A perfect space for Glastonbury rehearsals, pre performance event, recording, filming.

Distillery II Studios – 40 mins from festival site – easy access from M4/M5 – PA / lighting rig – ground floor level access – ample parking.

Contact – Andy Leese – [email protected] – +44 7955 273307

Why a Business Should Consider Creating a Brand Film

Creating a brand film is an incredible opportunity for businesses to connect with their audience on a deeper level. In today’s fast-paced digital world, a well-crafted brand film can tell your story in a way that resonates emotionally, showcasing not just what you do, but why you do it. This powerful visual medium allows you to highlight your values, mission, and unique offerings while engaging potential customers in an impactful way. Think of it as a compelling narrative that not only builds brand awareness but also fosters trust and loyalty among consumers who are looking for authenticity.

Also, with the rising popularity of video content across social media platforms, having a brand film can significantly increase your reach and visibility. By sharing your story through this dynamic format, you’re not just promoting products or services; you’re creating an experience that invites viewers to be part of your journey. Ultimately, investing in a brand film is about crafting memorable moments that leave lasting impressions – helping you stand out in a crowded marketplace and truly connect with your audience.

Understanding the Brand Film Production Process

The creation of a brand film unfolds in three essential stages: pre-production, production, and post-production. The pre-production phase presents the opportunity to dive deep into understanding a brand’s vision and goals. This is a time to brainstorm ideas, develop scripts, and plan every detail – from casting talent to location scouting- ensuring everything aligns perfectly with the brand message. Moving into the production stage, it becomes all about bringing those ideas to life, capturing stunning visuals and audio that resonate with the brand’s audience. Finally, comes the post-production stage; this involves editing the footage, adding sound design and visual effects that elevate the brand’s story. By following this structured approach to brand film production, you can create captivating content whilst ensuring it effectively conveys your unique narrative to your target audience.

The Key Factors That Influence the Timeline for Your Brand Film

When it comes to managing a project, several key factors come into play that can significantly influence the outcome. First and foremost, establishing a clear project scope is crucial; it sets the foundation for what needs to be achieved and helps keep everyone aligned. Client feedback loops are equally important, as they ensure that things are on the right track and allow for adjustments based on insights. Changes in creative direction can sometimes arise, but with open communication and flexibility, an experienced production company will be able to adapt while still meeting deadlines. Additionally, resource availability plays a vital role in planning – knowing what tools and talent are out there enables an effective execution of the creative vision. Lastly, logistics around filming locations shouldn’t be overlooked; coordinating these details early on helps avoid potential hiccups later in the process. Keeping all these elements in check, enables a smooth workflow that leads to great results for clients while fostering a collaborative environment that inspires creativity.

Breaking Down Each Stage: Pre-Production to Post-Production

There are several key steps to bringing a brand film to life. It all starts with scripting and storyboarding, working closely with a brand to craft a compelling and memorable narrative. Once the script is locked down, the next phase is finding the perfect faces and voices that embody your brand’s essence. Seeking out settings that enhance your story and create an authentic backdrop for your brand film shouldn’t be underestimated. Filming days can be scheduled, dedicated to capturing every important moment and making sure everything aligns with the creative vision. After shooting, the editing process usually begins – this is where the footage is carefully pieced together to create a polished final cut that genuinely reflects your brand’s message. Each step of this process is designed to tell a brand’s unique story in a way that connects, captivates and engages viewers.

The Importance of Collaboration

In terms of brand film creation, the average turnaround time can vary significantly based on the project’s scope and complexity. Typically, a quick turnaround project might take anywhere from a few weeks to a month, allowing brands to get their message out swiftly without sacrificing quality. However, for those looking for something more comprehensive – complete with detailed storytelling and high production values – the process could extend to several months. This is where understanding your goals becomes crucial; knowing whether you need a rapid response or an in-depth exploration can help streamline the approach. We’ve had clients who opted for both styles: one brand needed a lively promotional video in just two weeks for an upcoming event, while another invested several months into crafting an intricate narrative that highlighted their mission and values through animated storytelling. Ultimately, whether you’re seeking speed or depth in your brand film creation, we can help guide you through each stage.

Ready to Create Your Brand Film? Start Planning Today.

Creating a brand film is an exciting journey which can add genuine value to your business. If you’re ready to elevate your brand’s story through captivating visuals and compelling narratives, an engaging brand film could be the answer. Whether you’re looking to attract your audience on social media, enhance your website, or create memorable content for a live event, a well-crafted brand film can make a great difference. At Vivid, we believe that every brand has a unique story waiting to be told. With our expertise in film, motion design and animation, we’d be happy to help you articulate your story in a way that resonates with your audience. Let’s collaborate and bring your vision to life. Reach out today, and let’s start crafting something extraordinary together!

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Brittany Ferries has launched a bold new creative platform, ‘Uncommon Holidays’, across the UK, Ireland, France, and Spain. It celebrates the rare, quirky, and unforgettable holiday experiences that set its journeys apart.

Developed by McCann Bristol, this multi-channel campaign taps into the insight that Brittany Ferries’ audience seeks off-the-beaten-track adventures as opposed to unremarkable ‘cookie-cutter’ package holidays.

This concept is backed by McCann Truth Central’s recent global study, Truth About Escapism, which surveyed over 16,000 people and found that 89% of Europeans believe it’s important to travel and experience how different people and cultures live, while 82% of Brits consider travelling the best form of escape.

Rooted in Brittany Ferries’ independent spirit, ‘Uncommon Holidays’ showcases how travel is about connection – especially through language. By creatively playing with words, it brings to life ‘uncommon phrases’ – expressions you won’t find in a typical phrasebook – to inspire fresh, unexpected travel experiences along Europe’s west coast.

McCann’s campaign will run across TVC, VOD, Cinema, and OOH, alongside radio, podcasts, display, social, and search.

McCann Bristol’s Executive Creative Director, Zane Radcliffe, said: “Brittany Ferries is so much more than just a ferry operator, it’s the start of an unforgettable experience. Our new campaign platform reframes the brand’s role, celebrating the charm, quirks and uniqueness of their uncommon holiday experiences.”

Floriane Chauvin, Group Head of Marketing at Brittany Ferries, added: “Uncommon Holidays encapsulates the very essence of Brittany Ferries – offering travellers an experience that’s rich in character and authenticity. Partnering with McCann Bristol, we’ve created a campaign that encourages people to see our destinations and onboard experience through a fresh and inspiring lens.”

Uncommon Holidays is the first fully integrated creative campaign from McCann Bristol since it was appointed as Brittany Ferries’ lead creative agency following a competitive pitch process. The win strengthens a three-year brand partnership, where McCann previously led Brittany Ferries’ media planning and buying. With media and creative working seamlessly together, the new campaign maximises the power of an integrated approach.

I read something today about retail media and how people were using it poorly. It mentioned Attention and Influence and that really grabbed me.

The marketing world is on a slippery slope.

The slope towards hyper short term ROAS figures & daily sales targets against daily media spent. Adjustments made in real time always following data, blindly.

A slope driven by those who stand to profit from it, those whose employment depends on it and those that clearly don’t truly understand the relationship between the advertising £ and ROAS.

If there is spreadsheet or dashboard with figures that seem to correlate, well that is the box ticked for those that read the reports. Job done.

Much has been written about ‘Short and Long’ and its incredibly compelling, yet still it’s a daily battle for those of us advising on the best use of a client’s advertising budget.

There are undoubtedly low consideration products with massive latent demand that can build healthy businesses in a short term ROAS world, but in my experience of 30 years in the game and seeing the results of all sorts of campaigns, these are the exceptions not the rule.

There are so many categories that are hugely competitive or have longer consideration windows. This is where relying on solely short term ROAS is frankly a nonsense. There may be data, but the data is most definitely being interpreted wrongly to the detriment of the brand spending the money.

If we want someone to buy a product, one that’s been around a long time and has multiple competitors, or a new product that no one has heard of, we must influence the purchaser in our brands’ favour and we do this by grabbing their attention.

This is what the Mad Men did it in the 60’s.   Grabbing the attention of the consumer and influencing them, turning them on to products they never even knew existed and didn’t know they needed.  They told compelling stories that drew the audience in. This process didn’t happen in one day, it was a process that occurred over time, and it most definitely wasn’t linear, but you can be sure that healthy sales built over time.   In modern talk, they were building the top of the funnel with thousands if not millions of potential customers. In those days the demand was harvested in bricks and mortar retail but let’s not be mistaken the bricks and mortar were the last step on the journey not the first.

There is so much talk about Offline and Online when it comes to ROAS. Offline is largely unattributable, it doesn’t fit the short term ROAS model, so is inefficient.  I’ve been in meetings and heard countless stories of marketing departments discounting media choices based purely on the fact it was unaccountable in a short term ROAS model, it clearly had little if any worth to the bottom line.  Online is clickable & measurable and that dashboard looks amazing. There are short term ROAS figures aplenty. We can see the sales right here and now.

My head hurts when I think about this.

In my world there is a shift towards understanding that the likes of YouTube don’t really sell product today.  Thank goodness, it’s a drum I have been banging for years. But, but, but it’s a digital medium so it must work on a short term ROAS basis, it’s digital, that’s what digital does right?  We have a dashboard. Sadly, the danger is as soon as YouTube figures don’t look great in the dashboard it gets culled.  Little thought of what YouTube may be contributing to the bottom line that we can’t attribute is taken into consideration.  We can’t put it in a chart, so it doesn’t make the cut.

Please, let us stop talking about Online and Offline.  It’s misleading.  The burgeoning TV streaming market is the perfect example. It is TV but its digital (the targeting capabilities are simply awesome), so is it ‘Online’ or ‘Offline’?  It’s piped into your lounge and broadcast on that 55-inch TV, which also offers the viewer an option to watch YouTube, the legacy ‘online’ medium, alongside good old Linear TV, the bastion of ‘offline’ mediums. All three end up being viewed on the same TV in the same lounge – the difference is purely the type of content the viewer chooses to access. ‘Online’ or ‘Offline’ is irrelevant, each medium has incredible ability to grab attention and influence the viewer, but they all will look weak on a short-term ROAS Model.

Yes, we need to harvest demand that we are generating, 100%, that’s your short term ROAS right there.  However, we must remember there will be far more demand to harvest and it will be far easier to convert at the bottom of the funnel if we grabbed their attention and influenced them further up the funnel.

Right, I’m off to brush up on classic Don Draper lines for my next pitch.

saintnicks have been appointed by Mitsubishi Pencil Company UK (MPCUK), a leader in innovative writing instruments, to handle its POSCA and uni-ball brands.

Together, both MPCUK and saintnicks will harness the power of storytelling and dynamic creative content to bring MPCUK’s uni-ball and POSCA brands closer to its customers.

Through a series of innovative campaigns and brand activations, we will be reinforcing the brands’ trusted reputations for high-quality pens and creative markers, while fostering a connection with audiences through relatable, inspiring narratives.

“We’re incredibly excited to team up with saintnicks,” said Hannah Hurling, Head of Marketing at MPCUK. “Both uni-ball and POSCA have always been about enabling creativity and self-expression, and saintnicks’ expertise in storytelling and bold creative ideas makes them the perfect partner to bring our vision to life.”

The uni-ball brand was established in 1979 and is owned by the Japanese Mitsubishi Pencil Company, which has a rich legacy dating back to 1887. Today, uni-ball is a leading name in the UK stationery market, renowned for high-quality writing instruments that combine innovation with reliability. The brand’s commitment to quality, performance and design has made it a favoured choice among students, professionals, and creators, solidifying its reputation as one of the most well-known brands in the UK market.

For over 30 years, POSCA has accompanied creativity in all its forms, quickly becoming a favourite tool for artists worldwide. Initially embraced by graffiti artists, the brand’s popularity quickly spread beyond urban spaces. Today, POSCA markers are recognised globally for their vibrant colours and versatility, making them ideal for a wide array of applications—from street art and fine art to illustration, portraits, and home crafts.

The collaboration comes at a time when consumers are seeking more authentic connections with the brands they choose. MPCUK has long been a trusted name in writing and artist tools, offering consumers writing pens and creative markers that combine quality, style, and reliability. The new partnership is set to enhance the brand’s visibility, reinforce its connection with customers, and celebrate the art of writing and the power of creativity.

This article has previously appeared on the ADLIB Blog.

Average Agency Salary in the South West: Comprehensive Digital Marketing Salary Guide 2025

Understanding Agency salaries in the South West is pivotal for job seekers and employers alike in 2025. This guide provides essential insights into the factors influencing pay scales and highlights the importance of considering additional benefits beyond salary to attract top talent.

For a detailed breakdown of digital marketing salaries in the South West, view our comprehensive salary guide or get in touch for a chat.

VIEW SALARY GUIDE

 


How do we benchmark salaries and rates?

At ADLIB, we’re always keeping close to market trends and how things can fluctuate between organisations. Here, we aim to provide an overall range of salaries based on the spectrum of roles within the South West agency world. Factors that can influence one’s salary: the size of business and team, their location, the size and number of accounts you may be working on, management responsibilities, the industry sector, and specific marketing skills, will all have an impact.


What to consider when assigning a salary to a role

If you choose to make a comparison, consideration should be paid beyond job title. It is worth noting that salary isn’t everything, and there are lots of other important factors to consider.

To attract the best talent, employers should also focus on:


Comprehensive Salary Guide for Agency roles in the South West:

This guide provides salary bandings for various sector roles and their respective job titles, including:


Conclusion

To attract and retain top-tier talent in the South West, consider the complete package: competitive salaries, hybrid working patterns, and a supportive, inclusive work environment.


Written by Tony Allen, Head of Marketing, Digital & eCommerce recruitment at ADLIB.
– Senior Appointments & Strategic Growth | Agency & In-house Marketing.

This article has previously appeared on the ADLIB Blog.

Understanding Digital Marketing salaries is pivotal for job seekers and employers alike. This ADLIB Digital Marketing salary guide provides essential insights into the factors influencing pay scales and highlights the importance of considering additional benefits beyond salary to attract top talent.

VIEW SALARY GUIDE


How do we benchmark salaries and rates?

The following is based on information collated through working in this industry day in, day out, client briefs taken and placements made by ADLIB in the South West. We stress the importance of context when making salary comparisons based on job title. In many cases, there is a significant variance between the bottom end and top end of salaries paid.


Comprehensive Salary Guide for Digital Marketing roles in the South West:

This guide provides salary bandings for various sector roles and their respective job titles, including:

VIEW SALARY GUIDE


What to consider when assigning a salary to a role

If you choose to make a comparison, consideration should be paid beyond job title. For example, take into account the business proposition, any client base, specialist knowledge, time of establishment and management responsibilities. All of which will influence salary.

While salary is a key factor, it’s not the only consideration. To attract the best talent, employers should also focus on:


Conclusion

To attract and retain top-tier talent, consider the complete package: competitive salaries and a supportive, inclusive work environment.


Written by Tony Allen, Head of Marketing, Digital & eCommerce recruitment at ADLIB.
– Senior Appointments & Strategic Growth | Agency & In-house Marketing.

Stuff, the Bristol based creative studio, played a key role in the official launch of Brabazon at a prestigious event in London, officiated by Malaysian Prime Minister Datuk Seri Anwar Ibrahim.

Stuff has been working with YTL Developments (UK) Limited for the past 5 years, looking after the advertising, marketing, branding and design needs for Brabazon – the exciting redevelopment of the former Filton Airfield.

For the launch event, we were responsible for creating and producing an impressive array of marketing materials to fill the Royal Lancaster Hotel’s Westbourne Suite, highlighting the scale and ambition of the project to the 250 plus guests.

Alongside this, we produced a dramatic 90 second film that captured the rich history of the site and showcased all of the exciting developments coming over the horizon at Brabazon. The film was played on stage as the climax of the afternoon’s proceedings, marking the signing of the investment agreement between the UK and Malaysian governments.

Joe Baker, Managing Director of Stuff said “We’re very proud of all the great creative work we produce for Brabazon and to be part of such an incredible project and historic moment.”

 

Independent brand consultancies, FutureKings and Mr B & Friends, are celebrating their first collaboration, working together on Heidi’s brand campaign that launched this month.

Heidi exists to help you find the exact ski holiday you deserve. Heidi burst onto the scene in 2018 when its founders, brothers Marcus and Alexander, frustrated with how restrictive a typical package ski holiday could be, decided there had to be a better way. So, with a winning combination of super-clever tech and a lovely team of passionate skiers, Heidi was born. It’s now the fastest growing ski travel business in the UK. Not only is the product something very different, Heidi as a youthful, challenger brand, is shaking up a very traditional ski holiday industry.

FutureKings has been Heidi’s brand and creative agency for 3 years, helping them rebrand from SkiZoom to Heidi in 2021. Since that time, their revenue has rocketed from £8m in 2021, to £40m in 2024.

Heidi secured £5.6m in growth funding through PE houses Mercia Ventures and Active Partners, and one of the strategic objectives was to raise brand awareness.

FutureKings and Mr B & Friends formed a collaborative team that brought expertise from both agencies together; existing knowledge of the Heidi business, people and brand via FutureKings, with the added muscle and fresh perspective of a creative team from Mr B & Friends.

Sarah Cramer, Brand Marketing Director at Heidi added, “Through extensive research we learnt that what skiers really want from a ski holiday, is freedom. It was an emotional benefit our customers already valued from Heidi, even though we’d never talked about it in that way before.

FutureKings and Mr B & Friends have helped us unlock that and bring it to life, through an animated winter wonderland. Over a series of ads, viewers visit the same snowy scene at different times of day and see it through different eyes – with a whimsical script that we hope brings a smile and makes the campaign distinctive and memorable.

The account was won via a three-way pitch. Pebble Studios created the 3D motion and The Nest delivered the media strategy for the campaign.