Aardman Animations is the latest brand to join the speaker line up at the Digital Gaggle conference, taking place at Bristol’s Watershed Cinema on Thursday 28th October.
Gavin Strange, Director & Designer at Aardman Animations, will kickstart the conference with his session titled ‘Trying To Get Ahead Before We Get A Headstone’.
In this GIF-filled talk, Gavin will share his tips for finding the time, inspiration and energy for creativity. He’ll also move around quite vigorously and gesticulate wildly the whole time. It’ll be loud, silly and hopefully energising.
Gavin joins an already stellar lineup with speakers from brands including LinkedIn and Caring in Bristol on the bill for the digital marketing event.
This is the 12th Digital Gaggle conference, organised by digital marketing agency Noisy Little Monkey and supported by t&s creative communications, Somerset Design, and Launch Online.
The purpose of the event is to provide professional marketers with the skills and inspiration they need to improve their digital marketing strategy; fueling them with the knowledge and creative fire to make sure that their online activity has an impact on the bottom line of their business.
Sessions at the next event will cover a variety of topics, including: content strategy, SEO, crisis comms, conversion rate optimisation and creativity. The content of the talks at Digital Gaggle are best suited for marketers working in B2B, Professional Services or eCommerce industries. But all are welcome!
The conference is being run both in-person and online and ticket prices vary depending on how you choose to experience the event.
For more information about the conference and talks, visit the link below.
https://www.digitalgaggle.co.uk/conference/digital-gaggle-october-2021/
JonesMillbank, Bristol-based video production company, have been appointed by VisitBritain/VisitEngland to their marketing production services framework.
The multi-supplier framework is made of 190 creatives across 8 lots spanning disciplines such as research, photography, editing, casting, styling, illustration and copywriting.
JonesMillbank are one of 15 suppliers appointed as video production professionals, requiring a proven experience of managing small to large scale video briefs that require a detailed level of planning, casting, producing and production.
The framework will be an enabler of VisitBritain/VisitEngland’s strategy to “make tourism one of the most successful and productive sectors for the UK economy.”
“Like many video production companies we’re passionate about travel and tourism, not just because it’s a privilege to travel with our work, but because of the real impact and influence our films can have on destinations and their audiences” said Russell Jones, Co-Founder at JonesMillbank.
“We already travel across the UK with our work – we’ve literally filmed in all four corners – and so to be appointed by VisitBritain/VisitEngland as one of a select few video production companies is a fantastic opportunity to show off what the UK has to offer to a global audience, particularly as a rebound following COVID-19.”
Running for an initial period of 1-4 years, the framework will be accessed by VisitBritain/VisitEngland staff and partners, and follows JonesMillbank’s work with VisitBristol and other independent travel brands.
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JonesMillbank are a passionate full-service video production company
They work exclusively in-house with a talented team of multi-disciplined creatives, all the while telling authentic stories long before it was cool for a range of clients such as University of Bristol, Battersea, The Royal Mint and IDLES.
jonesmillbank.com
01173706372
[email protected]
The internet should be accessible for everyone. Sadly, this is not the case.
Globally, around 500,000 new websites are built every day. However, a huge 70% of all these websites do not meet the basic WCAG (Web Content Accessibility Guidelines).
Today, there are one billion disabled people around the world – 15% of the global population.
This means that a huge proportion of the world wide web is inaccessible to millions of users who have visual, hearing, motor and/or cognitive impairments.
When in the production stage, website designers and agencies might also have to start considering another growing demographic – the aging population.
Loss of sight, fine motor skills and cognitive function can all greatly impact how well the older generation can interact with a website.
It can be incredibly tempting to create websites with unique layouts, personalised fonts and flashy graphics, but doing so means excluding thousands of potential customers.
Taking ethics out of the equation, there are two major benefits to creating an accessible website.
First, creating an accessible website will shine a positive light on your brand’s identity and firmly position yourself as a trustworthy company.
From an economic standpoint, brands that take the time to create accessible websites are the ones that are profiting.
Take the U.S, for example. Around 54 million people are living with some form of disability according to the U.S. Census Bureau.
This community alone represents approximately $1 trillion in aggregate income, which translates into more than $220 billion in discretionary consumer spending power!
There’s a great deal of misconception around the difficulty of designing an accessible website.
With a few alterations, creating a disability-friendly website can be simple. Here are 6 tips for designing a website that’s accessible to all.
This is often overlooked by designers, but it’s so important to ask people with disabilities to try out your website. If you understand your users’ needs, you can design a functional website with minimal issues.
You should also include people with disabilities on your marketing team, as they will be able to tell you first-hand what hurdles they run into when navigating websites. With this information, you can eliminate these obstacles before it goes live.
Siteimprove is a great online tool that allows you to check the accessibility of your website.
At Adapt, we have used it to locate and rework website features that are deemed inaccessible. Websites are scored with an A, AA, or AAA ratings, with AAA being the highest score. Most digital marketers aspire to have an AA rating.
Using Serif fonts or your own branded fonts can cause a lot of problems for people with dyslexia or visual impairments.
You should try to use Sans Serif fonts where you can as these fonts are much clearer and stand out on most images and coloured backgrounds.
The size of the font is also incredibly important. You should opt for a minimum size of 16 pixels for a Serif font and 14 for a Sans Serif font for easy readability.
To check if your choice of font is meeting the mark, try downloading the WhatFont browser extension.
Most websites that include pictures will use alt tags.
Alt tags are the words you see when you hover your mouse over a picture. They are extremely helpful to those using screen readers.
These tags would be a great addition to your website as you can add detailed descriptions to all your pictures. However, when writing these descriptions, you need to keep them concise.
Adding subtitles to your videos is essential, as they are extremely helpful for people with hearing disabilities or those with ADHD.
Some online platforms like YouTube are programmed with software that adds subtitles automatically. However, if you are producing your own videos, it’s important to take the time to create subtitles.
You should also consider writing transcripts and captioning for your videos, which covers all bases.
On most websites, you’ll notice a great proportion of them use the “click here” button to help you navigate to other pages. While this seems like an effective navigation system, this short description makes life incredibly difficult for those using screen readers.
For those who may not have used screen readers before, these programs scan your website for links to help users with visual impairments navigate around your website.
Short, generalised navigation links are difficult for screen readers to process. So, your users may get stuck on one page of your website, which is not good!
Instead of opting for the standardised “click here” link button, it’s worth writing a descriptive link. This will allow the screen reader to process what you’ve written and will allow the user to understand the content of your pages with ease.
For example, it’s better to write “to learn more about our job opportunities, check out Adapt’s careers page”, instead of “to learn about our job opportunities, click here”.
To help your web links stand out for those with visual impairments, underline them and add colour contrast.
The size and range of your links are incredibly important. Ensure the font of the link is a larger size and has a wide range, as this will be helpful for those with mobility difficulties.
Many people are unable to use a keyboard or mouse to trawl through the web, and instead use speech recognition software, screen readers, head wands, adaptive keyboards and trackball mouses.
These inventions are a great resource to those with visual, hearing or mobility impairments, but they will not work if your website fails to support them.
To ensure your website is easy to navigate for all, program your website to be keyboard-friendly. Adding visual indicators on tabs allows users to know their location on each landing page.
If you have a page that has a lot of content, it’s best to divide it into smaller sections, and the easiest way to do this is to create jump lists.
Another design aspect you need to think about is video. For those of you who already have or are considering adding videos to your website, you need to ensure they don’t play automatically as this can make life difficult for your people using screen readers.
Everyone deserves an easy user experience, and right now we are not doing enough to ensure our websites are accessible.
Taking the steps towards reworking the design of your website can seem challenging at first. But by following these 6 easy steps, you’ll have an accessible website up and running in no time.
What is inclusive marketing?
Inclusive marketing happens when companies represent the diverse communities they’re serving. It’s simple, really. When you speak to all your target audience, you aren’t just “doing your bit,” you’re boosting your business. Extending your reach and more customers will buy. And your ROI? You better believe that’s going right up.
Not convinced?
Here are just a few stats that show why inclusive marketing deserves your attention:
Remember that all-important Millennial market? 77 per cent of them favour brands that are inclusive
The LGBTQIA market spends £6 billion a year and are willing to switch to more inclusive brands
Consumers from ethnically diverse communities in the UK have £300 billion a year to spend and rising.
Find out more about inclusive marketing on our blog
The workplace is rapidly changing, but workplace practices, norms, infrastructure and management is struggling to catch up. Digital transformation is estimated to be worth over $400 bn in 2021 and is projected to continue to grow by 25% year-on-year.
This rapid change has left businesses in disarray. Is their digital infrastructure prepared? Which employees are struggling to work digitally? Whose remit does this transformation fall under – the CHRO’s, the CIO’s, or the CEO’s?
Enter Actual Experience.
Luckily for all of us, the Actual Experience (AE) team saw this digital mega trend approaching a decade ago. Having built their business on 10 years’ worth of academic research, they’ve engineered a comprehensive patented algorithm which, minute-by-minute, captures and analyses the real-world, human perception of digital applications and services.
In other words, they help businesses ensure that the digital tools, systems and platforms they’ve invested millions in are actually making work easier for employees, and providing a better experience for their customers.
Currently, many businesses use tools such as employee and customer surveys to find out the answers to those questions. But there’s a problem: employee and customer surveys are subjective and are often inaccurate or inconclusive. But when used in conjunction with Actual Experience’s algorithm, it is possible to glean objective, actionable insights from survey data.
ActualExperience’s Human Experience score provides businesses with an objective analysis showing which specific employees are struggling, and with which specific aspects of their digital infrastructure, so they can focus their time and resources on these issues – and keep up with the ever-shifting digital curve.
So, following on from a successful Account-Based Marketing (ABM) campaign and digital brochure, AE were keen to put their money where their mouth is, and upgrade their own digital offering to reflect their progressive business.
The AE team approached us to upgrade their website from Hubspot to Webflow: a no-code flexible website solution that doesn’t require complicated set-ups.
Our first step was for Actual Experience to take us through a thorough wish list. Here, we put together a full feature list, created high-fidelity wireframes and new digital design styles using their updated brand guidelines.
This process meant that when we transitioned the website over to Webflow, both parties had a very clear picture of what it would look like and how it would function. So we could push for tight deadlines in line with AE’s objectives without having to go back and forth to check small details at every stage.
One of the highlights of the website is the design-led navigation that adapts seamlessly to different screen sizes including phone, tablet and various desktop sizes. This was quick and easy to build with Webflow’s online visual editor. This platform is the perfect application for creating visually stunning, easy to use designs that don’t require massive amounts of coding, which AE in this instance, didn’t.
The navigation is not only designed to draw the user in, but allows different audiences to access different content that suits them. For instance, a HR professional will seek different information to IT professionals.
In the end, we created a future-proofed, design-led website under a demanding timescale, migrating 200+ content types seamlessly from Hubspot to Webflow. Check out the full AE case study here, along with the all-important, client feedback.
To find out more about Webflow, and our other digital design services, get in touch with us today at [email protected].
Develop your narrative skills and write rich, engaging games.
A strong story is key to engaging and retaining players in video games. Held over 7 weeks, this online course teaches the story-structure essentials that will help you craft richer and more compelling games.
This is a professional development course for anyone who works – or aspires to work – in the gaming industry as well as writers and designers seeking to develop their interactive storytelling skills.
The course has been created by the UK’s foremost expert on narrative structure John Yorke and Caroline Marchal, founder of British studio INTERIOR/NIGHT and Lead Designer for Heavy Rain.
In this training course, you’ll investigate the relationship between player and protagonist, discover how to merge story and gameplay, and find ways to use those skills in a real-world development team. Working in a small group, you’ll receive weekly one-to-one feedback from the tutor team.
By the end of the course you’ll have written an industry-standard story treatment for an original game.
On successful completion of the course, you will receive a certificate of completion evidencing your learning and study hours. You will need to set aside 4-5 hours per week to complete the assignments.
Read a review of the course on Polygon.
Exclusive 25% discount on the £1,200 published course price. Just £900 to Bristol Creative Industries members for 35 hours of intensive learning.
MORE INFORMATION HERE or email [email protected]
In our previous blog, we explored a joint report from LinkedIn and the B2B Institute, ‘5 principles of Growth in B2B Marketing’ to find out how businesses make their purchasing decisions.
In the second part of this series, we’re exploring the case for brand memorability – or mental availability – and why you should consider a route to B2B fame.
Expanding your customer base
Acquiring new customers is expensive.
Many B2B companies believe increasing loyalty is the most profitable way to grow their businesses. Others focus on acquisition strategies, targeting new key accounts they want to penetrate.
The jointly commissioned report ‘5 Principles of Growth in B2B Marketing’ by LinkedIn and the B2B Institute shows that campaigns which talk to both new and existing customers – also known as reach strategies – are the most effective.
In fact, the report’s data reveals that those relying on a loyalty strategy alone showed a zero-success rate. Loyalty tends to be a side-effect of market share, and brands with a high penetration tend to have better loyalty rates.
Please see original article for picture: https://www.proctors.co.uk/knowledge-hub/b2b-marketing-masterclass-part-2
So that’s the science behind B2B decision making. But is it rational or emotional? The answer, according to psychologists, is that we’re all human. and our thought processes follow the same basic patterns.
One of these is our tendency to use mental shortcuts to reach a decision. NobelPrize winner, Daniel Kahneman, famously put it this way:
“Human beings are to independent thinking as cats are to swimming. They can do it, but they prefer not to. The brain is largely a machine for jumping to conclusions.”
Essentially, when presented with choices, or asked a question, we usually prefer to select the answer which comes to mind easiest. You may have experienced this yourself when put on the spot. Psychologists call this ‘mental availability’.
For brands, ‘mental availability’ has two levels.
The first level is awareness.
Your brand will have lodged in your customers’ memories, and they’ll recognise your name.
However, awareness will only get you so far, and the most you can expect is to be shortlisted from the long list of potential choices. To reach the top of your customer’s mental availability, your brand will need to level up.
The second level is fame.
Take IBM, for example.
Everyone knows their name, and I probably don’t need to remind you of their famous line: Nobody got fired for hiring IBM. This single creative line was repeated over and over again, forming an emotional connection that made it easy to make the choice. Long after they campaigned it, we still remember it, talk about it, share it.
And here’s the data which proves the point.
Please see original article for picture: https://www.proctors.co.uk/knowledge-hub/b2b-marketing-masterclass-part-2
Success isn’t a contest between lead generation and brand in B2B marketing. We can see that winning B2B companies apply both in their marketing mix. But if your Sales Director still isn’t convinced by the data, perhaps this story will help.
You’ve successfully launched your lead generation campaign. In fact, it’s been so successful that your sales team have followed up with an excellent meeting with Key Prospect Biz. Your salespeople do a great job of pitching the benefits of what you offer, and your brand makes it to the Key Prospect Biz’s shortlisting stage.
But now, your salespeople have left, and things go quiet. Key Prospect Biz’s decision goes to committee, and you’re not in the room to influence the conversation.
It’s been a while since your guys’ presentation, and human memory is short. This isn’t the final stage, but you know it’s more than likely they’ll use the easiest route to jump to their conclusions. This is where brand awareness will likely drive their mental availability and get you on the shortlist. Great news!
Now it’s a three-horse race. You’re each invited to pitch to a panel of C-suite decision-makers and the influencers who got you this far.
There may be an upstart challenger brand in the running for comparison, but the other two will be recognised brand names.
Now no-one doubts your abilities to work the room as a great salesperson. But it’s a fair bet that the famous brand amongst the pack will already have had an impact on the C-suite. In fact, they’ve probably already jumped to a conclusion before you enter the room.
So, which of the three would you rather be?
Ah yes, your Sales Director says, but our ABM campaigns have made sure that everyone in the room knows who we are and what we stand for.
True. ABM is by far the most effective B2B sales activation tool in your armoury, and a good campaign will have got you this far. But it won’t have made you famous.
Fame takes time to grow. The famous brand will have been imprinted in the minds of those executives consistently over and over again. Talked about with colleagues. Acknowledged as leaders in their sector. Collectively famous for what makes them great.
It will have made them the first name that springs to mind.
Your sales director still doesn’t buy it? OK, here’s a final question for them. Why is it that when successful salespeople move jobs, they’re usually tempted to work for bigger brands to advance their career?
If you’re still not getting anywhere, maybe it’s time you thought about moving jobs to a bigger brand yourself! (Only kidding.)
If you’d like to talk about supercharging your brand strategy with the latest industry data, or to discuss your creative marketing requirements, get in touch with us today at [email protected].
Using a content agency for your case studies can make your life a lot easier. If you get it right, this hard-working and authentic bit of comms will become a secret weapon for winning new customers. But no matter how eloquently expressed and beautifully packaged they are, a case study is nothing without customer buy-in. What could’ve been an invaluable marketing tool can become a resource-draining flop if you fail to get customer approval or ongoing engagement.
Here’s how engaging your customers could be the key to your case study success.
Hubspot calls the case study “one of the most powerful strategies for showcasing your marketing skills and attracting future customers”. However, an inauthentic case study that overstates your involvement isn’t going to do you any favours. Make sure you do your level best to capture the relationship accurately and use clever language to enhance its appeal, rather than overt exaggeration.
Remember – your clients need to be happy with what you’re saying about them. And if they’re not, it could sour your relationship and mean they’re not happy for you to use the case study to promote your brand.
Although you’re producing the case study as part of your marketing efforts, your customer could also benefit from its publication. That benefit could be more impressions on social media when you post the content or a quality backlink from your site for their SEO strategy. Emphasising these shared benefits could help win their buy-in. But it’s important to be honest about the benefits you’ll be getting, without trying to make it sound as you’re doing them a favour.
Don’t spring a case study on your customers. It’s important they know you’re planning to leverage the relationship you’ve built as a shining example of professional synergy. Or, in less pretentious terms, that you’d like them to say nice things about you that will make future customers want to do the same.
Being upfront and transparent about your intentions will stop your request from feeling opportunistic and cheeky.
There’s no exact science to it, but here are a few rules to keep in mind:
Do what you can to make the process as simple and effective as possible. For example, make sure you’ve identified the most relevant person to interview, provide clear questions beforehand and maintain control of the interview to keep it as concise and focused as possible. This is where drafting a third party like a content agency to conduct the interview and summarise your client relationship can make the process simpler and more efficient.
An expert interviewer and writer knows how to ask the right questions and extract relevant information without taking up hours of your client’s time. And once they’ve got it, they can produce a solid draft that’s easy and enjoyable for your client to review and approve.
Let’s imagine you’ve captured all the lovely feedback, shaped it into a glowing case study and polished it to within an inch of its life. Next comes the approval stage, where you get your client to sign off all the pleasant things they’ve said. Surprisingly, this stage can be the trickiest to get past, as it can feel like an endless wait to get the final sign-off from your busy client.
You might feel tempted to skip it altogether. After all, your client has agreed to produce a case study and chatted to you about what you’ve done well. Surely that means they’re happy, right?
Perhaps, but it’s a naïve and potentially costly assumption to make. Let your client know what process you’ll follow to get their input and approval, and make sure you stick to it.
It’s always sensible to make sure you haven’t misinterpreted any of the nuances of your conversation. For example, your contact may have been charmed by the interviewer (writers are a charming lot, after all) and admitted something that’s better kept off the record, meaning they’re no longer willing to stand by the published case study.
To make sure your hard work doesn’t end up unloved and unpublished due to delays in the final step, you need to stay focused on how you can speed the process. This is especially crucial if you’re in a fast-paced industry like tech, where it’s important to prove your credentials quickly.
To get your case study over the finishing line, you need to make it as easy as possible for your client. Simplify the review process with templated response forms so people can easily record feedback. You can also offer to take work off their plate by tidying up feedback left as tracked changes or utilising the services of a content agency to bring all parties’ thoughts together in a coherent, engaging way.
When we produce content for clients, we know our job isn’t over the second it’s signed off. We want our clients to win with words, and that can’t happen until they’ve been published in all the right places. So if you’re setting up a case study programme for the first time or feel like yours could do with a boost – get in touch.
In the first blog of this two-part series, we break down the findings of LinkedIn and the B2B Institute’s joint report, ‘5 principles of Growth in B2B Marketing’, and explore why it takes a balance of brand building and sales activation marketing to effectively grow their businesses.
People are emotional creatures. That’s why brand building works so well on consumers. People become invested in – and attached to – their favourite brands, from cereal, to phone networks, to operating systems.
But business buyers are rational. Right?
Wrong.
OK – maybe not completely wrong. Purchasing decisions are made rationally in any successful business. But you’re missing a trick if you think building a B2B brand doesn’t matter.
But sales activation or performance marketing is the most effective way to measurably grow a B2B business. Right?
Wrong again.
In fact, a jointly commissioned report by LinkedIn and the B2B Institute – ‘5 Principles of Growth in B2B Marketing’ – has the data to prove it. (And, by the way, so does our client’s data.)
So where do these entrenched views come from?
B2B companies tend to be driven by either product leaders, service leaders or sales leaders.
Product/service-led companies tend to view marketing as ‘the price you pay for an inferior product or service’. Sales-led companies are driven by short-term sales targets, and they want leads. Now.
So, whilst many B2B marketers recognise the commercial potential of longer-term brand building, they face an uphill internal struggle to make their case.
But the ‘5 Principles of Growth in B2B Marketing’ report empirically proves the business case for longer-term B2B brand building and its impact on growth, by demonstrating:
· B2B brand building increases ‘mental availability’ and ensures your brand is easily remembered in a buying situation
· Effective brand campaigns reach every buyer in your category
· Creative brand campaigns that capture attention at an emotional level are delivered consistently over time, growing significant sales in the future, not just in the short-term
· Increasing loyalty does not significantly add to growth, but customer acquisition does
B2B brands follow the same ‘share of voice’ rule as their B2C cousins. The report defines the rule as follows:
“There is a well-known relationship between a brand’s “share of voice” (typically defined as its share of all category advertising expenditure) and its rate of growth.
Brands that set their share of voice (SOV) above their share of market (SOM) tend to grow (all other factors being equal), and those that set SOV below SOM tend to shrink. The rate at which a brand grows or shrinks tends to be proportional to its “extra” share of voice (ESOV), defined as the difference between SOV and SOM.”
The research data shows a significant correlation between market share growth and ESOV for B2B brands, specifically, demonstrating that in B2B, 10% extra advertising share of voice causes 0.7% market share growth per annum.
The report shows that the best performing B2B brands have an optimal balance between long-term brand building and short-term sales activation/performance marketing.
In B2B, the optimal budget allocation is 46% for brand and 54% for sales activation.
Sales activation focuses on an immediate response, and is generally a rational sell, featuring a piece of informational content, an offeror a product/service feature capable of generating a cost-efficient response.
It’s tightly targeted at hot prospects who are in-market with an intent to purchase, and designed for simple, quick response. Sales activation is great for short-term lead generation and delivering directly measurable ROI, but, it’s unlikely to be memorable, so the effects are short-term and won’t contribute to long-term growth.
In contrast, brand building drives long-term growth, with its effects lasting longer and accumulating over time.
It uses creative impact at an emotional level to create a lasting memory that influences buying decisions long after the adverts run, with a reach that’s much broader than sales activation campaigns, targeting the whole of market, and its effectiveness relying on repeated exposure.
The time frame for any brand building to take significant effect and pass the sales activation peaks shown in this graph is typically 5-6 months.
Not convinced? We recently we decided to test this theory out for ourselves, using the website data of one of our clients. And the results were pretty impressive.
Not only did we find that brand traffic – both direct and brand search – built consistently over time in line with their brand building activity, but we also found that the conversion rates from website visit to meeting requests and paying clients was 50% higher than any other traffic source.
If that wasn’t enough, we also discovered that in territories where there is low brand awareness the conversion rates from lead generation campaigns increased over time as the effects of our brand building efforts kicked in.
Stay tuned for part two, where we’ll explore the case for making your brand famous.
In the meantime, if you’d like to discuss your brand strategy armed with the latest industry data, or to discuss your creative marketing requirements, get in touch with us today at [email protected].
Good news for businesses: you no longer need to depend on high-cost, high-resource development for your digital projects. Apps, websites, and software alike can all be developed using a visual-first approach, with zero in-depth coding necessary.
Since the invention and mass production of the very first personal computers, people have wanted to take more control of their devices. But, whereas tinkering with functionality was once the domain of the ‘geek’, the low-code/no-code trend has grown to become accessible to all.
Today, these solutions have developed into such complex, adaptable systems, that you could argue there’s a decreased need for developers. No matter how amateur your digital knowledge, if you have an idea, you can make it happen with minimal code intervention, starting a business or launching an app with just a few swipes or clicks.
But before you go gung-ho and decide to handle your next digital launch in-house, there are a few caveats.
You’ll still need experience of best-practice UX, UI and user journeys to inform your design and ensure users can engage effectively with your app or website. Plus, you’ll need a knowledge of content and design hierarchy – not to mention branding expertise.
That means bringing in the experts. But low-code/no-code also means when you hire a professional agency to handle your digital build, you’ll save countless hours in back-end development time, and go to launch much faster too.
No-code digital design offers full flexibility when it comes to designing a webpage or app. In fact, a page’s layout is as simple as a simple ‘drag-and-drop’ to bring together development elements.
Low-code offers the agility to inject code into pre-developed templates, for enhanced functionality and a more customised offering.
Recently at P+S, we’ve been adopting more and more low-code/no-code digital solutions for both our clients and our own brand. Some examples include adapting TV for the digital world via a global Islamic community platform, and of course the design and relaunch of our very own Proctors website. Both are packed with stunning interactive elements and intuitive and accessible design, demonstrating just how flexible and professional these solutions can be.
Low-code/no-code solutions offer a huge return on investment, helping to develop SMEs or achieve optimisation for multi-nationals. The benefits are unlimited and inevitable, with the two stand out advantages being the creativity it can deliver, and the speed at which your project can be developed.
Put simply, you’ll have infinite scope for adaptive design when you choose a low-code/no-code solution. And the results are fully scalable across multiple platforms.
Not only can low-code/no-code save you reliance on internal developer resource, but it can also grow your knowledge of coding, providing even more exciting prospects for the future. The platforms involved often have great support systems which tend to be simple and well-resourced, helping to alleviate any worries you might have around back-end or hosting issues.
At P+S, we’ve created a team of award-winning specialists from across our Creative, Technology and Strategy divisions who are ahead of the game on all things low-code/no-code. Meaning we can provide integrated comprehensive solutions with little-to-no code intervention – but all the right design and strategy foundations.
Low-code/no-code is now part of our core offering, with our Creative team helping to pioneer this revolution with website development software like Webflow, who have arguably created one of the best low-code/no-code platforms available to date. (You can read more about some of the benefits of Webflow here.)
As a result, the time-efficient website solutions we create for you can be self-maintained and managed, kitted out with intuitive CMS and UI for quick and easy on-screen editing, and using predefined industry-focused templates that can be injected with code – so there’s no compromise on creativity.
At Proctors, we’re always trying to stay one step ahead ahead of the latest industry trends across our specialisms in Creative, Strategy and Technology. It’s one of the things that’s helped us stay at the forefront of our clients’ needs, and continue to grow our business over the years. And a low-code/no-code solution is one of those stepping stones.
We’re currently one of only two Webflow Enterprise-level Partners in the whole of Europe because of our teams’ commitment to this low-code/no-code methodology. It’s accessible, flexible and in the right hands, offers a cost-effective, future-fit web development solution for businesses of all sizes.
To find out more about building impactful, brand low-code/no-code solutions with Proctors, email us today.
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