We are thrilled to announce the appointment of Joe Johnston as our first ever Conversion Director.
With over 10 years helping brands get better results from their marketing, Joe will help Launch’s clients improve their website performance, understand how their audience engages with their website, and get better results from their paid media investment. Primarily, he’ll be involved in user research, analytics analysis, and experimentation, working closely with both Paid Media and Data departments.
Joe says: “I’m thrilled to join the Launch team at such an exciting time in their journey. For many brands, the cost-of-living crisis and rising inflation has meant marketing budgets are being squeezed. Every pound or dollar of ad spend is having to work a lot harder. So I’m looking forward to helping our brilliant roster of clients realise their websites’ potential.”
Jaye Cowle, Managing Director of Launch, says: “The key role of paid media is to drive traffic to key pages – but if those pages aren’t optimised, brands can waste valuable ad spend and still not see results. That’s why Joe is a brilliant addition to the team. His expertise is going to help us deliver in-depth insights and affect greater change for our clients.”
As digital marketing becomes more driven by machine learning and advertising becomes more competitive, our team’s ability to define strategies, create efficiencies and identify opportunities is what enables us to deliver brilliant results for our clients. Joe joining the team will bridge the gap between paid media and website performance, providing a more comprehensive service.
Joe joins Launch as the team grows to 25, following the recent appointments of Ian Lewis as Analytics Director and Simon Lockyer as Paid Social Manager.
ChatGPT has gained a lot of coverage in the news over the past month and for good reason. This new language model chatbot developed by OpenAI has the chance to revolutionise SEO and digital marketing.
ChatGPT’s growth has been phenomenal, hitting 1 million users in just 5 days, (according to Greg Brockman, President and Co-Founder of OpenAI). It’s fascinating to compare this adoption rate to other revolutionary technologies (which you can see below), for example Instagram, took 2.5 months to get to the same user level.
We thought it would be useful to share some of the team’s thoughts on the new software and what our approach will be to using it in 2023. We will cover its full impact on search marketing covering Varn’s 4 key service lines for delivering ‘full service SEO’.
Before we get into its impact on search marketing, let’s provide a bit of background on the software and why it is causing such a stir.
ChatGPT has taken the digital marketing world by storm over the last month and many have started to incorporate it into their content development strategy, using it to contribute to articles and other forms of content be it writing video scripts and coming up with blog ideas.
So what is ChatGPT? Well let’s see what the software has to say for itself….
“ChatGPT is a language model developed by OpenAI that uses deep learning to generate human-like text. It is trained on a large dataset of text and can be fine-tuned for specific tasks such as language translation, question answering, and text summarization. ChatGPT can generate text that is similar to that written by a human and is often used in chatbots and other natural language processing applications.”
As far as Technical SEO goes, ChatGPT could potentially help streamline the process of optimising websites.
One important element of Technical SEO is a website’s navigation. It is important that the navigation makes sense to users and has a clear hierarchy. Historically this has always been something that takes a reasonable amount of time to manually review. However, an advanced machine learning algorithm like GPT should be able to think similarly to a human and predict what a user of a website would expect from the site’s navigation. For example, it is possible that GPT would be able to review your site navigation, and suggest which content should be moved to make more sense from a user and hierarchical point of view. The resulting recommendations are still something that should be manually reviewed by an SEO professional, but it could potentially save a reasonable amount of time.
Another much more dubious technique, (one that we would not recommend), is that people could use ChatGPT for Tech SEO in order to create content related to your target keywords. In order to get a page to rank on Google, it helps to have a decent amount of body copy on the page, copy which is focused on the keywords you want to rank for. Using ChatGPT to generate this content could potentially help to get a site ranking more quickly, whilst making content creation easier for your website admin. However, there are a number of problems with this approach. Firstly, AI generated content goes against Google’s guidelines. This means that if Google were to identify your content as AI generated then they could potentially penalise your rankings.
It’s interesting to note that ChatGPT has been working to add a watermark to its generated content so that AI generated copy can be identified more easily. This watermark would be difficult to remove as it is a statistical pattern that is embedded into individual words or even punctuation marks within the generated content. This watermark is another potential way for Google to recognise that the copy hasn’t been manually produced, which again could lead to penalisation. There is also no guarantee that another user will never be presented with the same AI generated content, thus also leading to potential issues with duplicate content.
When it comes to digital PR and content, the software seems to have a lot of potential applications, but for now at least, human insights, input and creativity will be needed to create content that gets cut through online.
Some of the potential applications when it comes to content assistance include:
The above is not an exhaustive list, but it is an exciting time for those in content marketing and digital as we see more sophisticated AI tools come to market which should get better over time.
It’s vital not to forget that from an SEO perspective, Google states on it’s website that when a user enters a query, their machines search the index for matching pages and return the results they believe are the highest quality and most relevant to the user’s query.
The big question is whether Google thinks bot created content is the highest quality, and we would suggest that it probably isn’t yet. Therefore we have a note of caution – be careful of any agency who says they are going to use ChatGPT to get you to the top of Google. They are most likely seeing ChatGPT as a shortcut/cheat to generating content, rather than a legitimate way to create ‘the highest quality content’. This may obviously change in time though.
Under it’s ‘Google Search Essentials’ page, Google states under its ‘Key best practice’:
“While there are many things you can do to improve your site’s SEO, there are a few core practices that can have the most impact on your web content’s ranking and appearance on Google Search.”
The first is ‘Create helpful, reliable, people-first content.’ When expanding on this Google states:
‘Google’s automated ranking systems are designed to present helpful, reliable information that’s primarily created to benefit people, not to gain search engine rankings, in the top Search results.’
Our recommendation if you are involved in Search Marketing, keep up to date with the latest developments and trends emerging with ChatGPT, but importantly spend time making sure you comply with the advice from Google about content which you can find here.
We’ve been here before, haven’t we? Automated Bidding, Smart Shopping, Performance Max. It’s been proven that we can combine a strategic human touch with the power of automation to enhance performance marketing.
Two areas of research needed before running a paid campaign are the keywords you choose to bid on and the messaging you put in your ads. This will determine who sees your ads and the likelihood of them clicking and converting. ChatGPT can be very useful as a starting point for both of these areas. It can offer up fresh ideas in an unbiased way.
Keyword Research
Ad Copy Research
Whilst ChatGPT does provide really high quality content to use for campaigns, it may not be as high quality and personal as a person writing that copy, with a touch of human insight and copywriting flair. As a human, and not an AI, we are able to factor in elements such as USPs, brand knowledge, target demographics and audience that you would want to appeal to in the ad copy. However, ChatGPT is certainly a good starting point for generating ad copy and keyword research.
Data Analytics and Reporting is one of the most important areas of search marketing. If you don’t have adequate reporting setup, you are not able to evaluate how your strategies are performing and which strategies you should push for going forward.
One way a machine learning service like ChatGPT could be useful for Data Analytics is as a provider of information. Not only can you ask GPT questions and get a concise answer, you can also add a correction or modifier to that question after the fact, and GPT is smart enough to understand. For example, here we asked about how to track a certain metric in Looker Studio, and after not being satisfied with the answer, were able to quickly modify our request without retyping the original question.
Varn: How do I track average page views in Looker Studio
GPT: To track average page views in Looker Studio, you will need to use a score card. First, create a blank report from the Looker Studio home screen. Then, use the formula box to type in ‘Views/Sessions’ and save the calculated field. Finally, add the score card to your report. You will then be able to track your average page views.
Varn: No, I meant as a graph
GPT: To create a graph of average page views in Looker Studio, you will need to use a line chart. First, create a blank report from the Looker Studio home screen. Then, use the formula box to type in ‘Views/Sessions’ and save the calculated field. Next, select your metrics and dimensions and add a new chart. Finally, add the line chart to your report. You will then be able to track your average page views in a visual graph format.
This ability for ChatGPT to condense complex information into simple text format allows us to treat the service like a co-pilot when working out tricky problems in analytics software.
Our view is that ChatGPT has the potential to revolutionise the way we approach search marketing, but at the moment it should be seen as a useful place to start to help you to quickly and conveniently curate information. We think it’s critical to remember that whilst ChatGPT is a great tool, (and will only get better), you need to use it as a starting point or springboard for creating content.
The value of excellence in search marketing deliverables, will always come by adding in the human touch.
Having an understanding of your company’s tone of voice, what works with the audience and an in-depth understanding of what you are looking to achieve is essential. This is the human bit that AI and robots simply can’t replicate.
ChatGPT will be unable to grasp the intricacies and nuances of human behaviour and responses. As people we can inherently tap into the very unique asset of our 5 senses, to ensure any AI generated content is then made relevant, engaging and meaningful. Our view is that the human power of creativity, innovative ideas and strategic understanding make content, ads and SEO insights impactful and actionable, and will always trump a ‘cut and paste’ of AI generated content. In addition, we know that for successful long-term SEO strategy, it’s critical to understand your competition and to have a clear strategy. ChatGPT will only be helpful up to a point for this… we liken it to having a football-playing robot. They’ll only be helpful if they are told what team to play on!
Our recommendation is to now let’s carefully watch this space. The search marketing landscape may well evolve and change quickly and with Microsoft reportedly to add ChatGPT to it’s Bing search engine, it’s worth keeping your eyes out for what happens to Bing market share, and Google’s response to this immediate challenge
Finally, if you are interested ChatGPT’s opinion about how it will influence search marketing, this is what it ‘thinks’….
“Its advanced natural language processing capabilities can help businesses to create high-quality, unique content and improve their search engine rankings. Additionally, ChatGPT can also be used to create chatbots that can provide faster and more efficient customer service, helping businesses to improve the user experience and increase customer satisfaction. As the capabilities of ChatGPT continue to evolve, it is likely that we will see even more ways in which it can be used to improve search marketing and other areas of business.”
An outstanding achievement and something we are very proud of.
Back in 2019, ADLIB Recruitment was one of the first recruitment businesses to certify as a B Corp with a score of 82.8. Our belief is that B Corp provides a structure and measurement to improve, certification is the start of the journey. We set out our intentions publicly through annual impact reports and set the bar high. This approach ensured we maintained the focus and accountability needed to make change happen.
Since our initial certification, we’ve held ourselves accountable to improve year on year. We’ve become a 100% employee-owned business, created a Trust Board, Employee Council and gifted each of our existing employees share options with a clear route to realisation.
We’ve donated many thousands of £ to charities and NFPs, including Feeding Bristol, Grassroots Activation Project, St Mungo’s, Julian Trust and Forest of Avon Trust to name a few brilliant organisations.
Internally, we have created MotherBoard, a business charter, community and event series that drives tangible change for mums working in the tech industry. We’ve also vastly improved our maternity leave policy and delivered D,E&I training, lived out through a healthily balanced team. The team have played lead roles in advancing GreenTech South West and Tech Ethics meet up groups. And that’s just for starters.
Today we celebrate the hard work that has gone into achieving our recertification. Focus will soon turn to our next recertification and setting the standards to a whole new level.
Built environment-focussed comms agency MPC has revealed an overhaul of its brand identity, name, website and values, as it launches as Meeting Place.
Established in 2006, the business is one of the sector’s most established agencies, working with clients across the built environment to deliver positive change for new developments through planning comms and public relations.
On the back of several recent client wins, the rebrand coincides with record revenues for Meeting Place across its regional offices, a 28% boost in like-for-like revenues over the last six months, and a headcount growth from 26 to 37 over the last year.
According to Meeting Place’s Managing Director, Nikki Davies, the changes underpin a new direction for the business as it sets its sight on growth across streamlined core services – planning communications and public relatio
Meeting Place’s new website outlines how its planning comms team will utilise public affairs, social value and digital campaign experience in an effort to bring communities together to recognise the potential of the built environment.
And combining its sector knowledge with an integrated approach to PR, its public relations team will shape client campaigns to build awareness and understanding
Nikki said: “We’re thrilled with the outcome of our new rebrand, which coincides nicely with a period of growth across our teams, as we start the year on a strong footing
“Our new values – insight, inclusivity and courage – dovetail with our clearly defined mission to use the built environment as a catalyst for positive change; whether that’s environmental, social or economic benefits.
“We believe our streamlined approach of planning comms and PR will serve as a key differentiator in the industry, and one which champions best-practice and delivers for communities, clients and the media alike
“Whether we’re gaining support for a new hospital in East Anglia, homes for first-time buyers in Devon, establishing a housebuilder’s ESG strategy, or driving awareness through PR – we’re on a mission to use the built environment as a force for good.”
Meeting Place’s client roster, which includes Legal & General and Places for People was recently strengthened following several client wins, including Regal London, Longfellow Real Estate and several solar energy providers. Headquartered in Bristol, Meeting Place has staff working remotely in locations across England and Wales following a move to a flexible working model.
The agency’s Regional Director for Midlands, Western & the North, Helen Goral, said: “Having bolstered our public relations, digital and design offering, our expanded teams will be central to the company’s growth targets this year. Across the region, we have seen a significant increase in demand for planning communications expertise and we are working on numerous high-profile projects which have contributed to a 20% like-for-like revenue increase year on year.
“The range and calibre of our recent wins underpin our ability to deliver return on investment and impactful comms for clients. Despite the recent economic situation, we’re still seeing a lot of confidence across the built environment, with our breadth of services allowing us to take a holistic, integrated view of client needs
“It’s incredibly exciting to be starting the year on a high, with record revenues, project wins and a vibrant new brand. We believe the built environment has so much potential as a force for good and we can’t wait to see what 2023 brings.”
For more information on Meeting Place, please visit: www.meeting-place.uk
Event: The CMO’s Guide to Customer Acquisition
Microsoft will join a select panel of senior marketing professionals in Bristol this March to discuss how businesses can best drive more online customers through digital marketing.
Hosted by South West performance agency Launch, the breakfast event will be held on March 22nd at the Showcase Cinema de Lux in Bristol from 8:30 – 11am.
The CMOs Guide to Customer Acquisition will provide a vital opportunity for like-minded marketers and brands to listen and debate with other CMOs about their successes, challenges and their strategies around data, conversion optimisation and paid media.
Marion Gould, Client Partner Lead at Microsoft, will be speaking on ‘Marketing with purpose: how to create a strong brand in digital marketing.’ Also on the schedule is the managing director of Launch, Jaye Cowle, who will chair a panel debate with senior marketing leaders to open the event, discussing the evolution of performance marketing.
Jaye Cowle says: “This is set to be a really insightful event for marketers, brands, and business owners. Together with our brilliant guests, and media partner Microsoft, you can learn how brands like yours are getting the most from their performance marketing activity.”
In addition to Microsoft, there will be panel discussion with Barney Bell, Head of Marketing for David Salisbury; Piers Tincknell from Atomic Smash and Harriet Barter, Account Director at Launch, on ‘Why channel diversification is key to converting and finding new audiences.’
Data Strategist, Michael Patten, will discuss the countdown to GA4 in ‘Leverage your data to target new customers.’ In addition, Launch’s Conversion Director Joe Johnston will be joined by Account Manager Josh Marinaro to discuss the customer experience: ‘How incremental website changes can bring big results.’
Find out more about the schedule and book a place at this event
Picture: Marion Gould, Client Partner Lead at Microsoft, will be speaking on Marketing with Purpose.
Just 4 months on from the launch of AgencyUK’s awareness campaign, Our Future Health has surpassed the significant milestone of 150,000 volunteer sign-ups.
Our Future Health aims to become the UK’s largest ever health programme, creating a 5 million strong database of adults to enable new ways to prevent, detect and treat human diseases.
Information will be collected from millions of volunteers across the UK to create one of the most detailed pictures of public health we’ve ever had.
By analysing this data, researchers hope to unlock new ways to detect diseases at an earlier stage and identify demographics that are most at risk.
Volunteers are asked to complete a consent form and a health and lifestyle questionnaire before arranging an appointment to collect a small blood sample, where they can receive feedback on aspects of their health, including blood pressure and cholesterol levels.
AgencyUK have been working with Our Future Health since their public launch, planning and executing targeted marketing campaigns in Birmingham, Manchester, Leeds, Huddersfield and London aimed at raising brand awareness among the general public. The campaigns leverage creative and messaging that references specific health challenges most commonly faced by the population in each region.
They have been activated across multiple digital channels including social and advertising, as well as out of home with the aim of reaching a broad audience across a range of demographics. Out of home placements have included public transport, print and digital posters.
“We are really pleased with early results of the AgencyUK campaign, and we are seeing great levels of engagement across the various formats and platforms. The out of home executions have been high-impact and well targeted in support of our regional hubs. All of this has been delivered at pace and always with an eye on our next location. AgencyUK has added a lot of value to our communications activity as well as being a really decent bunch of people to work with,” says Peter Wilson, Strategic Communications Lead, Our Future Health UK.
“We are delighted to have been part of hitting the first milestone and that the programme is on track for building one of the largest health databases in the world, but we are just at the beginning and there remains a lot to do. Maintaining a high level of national exposure over the period and using creativity to maintain the public interest will be the challenge, but it’s one we’re prepared for,” says Amy Mansourpour, Director, AgencyUK.
The impressive milestone comes just 6 months on from the programme piloting in four Boots pharmacies, and two months since the first regional hub was opened in Leeds.
Since then, hubs have opened in Birmingham, Bradford, Huddersfield, London and Manchester, with national expansion into more areas in local Boots pharmacies planned this year.
For more information on the programme, including how you can volunteer to take part yourself, go to www.ourfuturehealth.org.uk.
Read the full article here…
Initially trusted by Frog Capital to conduct due diligence, as part of the Series A investment round our role then transferred into that of an interim CMO post-investment. During this time we conducted a thorough repositioning of the brand to support the growth ambitions of the business and new investors, whilst helping to build the team and recruit a permanent CMO.
“We’ve been working with Talisman Sparro for over a year now, and they have become an integral part of the Clue team. Initial engagement was to develop a high level marketing strategy to support us through our investment round and prepare for the scale up journey. The output highlighted the potential for Clue, swiftly progressing into a brand programme and a series of workstreams which included an interim CMO role. I have personally enjoyed building a positive relationship with the team and it’s been a really collaborative and productive process that has bought the whole business together and gives us a fantastic platform for global growth.”
Clare Elford – CEO
Brand Strategy
Stakeholder Engagement
Brand Identity
Brand Guidelines
Collateral Development
Marketing Strategy
There are plenty of exciting elements to running your own business – or any business! Many enjoy the freedom of being their own boss and delegating their own tasks (and where they work from). The thought of being paid to do what you love is an exciting and encouraging commodity.
Knowing what numbers are important when it comes to managing the finances of your business can be daunting, to say the least! We’re here to help with this handy video, to give you a quick rundown of what you should be tracking – dependant on your business goals.
Before we begin, it’s important to understand what your business goals are. The information you will need will change depending on these goals. For example, if you are in a growth stage, you’re going to be tracking different numbers to if you are simply in ‘survival mode’. This video will cover the ‘must have’ numbers to start with.
Arguably this is the number that most businesses will focus on, yet many will only look at how they did the month previously. It’s super important to have an overview of your turnover as a whole. Keeping an eye on the trends can show you quickly whether your numbers are up or down. If you can determine why your sales are fluctuating, you can implement strategies to ensure those numbers stay on an upwards incline. Without this, you may not even realise your revenue travelling on a downward slope.
These are the costs that directly relate to being able to provide your business’s goods and/or services. Having an account of these costs helps you also understand your gross profit. Make sure you routinely assess this number as it is one you have a lot of control over! How can you add value to your business? And how can you ensure that you get the most value out of these costs?
These are the expenses that are for running the business. You need to spend money to earn money, so it makes sense to ensure that you are keeping an accurate record of these expenses. Operating expenses include things such as wages and administration costs. When costs need to be reduced, this is the first place you should look. If you have an accurate record of what you’re spending to operate your business, you can evaluate whether you really need that subscription service anymore, or even if there are licenses you can afford to boot if you no longer need them.
This is a sneaky one! Corporation Tax is the tax you pay on any profits you make from successfully doing business, selling assets or investments. You won’t get a bill for corp tax but you will be expected to pay by your deadline (which is usually 9 months after your year-end/accounting period). There are certain things you must do to work out how much corporation tax you owe and must pay to HMRC. Corp tax is currently 19% of profits within a financial year…however, this goes up on 1st April 2023 to 25% for companies that make over £250,000. Posting a provision based on monthly profit will help take away that end-of-year scare. Top Tip: This is something that we do monthly for our clients here at FD Works, helping to reduce any big shocks at the end of the year!
This is the main figure that it all comes down to…how much money did your business make or lose? Obviously, a big one to keep track of! In other words, operating profit is the total income a company generates after paying off all operating expenses. The operating profit figure excludes gains or losses from interest, taxes and investments. This number is a highly effective way to distinguish the health of your business.
An extra number to keep an eye on is cash flow. Cashflow is the amount of money being transferred in and out of the business. Generally, if your outgoings are consistently greater than your ingoings then your business isn’t sustainable and you need to look at what can be done to solve this. However, it’s not quite that simple! You may spend £10k on sales in order to make £100k. Yet, if that money isn’t paid on time to you, you can’t reinvest another £10k into your next batch of sales. If you’ve been keeping track of the other metrics mentioned previously, you have the tools in place to troubleshoot your issue and react accordingly:
…And there you have it! In this article, we have broken down the metrics that we think are important to keep track of and understand. Now, this isn’t a comprehensive list, so make sure you get in touch with us or check out our website if you are ready to take control of your finances and work with our incredible team. We really believe that numbers reveal the opportunities for shaping any business.
Neil Berry – Head of Development at Proctor + Stevenson
What does a back-end developer do?
The core of my work as a Back-End Developer, is of course writing code using the framework or language for the task or project. But there’s more to it than that.
On any given day, I might be building out a feature to an established application or altering how something works to provide better value to our clients. I may be investigating a scenario that is leading to undesired outcomes on the application and then proposing a solution to the team or client.
Or sometimes I’m tasked with thinking about how best to address a business need with an established system – either using a solution Proctors has previously created in a new context or using something entirely new.
Solutions we work with at Proctors are based on Drupal, Symfony or AWS and across the lifecycle of a project, a back-end developer will work closely with all parts of Proctors Technology.
There are also times when we’ll work directly with our clients to understand their needs or demo how progress is going.
Watch video here.
What does a typical day look like at P+S?
A typical day is a good mix of collaboration and focus time. That can be in the office or remote, thanks to our hybrid flexible working policy.
Usually, we’ll have a brief check in with the project team we’re working with. Then there’s either a follow up with some team members to discuss a specific aspect of the work, or I’m head down working on a feature until lunch.
If I’m in the office, I’ll join everyone in the canteen – especially if it’s a pop-up lunch day or (even better) one of our monthly pre-paid lunches. If I’m at home, I may take a long lunch and go for a run or catch up with friends.
My afternoons vary depending on the day. Sometimes I dive back into working on a feature, or sometimes there’s an internal workshop or meeting with a client to talk through a piece of work.
It could also be that the day is set aside for planning and estimating forthcoming work, or training. This is in support of the training roadmaps that are set out based on the goals discussed with the leadership team.
Working with clients
We work with marketing departments across various industries. And while most have similar needs, they all face unique challenges. It’s up to the development team to craft bespoke solutions that work for them.
We have some complex systems that require varying skillsets and experience so working as a team and sharing knowledge can be crucial. In some cases, we find a solution we’ve used in one project that might lend itself well to another. This is why it’s important to build simplicity and flexibility into our solutions to help us manage time efficiently, rather than starting from zero each and every time.
Why Proctor + Stevenson?
Proctor + Stevenson is more than a company people work for; it has a real sense of community. There’s a strong support network so if you ever need to talk to someone, there will always be someone to listen. On top of that, P+S have some great initiatives. From our weekly Wednesday quiz nights to our Friday socials and even pop-up lunches, there’s always something fun going on to get involved with.
There are also plenty of charity fundraising events and other community projects we get involved with which is fantastic. And we host the annual South West Design and Digital Student Awards which is a great way for students to kickstart their career in the industry.
And it goes further than doing good for people, we also have a number of initiatives surrounding our sustainability, and we’re currently working towards our B-corp certification.
These are just a few of the ways Proctor + Stevenson works to be a positive environment for employees and clients alike. Everyone is incredibly friendly and always happy to help each other out, it’s genuinely a really welcoming community of people.
If you’re interested in working with us at Proctor + Stevenson, check out our careers page to see if any of our opportunities suit you.
We are absolutely delighted to announce that Wilkinson Sword has chosen Activation to create their in-store activation campaign for 2023.
Wilkinson Sword is an iconic British brand with a heritage spanning over 250 years, and we were thrilled when they decided to move forward with our striking campaign idea, “No More Hairy Moments”. The campaign launches in stores in January 2023, after extensive development through 2022, and will run throughout the year.
The “No More Hairy Moments” creative platform is purposefully bold, brave, and disruptive to seek attention when it matters. Its goal is to make Wilkinson Sword relevant in situations/events where they would not generally be linked and stand out in these moments in stores.
The creative is unlike anything the brand has done before. The goal is to draw customers’ attention both in-store and online, encouraging them to purchase Wilkinson Sword products and enter the promotion.
This year-long campaign will come to life across many key seasonal events, including Valentine’s Day, Easter, Halloween and more, across multiple retailers. Each activation highlights a ‘hairy moment’ that the customer might want to escape from and we have partnered with travel brand Secret Escapes to provide the perfect prize. Each activation offers up to 5 entrants the chance to win £1,000 worth of Secret Escapes credits to plan their ideal escape.
The campaign kicked off in ASDA stores where customers have the opportunity to escape the New Year’s resolutions. ASDA shoppers can see the campaign both in store and online and enter the competition via www.asda.com/win. Future activations will be available across the major grocery and high street retailers so keep an eye out!