in the face.
Virtual reality (VR) has the Ronseal factor: it’s a self-contained digital ‘reality’ which you can digitally interact with.
VR has been around since the late 70’s. The most commonly cited first incidence of its use is from NASA, when their artist-in-residence David Em created the first virtually navigable digital world. But today you’re more likely to find it used for a video game or perhaps a training simulation.
Augmented Reality (AR) is slightly different. Instead of being self-contained, AR superimposes virtual elements onto the real world: it augments our physical reality.
You’ll most often find AR used on smartphones and tablets, making use of the device’s camera. Those social media filters which give you dog ears or a drastic makeover? They’re a form of augmented reality. And ‘Pokémon Go’ uses AR too.
AR isn’t new, but it is being used in increasingly novel ways – and no, we don’t mean the new filters which make you look like an attractively chiselled supermodel.
AR has potential because while VR removes you from the real world, AR supplements your experience with reality – and can actually increase your engagement with the real world.
Imagine, for example, your VR headset didn’t block off your view of the real world. Instead, it’s a set of glasses, much like a normal set of eyeglasses, but provided a digital overlay of useful information. As a construction worker, you could look at a site and immediately be presented with spatial calculations which could help you cut materials to size without needing a measuring tape. As a surgeon, you’d be able to see your patients’ vitals in front of you, without even turning your head. As a consumer, you’d be presented with information about the materials which make up the clothing you’re about to buy.
All these are real examples – albeit mostly in their infancy. But they have incredible potential to become true game-changers with the right thinking, creativity and application.
Through a combination of enhanced engagement and the presentation of useful information, AR’s possibilities are limitless.
We could go on about the complexities, challenges and intricacies of AR, but instead we’ll keep it snappy, as you’re busy holding down the fort in the real world.
Instead, let’s do a quick summary of AR today:
· AR won’t replace computers
While AR may displace some computers, there’s merit keeping most of them. For example, while some companies have experimented with the addition of an AR dashboard in (mostly luxury) cars, this is unlikely to become the reality for the general public – who needs another distraction while trying to navigate rush-hour traffic? A satnav is plenty enough.
· AR is platform agnostic
AR isn’t owned by Apple, Android or Microsoft: its technology can be used in combination with any of the Big Three (and any other brand, for that matter) as long as the device itself is compatible.
• AR is still in its discovery phase
While we’re already using AR on smartphones, this is unlikely to be its final form – the screens simply aren’t big enough for us to appreciate its full potential. There’s so much scope for AR to play with all our senses: haptic feedback (pressure sensing) could be used for us to more accurately ‘interact’ with virtual elements; eye-tracking could ensure whatever information we need in our peripheral remains in constant view; geo-location and movement tracking can even further blur the lines between the physical and digital. In all likelihood, the vehicle for delivering AR experiences will depend on its context and use case – and that’s really exciting.
• AR could see new tech behemoths emerge
The companies who use AR to its full advantage could well usurp many of the larger, well-established players who ignore it. This may seem overzealous, but in 2000, who could have guessed where Microsoft, IBM, or even Facebook would be today?
If technology’s history has taught us anything, it’s that when a new piece of revolutionary technology comes along, it’s true magic is revealed when it collides with culture. It’s the crucial intersection between technology and the arts which offers the most potential.
Right now, the first wave of AR applications sit in two camps: utilitarian or ‘just for fun’. What we’re seeing today is not dissimilar to the very beginnings of an App Store.
The next wave will come when vehicles for delivering AR experiences gain traction, such as the AR glasses we mentioned above (Snapchat, in fact, launched ‘Spectacles’ as far back as 2016). Not only will we see utilitarian use cases strengthen, we’ll also see AR branch out into new markets.
From seeing how much fuel your car has left just by looking at it, or receiving real-time walking directions without ever having to look down at your screen; from your phone notifications appearing in your periphery, to shopping for new clothes seamlessly without ever having to try them on, thanks to a new AR mirror that superimposes new styles onto your live reflection.
These new applications will go beyond making life more convenient: they’ll start to build the standards behind the tech, and ignite discussions about how our technologies ‘talk’ to each other.
As for the third wave… That comes down to data.
Now is the perfect time for brands to get ahead of the game when it comes to using AR in ways that will truly inspire and engage their audiences.
There are limitless opportunities. Why not contact us today at [email protected] to discuss your goals with our team.
This week, the UN’s World Food Programme (WFP) has won the 2020 Nobel Peace Prize for its efforts to combat hunger and to improve conditions for peace in conflict areas. The chairwoman of the Nobel committee, Berit Reiss-Andersen, said the committee gave the award to the WFP to “turn the eyes of the world to the millions of people who suffer from or face the threat of hunger” and that hunger was used as a “weapon of war and conflict”.
Also today, Bristol based agency Hurricane was named as the WFPs chosen partner in a European campaign to highlight the impact of climate change on food security.
Could your business create a role to provide the start a young person needs in developing their career, whilst getting paid by the government to cover the costs? Find out more about the Kickstart Scheme for employers below.
The government has recently announced a new £2 billion Kickstart scheme to help create hundreds of meaningful jobs for young people aged 16-24 who are at risk of long-term unemployment. To apply directly, businesses need to be able to offer a minimum of 30 job placements.
We know this process will not work for many employers within the region’s creative industries. So we’re pleased to announce that Bristol Creative Industries is partnering with Business West and TechSPARK to enable small and medium sized business in our network to benefit from the scheme, opening up many more opportunities for young people across our region.
To make your initial enquiry please register via the Business West website.
Everyone who registers their interest will be invited to a one-hour Q&A session on Friday 9th October at 10am via Zoom.
Business West will talk through everything you need to know about the scheme, including details of the application process and FAQ’s.
Bristol Creative Industries is the membership network uniting Bristol, Bath and the South West’s creative sector. We are the largest creative network in the South West with over 500 members and a robust following across all the main social media channels. Industries include, advertising, marketing, design, digital, PR, graphic, film, TV, video, radio, photography, IT, software, createch, publishing, events and games.
Guess what? We are also open to students and graduates looking for work experience placements, short term contracts and full time jobs. It’s the place to join if you are looking to build a digital portfolio, make contacts and find employment. And, for students and recent graduates, it’s totally free to join.
Bristol Creative Industries brings together a community of like-minded individuals and creative businesses to promote opportunities and support sector growth. Each member gets an online profile in the membership directory which is a great place to get to know local employers. We also have a jobs board and host training and speaker events to inform and inspire our network.
As a Student / Graduate member you will get your own profile in the directory so employers can get to know you too. Also pick up discounts on training workshops and speaker events, and a host of other perks like money off your coffee fix!
All in all, it’s a great place to get noticed by employers, discover what’s going on in the creative sector and hear the latest industry thinking at our training and speaker events.
Sounds exciting? Sign up here.
Get involved, get connected and your career will start to take off.
Photo Credit: Access Creative College
Twitter @Access_Creative | Facebook @accesscreativecollege | Instagram @accesscreativecollege
We are pleased to announce the acquisition of Microserve, a Bristol-based Drupal development company specializing in cutting-edge website design-and-build projects, UX, strategy and website support and maintenance.
The acquisition of Microserve further bolsters Investis Digital’s ability to deliver on the company’s proprietary Connected Content™ approach, which relies on building and running intelligent websites and digital experiences that are rapidly deployed and strategically measured, all of which is underpinned by its secure Connect.ID technology.
Don Scales, Global CEO of Investis Digital, said, “As we continue to see an unprecedented rate of engagement online, embracing a digital-first world is paramount to driving business performance. This acquisition reflects our commitment to our clients to deliver against our 24/7 service model and to help them communicate the messages that matter most”.
Microserve is composed of 24 employees and has developed an exceptional reputation for developing robust digital solutions. Its team of accredited Drupal developers is one of the biggest in the U.K.
“We are so pleased to be joining the Investis Digital family, especially during a great period of growth”, said Dan McNamara, Managing Director, Microserve. “The opportunity to work alongside great talent, access a wider client base and use our technical skills to accelerate the Investis Digital vision makes this partnership the right choice. We’re also looking forward to offering our existing clients a greater breadth of services and strengthening our key relationships”
Like Investis Digital, Microserve has a strong client base, ranging from global blue-chip companies to charities, NGOs, local government and more. This portfolio of clients will add to Investis Digital’s own roster of ambitious clients, including ASOS, Anglo American, Rolls-Royce, Ocado, Heineken, Vodafone and more.
Following the transaction, the Microserve team will serve as an additional footprint in the U.K. and will continue to be based in Bristol. Dan McNamara, current Managing Director of Microserve, will take on a Business Director role leading the integration of Microserve into the Investis Digital business. He will be reporting into Adrian Goodliffe, Senior Managing Director, Europe.
Financial details of the transaction were not disclosed.
In the short video below, we share an example of a virtual underground station designed to replicate a real-world experience. As you will see, the possibilities are almost limitless. We can design a fully immersive virtual experience, unique to your brand.
Within the tour, multiple features are shown that allow your brand to communicate core messages and keep your attendees engaged throughout their virtual journey.
If you would like to explore the full tour, amongst other virtual experiences, please contact [email protected] to request an interactive demonstration.
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We anticipate the future to be a hybrid model offering both physical in-person exhibits and events, as well as virtual versions. These dual online and in-person meetings require having a platform that can complement both.
Intelligent design is at the heart of everything we do. We balance strategy with creativity to create beautiful branded environments & communications. It simply means the thinking comes before the doing, every time.
Phoenix Wharf, the Bristol-based interior design and branding agency specialising in hospitality and retail, has announced the completion of a new scheme for innovative bakery business The Bristol Loaf, who, together with other local artisanal partners, has launched a new community foodie hub in Bedminster, in the south of the city.
The Bristol Loaf was initially set up in 2017 by entrepreneur Gary Derham, whose background includes working for local hospitality operator The Assemblies. The Bristol Loaf ‘s first outlet was a single-unit bakery and café in the Redfield area, before expanding into a second unit and becoming a successful, high-end, artisanal bakery products supplier to many other local businesses, with a retail and wholesale product range that includes sourdough bread and great-looking pastries. ‘The first bite is with the eyes’ remains a founding credo of the business. The retail arm of The Bristol Loaf also built a reputation for serving outstanding coffee.
The ongoing success of the Redfield site led to the expansion into additional premises, taking the opportunity to re-locate the business’s baking operations at the same time, with the original Redfield site remaining open as a café. The new venue will also host an expanded food and drink offer, sourced not only from The Bristol Loaf, but from a number of other specialist operators, effectively creating a mini foodie hub for Bristol. Located on Bedminster Parade, the café-store sits within Engine House Developments, a boutique, mixed-use development, taking up the entirety of the site’s ground floor, with 240 sq m front-of-house space and 90 sq m back-of-house.
‘The vision for the new undertaking’ Phoenix Wharf Associate Creative Director Emma Carter commented, ‘is an ethical supermarket that is accessible to all, where customers feel very welcome to spend time and relax.’
The Bristol Loaf will be retailing its own takeaway bakery produce in the space, as well as offering café customers a menu that includes coffee and pastries and a deli offer encompassing soups and sandwiches, quiches and salads, plus drinks such as smoothies and kombucha. All the produce will be locally-sourced and all dishes made from scratch on-site. Local operator Hugo’s Greengrocer is taking a 25 sq m space within the offer and there will be two other specialist producers present: The Bristol Loaf’s new sister brand, wine specialist The Bristol Vine, and local cheesemonger Two Belly.
Design Brief
The brief for the new site was to create a community foodie hub that widened The Bristol Loaf’s offer but was still visibly linked to the original venue. The business’s commitment to sustainability meant initiatives such as using heat generated by the kitchen ovens to heat the whole space, with the smell of freshly-baked bread also filling the air. A fully-digitised order system will prevent any paper wastage, whilst the timber from former baker’s tables from The Bristol Loaf’s first premises has also been sanded back to minimise signs of wear and tear before being re-constructed as tables for the new venue’s café.
‘For the interior look and feel, the client asked for planting to be a really stand-out, nature-inspired element, building on the presence of plants in the original Redfield site’, Emma Carter commented. ‘The materials palette is both rustic and tactile and includes white tiling and the extensive use of solid ash timber for shelving, corridors and even ceiling panels, alongside brick and raw, exposed concrete, ensuring the overall aesthetic is the antithesis of a slick, super-polished look.’
The café area includes 58 covers in total: 44 at the tables and 14 at perch/bar seating along the scheme’s full-height storefront glazing, with a wooden ledge counter and upcycled stools. The tables are in a variety of 2- and 4-seater arrangements, coming together easily to cater for larger groups. Bi-folding windows along the glazed wall enable the site to have evening opening presence onto the street front, whilst signage and branding is mostly hand-scripted and low key, allowing the company’s products to do the talking.
Visitor Journey
As visitors enter, they’re greeted by a floor-to-ceiling bread display, so that the bakery offer is clearly communicated. The entrance area is glazed and open with plenty of room for buggy-parking. The planting is visually-dominant from the get-go. ‘We blacked out the 4.1m high ceiling’, Emma Carter explained, ‘and created troughs almost a metre down, clad in ash timber slats and travelling the whole ceiling perimeter, housing a number of large, trailing plants. The troughs also conceal the electrical cabling, whilst criss-cross wiring creates structural support for the irrigation system.’
Immediately to the left is the Hugo’s Greengrocer store, followed by the main café counter service area, with the café itself taking up the rest of the open space. The two additional offers are The Bristol Vine, which includes a wine-tasting station, featuring all colours of wine, along with expert reviews and guidance and cheesemonger Two Belly, offering a curated selection of cheeses and suggested beers to accompany them, both of which are located against the rear wall.
The bakery area includes a takeaway sales area; a central freestanding bread display behind the counter; a pastries area for customers to help themselves en route to the till; a chiller for the display of the deli café food offer; a hot-food area under heat lamps; a 3.5m coffee station with ample space around it for collecting drinks and the till area. Care has been taken to avoid pinch points for kitchen staff, waiting staff and customers collecting coffee, whilst at the same time separately zoning out the kitchen, counter and bakers’ spaces.
Lighting over the café seating area features clustered paper lanterns to create a soft and homely feel, whilst feature lighting over the counters is in the form of reconditioned factory pendants, offering a soft, lower level glow above the service and coffee counter areas. Flooring is an existing concrete-look tiling, which, where damaged, has been additionally concrete-screeded to ensure a safe overall level. All the counters are clad in white tiling apart from the rear counter, which is made up of wooden slats.
The back of house area includes large-scale fridges, loaders, ovens, mixing areas and shaping tables and is out of sight of customers, although some areas of prep are visible front of house to provide an element of theatre, for bread shaping, for example and lunch prep.
‘The whole design process has been a joy’, Gary Derham commented. ‘Emma from Phoenix Wharf really understood our company’s ethos and has been able to turn our ideas and vision for the space into something practical and very beautiful.’
Photography credit: Franklin & Franklin
By Jacob Topp-Mugglestone, Junior Developer & Wagtail Consultant
When I joined Torchbox as a developer, I was worried. I had no previous web development experience. I was coming from a very different background of laser and plasma physics, where I’d used Python to simulate what kind of conditions hitting a sample with a laser might get, or analyse just what kind of densities my latest experiment might have reached – but never to manage someone’s website!
After finishing my Physics Masters at the University of Oxford and then trying out research, I found that what I loved most was coding – so I started looking for a job where I could do that full-time. Torchbox jumped out at me as somewhere I’d have the opportunity to try a range of different projects, and I was excited about their ethical focus as well – so I applied. Thankfully they were willing to train me up on the web development side of things.
In the month before I started, I was able to meet some of the team at a Wednesday lunch and for a punting trip (in turn, they were also introduced to my baking obsession). During this time, I did some reading up on Django and database design, but once I started in earnest, this got a lot more practical. My line manager, Nick Smith, and the head of the Tech team, Helen Warren, came up with some requirements for a test website to build to get the hang of Django fundamentals, as well as arranging code reviews from the rest of the team. While building that, I also got involved in a little support work for our existing client sites.
Soon, my first big project began. The Motley Fool were sponsoring extensions and development on the open source Wagtail CMS, which Torchbox founded. I was excited to get the opportunity to work on such a big open source project – I started contributing in small ways, with documentation updates, then minor feature changes like adding a way to disable moderation, but quickly was able to gain experience with the support of Karl and Matthew, the other developers on the project. I always felt supported, no matter what I was taking on.
Before long, I was able to get stuck in to developing Wagtail Content Import: an app for importing documents from Google Docs into Wagtail StreamField (since then I’ve had the opportunity to expand it to Word documents as well). From then on, I was nearly full time on this work (as well as some support work for our existing clients). I loved the diversity of it, since it gave me opportunities to pick up experience in all sorts of areas. Over my first year at Torchbox, I’ve developed apps like Wagtail Image Import (my first React-heavy project), Wagtail Content Import and Wagtail Draftail Anchors, helped on others like Wagtail Transfer, and worked on big features for Wagtail itself – of which the biggest, Workflow (a fully-customisable moderation system) has just been been officially released as part of Wagtail 2.10. Early this year, I also joined the Wagtail core team, responsible for keeping the project going, so I’m looking forward to staying involved with Wagtail’s development, with work on features like inline commenting in the edit view and page analysis tools planned for the near future.
I’ve just finished my first year, and thinking back on it, I couldn’t have asked for a better combination of a supportive environment and constant new technical challenge in which to grow into a developer role. The tech team has always been keen to provide advice and learn from each other, and on the other side, there’s always interesting new requirements from clients driving development.
Over the last five years we’ve seen our US client base grow, with names such as the University of Pennsylvania, Oxfam America, and NASA. The Wagtail CMS has also gone from strength to strength, with thousands of US organisations now using it to power their digital estate. With this track record, and many more opportunities in the pipeline, it’s the perfect time to set up in the USA.
“You’re expanding and opening an office during a Pandemic?”
Expanding yes… but we’re not opening a new office.
We’ve been looking at setting up in the US for a number of years, but settling on a location has proved difficult. Our clients are located all over America – from New York to California – so committing to bricks and mortar in one state would still have meant committing to high flying miles if we were mainly collaborating on site.
This is something we wanted to avoid as much as possible, so we continued working with our US clients from our offices in the UK and with our distributed development team in North America. This has enabled us to refine our processes and become experts in delivering digital products remotely. As the world has become more borderless our US business has really grown, with over 20% of our revenue coming from North America.
When the Covid pandemic hit, like many businesses we were nervous what the future held – not only for us, but also our clients. As it turns out, Coronavirus has actually accelerated our growth because more organisations in the US are shifting to remote working, mirroring what we see in European markets. Teams are much more open-minded about the potential for working remotely. They still want to work collaboratively but being physically in the same location has become less important. But, whilst remote has become king, clients do still want to work with teams on similar timezones, so we are looking to expand our development team in North America.
All of this has led to our decision to incorporate in the US. Not only does this make it easier for American organisations to do business with us, but it also helps us grow our team stateside. We can continue to do what we do best – collaborating remotely with clients to turn their vision into reality.
If you’re keen to know more about our service offering in the US, or would like to become part of our team, please don’t hesitate to drop us a line.
Why Bristol? It’s a vibrant, forward-looking city with a strong creative and media sector. And with our clients concentrated in the South and South West, it makes perfect sense to have a presence in the region’s largest city.
Since our main aim is to give our clients a competitive advantage, our new Bristol office not only offers a great geographical location, it also allows us to build on our resources to develop the Drupal and Magento websites, and the marketing campaigns in which we specialise.
It’s 25 years since Strange was founded in Bournemouth. In that time we’ve built a great agency, helping clients with all kinds of development and marketing challenges, many of which have been very complex.
Now we’re ready to help more businesses achieve their marketing objectives through access to our high performing PPC, SEO, social, display, affiliate and email marketing campaigns, along with our specialist Drupal, Magento and WordPress website development services.
Our new Bristol office is in the heart of the BS1 district, an internationally recognised hub for the creative industries. It’s also famous for its food markets and restaurants.
Bristol has a lot to offer both us and our clients. The creative sector accounts for around 10% of the city’s thriving local economy. It has been named as one of the world’s top 10 cities, the best city in which to live in Britain and Britain’s coolest city. It also won the EU’s European Green Capital Award in 2015.
To find out more about Strange, please visit our website To contact us, email [email protected].
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