Over the last few weeks, the AI giants have announced some huge ambitions. Meta (Facebook) wants to run your adverts for you, OpenAI (ChatGPT) wants to close your retail sales without ever visiting the retailer’s website, and Adobe is schmoozing up with Google and OpenAI to plug its creative AI holes.
Worth a listen is the recent Diary of a CEO Podcast by Steven Bartlett entitled “AI Emergency Debate:These jobs won’t exist..”
What is agreed on the podcast is that an AI future is largely one that is difficult to imagine, simply because of the speed and velocity of these new platforms working together.
At LeonardoPower we have found that voice activation AI is evolving at lightning speed, and voice-activated AI assistants like Siri, Google Assistant, and Alexa were leading the charge a few years ago. Since then, the cost and complexity of Voice AI bots has dropped considerably.
These virtual helpers are now part of our daily routines, from setting alarms to answering complex questions. As their popularity soars, businesses must adapt their websites to stay ahead of the curve.
Why Voice-Activated AI Matters
AI voice agents can assist website optimisation, it’s crucial to understand how these AI assistant’s work. They use artificial intelligence and natural language processing to understand and respond to spoken commands. This means users can ask questions, set reminders, control smart devices, and even shop online—all hands-free.
The appeal? Convenience and accessibility. Voice assistants simplify tasks and provide instant answers, making them indispensable in our fast-paced lives. As voice technology advances, it will play an even bigger role in how we interact with the digital world, boosting productivity and connectivity.
Interestingly, Americans and Gen Z are more likely to use voice activated commands than many British people, suggesting the cultural differences in how we engage with new technology.
The Immediacy of Voice Activated Agents
An AI Voice bot can receive incoming calls as well as making outgoing calls. It can answer the phone when you cannot and will transcribe all of the call, meaning that you can sift through genuine prospects and clients, compared to people trying to sell to you.
As soon as a person has filled in an online form, an AI Voice Bot can make a call as soon as a form has been filled in, calling that person back. They can ask simple questions and answer questions based on your business. By doing this you are catching a person in the “moment.” This is hugely important as this prospect is now firmly in the “sales funnel.”
Consider our busy lives when the average attention span is now 8 seconds and every person is interrupted by a meeting, email or ping every 2 minutes. See the MicroSoft Annual Work Trend Index: The Frontier Firm is born Microsoft’s 2025 Work Trend Index Report reveals the rise of the Frontier Firm, marking a new era of workforce dynamics – CEE Multi-Country News Center
AI Voice Applied to Healthcare
How difficult is it to get a GP appointment? What if the poor receptionists actually had ten AI Voice Bots that could answer calls, do first level triage and take patient’s details?
AI Voice is able to shoulder an almost impossible burden with outbound calling as well as handling incoming and customer care type calls.
Why Your Website Needs a Voice Makeover
With the rise of voice-activated AI, businesses should revamp their websites to remain competitive.
Ready to make your website voice-friendly? Research into keywords for voice search and craft content that easy to read aloud and provides answers to common questions. Implement technical considerations to provide context for search engines and voice assistants and finally focus on responsive design, simple navigation, and fast loading times to create a seamless user experience.
Looking Ahead
The future is bright for voice-activated AI. As technology evolves, businesses that embrace this shift will reap the rewards. The potential for enhanced user experiences and accessibility is immense. Stay adaptable, keep up with tech and user behaviour, and watch your website thrive in the voice-activated world.
At LeonardoPower we have provided a free Voice AI Bot called “Nikki” at https://aivoicepr.leonardopower.com if you sign up for free banking. Which is great for answering calls, meaning that you never miss one again. It’s ideal for anyone who is tied up “doing-the-do” and needs an extra pair of hands. It gives you a transcript of all the calls. Visit our new website to see more on LeonardoPower www.leonardopower.com Where science meets art.
Imagine this. Instead of writing a traditional article like this one, we shorten our article to a series of headlines and project them onto a famous skyscraper. Outside an advertising awards show. We tease the event. And we invite you and influencers along to it. You take pictures and film parts of the show. You then post it on social media. We film the entire stunt. Afterwards, we edit the vid into different cut-downs for different channels. That my friends is a brand activation in practice.
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So what actually is the definition of a brand activation? ChatGPT defines it as a ‘marketing strategy designed to actively engage consumers with a brand, creating a memorable experience that drives awareness, interaction, and emotional connection’. It’s a decent definition for this recent advertising phenomenon. But for us, it’s an idea worth advertising. Something for your brand to shout about. And right now, activations are becoming more common. They’re taking full advantage of digital capabilities to propagate ideas online which in turn, amplifies brands organically for free. 30 years ago, a Tango ad on a Saturday night was talked about on a Monday morning in the school playground, or at the water-cooler. Today, it’s instant on Whatsapp, TikTok, Twitter and so on. And great activation ideas that live online, always have the possibility of getting shared time and time again.
Here are some of my favourite brand activations from recent times including an app concept for Toyota that was the no.1 downloaded app in the country it was made for.
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You read right. Sounds bonkers. But it was genius. True to their values, REI closed their doors on Black Friday. Instead of getting caught up in the chaos of the shopping day, they wanted their staff to #OptOutside, have a stress-free day off and enjoy the great outdoors. The feel-good news story was picked up by all the mainstream media outlets in the states, and the brand saw sales, brand warmth and employee retention increase off the back of this one activation.
Xbox wanted the world to know how tough their new Tomb Raider game was so they created an interactive billboard that played out like a live game show. Then they subjected the six people on the London billboard to the extreme weather conditions from the actual game. Fans streamed the show via Twitch, where they could even control the weather via their smartphone. Until only the grittiest contestant was left. The results were off the charts, from 450k+ views on Twitch, 2 million views on Facebook and 18 Cannes Lions.
How? By flipping disability around and creating ThisAbles. Ikea found 1 in 10 people in the world live with a disability. So they hacked their most iconic IKEA products by developing 13 open-source 3D printed add-ons, each solving a different accessibility issue. Besides the 5M$ worth of earned media from PR, 4,625 people downloaded the 3D models. One of the great brand activations, that intrinsically links to their vision and genuinely make people’s everyday, wonderful.
Education groups came together to launch Denmark’s Mental Health Day and create awareness about the increase of youth burnout. How? They crafted human sized candles and erected them all over the country to start a nationwide conversation. Each of the statues were made from wax that symbolised inaction leading to an entire generation burning out. They also targeted policy makers with small versions of the burnt-out youth, and produced a series of solutions to help address the growing issue.
The global sports brand discovered that 32% of women around the world feel uncomfortable swimming in public. In the Middle East, it jumps to a staggering 88%. So adidas created the world’s first swimmable billboard in Dubai, encouraging every woman in the city to dive in and become ambassadors for its new inclusive swimwear collection, regardless of their shape, ethnicity or ability. It sparked a global conversation across 60 countries about making swimming more inclusive as a sport for women.
Put your phone down while you drive and pick up rewards. That was the simple award-winning idea for Toyota in Ireland.
The app topped the Irish app charts, received national TV, radio and press coverage worth nearly £350k. But above all Irish people drove over 13 million miles with their phones faced down. And Toyota showed how “built for a better world” made a real tangible difference in people’s lives.
People think they know what ‘suicidal’ looks like: crying, anger, despair. In the absence of these signs, nobody intervenes. With 125 people taking their own lives each week, long-term partners Campaign Against Living Miserably (CALM) and ITV, the UK’s largest commercial TV station, urgently needed to highlight the fact that ‘suicidal’ doesn’t always manifest the way people expect. So on the happiest day of the year, they created The Last Photo, a hard-hitting campaign that started a vital national conversation and empowered the UK to help prevent suicide.
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The next time you brief your creative agency, think about what it is you’re really looking for. If it’s brand awareness, perception, resonance and share of voice, give your agency the license to think bigger. Creativity shouldn’t be squeezed into conventional media formats – let your brand break free and break the mould. That’s what garners coverage, reach and long-term legacy.
It’s where experiential meets content meets stunts meets brand amplification. And in today’s world, that means more bang for your budget. Just remember, the best activation ideas can be summed up in an attention-grabbing headline. If you nail that and get excited about making it happen, who knows? Your brand activation could be talked about for years to come. Building long-term brand awareness and advocacy, that’s some return on investment.
Drop us a line at https://saintnicks.uk.com/contact-us/ and let’s chat about how we can use brand activations to take your brand further.
The process of running a PPC campaign has been streamlined over the years thanks to improvements with automated bidding. You can turn it on, let machine learning calculate the right bid that aligns with the stated goals for your ads, and get decent results.
Running a successful PPC campaign, however, where you have an advantage over your competition, requires more effort and – crucially – a deeper understanding of the mechanics and key elements of Google Ads.
One such element is Quality Score and this is what we’ll be looking at in detail in this article.
On the most basic level, Quality Score is a way of judging elements of a Google Ads campaign. It goes from 1 to 10, where the higher the number, the better the ad.
On a more granular level, Quality Score is used by Google to qualify how relevant a keyword has been using data from past ad auctions. An ad that has a keyword with a high quality score is deemed to be more useful, so that ad will have a better chance of ranking high for searchers using that particular keyword.
There are three major components that determine Quality Score.
Quality Score in itself is not used to rank ads. Google specifically uses the Quality Score of an ad to see if it’s worth entering into ad auctions where ad ranking actually happens. An ad with a very low Quality Score will suffer, as it just won’t get entered into ad auctions, because Google finds it irrelevant and therefore not useful to searchers.
When Quality Score is combined with a bid, it produces something called Ad Rank. Ad Rank determines where an ad appears in the auction for a particular keyword. So, the better Ad Rank you’ve got, the higher up the paid listings that you’ll appear.
While Quality Score is calculated automatically, that doesn’t mean you’re completely at the mercy of Google. You can still take actions that can affect Quality Score.
To ensure that your ads get shown to the right people, you want to have an orderly structure to your overall PPC campaign. Lumping too many different topics together into one campaign will lead you nowhere. The right move would be to implement segmentation, wherein you have multiple groups that have been split into granular themes targeting specific keywords.
Segmentation allows you to be more targeted in terms of your keyword usage within the ad copy itself. The more targeted your ad copy is to a particular keyword, the more relevant you are, the more clicks you’re going to get, and the more likely you are going to get a positive experience from someone who clicks on your ad.
It can be difficult to optimise expected CTR considering historical data plays a role in this factor. When you first start a campaign, how does Google know what your expected CTR should be? It will rely on its algorithms to come up with a guesstimate first, so you’ll have to wait for Google to collect real live data once your campaign is running to get a more accurate evaluation.
What you can do is make better use of keyword match types. Going broad with a keyword like “accountant” will result in a very low expected CTR. It would be much better to use an exact match type keyword like “accountants Bristol” since it targets a much more specific audience. You also need to be going through your search query report to make sure that any irrelevant keywords that are triggering your ads are being added as negatives.
You can improve landing page relevance simply through good keyword usage. Make sure you’re covering all your bases by having targeted keywords in your page title, meta title, heading above the fold, subheadings, and in the copy. Consider synonyms and other words related to your targeted keywords as well when writing the copy for the landing page.
Another good practice is to look at the landing pages of your competitors. If they’re already established in their space, it’s likely they’re optimising their landing pages. Do competitor research to get an idea of what works for your industry.
Quality Score can affect how much you’ll pay per click on your ad. In effect, it’s like having either a penalty on your bid if your ad’s Quality Score is low and a discount if it’s high. You can get as high as a 50% discount on your ad’s CPC if its Quality Score is 10. On the other end of the spectrum, you can get penalised by as much as 400% if your ad’s Quality Score is 1. It quite literally pays to improve your Quality Score as much as you can.
Quality Score contributes to how high your ads will rank and how much they will cost. Improving it results in a more successful, cost-efficient PPC campaign. Understand your audience, how your keywords match their search intent, and what actions you want them to take when they click on your ad. Keep those in mind, and you’ll be improving your ads’ Quality Scores with granular campaigns, keyword-targeted copy, and seamlessly connected landing pages.
Business lawyer Rebecca Steer from Bristol Creative Industries member Charles Russell Speechlys recently delivered an event covering the latest employment, copyright, data and artificial intelligence (AI) legal updates that creative digital agencies need to know. Here’s a summary of the advice she shared.
Bristol Creative Industries members can book a free 30 minute legal advice session with Rebecca Steer. Slots are available on 23 May and 27 June.
A new duty on employers to proactively take reasonable steps to prevent sexual harassment has been in force since October 2024, as part of the Worker Protection (Amendment of Equality Act 2010).
Steps you should already be taking include:
The government’s major changes to employment rights are expected to take effect from 2026. Rebecca advised that you should be prepared to adjust the way you recruit, contract and manage your workforce.
The changes, which are subject to the legislation being passed, include:
To prepare for the changes, Rebecca recommended that you review certain situations, such as:
The consultation period for the Data (Use and Access) Bill ended in January 2025. If accepted, it is likely to receive Royal Assent mid-2025 with enforcement likely to be in early 2026.
The key changes are:
To prepare, Rebecca recommended the following:
A consultation on a text and data mining exemption in respect of AI development closed on 25 February 2025.
Key points:
To prepare, Rebecca advised the following:
Rebecca also covered the use of Generative AI and the risks to IP.
Risks include infringement of copyright, trademark and privacy rights when generating AI outputs. You may also inadvertedly include personal data in an input which is used to train the model or an output contains personal data which is not authorised for processing.
Other risks are hallucinations, bias, out of date information and lack of transparency.
To minimise the risks, Rebecca’s advice included:
Bristol Creative Industries members can book a free 30 minute legal advice session with business lawyer Rebecca Steer. Slots are available on 23 May and 27 June.
Written by Theo Locke, this article has previously appeared on the ADLIB Blog.
Here’s our chat with ORCA, a purpose-driven challenger brand agency based in Bristol, known for helping brands unlock meaningful impact through creativity.
ORCA discusses their journey to B Corp certification, what sets them apart, and how they’re using design to drive positive change for people, planet, and purpose.
The purpose of our series “Balancing Profit and Purpose” is to feature fellow businesses on that mission, to hopefully inspire many more to join the movement.
We are ORCA, a purpose-driven challenger brand agency based in Bristol. As brand specialists, we focus on three core services: brand strategy, brand identity and brand activation. Our overarching goal is to drive meaningful impact through creativity.
We work exclusively with purpose-led and challenger brands, those who are driven to do things differently, challenge the norm and stand out in their industries. We believe that every brand has the potential to be a force for good, and we love partnering with the next generation of leaders to bring ambitious ideas to life.
What sets ORCA apart from other agencies is our challenger mindset. It is not just something we say; it is a mentality that runs through every part of our business. From the clients we work with, to the collaborators we partner with, to the team in our studio. This mindset fuels our approach to every project, no matter the scale. It pushes us to ask better questions, dig deeper and deliver work that genuinely moves the needle.
Our entire ethos at ORCA revolves around people, planet and purpose, so we were already aligned with many of the core principles of the B Corp movement. In that sense, it felt like a natural next step. It would have been hard to justify not becoming a B Corp. We were also hugely inspired by the businesses in Bristol and beyond that were already part of the B Corp community. Seeing the positive impact they were making, and how they were holding themselves to a higher standard, really resonated with us. It just made sense for ORCA to be part of that.
For us, this certification is more than just a badge. It is a powerful statement of intent and a clear demonstration of our commitment to using business as a force for good. It brings a sense of accountability to everything we do and connects us to a wider network of like-minded organisations pushing for real change.
Anyone who has been through the journey will agree that becoming a certified B Corp is a challenging and time-consuming process. It requires you to thoroughly scrutinise your business and the way you work. While the process was demanding and at times arduous, it was also incredibly rewarding.
We were fortunate to already be on the right trajectory before we began. Many of the practices and processes we had in place were already aligned with B Corp values, which gave us a strong foundation. Even so, going through the certification encouraged us to dig even deeper and further refine how we operate. Receiving our B Corp accreditation was an incredible moment for the whole team and stands as one of our proudest achievements at ORCA. Since then, the support and generosity we have received from the B Corp community has been amazing.
As we’ve mentioned, working with purpose-driven brands that are pushing boundaries towards a better future is one of the key ways being a B Corp shapes our client relationships. This also ties into our environmental considerations, ensuring we collaborate with clients who strive to operate as ethically and sustainably as they can.
For example, we worked pro bono with The MAZI Project, a Bristol-based charity dedicated to providing nutritious meals to disadvantaged young people. We delivered a complete visual identity
overhaul to position them as a leading voice in food equality and social justice. This partnership really highlights how design can drive tangible, positive change.
But ultimately, for us at ORCA, being a B Corp is just as much about looking after our people. We value individuality, personal growth and building a vibrant, supportive culture. As a brand agency, we are only as strong as our team. Supporting and nurturing that talent is essential. We work hard to create an environment where our team can grow both personally and professionally because we believe happy people create the best creative work.
Marking 15 years in the industry, design agency Fiasco is unveiling a rebrand that reflects its evolution and deep-rooted belief in the power of emotion. The agency has built a reputation for crafting work that harnesses human connection, visual storytelling, and impactful digital experiences. Now, with a bold new identity, Fiasco is doubling down on its core belief: emotion belongs at the forefront of design.
“Every project we work on is strategically built around a core emotion to create a powerful and meaningful connection with the audience. We’ve turned this approach into a transparent offering: humanising brands by delivering that emotion at every touchpoint, building lasting associations over time.” — Chris Tozer, Partner & Creative Director.
“We started Fiasco 15 years ago with no clients, no agency experience, and no roadmap. What we had was a set of values and a belief that we could do things differently by carving our own path.
We care deeply about the people we work with. From the Fiasco team to our partners, our work is driven by energy and strives to make people feel something. Now, our own brand reflects that belief and level of care” — Ben Steers, Co-founder and Exec. Creative Director.
Fiasco’s year-long rebrand was an in-house, studio-wide collaborative effort influenced by every member of the 16-person team. The process was challenging, iterative, and at times chaotic — but that’s exactly what made it meaningful. By handing the reins to the people who shape Fiasco daily, the agency has created an identity that every team member can proudly own.
“By giving our team the freedom to shape our brand in-house, it has become a true reflection of the care we put into our work and the people we impact.” — Gabby Luciani, Account Director.
“The new visual identity is built on a creative tension: the balance between the maturity and expertise we’ve developed over 15 years and the playful, spirited personality that defines us.” — Julia Darze, Partner & Design Director.
To achieve this, Fiasco has carefully paired two contrasting typefaces — one functional, one playful — and anchored the design in a minimal based palette of dark and light, accented by bright, celebratory secondary colours. They introduce ‘little moments of joy’ through motion and interaction.
Custom glyphs disrupt the structure of the refined logotype, creating unexpected moments that delight and surprise. Now, the way text animates or a button moves on rollover holds as much significance as the words themselves — reflecting their broader approach to brand identity that merges strategy with emotion.
Fiasco isn’t just evolving its own identity — it’s sharing 15 years of lessons, insights, and creative thinking with the wider design community. Through open conversations, skill-sharing, and knowledge exchange, the agency is committed to helping others grow, learn, and push the boundaries of brand and digital design.
Over the next year, these initiatives will include open studio days, portfolio reviews, career advice, internships, mentorships, and an FAQ resource hub, to name a few.
Fiasco’s rebrand is a bold reaffirmation of what they’ve always believed: great design isn’t just about aesthetics — it’s about evoking emotion, shaping experiences, and creating meaningful impact.
Check out Fiasco’s new look and feel here: fiasco.design
Writing a brief can feel like an unnecessary faff, but it’s a crucial step that can make or break your project. A thought-out brief sets expectations and gives everyone a clear direction. And it can save you a bunch of time and an annoying headache down the road.
A good brief can save you time and money, help you reach your goal, and keep everything on track. It can help you:
There’s no set rule on what exactly you should have in your brief. It depends on your project, who you’re working with, and the nature of the job. But we recommend covering these four sections.
What is the project?
Give a short explanation of what you’re creating and what you’re trying to achieve. Include a list of deliverables as well as any specific formats you need. And summarise the main points you want to get across.
Who is your audience?
Share your audience personas and describe who you’re targeting. Are there multiple audiences? What are their interests? And what are their pain points?
What’s your budget?
Roughly how much do you expect to spend on this project? If it’s a larger project, it’ll help to give a budget for each task or area.
What are your deadlines?
Explain when you need the project done. Make sure to include important milestones, like when you expect to see the first draft, changes, etc.
Hot tip: If you have a hard deadline, add in contingency time. As a rule, if the agency or freelancer you’re working with says it’ll take them a week to deliver the project, add double that time as contingency time.
This is simply to account for anything unforeseen. Anything can happen – people get sick, briefs change, files get corrupted. This mindset can help you avoid missing any important deadlines internally. And if everything runs smoothly, great. You’re ahead of schedule.
What are your objectives?
Think about the main goal of your project. What are you hoping to achieve? Is there anything else we’re trying to achieve here?
What do you want the audience to know?
Add specifics here, like product features, an explanation of an industry trend, how much it costs. If it helps, think: what main points do I want people to remember? A bulleted list is fine.
What do you want our audience to feel?
Do you want them to be worried about the future of our world, or excited at the fact they’re going to save loads of time?
What do you want our audience to do?
Where should they go next? To your website? To email you? Or to buy something?
Explain your brand’s tone of voice, like whether it’s formal or friendly. Include any specific style preferences or formatting rules. If you have any brand guidelines, now would be a good time to share them.
Include your must-haves
These are your absolute requirements and non-negotiables. Are there any stats you want to include? Any specific imagery? Any messaging?
Give background, references, and examples:
Cover the approval process
Figure out who the decision makers are in this process to avoid any roadblocks. And outline how work will be reviewed and feedback given.
It’s easy for the brief to change over the course of a project. It’s normal. By having a clear brief from the start, it can not only keep you on course, but set a clear scope. You want to make sure where the boundaries are so you know where your project ends, and another begins.
Following a competitive pitch, SIM7 has been selected by the British Council as a key agency on its framework to supply services over the coming years.
SIM7 will work in partnership with the British Council’s international marketing teams, creating strategic messaging, copywriting and content to drive the organisation’s global initiatives.
This work will involve developing digital and OOH campaigns, creating assets across all channels, and supporting the British Council’s extensive international outreach.
SIM7 will join a handful of leading UK agencies selected to support the British Council’s strategic goals.
About the British Council
The British Council is the United Kingdom’s international organisation for cultural relations and educational opportunities. Operating in over 100 countries worldwide, the British Council builds connections, understanding, and trust between people in the UK and other countries through arts and culture, education, and the English language, reaching millions of people annually.
Says SIM7’s Simeon de la Torre, “As an agency with extensive international experience, this is a perfect partnership for us. We’re excited about working on some of the most significant cultural and educational initiatives globally, and empowering the British Council by delivering the effective messaging that we’re known for.
“Our capabilities closely align with the British Council’s mission to promote and uphold the English language worldwide. Our expertise will enhance the British Council’s efforts to make English accessible to learners across diverse cultures and backgrounds. Through innovative campaign strategies and engaging content, we’ll support the British Council’s role as a global leader in English language teaching and assessment.
“We’re looking forward to connecting with the international communities that the British Council fosters and supports.”
“The British Council is one of the best names in the industry for cultural exchange and educational opportunity, and the SIM7 team are all keen to help them deliver their mission of building connections between the UK and the rest of the world.”
SIM7 is an award-winning creative agency that uses language to empower design. We drive growth by creating brands, campaigns and strategy – for marketing teams around the world. Our experience in international education extends to universities, leadership organisations, business schools and more. For more information, contact Simeon de la Torre [email protected]
Written by Theo Locke, this article has previously appeared on the ADLIB Blog.
Meet Edd Bowsher, Director at The Nest Media, a full-service paid media agency delivering high-quality campaigns across all channels—from TV to Paid Social, Radio to Search—designed to drive both short-term results and long-term impact.
Here, Edd shares The Nest’s journey to becoming a B Corp, why they pursued certification, and what it means for their clients, team, and community.
The Nest is a full service paid media agency, planning & buying paid media across all channels – from TV to Radio, Posters to Print, Paid Social to Paid Search – and everything in between.
We offer all the paid media services you’d find at a big network agency, delivered with the love, care and attention of a smaller, boutique agency – from strategic planning, inventive activation and robust, holistic campaign measurement.
We focus on delivering high quality paid media campaigns that deliver business results in the short-term and have meaningful impact in the long term.
When we started The Nest back in 2021, working from our bedrooms, we always knew we wanted to do things the ‘right way’ and the B Corp Impact Assessment framework was an invaluable tool in helping us do exactly that, ensuring that we stay true to that proposition and continue to grow and develop the agency in the right way.
The framework has given us some very helpful guidance around how we work with our client partners, how we engage with our team & our community, and ensure our steps towards building a sustainable company and industry are meaningful.
We were accredited in July 2024 and one of the slightly unexpected consequences of becoming accredited is the amazing community it’s opened up for us. B-Corp events are always great – shout out for Bristol’s Purposefest – and meeting fellow B-Corpers is always great, and we have an increasing volume of incoming enquiries from B-Corp businesses looking to work with likeminded folk.
We were helped through the accreditation by South West B-Corp legend Andy Hawkins of businessonpurpose.uk. Andy takes a cohort of purpose led businesses through the accreditation process from start to finish.
There’s no doubt that the process is a fairly arduous and rigorous one (as it should be!) and being part of that cohort was invaluable in making sense of the process, taking advantage of that peer-to-peer support, organising ourselves and ultimately pushing us over the verification finish line.
Our commitment is to be the best company we can possibly be, means being the best Paid Media partners we can possibly be, ensuring we do right by our clients. This involves meticulous planning and buying of paid media, focusing on quality inventory, holistic measurement, and effectiveness. Our goal is to make a significant and meaningful impact on our clients’ businesses every day.
We are also dedicated to being the best employer we can be. This means providing our team with everything they need to be happy and effective in their work; gold-standard well-funded training, shared financial success, finding the right balance between work and fun and generally fostering a respectful working environment.
As a company based in Bristol, our connection to the local community is incredibly important. We are proud of our involvement in local initiatives, including volunteering with local charities and donating over £3,000 to Help Bristol’s Homeless, a charity close to the team’s hearts.
We are also very conscious of the environmental impact of our activities and partnering with the best suppliers to minimise our impact is crucial. From using Green Exchanges and Recycled paper for our media choices to calculating and offsetting all the carbon produced through our activities, we are committed to reducing and offsetting our carbon footprint annually.
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Tell us what’s hot, what’s not, what’s missing and what’s next in Bristol’s hospitality scene by filling out our survey – click on the link here:
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Oh, and did we mention? Complete it and you’ll be entered to win a £100 voucher to dine at the stunning Bianchis!
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