Previously executive creative director and Vice Chairman of Ogilvy & Mather, as well as creative lead for Google’s The Zoo, Patrick has a career spanning over 30 years, and we’re delighted to welcome him back to Bristol.
20 years ago, Seth Godin wrote “Permission Marketing”. He had such high hopes for advertising, suggesting that the digital revolution would make advertising personal and relevant and thus anticipated and welcome.
But it didn’t quite work out that way…
Not only do people dislike advertising (there are a billion ad-blockers installed on devices around the world) they dislike the advertising profession too. In the UK, advertising people often rank below politicians, which takes some doing! Facebook and Cambridge Analytica, Google and Brand Safety, the new tech giants have had a disastrous effect on how advertising is both made and seen.
BUT, despite all this, advertising can still help sell products and grow brands. It’s just that there are new rules.
About the keynote:
In this talk, Patrick Collister will apologise for the cliché (new rules) but will explain how it gives a framework for understanding the five conditions brands need to meet if they want to get through to people.
He’ll talk a bit about data, a lot about insight and he’ll mention the fact that 30% of the audience will have bought something on their mobile phones while sitting on the toilet. He’ll squeak excitedly about some of the new toys in the tech-box but pull a frown when he gets to the slide with the poo emoji. That’s when he’ll be discussing Programmatic and how it is an opportunity that creative agencies miss at their peril.
He’ll talk about ideas a lot, use the word creativity quite often, and may even try to sell you his book, “How To Use Innovation & Creativity In Business.”
Tickets & Entry
Join us and Patrick on Tuesday 17th September (12.30-14.15) at the riverside offices of Foot Anstey, 2 Glass Wharf, Bristol BS2 0FR.
Tickets are £40+VAT for Bristol Media members, £55+VAT for non-members and include lunch. A limited number of £10+VAT tickets will be available from 9th August to Bristol Media freelance members.
About Patrick
Patrick was the executive creative director and Vice Chairman of Ogilvy & Mather, London. Then executive creative director of the EHS Brann network of direct marketing agencies. From 2013 to 2018 he was the creative lead for Google’s creative think-tank The Zoo. He has won many awards, the most prestigious being Cannes Gold in 2013 with Cheil for Samsung. In his spare time, Patrick publishes Directory magazine and resource.
Patrick will return in October to run his critically-acclaimed workshop ‘Getting the Big Idea’… find out more.
The 2019 series of ITV’s Love Island came to an end on Monday and the contestants were released back into the world of social media, where they can expect to earn potentially astronomical amounts of money as ‘influencers’ by promoting brands, products and services through their social media accounts.
To help the Islanders navigate the regulatory dos and don’ts of online advertising, ITV in partnership with the Advertising Standards Authority (ASA) recently published this Cheat Sheet to Declaring Ads on Social Media, which provides a useful and accessible summary of ASA rules for anyone planning on using social media for commercial advertising. It’s a timely reminder of the key points to be aware of when advertising on social media.
What rules apply to advertising on social media?
A number of different regulations apply to advertising on social media, although the key rules which apply are the ASA’s CAP Code rules and consumer protection legislation, such as the Consumer Protection Act 2015, which is regulated by the Competition and Markets Authority (CMA). These rules apply to anyone who places an advert on social media.
Additional rules also apply if you are promoting age-restricted products (such as gambling or alcohol), food or health supplements, or running giveaways or prize draws
What is an advert?
In the context of social media, an ‘advert’ can include any of the following:
What does the CAP Code require?
The CAP Code states that adverts on social media must be “obviously identifiable” as such. This means that consumers should be able to recognise that something is an advert without having to click on it or otherwise interact with it. To comply with this rule, ASA advice suggests that:
What does consumer protection legislation require?
Consumer protection legislation requires that adverts placed on social media do not contain false or misleading information. This does not stop you from expressing an opinion – e.g. ‘this is the best makeup I have ever used’ – but it does stop you from expressing a fact unless you can back it up – e.g. if you say ‘this makeup is produced in the UK’ and it was actually produced in Spain, you could be in breach of consumer protection law.
What happens if someone breaches these rules?
If someone places an advert on social media which breaches the CAP Code rules, the consumer can complain to the ASA. The ASA will investigate and, if the advertiser is found guilty, the ASA can apply a number of sanctions, including requiring that the advert be withdrawn, that the advertiser be banned from placing adverts on social media, or that their adverts be vetted before they are placed online.
If someone breaches consumer protection legislation, they could expect to be sued by the consumer or investigated by the CMA, which can lead to sanctions including significant fines.
For further information, please contact Jennifer Agate at [email protected] or +44 20 7263 0011.
Pimento is celebrating emerging talent in the UK, across all marketing disciplines, by offering an under 24s rate for their 2019 Conference.
At the Conference, emerging agencies, consultants, clients and marketing entrepreneurs will get the chance to meet established agencies and consultants from across the UK, as well as hearing from leading authorities on how to build their business and career in marketing.
The day-long conference will be held at the Montcalm Marble Arch London on 19th September. Daily delegate rates for under 24s (single workers, freelancers or consultants) are just £95, less than half the standard and member rate tickets.
Stephen Knight, Founder and MD of Pimento, the UK’s leading independent agency network said “I’ve met some fantastic young creative talent over the last year, right across the UK. It’s always been tough getting a break in marketing and I’m keen to support talent wherever it is and ensure we can share, support and collaborate with the stars of tomorrow.”
For tickets for the conference or more information, go to https://www.pimento.co.uk/pimento-conference-19
For exhibition and sponsorship enquiries, email [email protected]
Design Jobs Board is a good place to find and advertise new jobs across the creative industries. Kaleido Grafik was approached to create a new ad campaign that communicated this message, to the global creative industry.
The resulting creative was a series of bold copy lines and illustrations which speak about – whether you’re after a change of career, path or direction, DJB are there to connect the finest creative talent with the most respected agencies around the world.
The campaign runs digitally and in print across London as well as featuring in a number of creative arts magazines.
Find your new path:
Discover our studio:
Ever get that sneaking feeling that all the creative ideas you have just planned into your marketing calendar have been used a million times before? Well, maybe getting a bit more playful is the answer.
The huge churn rate of digital content means it’s harder than ever to create that ‘thumb-stop’ moment, and garner even a few seconds of a person’s attention as they scan their social feeds. Games can help cut through this noise, by offering people more of a reason to interact with you.
So, if you’re looking for a bit of inspiration, here are seven game concepts to try out:
If you’d like to find out more about how you could make more use of games in your digital campaigns, get in touch with us.
For those who didn’t attend our event ‘Harnessing the Power of Play’ at Social Media Week Bristol in June, you can find out more about the science behind the power of play in our recent blog post.
This is the second edition in our featured members series, where we profile our members and showcase the amazing businesses and individuals within our network. In the last edition we interviewed AMBITIOUS PR, if you haven’t seen it, give it a read here.
This month we hung out with Kerry Harrison and Richard Norton from Tiny Giant, here’s what they had to say…
Tell us about Tiny Giant, who are you?
Tiny Giant are all about moving ideas with minds and machines. They’re a studio that wants to create and create and create. They’re a house of ideas, not just a house to inhabit, but to live in and I think that’s what separates them so much…because they’re so passionate about their ideas… it’s very much about feeling like you’re a part of something larger, a part of what’s important.
Well that’s what a neural network would say, but if you asked Kerry and Norts then…
So it’s us, Kerry Harrison, Richard Norton, plus our technical director Derek Ahmedzai. Fun fact, Ahmedzai means the tribe of Ahmeds. Do you notice that the last 2 letters of his name are AI? That’s why we asked him to join our merry jamboree. We also love to collaborate – so if anyone is keen to join forces, give us a call.
What do you do?
We do quite a lot of different things, but I’d say there are 3 main things. We help our clients tell compelling stories with social media, websites and content, we’ve both been doing it for over 20 years. We’re also interested and excited by online bots and smart speakers like Alexa and Google, lately we’ve been playing around with chat bots and voice technology. Lastly, AI, we use it to supercharge our client’s creativity and make headlines with fun things like AI cocktails and cakes.
How long have you been a Bristol Media member?
We’ve both been with Bristol Media for a long time prior to Tiny Giant. Before we took the plunge and set up Tiny Giant, we both worked for other local agencies who were members of Bristol Media. It’s a long history!
What are you most proud of as a business?
In terms of what we’ve achieved so far, creating the first ever AI curator for the Cheltenham Science Festival is a huge highlight for us. It’s been really cool working with them because the person that came in as the coordinator wanted to create some noise and excitement, so she was open to everything. We’ve done some amazing things like live interview with Aida on BBC Radio Gloucester, featured in plenty of blogs, plus an animation is on the cards. It pushed us creatively because we’d never done anything like it before.
What’s your favourite office gadget?
Our Alexa, we can’t even remember a time before smart speakers. Tiny Giant even has its own Alexa skill, Tiny Giant Tales, so you can stay updated on what we’re up to.
Whose work do you admire and why?
In Bristol, we love Fiasco Design, they create beautiful work plus they do an event called Thread which always gets inspiring speakers. Outside of Bristol, a company called Lord Whitney, who create these otherworldly dreamlike sets for music videos and advertising.
What’s your favourite place in Bristol/this area?
[Kerry] The Watershed, I really like what they do there, plus I really love independent films and going to their cinema. A little place out of Bristol I love is the view from the top of Ashton Court, where you can look over the whole of Bristol, it’s gorgeous.
If you could sum up Bristol/this area in 3 words, what would they be?
Welcoming, chilled, collaborative.
What’s the best tip/trick you’ve learnt as a business?
Resilience and positivity. As a start-up it’s not always easy, but it’s much better to DO the thing and think about what could go right rather than what could go wrong. You need to have a positive mindset, keep going and always look on the sunny side.
What exciting plans have you got coming up this year?
We’ve got a few talks coming up, we’ve just finished Social Media Week and K In The Park with the BBC’s Hannah Fry. And there are lots more in the pipeline like the World of Work Conference at the Henley Business School. We’re going to build some storytelling bots, and generally doing a lot of festivals – look out for all kinds of things – bots, AR filters and lots of creative AI.
If you’re interested in collaborations (particularly if your name has an ‘AI’ in it!) get in touch with Kerry and Norts. Thanks to Tiny Giant for getting involved.
Deloitte welcomes Bristol-based Stitch Communications to its Global Employer Services practice.
Stitch Communications – owned and managed by local entrepreneur Emma Dawson – is an internal communications agency, specialising in creating pay and reward communications that help employers to better engage their staff. Stitch’s team officially joined Deloitte at the beginning of this month, expanding the firm’s footprint in the South West and enabling it to harness the region’s specialist expertise and talent to benefit local, national and global clients. Stitch will help enhance Deloitte’s current offerings for HR programmes, such as reward and benefit strategies.
Martyn Gregory, practice senior partner for Deloitte in South West & Wales, commented: “The Stitch team is renowned for innovation and quality. They are a natural fit for Deloitte as we enhance our ecosystem in the South West to help our clients make an impact that matters.”
Ian Stone, head of tax services for Deloitte South West & Wales, added: “Our clients are increasingly focused on and committed to increasing their engagement with employees. Our decision to invite the Stitch Communications team to join Deloitte was about enhancing the services we can provide to clients by having industry leading communication experts who specialise in making the complicated clear. Bringing the team on board will further elevate the service we provide our clients in designing, implementing, managing and communicating HR and reward programmes.”
Emma Dawson, managing director of Stitch Communications, said: “This is an incredibly exciting moment for Stitch. We’re proud of the expertise we’ve built in creating bold and engaging communications strategies that help businesses to truly connect with their employees. Being part of such a recognised and trusted team as Deloitte’s Global Employer Services will enable us to enhance our communications offering further than ever before. We can’t wait to see what the future holds for Stitch as a Deloitte business.”
Bristol Media’s Chair, Chris Thurling, has just arrived back from Austin, Texas where he’s been attending SXSW 2019 – the world’s largest annual celebration of the interactive industries. On Tuesday 19 March, Chris will be joined by Ann Hiatt (former Amazon and Google Chief of Staff, SXSW speaker and one of our Keynote speakers last year) for a ‘hot off the press’ lunchtime digest to share their highlights and latest trends emerging from this year’s festival.
Following the 40-minute talk, there’ll be an opportunity to ask questions in a 20-minute Q&A.
The talk starts at 12.30pm on Tuesday 19th March at Zone, The Brew House, Tower Hill, Bristol BS2 0EQ. There’s a small fee of £10+VAT for Bristol Media members (£15+VAT for non-members), light refreshments will be provided.
We have very few places remaining for the talk so book now!
Bristol Media has appointed Kirsty Phillips as Marketing, Events and Operations Manager, bringing a wealth of client service and marketing communications expertise to the South West based creative industries membership organisation.
About Kirsty’s role
A newly-created full time post, Kirsty will be charged with delivering an exciting programme of events for members, developing marketing communications activities to support membership and managing Bristol Media’s day to day operations. A large part of her role is to champion members outside of the city, raising the profile of Bristol’s creative industries above and beyond the South West.
With a background in client services and over 12 years’ experience working for agencies in the South West as well as internationally, Kirsty has worked with brands including the National Trust, GSK, American Express and McDonald’s, planning and delivering direct marketing, events and branding projects.
Chris Thurling, Bristol Media’s Chair, commented: “Kirsty will be a great addition to the team. She has a breadth of experience that will really help drive our activities, support important collaborations between our members and continue to drive creativity, innovation and the fame of the region across the South West and importantly beyond.
Kirsty added: “Living in Bristol I know just how thriving a city it is and the huge potential it offers. I’m really excited to be joining an organisation committed to raising the profile of a sector that I’m passionate about and am looking forward to helping Bristol Media grow from strength to strength.”
Contact Kirsty
Kirsty is based at the new Origin Workspace on Berkeley Square and is interested in hearing from potential speakers and companies who would like to get involved in Bristol Media’s plans for the year ahead. Contact [email protected].
According to Business West’s Business Skills and Training Survey 2017, 64.9% of businesses in the West of England have never hired an apprentice, with lack of time cited as the main reason.
Yet with 96% of companies who take on an apprentice reporting benefits to their business (National Apprenticeship Service), organisations who do not consider this option when hiring or developing staff could be missing out.
Read on to find out more about some of the key benefits to employers of hiring an apprentice:
Increased Productivity
An astonishing 72% of businesses report improved productivity as a result of employing an apprentice, according to the National Apprenticeship Service. Having an extra pair of hands on the team means more tasks can get completed and you may even have time to explore projects or carry out research that you would not have previously been able to do. Although there can be time spent assisting an apprentice, the increased overall productivity can outweigh this.
Increased Revenue
On the back of this, increased productivity usually means an upturn in revenue and profit. The National Apprenticeship Service claims that the average person completing an apprenticeship increases productivity by £214 per week, so what’s not to like about that?
Lower Staff Turnover
Apprentices are often loyal to the company in which they gained their training and qualifications, with The National Apprenticeship Service reporting that 71% stay with the same employers once they finish their apprenticeship. They recognise that you have invested time and money into training them up in a particular skill, and at the same time will feel integrated into your organisation so will repay that with loyalty, resulting in a lower staff turnover and in turn, less money spent on recruitment.
Fix Skills Gaps
Taking on an apprentice within your company means that you can teach them the specific skills you need as a business. Working with a training provider, you can also use apprenticeships to upskill your existing staff where you feel it is needed most, so whilst technology advances and different skills are needed, you can protect your company from skills gaps that could have a negative impact in the long run.
Revitalise Your Business
Apprentices often come into an organisation with a fresh perspective, as well as bags of enthusiasm and energy. This can have a positive effect on your existing staff too, who may enjoy having someone with new ideas join the team. A positive workforce are more likely to perform better as well, so really it’s a win-win for you.
Build Your Brand
Apprenticeships are big news and are becoming a more popular recruitment method across all industries. Any organisation that has an apprenticeship scheme is likely to be seen as a business that is forward thinking and likes to invest in their staff, and that is attractive to anyone, whether they’re looking for a new role, or great company to work.
Apprenticeships can benefit any size of business, whether you’re a large corporate, SME or start up. Need more advice and information on where to start? Why not get in touch with the Skills Team at Business West who can let you know the best next steps to take. You can email them or call 0330 124 4446.
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