We are living in a visual world. It’s been estimated that each of us see thousands of images every day, the vast majority of them adverts.
But that’s nothing to the number of images uploaded to the internet every day – that has been estimated at 3.2m. Every single day.
Creating imagery and video that is genuinely engaging without generating huge costs to the individual or brand is now big business, and one company is emerging as the market leader: Splento.
Operating in over 263 cities in the world, Splento offers a unique blend of easy access to photographers and easy access for photographers through an app, 48 hour maximum turnaround (with editing), facial recognition, and customer service that goes far beyond what most companies would consider expected. Living in a visual world is changing the priorities of industries, and Splento is delivering that solution.
But take a peek behind the curtain and you’ll discover, as we did, that Splento does things a little differently. The CEO, Roman, actually walks the walk, living out the challenges he gives himself in his blogs. The company frequently writes unique code for clients when requests come in, to ensure the best experience.
It’s why we love working with Roman, and the Splento team. Whether it’s hosting Movember raises or running marathons dressed as a camera (no, really), Splento are telling a new story with a camera.
Find out more about Splento here. Find out how we’re working with them here.
Combining insights from experts and newly-employed young people with 1:1 advice, this Bristol Media session helps you plot you pathway into the booming creative industry.
The creative & tech (CreaTech) industries offer a great career in an expanding market, with Bristol as a key centre in the UK. But which opportunities are right for you? What experience, interests, ambitions and qualifications do you need to land your first role? And what’s it like in the first years?
This session brings together local industry experts – Nick Dean and his team from ADLIB, Lis Anderson from AMBITIOUS PR, Sue Soni from BBC Bristol, and Neil Sims from Oakwood Media Group, along with some of their new employees – to provide an insight into the growth areas, people skills and employment potential across the whole range of local industry, from graphic artists to CRM Campaign Managers.
We’ll de-mystify the roles advertised on Bristol Media’s South West Creative Jobs website (what is a “middleweight back-end developer?”), highlight the opportunities to aim for, and what your pathway might look like.
After each insight talk, there will be the opportunity for some 1:1 advice from the team at Adlib specific to your ambitions, whether they are in PR, creative production, or creative technology and on how to work as a freelancer from ScreenSkills.
So, whether you want to work in the industry, train or advise young people on careers, or have skills you want to transfer, this session is for you!
This session is free and open to all ages, although we particularly encourage people aged between 16-25 to sign up. Please register via eventbrite.
At OggaDoon, we know and recognise the importance of trees. Here are some of the reasons why:
1. On average, one tree produces nearly 260 pounds of oxygen each year. Two mature trees can provide enough oxygen for a family of four.
2. A tree can absorb as much as 48 pounds of carbon dioxide per year and can sequester 1 ton of carbon dioxide by the time it reaches 40 years old.
3. They provide the basic materials for food and shelter.
4. Forest bathing also provides a balance for wellbeing and mental and emotional health.
Environmental protection is part of our OggaDoon culture DNA, so it was a no brainer to reward the hard-working, exceptional team at the helm through participating in Bristol’s One Tree Per Employee (OTPE) scheme – and we have had a truly magnificent year. Part of Forest of Avon Trust’s programme, OTPE aims to plant 250,000 trees in the city by 2030. Bristol is already known for its green spaces and has the highest parkland coverage per capita in any UK city. Trees have a fundamental yet simple role in cutting emissions, minimising pollution and providing visual joy; they are also relatively cheap to purchase (a ready made sapling is around £1.50) should you wish to go it alone.
Commenting on this, Caroline said:
“It’s arguably the best gift for all employers to give to their teams. Everyone gets something from it and it avoids controversy over beliefs, tastes, inequity, unwanted stuff – everything. But the beauty is that you can make a gift all year round – for birthdays, team achievements, personal endeavours, good day at the office – which you can enjoy all year round.”
To find out how you can get involved, visit Forest of Avon Trust.
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BBC Digital Cities will be returning to Bristol for 2020, with a week-long series of events for the creative industries.
Starting on Saturday 25th January 2020, there will be a full and varied schedule across the week, offering insights and free digital skills training.
See the full schedule on the Digital Cities Bristol homepage.
Partners include BBC Writersroom, BBC Academy and BBC Young Reporter plus digital arts and creative conference, Hello Culture Remix, will be making its debut in the city.
Boomsatsuma will once again be opening up its doors for the “Ask Me Anything” event and Bristol Media’s “How to Get Your Dream Job” will be taking place at the BBC on Whiteladies Road. We the Curious will be running a number of special showings on the Thursday and The Watershed’s Pervasive Media Studio will be hosting a special lunchtime session on the Friday with the BBC’s Makerbox.
On Thursday 30th at The Watershed, there is a fantastic day of events packed full of opportunities for storytellers on all digital platforms – called Screen Futures; If you are looking for funding for your latest film venture, want to know more about writing for social media, animation or commissioning opportunities in audio, are a black film maker wanting to know about opportunities in the city or have a story to tell at TedX in Bristol, then this day is for you. Featuring amongst others Into Film, ScreenSkills, Cables & Camera’s, BBC Writersroom, BFINetwork, New Creatives, Bectu & TedX Bristol, there will be opportunities to find out about schemes, burseries, funding and commissioning opportunities, as well as recent arrivals to the city – Channel 4 who will be talking about their latest apprenticeships and trainee schemes.
Not to be missed out – tech and digital creators will be able to attend UWE’s Global Game Jam & Bristol City Council’s Hackathon over the two weekends, both returning again after successful events last year.
Follow #digicities and @BBCAcademy on Twitter for updates. This page and the Digital Cities homepage are updated regularly so keep checking back for the latest information.
For Information:
Booking open now.
Membership has remained strong with over 560 individuals and organisations from the South-West creative community. We’ve seen many of our members grow and flourish, plus several forming new partnerships and collaborations which we’re delighted to see. We’re excited to welcome new members in 2020 and to continue to grow membership.
Our events are an opportunity for members of the creative community to come together to meet their peers, network and learn from some of the most influential figures in industry.
We’ve hosted a number of world class speakers as part of our Vision Keynote series: We’ve dreamed the impossibility of indifference with Pentagram’s Harry Pearce, got under the skin of why leadership is so difficult with the legendary leadership guru Margaret Heffernan, and discovered how to be joyful at work with Twitter’s EMEA Vice President Bruce Daisley (in partnership with our friends at BIMA).
In November we brought back our famous Portfolio Review Night, this time connecting 15 freelance animators, copywriters, designers, photographers, filmmakers and even a voice over artist, with 15 creative directors from member agencies. It was an exhilarating (and exhausting!) evening at Origin Workspace, with lots of business cards exchanged and a couple of potential contracts, too.
The members lunch remains a firm favourite in the calendar. This year we’ve hosted 9 member lunches where we’ve had the pleasure of meeting over 250 people from member organisations. New for 2019 was the introduction of 3-minute elevator pitches and it’s been brilliant to hear what our members are up to. The pitches have been as entertaining as they have been informative and watching those lightbulb moments when members realise they can collaborate with each other is incredibly rewarding!
It’s important to us to facilitate growth and opportunities in the community, to inspire talented people to work here and encourage business growth. Our member organisations have posted over 670 job roles via South West Creative Jobs, from planners to developers, camera operators to designers, interns to directors, the jobs board remains the go-to site if you’re looking to advertise or secure a creative industry role.
Our workshops have proved to be another effective method to support and upskill local professionals. In January we kicked off with Blair Enns and his critically acclaimed workshop: ‘Mastering the Value Conversation’. An inspiring and practical session where we saw Blair share his expert pricing knowledge with 26 individuals from local businesses.
Throughout the rest of the year we’ve worked with some lovely businesses to hold training and workshops on a variety of subjects, including Copyright in Productions, CV & LinkedIn for Freelancers, how to Supercharge your Instagram, plus How to get the Big Idea with Patrick Collister. Watch out for more of these next year!
We took our second young person to Austin for SXSW as part of the Ben Martin Apprentice Award (BMAA). On returning, our BMAA winner Marissa Lewis-Peart, had the incredible opportunity of 15 paid work placements in local agencies, gaining a wealth of experience in various disciplines within the industry.
The competition to find our SXSW 2020 winner is underway with the successful candidate due to be announced very soon. In the summer of 2020, we plan to repeat the paid placements not only for the winner but also four of the runners up. If your firm would like to get involved, please contact [email protected]
We also bid farewell to our very own Content Apprentice, Izzy Bryant. Izzy has been a fantastic addition to the team, spearheading the Featured Member series where we’ve met some incredible businesses and individuals to find out more about what they do. One of our favourite moments from this series was a quote in response to the question ‘Describe Bristol in 3 words’, to which came the reply “Doing Things Differently”. We felt this perfectly summarised the local ecosystem and the uniquely collaborative nature we’re so proud of in Bristol.
Our City – our annual film competition in collaboration with the Mayor and local partners – has seen a record number of entries this year. As well as the cash prize of £1000, the young finalists have their film screened on Millennium Square, are offered industry work experience and a marketing workshop with Destination Bristol. The judges have been so impressed with the quality and creativity of the entries once again and are now finalising this year’s winner.
We have continued to fly the flag for Bristol within both the Creative Industries Council cluster group and the Creative Industries Federation (CIF) UK Advisory Council. CIF and Creative England (CE) have announced a merger in Spring 2020, and have published a joint Creative Industries Manifesto, which our board director, Paul Appleby, was involved in drafting. This will combine the London-based lobbying power of CIF with the national coverage of England of CE.
Next year, we’re seeing in our 15th year and we’ve got lots in store for the creative community in Bristol, Bath and the region.
It’s been quite a year but there is so much to look forward to in 2020, including a very exciting announcement! Thank you so much to all our loyal members and partners who continue to support us to deliver the great work.
Wishing you a very Merry Christmas and a prosperous New Year, from all of us at Bristol Media.
You can stay up to date with news and announcements by signing up to our newsletter here.
Deliveroo’s advert got banned. Do you remember?
The answer for most people is ‘probably not’ – because although it was only two short weeks ago, the hubbub around the election has dominated the news and the story quickly got pushed off the BBC Most Read List (no doubt to Deliveroo’s relief).
It’s worth a read though, because it’s a useful reminder of the way the Advertising Standards Agency looks at the fundamental meaning of adverts, not just the bit in small white writing at the bottom.
Let’s look at the facts: Deliveroo ran an advert which featured a happy family gathered round one of its trademark delivery boxes. A woman dives into the box, foraging for takeaways. Out of the box came a smorgasbord of food from well-known restaurants: KFC, Wagamama, Pizza Express and Burger King.
Now, if you’ve ever used Deliveroo, you’ll spot the immediate problem here. You can’t order all of those things in one delivery. You would have to order each one separately, pay delivery charge on each and they might not all arrive at the same time. But that wasn’t the impression the advert gave, even if it did say ‘separate orders must be made for each restaurant’.
Viewers saw this and weren’t happy – the advert attracted 300 complaints to the ASA who upheld them. It said that the overall impression of the advert was fundamentally misleading about the nature of Deliveroo’s service.
Deliveroo offered to add further, more prominent clarification on top of the existing small print, but the ASA decided that wasn’t enough given the advert portrayed a situation which could never happen in real life using Deliveroo’s service.
Is this the death of small print? No. Clarification is still useful and my advice to clients is usually to include it where a nuance needs more explanation than is provided by the creative.
But what you can’t do is provide clarification which runs contrary to the overall narrative of an advert. It should explain, not contradict the fundamental meaning of your advert.
And although you might think “this is TV, things are different there”, actually the ASA can apply the same logic to social media posts or print advertising and often does. As a marketer, communicator and advertiser, this story is therefore a useful reminder of your responsibilities when it comes to advising clients and creating campaigns.
It’s also a useful reminder that innocent mistakes do happen, even in large advertising campaigns for big brands. I don’t believe Deliveroo had any intention of misleading the viewing public and I’m sure they’ll be thinking about the lessons learnt from this too.
On that note, I’ll leave the last word to their spokeswoman: “For the record, you can’t actually dive into your Deliveroo bag, however hungry you are.”
Annalisa Checchi is a media and technology lawyer at top 100 law firm Foot Anstey. You can get in touch with her via email: [email protected]
In this session, you will get an overview of some of the ‘golden rules’ of marketing, the evidence behind them, and why they’re not restrictive but launchpads for great creativity. It turns out that marketing isn’t always complicated, just hard.
The talk will be followed by a 30-minute Q&A so come prepared with your questions. Book here
The session takes place from 3 – 4.30pm on Tuesday 21st January at Zone, The Brewhouse, Bristol. Tickets are £20+VAT for Bristol Media members and £30+VAT for non-members.
Nick has spent the last 12 years helping brands navigate the choppy waters of creating effective marketing with a rigorous evidence-based approach. He’s won numerous awards including the coveted DMA Grand Prix, judges on several awards panels and has been published in leading journals such as Admap.
The Children’s Air Ambulance appoints YOURS. SINCERELY as retained communications agency in the South West
National charity The Children’s Air Ambulance has appointed Bristol communications agency YOURS. SINCERELY to boost the profile of its life saving work across the country, with an emphasis on the South West.
The Children’s Air Ambulance provides a high speed, helicopter transfer service for critically ill babies and children who are too sick to travel by road, and work with clinical partners at hospitals and specialist centres across the country. Bristol is the second biggest user nationally of the charity’s service with more than 100 potentially life saving missions flown in the region with Bristol’s NEST (Newborn Emergency Stabilisation and Transfer) and WATCh (West Acute Transport for Children) teams.
Dave Richards, Head of Communications at the Children’s Air Ambulance, said: “We’re delighted to be partnering with YOURS. SINCERELY as we maximise awareness of our unique lifesaving service. The agency brings valuable expertise, experience and understanding as we promote the vital work we do in keeping families together.”
YOURS. SINCERELY, a hybrid PR and marketing agency, will work alongside the in-house team at the Children’s Air Ambulance to raise public awareness of its charity status and highlight the essential work it does throughout the region. In particular, the agency will provide strategic consultancy and implement a proactive media engagement campaign.
YOURS. SINCERELY co-founder Amy Simpson said: “We are thrilled to announce our new partnership with the Children’s Air Ambulance and cannot wait to get started. The importance of the work they do cannot be stressed enough and we are looking forward to showcasing the skill and dedication of the team who work tirelessly to help sick children across the country.”
Founded in early 2019, YOURS. SINCERELY has signed a raft of new clients in just six months and is now predicted to hit the £250,000 mark by the end of the year, making it is one of the fastest growing communications agencies in Bristol. Co-founder Amy Simpson, who has previously worked at agencies such as Frank PR and MHP, was one of just fifteen senior professionals selected for PR Week’s prestigious Women in PR 2019 mentoring scheme.
About YOURS.SINCERELY
YOURS.SINCERELY is a hybrid PR and marketing agency which offers a bespoke combination of digital and communications expertise. The agency works with clients spanning a range of industries from fintech, financial services and retail to academia, film and TV and the charity sector. Blending traditional PR and communications with a detailed understanding of the digital landscape and wider marketing discipline, YOURS.SINCERELY offers a range of services from best-in-class content and performance marketing to PR activity and social media management.
For more information, visit www.yourssincerely.online or email [email protected]
The Institute of Osteopathy (iO) has launched its first national UK campaign ahead of the General Election on 12th December. It is the first campaign created by AgencyUK, since their appointment as iO’s agency of record.
The disruptive copy reads ‘We believed in freedom of movement. Discover your Osteopath. They provide a drug free, whole body approach. Working to create a healthier lifestyle for the many, not just the few’ and drives to the iO’s ‘Osteopath Finder’ to partner people with a local practitioner.
The campaign is the first step towards raising broader consumer awareness of the importance of ongoing health management as both a preventative step towards long term ill health and physical decline.
The ageing UK population is one of the biggest challenges facing the NHS, and ongoing health management is seen to be one of the most vital steps towards empowering the UK population to take active control of their health and lifestyle, reducing the burden on the UK health system.
The campaign is designed to cut through the noise and the ongoing party political broadcasts and social media echo chambers around the General Election. The advertising raises awareness and provides education around the UK’s challenging health sector, which has been heavily discussed by all political parties.
Katie Griffiths, head of marketing and communications, iO, said: “The iO is a non-political organisation with no political views. However, we are committed to raising the current levels of awareness about osteopaths and the contribution they make to improve the health of the public and support preventative healthcare; keeping people healthy and active for longer. This campaign by AgencyUK presents us an ideal opportunity to use political language to cut through and build an improved understanding of our healthcare profession amongst the UK population in a timely and relevant way.”
The campaign is being launched through all digital media channels.
Sammy Mansourpour, managing director, AgencyUK, said: “The strategy has always been to develop a national consumer campaign harnessing advertising, PR, and social media as well as direct marketing communications on behalf of the iO and their members. To be able to do this in a climate where the media rhetoric supports the aims of the iO, presents us with a creative opportunity to really disrupt the market.”
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