BrisTechTonic had the unique opportunity to sponsor the Walk for Winston’s Wish Black Tie Ball in March 2023, an event put on by family members to benefit the wonderful Winston’s Wish organisation.
10 years ago Olivia and Harvey lost their mum, and Russell his wife – Caroline.
For the past ten years in March, Olivia, Harvey, and Russell have planned a yearly walk in support of the organisation called Walk for Winston’s Wish. The family wanted to bring the neighbourhood together to recognise and celebrate Winston’s Wish while also wanting to collect some money for them. Winston’s Wish gave the family vital assistance after their loss.
A UK-based organisation called Winston’s Wish helps kids who have lost a loved one or are going through a similar situation. The nonprofit organisation was established in 1992 to support grieving children, teenagers, and their families.
Winston’s Wish is aware of how traumatising and challenging it may be for kids to lose a loved one. To assist kids and their families in overcoming their sorrow and accepting their loss, they provide a variety of programmes and support.
Bereavement support is one of the main services provided by Winston’s Wish. The nonprofit organisation has a group of specialised practitioners that work with kids and teenagers to better understand and cope with their sorrow. Individual counselling, group therapy, and family support are a few examples of this.
Winston’s Wish also provides families with practical assistance, such as suggestions on how to talk to kids about death, details on legal and financial issues, and instructions on how to organise a funeral or memorial ceremony.
In addition to these services, Winston’s Wish also undertakes a number of projects and programmes to help encourage good mourning practises and increase awareness of the needs of grieving kids. These include research on the effects of loss on children and young people, community outreach initiatives, and training for professionals who work with children.
Winston’s Wish understands that every child’s experience with sorrow is different, and they cater their support to each child’s and family’s specific needs. The organisation has a kid-centred approach, which means they prioritise putting the needs and desires of the child at the centre of their assistance.
In general, Winston’s Wish is an essential resource for kids and families mourning a loved one. Through the charity’s services and support, families and children can find a way to get through the tough process of grieving and move on with their lives.
To commemorate their fundraising for Winston’s Wish’s tenth anniversary, Olivia, Harvey, and Russell hosted a Black Tie event. Attendees had a great time dancing, seeing entertainment, and raising money at the event, which was a major success.
Olivia and her companion undertook an amazing journey from Amsterdam to London while running 10 marathons in 10 days as a way to mark the event. Their efforts demonstrated that anything is possible with tenacity and endurance and helped generate awareness and money for Winston’s Wish. Some of what they did is visible on their Instagram feed.
The wonderful venue Moor Park Golf Club put on a visually stunning show for the evening, and BrisTechTonic was happy to sponsor the event.
Through Olivia’s efforts, this event raises nearly £15,000, bringing the campaign’s overall fundraising total to £45,000 over a ten-year period.
A memorable evening was had at the Black Tie Ball. Delicious canapés were provided throughout the evening, and a live band entertained guests with a mix of timeless songs and modern favourites.
Additionally, some of the event’s organisers and Winston’s Wish representatives gave speeches during which they discussed the impact of their organisation and the value of helping kids who are grieving.
However, it wasn’t all serious; there was also a lot of joy, laughter, and dancing. The occasion provided attendees with a chance to mingle, commemorate the fundraising efforts’ tenth anniversary, and express their support for Winston’s Wish.
The legacy Olivia left behind during her 10-day trip from Amsterdam to London was one of the evening’s highlights. Her extraordinary adventure promoted Winston’s Wish, raised money for it, and demonstrated that anything is possible if you work hard and persist. Her trek will live on in the form of inspiration and motivation for others to donate to this vital cause.
The celebration of community, generosity, and the importance of giving back was fantastic.
By using the following link, https://justgiving.com/fundraising/10in10for10walk you can make a direct donation to Winston’s Wish and assist them in continuing their vital work.
At BrisTechTonic, we value giving back to the community and assisting worthwhile causes. We are honoured to have participated in this unique event and anticipate providing Winston’s Wish with further support in the future.
Jeremy Bourton, Armadillo’s Account Director, recently spoke to Little Black Book about building relationships, finding ways to connect and utilising your skills.
LBB: How did you first get involved in account management and what appealed to you about it?
Jeremy: I found my way into account management by accident. I didn’t really know what I wanted to do, but knew I wanted a fast-paced role that allowed me to have a creative input without being creative. That’s how I stumbled across the idea of working in client services. Once I looked into it more, I knew it was the right direction for me.
LBB: What is it about your personality, skills and experience that has made account management such a great fit?
Jeremy: Building relationships is key to the role. My ability to work with different people and make sure they all feel heard is what I think makes me successful. I like people and finding ways to connect, which is definitely useful in account management!
LBB: What piece of advice would you give to someone just starting their career in account management?
Jeremy: Ask questions. I think you need to question everything in order to fully understand it and help deliver the best work. Whether it’s the internal processes, the client’s brief, how it can be achieved technically… ask questions, listen and absorb. You’ll be working with experts in various disciplines, so learn from them.
LBB: Thinking back to some of your most challenging experiences you’ve had in your career, what do you think tends to lie at the heart of the more tense or difficult client-agency relationships?
Jeremy: Most issues come from not interrogating what it is you’re doing at the start. If you start a project without everyone being clear on what they’re looking to achieve, client-side and internally, then nobody will get what they want from it. And that will lead to a difficult conversation with the client sooner or later.
LBB: And what are the keys to building a productive and healthy relationship?
Jeremy: I don’t think you can build a healthy relationship without being honest and reliable. Clients would rather have a difficult conversation than have you try and tell them what you think they want to hear. If you’re open and honest, you’ll gain the respect of your clients as they believe you’ll deliver.
LBB: What’s your view on disagreement and emotion – is there a place for it and if not, why not? If so, why – and what does productive disagreement look like?
Jeremy: Of course. We’re trying to change consumers’ behaviour, so how can we do that without emotion? If that emotion leads to disagreement, it’s not a bad thing as long as there’s a positive outcome. Focusing on solutions is key, and remaining professional within the emotional side.
LBB: Historically, account management has been characterised as the mediator in an adversarial client and creative relationship – what do you make of that characterisation, is there any nugget of truth in that or is it wildly inaccurate?
Jeremy: Historically this may well have been the case, however I feel it’s changed. At Armadillo, our creatives, developers, and strategists are involved in conversations with clients. We ensure that there’s open dialogue between our wider team and client stakeholders so that relationships can be built everywhere, not just in client services.
LBB: These days, agencies do so much beyond traditional campaigns and as account management you’re pulling together creative, experience, data, e-commerce, social and more – and that complexity can often be mirrored on the client stakeholder side too? What’s the key to navigating (and helping the client navigate) that complexity?
Jeremy: The key to this is teamwork. As I’ve mentioned, there are experts in all these disciplines working within a business. If an account manager is trying to do all this themselves, they’re not utilising the skills around them. We work best while collaborating and all pushing in one direction, drawing on each other’s skills.
LBB: What recent projects are you proudest of and why? What was challenging about these projects from an account management perspective and how did you address those challenges? What was so satisfying about working on these projects?
Jeremy: Rather than one specific project, I am always proud of the way my team works together to get through a campaign.
Regardless of whether there are challenges, the most satisfying thing for me is being able to step back and recognise the effort we’ve all put in to achieving the end goal. As an account director I’m not the one writing the copy, bringing a concept to life in design or figuring out how to make it work in development, but seeing everyone work as a team to achieve something great is what makes me want to get up on a wet Monday morning to do my job.
Article originally published on Little Black Book on 03/04/23
Armadillo Press Release published 12/04/23
Armadillo has opened the doors of its brand-new office in The Distillery, Bristol. The bespoke office space was carefully designed with Armadillo’s hybrid model in mind, creating an environment for flexibility and meeting the key drivers of collaboration, culture, and care.
After two years of carefully researching, consulting, and planning, Armadillo has created a space that is designed to suit different ways of working as well as the needs of employees. Walls have been kept to a minimum to allow Armadillo to evolve their use of the space over time as they test, learn and optimise their approach – but as there’s always a need for a video call, there are a few walls to create light, bright meeting rooms.
The vibrant office incorporates an open plan kitchen that converts easily into a social, event space with a pool table, the expected desks set up ready for use, increased collaborative project spaces, different seating types and configurations, and a wellbeing/prayer room. Plus, a library wing provides a dedicated quiet area for head-down work with no interruptions.
As part of bringing teams back to the office, complimentary lunch is provided three days a week and a variety of social activities are planned to bring the team together and continue to foster creative collaboration.
James Ray, Armadillo’s CEO, said “Our aim with this new space was to provide the best of both worlds, where people always have the best environment for the best work when in the office on some days at home on others. We started with a blank sheet of paper and, following extensive research within the team, industry and beyond, have designed a space that will work for the needs of the business now and in future.”
Hannah Waters, Executive Creative Director added “We chose the striking building for its bold, elegant features. We’ve balanced the beautiful internal concrete feature walls with our range of cool greys and warm vibrant oranges to ensure that, even on the rainiest day or after a challenging commute, our employees can be met with a positive palette and welcoming furniture.”
A launch event will be held at the new offices in April. Employees and guests are invited to explore the new space and learn how Armadillo will use it to continue to deliver exceptional, cutting-edge work for its clients.
The leadership team at Armadillo worked with employees to develop a hybrid space and policy that best fit them. As well as external research among agency peers, one-to-one interviews were held with every employee at Armadillo and feedback was used to create a strategy that can evolve and develop as it’s tested and evaluated over time.
Sustainability plays a key part in the design of The Distillery building, with features including rooftop mounted solar panels, intelligent LED lighting, water saving technology and an important emphasis on creating a healthy environment.
To demonstrate this, it has achieved a BREEAM Excellent accreditation, and an EPC Grade A rating and a Platinum and Gold Certified Wire Score, each of which is a globally-recognised symbol of sustainable achievement.
Armadillo Press Release published 28/03/23
CRM specialist Armadillo welcomes two data heavyweights into its team in the form of Lucy Darbon, Data Strategy Director, and Andrew Sargent, Head of Insight and Analytics. The new hires will help the DMA Award-winning agency drive its data and insight offering further for global clients including McDonald’s, Disney and Carnival UK. Armadillo has doubled in revenue and headcount in the last 3 years.
New data strategy director, Darbon, joins from Zone, where she was data strategy lead, driving acquisition, analysis and leveraging of clients’ data to achieve business objectives. Before that she led a team at BT as senior digital marketing effectiveness manager, having worked at the multinational telco for six years.
At Armadillo, Darbon will bring her skills and experience to bear, helping clients use data to drive businesses forward. Working as a bridge between strategy and data teams, she will use tools such as data visualization and analysis to democratize data, activating first-party data and driving ROI.
Meanwhile, Sargent joins from 12 years at Wood For Trees, the charity and non-profit data insights agency, where he was director of analysis. Fresh from working with major charities such as British Red Cross, Marie Curie and British Heart Foundation, at Armadillo he will focus on getting strong insight through data from its global clients.
Heading up a team of six, Sargent will provide in depth analysis across the agency and will work closely with the creative teams to enable data to inform creative strategy.
CEO James Ray comments, “Intelligent use of data is at the heart of everything we do at Armadillo, and Lucy and Andrew joining will give us a fantastic opportunity to further upweight our capabilities.
“As we continue to leverage first-party data for brands, the appointments will help move creative and data even closer together, allowing insights to inform creative strategy and output, and driving ROI across all our campaigns.”
Darbon adds: “Since my very first role at BT I’ve been inspired to work with data, and this position feels like it fits my capabilities perfectly. I could see immediately that Armadillo had very impressive technical expertise and data science skillsets, as well as the appetite to push things further.”
Sargent said: “I’m joining at such an exciting time for data and analysis – there’s never been more scope, with tech enabling even more access to insights. I also loved the culture of Armadillo from my first interview – it’s agile with a can-do, punchy mindset.”
Mentor Digital has announced the appointment of Dan Watt as its new Digital Marketing Director.
Dan brings a wealth of experience to the Mentor Digital team, having previously worked as a Senior Strategist at Google and Managing Partner at McCann. In these roles, he was responsible for developing and implementing digital marketing strategies for some of the world’s largest brands.
At Mentor Digital, Dan will be responsible for leading digital marketing services and driving growth for new and existing clients. He will also play a key role in developing and executing the overall business strategy for Mentor moving forwards.
Under Dan’s leadership, the digital marketing services at Mentor Digital will increase in scope to become a holistic offering, encompassing all elements of paid digital media, SEO and analytics.
Dan’s team is equipped to provide consultancy across the entire spectrum of digital media: from initial auditing, planning and forecasting through to campaign delivery across paid search, social and display platforms, alongside technical SEO, content strategy and production. As well as paid media and SEO, the team also offers end-to-end analytics services, from auditing and scoping tracking requirements through to tag implementation, data visualisation and reporting.
Dan is a highly skilled and experienced digital marketing professional, and the team at Mentor is thrilled to have him on board. His expertise and leadership will be invaluable as they continue to expand and grow their business over the coming years.
If you would like to get in touch regarding any digital marketing projects, you can fill out a contact form here or call into their Bristol-based office on 0117 305 8900.
You can visit Mentor’s website here: https://www.mentordigital.co.uk/
Nine Tree Studios, a brand new 10,000sq ft film, television and commercial production studio, has opened in Bristol.
The studios are now Bristol’s largest independent film and television facility, with the venture being backed by JonesMillbank, Bristol-based video production company.
The studios will support Bristol’s creative industries as well as attracting talent and productions from further afield, fuelling Bristol’s existing draw for film, television and commercial productions.
The facility is being launched in phases. Phase one encompasses a versatile production space with attached offices, suitable for a range of dry hire and set build requirements, as well as events and photography, with significant parking for cars, vans and trailers.
Phase two will see the build and fit-out of a state-of-the-art production facility encompassing a 2,600sq ft primary soundstage, two smaller 300sq ft studios, grading suites, wardrobe, sound facilities, and expanded office and meeting space, all housed in a Class-A soundproofed facility.
Located in Brislington (BS4), the studios are perched near the centre of Bristol, servicing productions mixing studio and on-location filming in the region.
The facility will also become home to JonesMillbank, allowing productions to be supported by crew and creatives, whilst bolstering their own in-house production capabilities and resources.
“This is an incredibly exciting chapter in our history. We’ve been based in Bristol for 12 years, steadily growing our team, portfolio and clients, but this represents a huge leap forward and an incredibly exciting development for the region too” said Russell Jones, Co-Founder of Nine Tree Studios and JonesMillbank.
“We’ve already secured funding to develop and expand the space, helping to support not only our own productions but the wider creative community too”.
Adam Millbank, Co-Founder of Nine Tree Studios and JonesMillbank, added that “the continued growth in productions across our region is wonderful. I’ve been blown away by the diverse talent here. It feels fantastic to know we’ll be part of such a dynamic industry, celebrating all the region has to offer.”
The expansion will allow for the creation of numerous jobs, including technicians, crew, studio managers and marketeers, whilst allowing for the provision of work experience and placements.
Phase one has launched, with phase two aiming for 2023 Q3, pending existing bookings.
For booking and press enquiries please visit www.ninetreestudios.co.uk, call 0117 3706 372, or email [email protected].
Working with an SEO specialist can completely transform your company. You may forge a potent alliance that propels your online presence and boosts your exposure by fusing your understanding of the market with their expertise in search engine optimisation. Continue reading to learn more about how to manage this collaboration through effective communication, goal-setting, project management, and other techniques.
Understanding the extent of an SEO consultant’s or expert’s obligations is crucial for maximising your partnership and getting the most out of your collaboration. You can anticipate an SEO specialist to handle the following tasks:
To get the most out of your engagement with an SEO specialist, a solid base must be in place. You should collaborate to enhance a few SEO-related factors before implementing any new SEO methods. They consist of:
Effective communication will always be the foundation of any successful cooperation. There are various things you can do while working with an SEO specialist from Core Web Vitals to develop and maintain open communication and promote future success:
Setting up specific objectives from the beginning will guarantee that all sides are on the same page and pursuing the same aims. There are a few important factors to take into account before beginning to engage with an SEO expert for your business:
By ensuring that they have access to all the tools and data they require, you can help your SEO consultant or expert perform their task at its highest level. Offer these to them:
Mutual trust and respect should be the foundation of any successful relationship between your business and an SEO consultant, expert, or agency. You may promote a culture of cooperation and collaborate more effectively in a number of ways, including:
Your SEO approach will stay current and efficient if it is often evaluated. Any reputable SEO consultant will inform you that SEO is dynamic and constantly evolving, so it is important to check in frequently to make sure the techniques you have in place are still effective for your company. Think about the following:
As was already mentioned, SEO is a field that is always changing. It’s critical to keep up with the most recent business trends and best practises in addition to updating your strategies. As it is their job to stay current on SEO, your SEO specialist will be able to share the most recent information with you. Here is where the effective communication discussed earlier will come in handy. You can also:
Successful SEO usually involves a long-term commitment and strategy, which takes time. By performing the following, you may maximise the advantages of your collaboration with an SEO expert:
Partnering with an SEO specialist can help you and your company gain access to new contacts and prospects within the sector. You may take advantage of your SEO expert’s network in a number of ways, including:
For SEO to be successful, content is essential. In order to optimise your content strategy, work with your SEO professional by:
Your collaboration with an SEO specialist should always be ready to evolve as circumstances change. By working with an SEO consultant or specialist, you can embrace change in a variety of ways, including:
Working together to develop the best SEO techniques can help you and an SEO specialist ensure that your website is not only optimised for search engines but also stays on the cutting edge of SEO.
Want to learn more about SEO? Check out the services Bristechtonic Bristol SEO Company have to offer
If you want your business to succeed, you must consider the relationships you have with your consumers.
Creating and nurturing customer relationships has changed in recent times along with client expectations.
Having a physical site was necessary for consumers to shop there. Now almost everything can be bought at the click of a button. So, how do you keep a customer coming back to your website?
Audience members can feel entirely cut off from a company, even in today’s hyperconnected environment. Because of this, more companies are investing in ‘community management’.
Community management definition
Creating a community among brands and customers through online interactions is community management. Brands can recapture the human element of consumer brand loyalty, that technology advancements have deprived them of.
It connects to other marketing and PR aspects, such as social media, content, and search engine optimisation (SEO). It must complement your overarching marketing, public relations, and communications strategy.
Why do businesses benefit from an online community?
For organisations, community management is not only useful but essential. Adopting a community management strategy can improve consumer satisfaction by boosting brand recognition and loyalty. A community management plan that is effective can:
One excellent option for brands to build authentic relationships and get customer feedback is through a community that facilitates actual discussions. Even effective word-of-mouth marketing campaigns may benefit from it. 83% of customers believe that word-of-mouth advertising directly affects their purchasing behaviour.
What distinguishes community management from social media management?
Although there are many similarities between social media marketing and community management, their agendas are significantly different. The focus of social media marketing is on sharing social posts on social media channels. This is done to expand the brand’s client base and increase traffic and interaction.
A community manager will interact with your community across all online channels. The activity incorporates aspects of social listening, customer service, and community rules for participating in online forums. Intimate connections are developed through careful management. They also create communities both inside and outside of social media.
Community management techniques
Customer service is only one aspect of community management. There are, in reality, six main categories of community management efforts. The acronym SPACE makes it simple to recall the methods of community management:
Internal engagement is another method of community building and management that is frequently utilised to create an online community. Your team members, partners, and vendors make up your internal audience. Your consumers, fans, supporters, brand advocates, ambassadors, and followers make up your external audience.
Developing a community management strategy
Building effective networks that foster sincere, lasting relationships requires a solid plan. A successful community manager will organise all of your happy consumers in one space and look after them by encouraging good interactions.
These are step-by-step instructions for creating an online community management strategy:
When it comes to deciding how community managers measure success, there is no right or wrong way. The metrics depend on what’s important to you. Maybe you want to gain more followers on social media, or perhaps you’d like to enhance sales and conversions. Possibly you require greater brand recognition or more website visitors.
Clearly identify your aims and the tactics you need to measure your success by setting goals.
Before developing your plan, you must identify your primary audience. For instance, knowing the demographics of your target audience will enable you to focus your efforts on engaging that group.
Construct customer personas to understand your customers’ interests, preferences, etc. Find out where your audience is and then create content for them; they tend to be more active on one or two social media platforms, sites or forums.
Keep in mind that community management provides opportunities for small and close interactions. With a better understanding of your community’s members, ensure your content will interest them.
A great place to start creating your brand’s reputation and online community is on social media. Your community will know what to expect from you if you consistently release new content on social channels.
Social media platforms are fantastic resources for learning about your target audiences’ demographics and finding out what interests them. Encourage the sharing of user-generated content, a great way to share the love with your audiences and show that you value their interactions with your company.
It may even inspire creativity and generate suggestions for improving goods or services. In fact, 90% of online communities regularly share ideas about how to make changes to products.
Keep track of your progress while you work; test and learn to understand what works and what doesn’t. It will constantly change as your brand grows and your community expands. Adapt your goals and the KPIs monitoring your success to ensure they reflect your community’s continued growth.
There are plenty of analytical tools available to help you monitor and encourage growth of your social media channels. choose the ones that will work for you.
What does a community manager do?
They are experts with the knowledge and qualifications to put effective community management strategies into practice. Four different strategies are used by community managers to manage interaction across numerous platforms, including social media:
As social media becomes more and more important to a company’s success, ensure that you have an active community manager who can help build and grow your audiences.
Each year P+S hosts the South West Design + Digital Student Awards.
The Design Awards were launched by Roger Proctor MBE, Founder and Chairman of Proctor + Stevenson, as part of an ongoing campaign to tackle the way institutions approach design education. Roger wanted to give students the opportunity to stretch their creative talents beyond academia. He recognised the need for hands-on industry experience and commercial briefs. But he also noticed a frustrating lack of creative recognition outside of London, which is why he chose to celebrate talent specifically in the South West of England.
For final-year university students, the SWDDS Awards offer unparalleled opportunities – industry exposure, advice from an expert panel of judges, and valuable creative connections.
Last year Jessica Stiddard, a graphic design student from the University of Gloucestershire, was one of our top 10 finalists with 24 Karat Coffee – a sustainable and ethically sourced coffee branding project.
Jess has gone on to become Junior Creative at Dyson. We sat down with Jess to find out what she’s been up to since the South West Design + Digital Student Awards 2022.
So, how did you find out about the South West Design + Digital Student Awards?
As part of our course, one module included submitting our work to a design award. Our lecturer presented a selection of opportunities to choose from, and she had mentioned the South West Design + Digital Student Awards.
I had also heard about a previous graphic design student from the University of Gloucestershire who had won the SWDDS Awards and the opportunities that followed for her.
What project did you enter, and what category did that fall under?
I entered my third-year brand identity and packaging project for an ethical coffee brand 24 Karat Coffee, which was on a mission to make coffee better. The brief was set by Bulletproof – a design agency in London.
I entered it into the Graphic Design category, and the fact there is no brief meant I was able to enter work I had already completed, which made it a lot easier for me to enter the Design Awards alongside my university deadlines.
Since entering the Design Awards, what have you been up to?
After the awards, I graduated with a First Class Honours and had a one-month apprenticeship with Bristol agency Outlaw, where I worked alongside Emma Proven, winner of the 2019 South West Design + Digital Student Awards.
“…I have now been working at Dyson in Malmesbury for 4 months and I’m loving every minute…”
I then went on to work at Dyson as a Junior Creative. I had been in contact with Chris Roberts, Creative Director at Dyson and judge at the SWDDS Awards, who offered me the role. I have now been working at Dyson in Malmesbury for 4 months and I’m loving every minute.
That’s fantastic! Knowing what you know now, do you have any advice for people thinking about entering the South West Design + Digital Student Awards themselves?
My advice to someone entering the awards would be: just throw yourself into every opportunity you’re given. It can lead to amazing opportunities and achievements! If I hadn’t entered the awards, I wouldn’t be where I am today. It has opened many doors for me, including my internship with Outlaw and my full-time role at Dyson.
“…if I hadn’t entered the awards, I wouldn’t be where I am today…”
What was your overall experience with the Design Awards like?
My experience at the awards was great. I had an interview where I had to present my project and my portfolio to a judging panel, which meant my work was seen by some utterly amazing judges. Even though it could have been a nerve-wracking experience, they made me feel so comfortable.
The ceremony was also great. I got the opportunity to meet other creative students who had entered their work, as well as industry professionals that Proctor + Stevenson had invited. They gave me good advice for my first steps into the creative industry.
The South West Design + Digital Student Awards is back for 2023
Think you could be one of this year’s finalists?
If Jessica’s experience has inspired you to enter, what are you waiting for?
If you’re a third-year university student in the South West of England, get your best projects in Graphic Design, Digital Design and Motion and AR (Augmented Reality) ready.
Whether it is a bold new app, a dynamic branding campaign, or an artistic animation, we want to see it.
Find out more and enter now.
Independent brand consultancy, Mr B & Friends, have welcomed a trio of new creative hires, adding depth to the growing team. Helen Garley has joined as Design Director, Dave Warfield as Middleweight Copywriter and Megan Fry as Junior Designer. Their creative firepower will bolster the team as the agency heads into a busy period, with exciting briefs from InterContinental Hotels Group, The LEGO Group and Persimmon Plc all in progress.
Design Director, Helen, is well known to Mr B & Friends having previously impressed the team over the years on a freelance basis. Helen started her career in London, where she initially worked for large retail and in-store agencies before focusing on brand. Adept at working with organisations of all sizes, Helen enjoys seeing how brand can help a company to grow and transform. Having worked independently for a number of years, Helen is excited to be part of an agency team again and says her previous experience of the culture at Mr B & Friends confirmed it would be a good fit.
Middleweight Copywriter, Dave Warfield, joins the creative team with plenty of agency know-how across brands big and small. Having worked at two established outfits in the South West, Dave has crafted copy for brands spanning from global heavyweights like Coca-Cola, Unilever and P&G to challenger outfits such as Gipsy Hill and Garden Gourmet. As an ideas-first creative, Dave is looking forward to being involved in projects from the outset with the design team. Aside from the variety of clients and projects on offer, Dave was impressed by The Friends Pact and the hybrid set up that allows him to work more from home in Wales alongside his dog Amigo.
Last but not least, Megan Fry, has joined as Junior Designer. Meg was championed by a friend of the agency and seemed a natural fit for the role. Since graduating from Falmouth University during the pandemic Meg has learned the ropes at a couple of boutique agencies before joining the Mr B & Friends team. With a super positive attitude, she’s already joined in with the Play Team, DE&I Team and the Friends of the Community groups, supporting connections both in the agency and in the local area.
Creative Director, Kate Gorringe, says, “The past 12 months have seen the busiest time in our agency history, so we’ve been heavily focused on boosting the talent in the creative team. I’m delighted to welcome three new people who all bring something new – Meg joins us a junior designer who’s work shows exceptional promise in the brand space. Dave, our new creative copywriter, is an ad man straight out of central casting – we’re really looking forward to him pushing us beyond our comfort zones. And finally Helen – a creative with 20 years ‘experience and a long track record of freelancing with us has finally been convinced to take a full-time role as Design Director to show us all what great creative leadership looks like.”
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