Synergist is the software that helps agencies run better. Connecting projects, resources and financials in one place, so agency leaders can see exactly what’s happening in their business and make smarter decisions.
Agency Works are the software implementation experts behind some of the UK’s best-run agencies. Helping creative businesses get Synergist properly embedded, configured to the way they work, and delivering real results from day one.
For years, our two businesses have worked side by side, sharing the same purpose: to make a real difference in how agencies run and elevate their performance.
So when the opportunity came to make it official, to bring both teams together under one roof, it felt less like a big decision and more like the obvious one. There was really only ever one question: when?
Now, they’re making it official. Synergist and Agency Works are becoming one business, and have joined Banyan Software — a group that acquires and backs successful software businesses for the long term, keeping teams in control while giving them the support to grow.
Jay Neale, CEO of the combined business, said:
“This has been a long time in the making. Our two teams have always shared the same purpose: helping agencies be their best and enjoy the ride. Becoming one business simply made sense, and finding a home for life with Banyan gives us the support to deliver even more for our clients. I’m incredibly proud to be leading the combined business as CEO, and with Banyan behind us, I genuinely believe the best is still to come.
Nick Lane, Chief Operating Officer of Synergist, said:
“Synergist has been built over more than 20 years on the trust of the agencies we serve. This doesn’t change that. If anything, it strengthens it. Same product, same people, same purpose. Now with more resource and backing behind us, we can build faster and go further for our customers than ever before.”
For existing clients and users, nothing changes day to day. With more resource and backing behind the combined business, the focus is on building faster, delivering better, and continuing to improve the software and services agencies rely on.
For agencies considering Synergist for the first time, you’re not just getting software. You’re getting 25 years of agency expertise built into a platform, configured by people who’ve worked in agencies themselves and know the challenges inside out.
The best is still to come. Two brilliant teams, one shared purpose, and more firepower than ever to deliver on it.
From pipeline to profit. Synergist connects your projects, resources, and financials in one place – streamlining work and giving you the management data you need.
Spot capacity bottlenecks before they happen. Understand exactly how time is utilised. Track which clients are profitable. Know where you’re losing money. See problems coming, make smarter moves, run your agency on reality not guesswork.
It’s not just software. It’s 25 years of agency expertise built into a platform that flexes to your needs, configured by experts who know agencies inside out. They’ll match it to your processes, challenge what’s not working, and support you as you scale.
The UK’s leading agency software for agencies that want to scale profitably.
To find out more or book a demo, visit synergist.co.uk
Average Agency Salary in the South West: Digital Marketing Salary Guide 2026.
This article first appeared on the ADLIB Blog.
How we benchmark salaries and rates
What to consider when assigning a salary
Comprehensive salary guide for agency roles in the South West
Bulletproof – The Event Every Agency Owner Can’t Afford to Miss
2026 marks the third post-COVID edition of the Bulletproof Agency Network conference, and this year, we’re raising the bar.
We’re heading back to the stylish surroundings of VOCO Manchester for a day designed to challenge your thinking, sharpen your strategy, and reconnect you with what makes agency life exciting in the first place. Expect bigger conversations, deeper insights, and more meaningful connections than ever before.
The theme for 2026 is “Pitch to Partnership.”
Because winning work is only the beginning. The agencies that truly thrive are the ones that know how to turn a single opportunity into a long-term, high-value relationship. This year is about mastering that transition – from proposal to partnership, from project to profit, from client to collaborator.
Let’s be honest: running an agency can feel relentless.
You’re balancing delivery and growth. Managing people and expectations. Navigating uncertainty while trying to stay commercially sharp and creatively relevant.
Bulletproof exists for that reality.
Imagine spending a day surrounded by people who genuinely understand the pressures you’re facing, leaders who’ve made the mistakes, solved the problems, and discovered what actually works. Not theory. Not fluff. Real-world strategies, honest conversations, and practical ideas you can take back and apply immediately.
That’s the difference.
Bulletproof isn’t just another conference.
It’s a reset button for ambitious agency owners who want more. More clarity, more confidence, and more control over where their business is heading next.
Meet this year’s lineup of industry experts
This year’s conference features an outstanding lineup of speakers who’ve mastered the art of scaling businesses, leading teams, thriving through challenges and building resilient agencies.
Keynote speakers include:
Trenton Moss
Founder of Team Sterka, he puts his agency’s success down to one thing, making everyone a leader.
Katie Bolas
Ex-agency leader turned Fractional Operations Director, who helps agencies succeed by fixing the operational issues that drain profit and frustrate teams.
Claire Richardson-Critcher & Steve Byrne
Co-Founders of As The Crow Flies, they are renowned for their ability to cultivate powerful, sticky habits that create proper confidence when forecasting New Business.
Hosting the event is Dan Archer of Suprpwr Consulting, he’s all about helping businesses make marketing their Superpower.
And it’s not just the keynote talks. Attendees will dive into specialist-led sessions packed with legal, financial and insurance insights designed for the unique challenges of creative and digital agencies.
Experts such as Steve Kuncewicz (Glaisyers), Paul Barnes (MAP) and Michael Henderson (Riskbox) will be sharing their insights to help future-proof your agency.
Bulletproof isn’t just a conference, it’s a community.
This isn’t just a day of learning, it’s your chance to meet other agency owners who truly get what you do, swap stories, celebrate wins and lessons and walk away with connections that last long after the conference ends.
Grow Your Agency, Support Your Community
Bulletproof 2026 isn’t just about learning and growing your agency, it’s about making a real impact while you do it. 100% of ticket proceeds will be donated to 2 incredible local charities: Forever Manchester & Barnabus , so you can level up your agency while giving back to the community.
Join the Leaders Shaping the Agency World
After last year’s amazing day, demand is already high for Bulletproof 2026, so don’t miss your chance to be part of a day that will leave you inspired, connected and ready to take your agency to the next level.
Grab your ticket here & join us on the 7th May for an unforgettable day.
A new podcast series, Nothing, Something Nothing, has launched from Nine Tree Studios, Bristol.
The series explores how people approach creativity, are inspired, and develop their creative practice.
It’s about the creative moments you didn’t know you missed. It’s about the space between ideas, and the highs and lows that shape creative work.
It’s sector-agnostic with some high-calibre guests from the worlds of music, food, art, business and design.
Season 1’s guests include Lee Kiernan (Guitarist, IDLES), Calum Franklin (Restaurateur, Harrods), and Alex Rodrigues (Producer/Director, Channel 4).
And – as a Bristol Creative Industries exclusive – the podcast will also be dropping an episode with Mike Bailey (Actor/Teacher), known for his role as Sid in Skins.
New episodes drop every Wednesday on your favourite platform; visit www.nsnpodcast.com to listen and subscribe on Spotify, Apple Podcasts, and YouTube, as well as on social.
The podcast has launched from production company JonesMillbank and Nine Tree Studios, with recording currently taking place in Bristol.
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JonesMillbank are a full-service production company based at Nine Tree Studios, their 10,000sq ft film studio.
Producing branded content, TV ads and social content their clients include local, global and household brands such as Dyson, Freixenet, DHL, Oxfam, Pukka and Vax.
jonesmillbank.com
01173706372
[email protected]
Web developers, digital innovators and tech professionals are gearing up for the sixth annual Umbraco Spark innovation conference, returning to Bristol this spring at We The Curious on Friday 20 March 2026. Organised by Bristol digital agency Gibe Digital, the event has become a fixture for developers from across the UK and Europe to share insights, ideas and practical knowledge around the open‑source Umbraco CMS and broader .NET ecosystem
Speaking about the conference, Steve Temple, Technical Director and Co‑founder of Gibe Digital, describes Spark as “a calendar highlight” that brings together “so many talented developers from the amazing Umbraco community.” Steve adds that the event leaves attendees “feeling inspired, armed with fresh knowledge to take your Umbraco projects to the next level.”
This year’s programme features a single main track of deep‑dive technical talks, practical demos and forward‑thinking sessions on topics such as load‑balancing for scalable apps, Umbraco Search, next‑generation back‑office features, and experimenting with AI‑driven accessibility tools.
Schedule Highlights:
Thursday, 19 March – The day before the main conference kicks off with a full-day Hackathon & Package Jam for the community, followed by a pre-party at a local game bar with ping pong, bowling, karaoke, food and drinks.
Friday, 20 March – A Harbour Run at 7 AM starts the day, followed by registration with coffee and pastries. The main track runs 9 AM–5:30PM, featuring technical talks, lightning sessions and demos. The Package Awards celebrate standout contributions, and the day wraps up with an after-party. Attendees also benefit from lunch, refreshments, a free cloakroom, and quiet/multi-faith rooms to support wellbeing.
Tickets & Pricing: Standard tickets cost £150 + VAT, available until the end of February or until sold out. Grab your ticket here.
Umbraco Spark continues to cement Bristol’s status as a hub for creative tech events — combining local community energy with the global expertise of the Umbraco ecosystem.
Bristol, UK – January 2026 — Ignition DG Ltd, the Bristol-based strategic events and exhibitions agency, as part of Istoria Group, today announces significant business growth. From expanded global reach to continued leadership, Ignition DG continues to generate impressive results in the sector.
Founded in 2007 with a mission to challenge traditional “build and burn” event practices, Ignition DG has grown into an award-winning creative agency known for blending strategic planning with world-class delivery.
Global Growth
Ignition DG designs and delivers hundreds of exhibitions and event programmes each year – serving clients across pharmaceutical, beauty, biotech, aerospace and technology sectors.
To support recent successes, Ignition DG ended 2025 with the opening of a new European office. With strategic hubs and warehouse facilities now established across the UK, EU and the US, Ignition’s global growth goes from strength to strength. Paired with trusted partners across Asia, the Middle East and South America, the business has consolidated its ability to support global programmes with local expertise.
Client Success
From complex exhibition portfolios and major congresses, Ignition’s work emphasises strategic intent, creative innovation, and seamless project management – underpinning sustained client retention and growth.
Alongside continued client success, Ignition has won awards for booth designs, creative event executions, and bespoke modular solutions that deliver high impact and cost efficiencies for global brands.
With recent client wins, Ignition has attracted new talent to the company, seeing a 19% increase in employees throughout 2025.
Innovation Through Change
In recent years, the company has responded to shifts in the events landscape by scaling its digital and hybrid capabilities. This adaptability has reinforced client partnerships, enabling Ignition DG to deliver hundreds of virtual events and hybrid programmes that seamlessly blend creativity with technology.
Innovation continues to be part of Ignition’s DNA. New strategic capabilities, such as building exhibition attractors in-house, are being launched, alongside medical content writing as a service.
Looking Ahead
“We’re proud of the sustained growth we’ve achieved while staying true to our founding values,” said Sam Rowe, CEO of Ignition DG. “Our team’s focus on creativity and strategic excellence has allowed us to support clients around the world with meaningful, measurable experiences.”
With continued investments in strategic solutions, talent and technology, Ignition DG is poised to grow further into 2026 and beyond. The company remains committed to helping clients across regulated industries to create impactful live experiences that drive business results without compromising environmental or ethical standards.
For media enquiries, please contact:
[email protected]
Jurassic Park is often cited for its technical innovation or iconic moments, but its real influence runs deeper. Long before immersive experiences became the buzz word we know today, the film demonstrated how to build a world audiences could fully step into, understand, and believe in. For creatives, designers, and producers, Jurassic Park functions as a near perfect case study in experience architecture.
One of the film’s greatest strengths is how clearly it establishes its internal logic. Before the dinosaurs appear, the audience is oriented.
We are shown how the park operates, how guests move through it, what is automated, what is controlled, and where the boundaries lie.
This mirrors best practice in immersive experiences. Audiences need orientation before participation. Clear rules do not limit immersion, they enable it. When people understand how a world works, they relax into it. When those rules later fail, the impact is emotional rather than confusing.
Jurassic Park earns its chaos because it first earns its structure.
The arrival sequence, the branding, the orientation film, the guided tour vehicles. This is onboarding in its purest form. The park reassures its guests that they are safe, looked after, and part of a carefully designed experience.
Experience design relies on the same mechanism. Audiences need to know what kind of experience they are entering, how they are expected to behave, and what level of risk or participation is involved. Without this, surprise becomes anxiety rather than engagement.
Jurassic Park understands that trust must be built before it can be broken.
A common misconception in immersive work is that closeness equals immersion. Jurassic Park proves the opposite. The audience is rarely placed in direct danger. Instead, tension is created through perspective. Watching from inside the car, behind glass, under the fence.
The film controls audience position with precision. This is exactly how immersive experiences maintain emotional intensity without overwhelming participants. Immersion is about relationship to events, not physical distance from them.
The science in Jurassic Park is famously flawed, yet the film remains emotionally convincing. That is because its characters behave like people and its consequences feel earned.
Immersive experiences do not need realism. They need emotional logic. Audiences will accept extraordinary premises if the world responds to them honestly and consistently.
At its heart, Jurassic Park is a cautionary tale about creation without accountability. The ability to build something spectacular does not absolve the creator of responsibility for its impact.
This is a vital lesson for immersive practitioners. Immersion amplifies emotion, vulnerability, and trust. With that comes a duty of care. Designing worlds is not just a creative act, it is an ethical one.
Universal
Jurassic Park matters because it is not just a blueprint for brilliant world building, it is also a quietly terrifying dystopia for the future of live experiences and attractions if we get complacent.
Strip away the dinosaurs and you are left with something uncomfortably familiar. A premium attraction driven by scale, automation, branding, efficiency, and spectacle. Guests are processed, reassured, and managed. Human complexity is treated as an inconvenience. Risk is assumed to be solvable by systems. Sound familiar? If not, spend five minutes in a badly designed immersive experience where no one quite knows what is allowed, where the exit is, or who is actually in charge.
Jurassic Park shows us what happens when experience design prioritises control over care, throughput over trust, and innovation over responsibility. It is the logical end point of the thinking that bigger, faster, smarter, more immersive is always better. The joke, of course, is that this is exactly how people get eaten by raptors.
For immersive creators, this is the real takeaway. World building is not neutral. Immersion magnifies everything, emotion, fear, delight, confusion, vulnerability. The more convincing the world, the greater the responsibility of the people who build it. Consent, clarity, pacing, agency, and safe failure are not nice extras. They are the difference between magic and meltdown.
This is where thoughtful immersive design matters. Not just how impressive something looks, but how it behaves under pressure. What happens when things go wrong. How audiences are supported, not managed. How trust is earned, not assumed.
At Bristol based Immersive Ideas Experience Agency, this is exactly where we focus our work. We design experiences that respect audiences, honour story, and understand the emotional mechanics of participation. We build worlds that feel alive because they are coherent, human, and accountable. Not theme parks with better tech, but experiences with purpose, care, and consequence baked in from the start.
Jurassic Park endures because it understood something the industry still occasionally forgets. Just because you can build it, does not mean you should build it that way.
And if the future of live experiences ever starts to feel a bit too much like a glossy orientation film promising everything is completely safe, while the fences quietly hum in the background, that is probably the moment to pause, step back, and rethink the design.
Aer Studios and Condense have collaborated with BBC Children in Need to bring Pudsey to life in a new interactive 3D experience for this year’s fundraising campaign.
Donors are invited to unlock a playful ‘paw-gmented reality’ moment, where a 3D-captured Pudsey appears in their real environment to deliver a personal thank you. Using only a mobile device, supporters can place Pudsey in their home, move around him, change his size, and enjoy a light-hearted, uplifting interaction created especially for the appeal.
Nick Fellingham, Founder of Condense says, “The BBC Children in Need Pudsey experience reflects the heart of what our technology makes possible. Fun, accessible and engaging moments that bring real 3D performances anywhere. We’re proud to support such a meaningful cause and to collaborate with brilliant creative partners on an experience that feels joyful for donors.”
Tom Harber, CEO at Aer Studios says, “Our mission as a company is to create positive impact through meaningful digital experiences, so when BBC R&D’s FWD team approached us we were really enthusiastic! We’re proud to have created a truly user-centred platform to delight people donating to such a worthwhile cause in a short amount of time.”
The experience has been brought to the fore by the partnership between MyWorld, the creative innovation institute, and the BBC. With an eye on the future application of technology into entertainment spaces, the BBC R&D team identified a potential use for BBC Children in Need following an interactive event during this years’ BTF+.
Claire Hoyle, CEO at BBC Children in Need said: “We partnered with R&D’s FWD team to deliver this as a nice experience for donors and to give them a little bit of extra Pudsey joy. With ‘paw-gmented’ reality you’re not only helping to support children and young people, but you get you a personal visit from the icon that is Pudsey, himself.”
The Pudsey ‘big thank you’ launched during the Children in Need 2025 Appeal and will remain available to experience for anyone making a donation through to the end of January. For a chance to participate visit https://donate.bbcchildreninneed.co.uk/.
You can find out more about the technology behind Pudsey’s Big Thank You on BBC R&D’s website.
Creative technology company, Aer Studios, has appointed Jay Robinson to lead its user centred design practice as the studio continues on its growth trajectory. Taking up the role of Creative Director, Jay rounds out the leadership team while bringing additional expertise to develop the company’s creative and design capabilities.
Jay is a senior creative leader with a track record of delivering complex, high-impact work across brand, digital and experience. He has led global teams, built design capability and delivered work that operates at both cultural and commercial scale. He has worked across leading agencies (such as Taxi and Epoch Design) and direct client engagements, partnering at board, client and team level to deliver for brands including Netflix, Microsoft, Samsung, Clarks and Cube Bikes.
Amongst Jay’s recent achievements, he led the end-to-end brand and digital design for the Royal Shakespeare Company’s Shakespeare Curriculum, a nationally scaled education platform reaching thousands of UK schools. He also headed digital delivery on a year-long engagement with Nestlé, overseeing a UX transformation across 70 international markets and lifting global performance rankings. Bringing a wealth of expertise in creative strategy and user-centred design to Aer Studios, Jay champions purpose-driven ideas, craft and clarity to create products and services that people love to use while delivering genuine business impacts.
Jay will join the senior leadership team alongside Head of Technology, James Hobbs, Head of Marketing, Sarah Dennis, Head of People, Culture and Operations, Emily Armstrong and Head of Finance, Kate Stubbings. The cohort will work closely with CEO Tom Harber, and Director, Geoff Wells.
Aer Studios continues to grow steadily year on year with a mission to create meaningful digital experiences that have a positive impact on people and planet. The last few years have seen the agency expanding their partnerships with key clients including the BBC and Dogs Trust as well as winning multiple clients both locally and globally, including CEPI, GAVI and Great Ormond Street Hospital Charity.
Speaking on joining the company, Jay says, “From my first conversations with the team at Aer, it was clear there was something already impressive to build on. The studio’s focus on thoughtful, user-centred work for clients doing positive things aligns closely with my own values. The depth of talent across both design and technology stood out, as did the ambition to bring those disciplines closer together.
I believe the best outcomes come when design and development shape ideas together, not in sequence. At Aer that mindset is already in place – and it’s something I’m excited to help build and evolve.”
CEO Tom Harber says, “Last year we set out our vision for the next five years, and Jay’s appointment is crucial to delivering on that. Having come highly recommended from across the ecosystem, Jay brings a brilliant blend of creative firepower and design thinking capabilities needed for this next phase of growth. This is a really exciting time for Aer Studios with a number of significant projects landing and with Jay’s leadership, we’re looking forward to being able to deliver even more impact for our clients and their audiences”
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