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saintnicks has been shortlisted in two categories at The Lovie Awards 2025, recognising the agency’s standout work in Digital, Content, and Social Media. The nominations come off the back of a flurry of other nominations, including four at the UK Social Media Awards, two at the Sports Business Awards, and one at the Digital Impact Awards.

The Lovie Awards recognise European Internet excellence in the fields of culture, technology & business. In addition to traditional judging, each category has a People’s Lovie Award, voted on by the public.

You can support saintnicks by clicking the links below and placing your vote ahead of the deadline on Thursday October 16th:

Email Newsletter – LIV Golf
Events & Livestreams in Social Media – Ascot Racecourse

Regarding the nominations, Callum Joynes, Head of Content at saintnicks, said:

“We’re over the moon to be recognised at The Lovie Awards this year. It’s a celebration of the creativity, ambition and craft that our team pours into every project for our clients at LIV Golf and Ascot Racecourse, and we’re proud to see that work shine on a European stage.”

Complete survey here

Bristol-based period care brand Grace & Green has launched a new TV campaign highlighting the lack of workplace period products in their spot, ‘Caught Short’.

Collaborating with JonesMillbank, Bristol-based B-Corp video production company, the ad was created after Grace & Green was named as Sky’s Local Heroes winner for the South West, securing funded media support through the Sky Zero Footprint Fund.

“This campaign is about making sure every employee can manage their periods at work without stress or stigma, and placing Grace & Green as the go-to period brand for businesses that care about their employees,” said Fran Lucraft, Founder and CEO of Grace & Green.

“Access to period products should be a right, not a privilege. We are so excited to see our brand on the small screen! Being a Bristol-based business, it’s incredible to see our work recognised locally and shared nationally.”

Abbie Howes, rostered director at JonesMillbank, added: “Getting caught short at work is a stress far too many women have endured, so it was really important to get that relatability across – whilst using light humour to highlight how ridiculous it is that it’s still not the norm for workplaces to supply period products.”

“Understandably if you’ve never been in the situation yourself it may never have crossed your mind, so we didn’t want this to feel judgmental or lecturing, but rather an issue that’s very easy to fix.”

The campaign is running across the Sky network throughout September alongside digital. For more information visit www.graceandgreen.co and www.jonesmillbank.com.

***

JonesMillbank are a full-service production company based at Nine Tree Studios, their 10,000sq ft film studio.

Producing branded content, TV ads and social content their clients include local, global and household brands such as Dyson, University of Bristol, DHL, Oxfam, Pukka and the NHS.

jonesmillbank.com
01173706372
[email protected]

McCann’s latest campaign for Admiral Insurance, “Lost and Hound,” taps into the human truths at the heart of the industry, redefining Admiral’s approach to insurance marketing. In a sector dominated by price comparison website, the campaign uses brand-focused storytelling to engage with customers who value genuine care and long-term relationships from their insurance provider.

The campaign builds on Admiral’s new brand promise, “Always Looking Out For You” and marks Admiral’s most ambitious creative departure in over a decade. By targeting customers seeking ‘multi-value’ insurance providers, the campaign highlights Admiral’s unwavering commitment to customer care with “Lost and Hound” shifting the brand away from traditional product and price-driven messaging to spotlight Admiral’s core values of trust, care, and helpfulness.

To get to the heart of what matters most to customers, the spot explores the heartfelt backstory of ‘The Admiral,’ her iconic hat, and her sidekick, Alfie. Set in the fictional town of Admouth, with the familiar voice of Stephen Mangan as narrator, the campaign delivers a warm, and emotionally resonant storytelling experience that taps into the insight that while insurance often represents significant life milestones, the category is frequently associated with frustration and confusion.

Katie Dulake, Head of Brand at Admiral, said: “This campaign represents a pivotal moment for Admiral as we shift our focus to what truly matters to our customers – trust, care, and being there for them when it counts. ‘Lost and Hound’ really encapsulates our brand promise of ‘Always Looking Out For You’ and highlights the emotional connection we aim to build with our customers.”

Zane Radcliffe, ECD at McCann Bristol, said: “Our goal was to create a campaign that resonates deeply with customers by focusing on the human side of insurance. We uncovered the emotional significance of insurance in people’s lives and used that insight to craft a story that feels authentic, warm, and relatable.”

The comprehensive campaign runs until end of October across TV, BVOD, outdoor, radio, digital, and social platforms. Creative assets include 30-second and 10-second TVCs, 30-second radio spots, which feature Sally Phillips as ‘The Admiral’, and three distinctive OOH executions.

Bristol-based Burleigh Design, founded in 1895, set for a brand new era as directors eye growth following changes at the top of this 130-year-old firm

A new leadership team has taken charge at Bristol’s oldest commercial graphic design agency.

The Bristol-based Burleigh Design agency is set for a new era following co-owner Greg Corrigan’s retirement with Jonathon Galvin-Wright joining forces with co-owner director Fraser Ebbs at the helm.

They have pledged to take the Leigh Court Business Centre-headquartered business forward by building on Burleigh Design’s rich heritage which stretches back to 1895 when it was first established as a family firm of designers and printers based in Park Row.

Corrigan’s move away from the business signals a new beginning for Burleigh Design because he had been a fifth-generation member of the same family to have formed part of the senior team.

That tradition is now set to change as a new management team take the reins with Galvin-Wright coming into the business as a director alongside Ebbs who has led Burleigh Design since 2012 when it merged with his Portishead Press enterprise.

Galvin-Wright said: “I’m proud to have joined Fraser in a leadership role as a director of Burleigh Design which is one of those brilliant, historic businesses which make the Bristol business community so special.

“Burleigh Design’s status as the oldest design agency in town and to have been continuously serving local businesses since 1895, says a lot about the way we like to do business which is based on trust and great relationships.

“Burleigh Design has the richest of histories so there’s a lot to live up to but I’m relishing my new role and really looking forward to working with Fraser to make sure the business keeps going from strength to strength.”

The new management team have promised to stick to the principles that have ensured Burleigh Design has stood test of time.

“In a way we’re going back to the future because we will follow the traditions that have ensured Burleigh Design has thrived over the years.” Ebbs added.

“Everything we do will continue to be based around clients, evolving our own design services around their business needs, and our business-led design philosophy will ensure our design is both commercially fit for purpose and benefits the bottom line.”

The two Burleigh Design Directors have recently conducted a re-brand and are now set to extend the scope of its work.

Galvin-Wright says, “We like to see ourselves as a bunch of ‘business creatives’ and our senior and experienced team will always look at brand and design challenges from a business perspective first and foremost.

“We have earned a stellar reputation for our ability to fulfil hard-working design needs across brand, graphic design, content and marketing activation in industrial, commercial, corporate and manufacturing markets and that won’t change, although we have also always worked within the charity and edication sectors too.”

Bidding farewell to the company, Corrigan said: “Burleigh Design could not be in better hands and both Fraser and Jonnie’s expertise and experience will make sure the business prospers so these are exciting times which will be full of new opportunities.

“Burleigh Design has a proud place in the South West business community which is a real hotbed of entrepreneurial talent and I’m looking forward to watching from afar in retirement as the new era takes shape and Burleigh grows.”

Burleigh Design clients include air conditioning manufacturers Daikin, engineering conglomerate Avon Group, Smith Brothers Stores – the largest air-conditioning merchants in the country – as well as charities and professional services companies including Penny Brohn and Cushman & Wakefield.

For further information visit the Burleigh Design website: https://burleighcreate.co.uk

saintnicks has been nominated for ‘Best Community Development’ at the Digital Impact Awards for their work across social media with POSCA UK.

The Digital Impact Awards set the benchmark in digital stakeholder engagement, celebrating the best digital communications from brands. This nomination recognises the creativity, strategy, and measurable impact of saintnicks’ partnership with the Mitsubishi Pencil UK team.

Inbound activity to POSCA’s social media channels has quadrupled, and the brand’s own response actions have increased more than tenfold. The brand was sent and tagged in over 10,000 pieces of social content in just the first four months of 2025.

Cath Eaton, Social Media Manager at saintnicks, said:

“In just a short time, our partnership with Mitsubishi Pencil has built a vibrant, engaged community on social media, that delivers real results. This nomination for the Digital Impact Awards is a fantastic recognition of the dedication and collaboration behind our work – something the whole team is incredibly proud of.”

 

Floresco worked with FUNKIN COCKTAILS across Paid Search & Performance Ads, boosting ROAS by 48% YoY and revenue by a huge 105% MoM.

This resulted in their most successful month on Google Ads ever, outside their traditional Christmas peak.

The Challenge

FUNKIN COCKTAILS entered May with strong seasonal potential – warm weather, long weekends and bank holidays. The exciting challenge was to fully harness this momentum and convert it into real commercial impact.

While ROAS naturally varied outside peak holiday periods, FUNKIN needed a robust, high-performing digital strategy to maximise returns and ensure efficient spend.

Our Approach

The Results

Our focused and agile approach delivered record-breaking performance for FUNKIN COCKTAILS.

This marked the most successful month FUNKIN has seen on Google Ads outside of their traditional Christmas peak.

ROAS: +48% YoY

Revenue: +105% MoM

Sales: +87% MoM

CPCs: -21% MoM

The Impact

What the client had to say

“The team at Floresco consistently delivers, and May’s performance is a perfect example. Their data-driven insights and proactive management have been instrumental in driving strong growth and maximising our reach. We couldn’t be happier with the results. The team has also been a huge pleasure to work with throughout.”

– Zoe Greenwood, FUNKIN COCKTAILS

For decades, the marketing funnel has been a reassuringly linear concept. A potential customer could be warmed up from awareness and interest to desire and ultimately, action.

Brands built entire strategies around this methodical customer journey. They strategised, they planned, and they executed with a certain level of predictable control. I’m sorry to be the one to tell you, but that level of control is now an illusion.  It’s the wild wild west out there now, so grab your best Stetson hat, ask Alexa to play Cowboy Carter on Spotify and saddle up.

In its place is the chaotic and lightning-fast world of TikTok, a platform that has not just reshaped the marketing funnel but blasted it so far into space it may as well be a pop star hoping to cling on to their relevancy. For Gen Z, the path to purchase is no longer a straight line; it’s a constant feedback loop of discovery, desire, and social proof all powered by 15-second videos and trending audio. For hospitality, understanding this new ecosystem isn’t just an option, it’s imperative for survival.

The Collapse of the Linear Journey

The fundamental flaw in applying the traditional funnel to this new landscape is its assumption of a passive audience waiting to be told where to go. I hate to say anything negative about Millenials (no I don’t, your generation is responsible for some of the worst crimes against culture; geek chic, side partings and the use of the word ‘adulting’ – these are just a few, my list is comprehensive and can be published upon request) but with the digital landscape booming at key moments in your adolescence, brands acted as cultural lighthouses telling you what to wear and where to go. Gen Z, however, are not passive consumers; they are active and curate their own digital and real-world experiences. I know how w*nky that sounds but hear me out for a sec; we aren’t looking for glossy ads and food styling, we want authenticity and we’ll search high and low to find it.

A slick, heavily produced, promotional video may garner polite interest but, a raw, unpolished clip of a guest capturing the specific ‘vibe’ of a hotel (the way the morning light hits the balcony, the aesthetic coffee art, the soundtrack of the lobby) can generate an intense, immediate desire that bypasses the entire consideration phase. Why? It’s authentic – and authenticity is your new currency. When done correctly it becomes a powerful blend of virality and velocity that the old model simply cannot account for.

 

Actionable Strategies.

Navigating this requires a radical shift in mindset, moving from broadcasting a controlled message to facilitating moments of discovery.

1. Embrace the creator economy as your new creative department

The power has shifted from brands to individuals. The pull of a partnership with a huge travel influencer is hard to resist but I would strongly encourage you to start looking at micro-influencers. With a following typically between 10,000 and 100,000, the power of these creators comes from their highly-engaged audiences, often built around a specific niche or aesthetic. Their audiences would view their endorsement as more of a genuine recommendation from a trusted friend, than a paid ad. The key to this partnership is to hand creative freedom over to them to capture – they know their audience, you want their audience so let them be your wingman.

2. Engineer spontaneity

When a user sees a TikTok and thinks, ‘I have to go there now’ the window of opportunity is minuscule. Any friction in the booking process will shatter the impulse. Is your booking engine mobile-first and seamless? Can a user click from a creator’s ‘link in bio’ and book a stay in under two minutes? Consider creating specific, time-sensitive offers for TikTok users to capitalise on viral moments. The goal is to make acting on an impulse as effortless as the scroll that sparked it.

3. Join the conversation authentically

The most successful brands on TikTok ditch the strict brand guidelines and let loose, becoming more like active participants in the culture. This means staying up to date with trending sounds, video formats and challenges but finding clever, on-brand ways to join in. It’s not about a forced dance challenge; it’s about using a trending audio clip to showcase your bartender mixing a signature cocktail or using a popular format to give a mini-tour of your most unique suite. It signals that you are not just aware of the culture; you are a part of it.

 

The enduring promise of an offline experience

Ultimately, the goal is not just to get the booking; it is to deliver on the promise that the TikTok clip made. As we’ve explored before, offline is the new luxury. The digitally-driven desire that you’ve created must culminate in a tangible, unforgettable real-world experience.

TikTok may be the new storefront, travel agent and word-of-mouth, all rolled into one but the magic it sells must be waiting for the guest when they put down their phone and walk through your door. The brands that will thrive in this new era are those that understand how to master this paradox: using the most fleeting of digital moments to sell the most enduring of real-world memories.

Web platforms must stay up to date with the latest tech and features.

Features that enhance user experience and website functionality. Features that are accessible, easy to use and make managing a site less of a hassle.

And right now, artificial intelligence is undoubtedly the game-changing technology shaking up the digital world.

So how is Drupal keeping pace with the rise of AI?

What exactly is Drupal and how is it evolving?

Drupal was introduced to the world as an open-source content management system (CMS) in 2009 but has now evolved into the central component of a digital experience platform (DXP). A DXP is a software platform that includes a range of tools to support the management, delivery and optimisation of digital experiences.

While a traditional CMS platform focuses on managing content, primarily for websites, a DXP goes beyond website content and is capable of much more, such as data management, customer journey and digital touchpoint tracking, and personalisation and automation.

Drupal consists of a core website hosting platform, with multiple modules that can be added as an extension to its functionality. Modules that are increasingly appealing and relevant to digital designers, including the team at Proctors, are AI modules that can be installed and configured to add value to a site straight away.  As AI has transformed the digital space, these are tools that offer many advantages for website hosting and marketing automation.

So, let’s take a look at some of the potential use cases for Drupal’s AI integrations.

Drupal and AI

Drupal’s AI capabilities include the integration of Large Language Modules (LLMs) which can be used to analyse data, generate content and even assist with image creation. An LLM is a type of artificial intelligence that uses deep data processing to understand and generate human language. These AI modules can be accessed via Drupal’s user interfaces or integrated into the code of the site, meaning content editors and developers alike can use them.

Below are some examples of Artificial Intelligence modules that can be added to your Drupal core platform and utilised as extensions to your team:

1) AI Assistants API + Chatbot modules provide a way for all users, including the creators, of the site to interact with a chatbot. This functionality can either be specific modules or integrations with third-party tools such as OpenAI or ChatGPT. The AI API module allows developers and content creators to generate content quickly, translate content into multiple languages and change existing content to match desired tones. On the other hand, chatbot integrations can be used as a 24/7 virtual assistant, allowing users to receive personalised and accurate responses to queries. Chatbots have proven to be a highly valuable tool for improving user experience, with around 55% of companies who use chatbots for marketing experiencing a rise in high quality leads.

2) AI Search module enables content of a Drupal website to be indexed and allows for more relevant and accurate search functionality. Search can be combined with the chatbot functionality, allowing users to search the site via a chat interaction. The search module is highly beneficial for large enterprises, such as banks, consulting firms and software companies, who have large amounts of internal documentation and resources that need to be easily searchable. This tool can also offer search insights that track what users are looking for to improve content strategy and UX.

3) AI CKeditor module is a specific text editing module that can fix your spelling, summarise your content and adjust your tone of voice. This function involves simply adding a button to any What You See Is What You Get (WYSIWYG) text field to create content via an LLM and change the tone. It’s a great tool for non-technical users or editors as it gives the flexibility to rapidly adjust and manage content as and when it’s needed.

4) With AI Translate, pages can be translated with one click, cutting down the time and expense it takes to hire someone to manually translate content on a site with a lot of pages. This tool is particularly useful for organisations who are running websites in multiple languages – reducing translation costs and maintaining consistency across tone and terminology.

As the use of AI is becoming the norm online, it’s clear that Drupal has embraced artificial intelligence through its latest modules, showcasing the platform’s commitment to integrating AI capabilities and leveraging its functionality. These advancements demonstrate the powerful possibilities AI brings to web development.

For our clients, this means faster project turnaround, more personalised experiences and smarter automation.

At Proctors, we’re continuing to develop our skills and expertise across AI technologies including across Drupal modules. By leveraging AI, your existing Drupal site can deliver more relevant content, tailored tone and language, and an improved search experience – all with minimal effort.

If you’d like to explore how our team of Drupal experts can help you leverage Drupal’s platform and powerful functionalities, get in touch with us at [email protected].