AgencyUK have announced the launch of the latest NHS public campaign which is designed to encourage people to call ‘111’ rather than ‘999’ when they have non- emergency minor conditions.
The campaign activity is aimed at high risk groups in deprived areas, those with poorer access to GP care, or people with small children, young adults or older youth, who live close to emergency departments or far from urgent care centers and without easy access to transport.
Although national awareness of the existing ‘111 help us help you’ campaign is high (of those surveyed, 98% were aware and 72% had used 111) there is still a requirement to continue encouraging consumer behaviour to change, particularly in these deprived areas.
The figures in Bristol (61% used) and 80% in North Somerset and South Gloucester is lower. NHS Bristol, North Somerset and South Gloucester CCG (BNSSG) also have targets to increase these numbers by a further 10%.
Taking a more direct, harder hitting approach is unlikely to work, and this was demonstrated following a programme of qualitative research conducted with people in these target audience groups. The agency and NHS team have developed a proposition and creative campaign that is clear and simple, showing the benefits of dialing 111 through illustrations.
“The campaign is simple in encouraging people to use 111 by showing how the service provides immediate advice and guidance for those who need help right away. The graphics can be easily understood and have been brought to life in the digital and outdoor elements created by AgencyUK.” says Dominic Moody, head of communications at NHS.
The integrated campaign leverages social media as well as traditional (OOH) and digital out of home (DOOH) formats such as buses, posters and interactive display screens.
Sammy Mansourpour, managing director, AgencyUK says “Working with the NHS is always a privilege, and as a leading brand communications agency our team have always felt an overwhelming sense of responsibility when it comes to helping improve our national services. We’ve been pleased with the media selection and KPI’s being applied to this campaign and look forward to seeing the impact it will make. The message is clear. Think 111 first.”
AgencyUK are an independent brand communications agency. The company has demonstrated significant growth over the past 12-months, contributed by the rapid expansion of their life science and healthcare portfolio. NHS is the latest major account win for the agency in the past 12-months.
It’s hard to think of a brand subject to as much controversy as BrewDog lately. A recent BBC documentary brought a fresh raft of accusations against the company – off the back of which, it has emerged, boss James Watt hired private investigators to scrutinize former employees. Here, AgencyUK’s Sammy Mansourpour digs into what brands can learn – good and bad – from BrewDog’s stratospheric rise and tumultuous second phase.
There’s only one thing that makes a brand brilliant and that is meaningful difference – meeting consumers’ needs while successfully standing out from the crowd.
Kantar and Millward Brown have been testing this out for over a decade and the numbers are in. Brands with a quantifiable meaningful difference can grow 207% faster than the rest.
Never has this been so brilliantly showcased than by BrewDog, the punk beer brand imploding in front of our eyes. But let’s look beyond James Watt, the sometimes-ridiculed book he wrote and all the reasons why BrewDog is in such a pickle. Let’s look first at what made BrewDog so brilliant.
No one can say building BrewDog was just blind luck. Look at BrewDog’s ability to define itself precisely, then talk about it. The core of its image is ‘punk’. You might think building out an anti-establishment vision based on troublemaking would be easy, but the alcoholic drinks market is highly regulated and getting a foot in the door is expensive. To dodge those rules you need to know them – particularly the ones you intend to break.
To build an establishment-challenging brand, you need mass and movement. BrewDog delivered both in spades. It quickly grew a following into a sizable community.
BrewDog seized on every challenge it faced, using them to talk about how industry titans (and regulators) leveraged legislation, introduced red tape and increased cost. This messaging made the small but growing BrewDog community feel duped and enraged. This galvanized them around the BrewDog brand and started to distance them from other beers.
With social media in hand, Watt (and co-founder Martin Dickie) were able to start a revolution, then get their revolutionaries to pay for it. Their crowdfunding investment gathered millions before private equity got involved and these investors are the same folks buying the beer.
If you read Watt’s book, you’d believe this would never end. But for anyone with a grasp of social media and a flair for stunts, this is where the lesson begins.
Harry McCann famously said that advertising is “truth well told”. But did BrewDog always stick to the truth? Some of its social media marketing has been called out as false or misleading. The promotions team pledged to plant trees for every investor and drinker of Planet Pale Ale. The land they bought reportedly remains empty and an application by BrewDog for a Scottish grant to pay for the trees has now been made public.
And with all the attacks on beer brands and the need to fight the good fight – even blowing up cans of rival products on Facebook Live – it turns out Watt invested in Heineken.
Oh, and did anyone mention the reported non-disclosure of banned additives present in BrewDog beer that may have rendered some shipments illegally imported into the US?
Through all of BrewDog’s punk rule-breaking, no one asked why the rules and regulations existed until they came crashing down around them. If they did, the media gave them little airtime.
No one seemed to adequately explain the reasons behind regulating a market and constraining companies from acting so freely. BrewDog stuck with its belief that the consequences were always minor when compared to the commercial advantages of a breach – until it was no longer possible to keep telling that story.
Building a brand that is meaningfully different is the key to success and that success can only be realized for the long term if you’re not lying about it. So perhaps authenticity is what makes a brand brilliant. But who wants an authentic brand that nobody wants?
Sammy Mansourpour is co-founder and managing director of AgencyUK.
Please note: Since publication this crowdfund has closed. £988,776 was raised in 28 days with Yuup reaching 131% of its desired fundraising target.
Yuup, the Bristol-based online local experiences marketplace, has been offering the city’s creative community a platform to generate income through hosting experiences since it was founded in September 2020.
In just a year company has grown from supporting just under 40 experience hosts to now being a community with over 270 people and small businesses and 500+ experiences to enjoy throughout Bristol city.
On Yuup’s platform you will find anything from unicycle lessons to rum tasting, wild winter swimming to hot air balloon rides, and pottery making to fresh pasta making masterclasses. Each one of these unique experiences is hosted by a local person that can’t wait to share their skills and passion with new people.
The platform has seen side-hustlers and hobbyists turn their favourite thing to do into a business and their main source of income. In the past year, Yuup has generated over £450k of income for local people and small independent creative businesses in the Bristol and Bath region.
Maria Fernandez, from Healing Weeds, hosts foraging workshops in Bristol. Her experiences teach guests how to identify seasonal wild produce and how to make balms, medicines, cordials, and elixirs from the foraged harvest. Using Yuup, Maria was able to change her career in order to properly pursue the thing she loves. She said:
“Yuup helped me turn my hobby into a business and Healing Weeds is now my main source of income.”
Since launching in the middle of a pandemic, Yuup has been used by Bristol creatives to help their income streams and businesses bounce back from lockdown and the effects of the pandemic.
The drop in economic activity within the UK in response to the pandemic impacted SMEs and the self-employed significantly in comparison to their larger business counterparts.
Local businesses were forced to adapt in order to survive. For indie businesses that could facilitate experiences, Yuup provided a platform that allowed alternative revenue streams to the local businesses that were struggling to achieve their pre-pandemic footfall.
Alice from Trylla shop on North Street joined Yuup early on in order to use the platform as a kickstart to her business’ post-pandemic recovery. Her pottery making experiences have been so popular that Alice has since hired new staff to help support the demand for her pottery classes on Yuup.
Yuup’s positive social impact extends to platform support, marketing, and a ticketing system for charity events and fundraisers. Yuup’s recent collaboration with Belly Laughs comedy festival 2022 raised over 22k for charity and generated over 10k of revenue for local restaurants and bars. The company have also recently supported grassroots charities such as MAZI Project and KASK’s Ukraine Fundraiser.
At the start of February 2022, Yuup announced that the business will be opening up investment to the public to allow for the company’s scaling up operations this year. There are a number of ways that you can join the Yuup community. As an investor, as a Yuup host, by introducing a Yuup host, or as a customer.
How to join the Yuup community as an investor: Yuup’s crowdfund is open until March 31st, and the funds raised will go towards reaching hundreds more potential experience hosts in Bristol and Bath, generating income and jobs for locals and the communities that need it most.
Yuup will also be launching in its second city this summer, connecting creatives, makers and dreamers from another UK city to the Yuup community.
You can join the crowdfund from as little as £20. You will own a part of Yuup and participate in the financial rewards of share ownership. Your investment will support local independent businesses whilst helping even more people to discover incredible things to do in their local area. Visit the Yuup crowdfund webpage to watch the investment film and find out more here: https://invest.yuup.co/
How to join Yuup as an experience host: If you are a creative or passionate local person, you could turn that love of something into an experience for others to enjoy. Yuup helps people create, promote, and host experiences.
It’s free to join the platform, and you get simple tools, a host portal, and marketing support and investment. A small commission is taken from each sold experience, so Yuup only makes money when you make money.
The scope for experiences is almost boundless. From food and drink tours to cooking classes, craft workshops to cinema nights, outdoor adventures to indoor wellbeing sessions. If you love it, why not share the experience? Get in touch with the Yuup team about your future experience here: https://www.yuup.co/pages/join
How to introduce an experience host: Do you know a wicked weaver? A crowd-pleasing cook? A passionate painter? A cool climber? Refer your friend to the Yuup team and help them turn their passion into a business. Refer an experience host here: https://www.yuup.co/host_referrals/new
How to join the Yuup community as a customer: Just browse yuup.co and pick something that you would love to do! Alternatively, you can also buy experiences as gifts, purchase gift cards, or use Yuup’s experiences in your employee rewards scheme.
Join award-winning paid media agency Launch, alongside Google and Microsoft, at an event designed to inform, educate and reassure businesses that a cookieless future doesn’t mean the end of in-depth insights.
The two breakfast events will be held on 11th May at the Engine Shed in Bristol, and 19th May at the Hotel du Vin in Exeter (8:30 – 10:30am). They will provide a vital opportunity for South West businesses to understand the changes to data capture, as consumers are given more control of their online presence, with potential financial fines for non-compliance.
Jaye Cowle, Managing Director at Launch, says: “This is an extremely important workshop for business owners and marketers. Google and Microsoft will be in the room presenting on the changes that have happened, and how to adjust your marketing as a result. It is imperative that marketing departments understand how to responsibly track and engage with your customers in the future.”
In addition to representatives from Google and Microsoft, there will be presentations from Launch’s Data Strategist Michael Patten, and Noisy Little Monkey’s Technical Director Jon Payne. They will cover some alternative routes businesses can take as user permission and data visibility in digital marketing become increasingly important and sensitive topics.
Places are limited, so register your attendance in either Bristol or Exeter today.
In Part 1 of our guide to measuring marketing’s effectiveness, we examined the key metrics required to demonstrate overall business impact. We then explored ways to measure brand awareness. In part two, we’ll focus on further key measures for brand impact, and move on to measuring how the marketing has performed in terms of business generation.
If you haven’t yet read Part 1, we’d recommend doing so as we’ll be jumping right back in where we left off…
Once again, our aim is to prioritise the essential information needed for a board report. The data needed by the marketing team to optimise these results will be the subject of a separate article.
Report section 2: brand building (continued)
Recall and perception
Budgets permitting, you can delve a little deeper than the top-level awareness metrics we mentioned in Part 1. By asking the right questions, you’ll gain a better understanding of how your target market perceives you against the competition. You’ll also discover how persuasively your offer and marketing messages are resonating.
Recruiting respondents can be achieved either by leveraging your advertising and PR relationships with publishers, or through social media platforms, using a service like Liveminds.
Another vital source of feedback about brand impact is your sales team. Regularly check in with them for on-the-ground intel on whether the brand is affecting their ability to open doors and how they’re welcomed and perceived when they meet.
Trust, recommendation and satisfaction
Your Net Promoter Score® (NPS®) is an industry standard benchmark used to gauge how satisfied customers are with the brand. Survey respondents are asked how likely they are to recommend you to their friends and colleagues on a score from 1 to 10. While this is a useful top-level metric for the board, running the survey also provides the opportunity to dig deeper. Ask questions about what customers are satisfied or unsatisfied with, and why.
Depending on the quality of your CRM data, you can also gain insight into any patterns emerging from different customer segments.
There are potential problems with an over-reliance on the NPS® measure, however, as it can suffer from bias if your sample size is too small.
It’s wise to supplement your snapshot score by monitoring review sites, social signals and feedback from your customer service team to get a full picture of how well your customers trust you and are satisfied with your products and services.
Report section 3: business generation
Revenue growth
This should show the revenue generated from customers who entered the prospecting funnel through marketing activity and were converted by sales. The report should present figures for the period since the last report, and highlight the trend over previous reporting periods. Ideally, it will split this into revenue from tracked direct-response campaign activity against brand response (originating from website leads and inbound calls).
Other growth metrics
To supplement the top-line revenue figures, include the number of customers acquired and the average order value. You may also want to breakdown the results into segments of strategic importance such as industry and regional growth.
Quality metrics
To demonstrate the quality of leads generated, measure the conversion rates from lead to sales qualification and customer. Again, present these for the reporting period as well as showing the trend over previous periods.
Performance metrics
This is where you demonstrate what the marketing spend on direct response/ABM marketing was for the period, and what was delivered in return. This should include:
– Total spend on media, production, agency fees etc.
– Return on advertising spend (ROAS), calculated by dividing the revenue generated by the total spend.
– Return on investment (ROI). This is more difficult to calculate, as it shows the amount of potential PROFIT generated from the budget as opposed to the REVENUE generated in the ROAS calculation. You’ll need to work with your finance team to gain a picture of the average profit margin for each of your products and services, matching these against the records of what has been ordered in your CRM. If you’re purely a service business, the potential profit may not match the actual profit due to overruns.
Less clutter, more clarity
As previously mentioned, there is a wealth of data you could present to the board. Our purpose here has been to suggest the core metrics that will strategically demonstrate how effective your marketing activity is.
You may choose to add other information to provide further detail, but always remember that the key to effective reporting is clarity. Don’t overwhelm your executives with data. Stick to what matters to them and avoid the temptation to try and look clever by throwing everything but the kitchen sink at it.
Need guidance putting your report together or making sense of your data? We’re here to help. Get in touch with us at [email protected].
Data. We’re drowning in it. There are so many metrics to prove marketing’s effectiveness, and it’s tempting to throw all of them into a thick report to show the science behind what we do.
But if you want to move away from showing how successful you are at measuring to how effective you are at marketing, here’s a short guide to picking the right metrics for the right job and the right audience.
The first cut is easy – decide if the report is for the board or your marketing team. If it’s for the board, the report is strategic and will therefore have three areas of focus:
1. The overall impact of marketing on the business
2. How marketing has built the brand
3. How marketing has generated business
These metrics are important for the marketing team too.
They form the benchmarks for how effective their activity is, periodically. But the marketing team will also generate more frequent tactical reports detailing the effectiveness of all the possible levers they can pull across the customer journey.
These can include reach, frequency, impressions, clicks, cost per click, downloads, opens, likes and shares. They’ll also include conversion rates for landing pages, websites and nurturing campaigns.These are the areas the team will seek to optimise day-to-day in order to impact the strategic KPIs. This level of detail isn’t relevant for the board.
In this article, we’re going to focus on the strategic report for the board, leaving the tactical stuff for another time.
Before we start, we assume that you have the necessary tracking in place to know the source of your prospects, with the ability to follow that tracking through to your CRM and measure what kind of customers they become.
If not, we have a future article planned to help you out, so stay tuned for that.
Once you’ve got your tracking in place, attributing customers to marketing is relatively simple to achieve for your direct response activity, but harder to quantify for brand building.
We’ll offer some simple solutions to this problem for you later on.
Report section 1: marketing’s business impact
Growth
For most B2B businesses who have long sales journeys, this will include booked revenue and pipeline value that is attributable to marketing within the period of the report. It will include revenue from new customers and existing customers where CRM activity has generated the business. It may also show growth in the number of customers and be broken down by segments of strategic focus such as industry and geography. To show growth trends you may choose to show figures for the current quarter as well as year-to-date and year-on-year data.
Profitability
This section of the report mirrors the revenue growth format, but shows the profit generated from the sales attributable to marketing. This is an important metric, showing the quality of customers vs. the volume shown in the revenue growth.
Average lifetime value
This requires a little more heavy lifting in your CRM data, but it’s worth it, as any increases in the rolling average will give a top-line view of how successful you are at generating repeat business.
Market share growth
This is relatively easy to calculate. First, find the annual spend in the category and location in which you operate – most sectors have analyst reports which will give you this figure. Then, express your annual revenue as a percentage of that number. If you’re midway down a crowded market, you might choose to show a share of market relative to your top ten competitors, taking the revenue figures from their annual reports.
Loyalty
Another easy metric to provide from your CRM is loyalty. First, select the customers who have bought something from you in the last 12 months (this time frame could be longer, depending on the length of your sales cycles).
These are active customers as opposed to dormant ones who may or may not be loyal to you.
From this pool you’ll select those who have been with you for over a year – any who have been with you for less time are considered new and won’t have a long enough trading history to demonstrate true loyalty.
From this pool you can show the average, longest and shortest length of relationship. Ideally, all three of these will increase year on year.
Report section 2: brand building
Let’s face it, unless you’re a major B2B corporation, most of us won’t have the budget to commission any form of brand research. There are, however, some simple and effective ways to measure your brand’s impact and growth which we’ll share here.
Awareness
One of the simplest ways to track growth in your brand awareness over time is to measure the direct traffic to your website. This figure shows the volume of visitors to your website who typed the address directly into their browser (if they did this, they were looking specifically for you and are therefore aware of your brand name).
To supplement this view, you could use GoogleAds’ Keyword Planner and GoogleTrends to measure the volume of searches for your brand name. This works if you have a distinctive brand name but would be less useful for generic brand names like Shell or Seat.
Finally, you could use social listening tools to track the volumes of brand mentions outside of @mentions and the official, owned channels.
Correlating these three measures against your brand building activity will provide a good picture of its effect on brand awareness.
BUT – and this is an important but – expectations around this data must be carefully managed through an understanding of the time scales involved in brand building.
If, say, you’ve launched a brand campaign across a number of channels, you will have planned for it to play out over at least five to six months. If the board is looking for results to show in the first few months, they’ll be disappointed, as any noticeable growth will only start to show towards the end of the five-to-six-month period. It’s important they understand that brand building is a long-term, consistent investment in growth, but over time there turns have a deeper, longer-lasting impact than the short-term direct response activity.
That’s it for the first part of this article. Next, we’ll dig deeper into further brand metrics and the essential strategic measures for your direct response and lead generation reports, so stay tuned.
If you need help with anything we’ve touched on in this article, why not reach out to us at [email protected]?
Google Data Studio is a brilliant tool that helps you visualise your data with customisable dashboards and reports. We first added to our repertoire of tools back in 2016 when Google introduced it as part of the Google Analytics 360 suite, and it’s been a firm favourite ever since.
It’s one of our most useful day-to-day tools, not only for supporting our own accounts management, but also for our client reporting. So without further ado, here’s 7 reasons why you should dive into Data Studio if you’re running paid media ads.
Spend a lot of time checking dull spreadsheets? It’s time for an upgrade! One of the key benefits of Data Studio is that it’s a highly visual analysis tool, enabling your data to easily be displayed via different charts, graphs, and tables at the click of a button.
For each element, you can choose which trends to highlight, how much information to include (e.g. ad image previews or just ad names) and which parts to make interactive in order to have the most visual impact.
Data Studio dashboards are fully customisable in every respect, meaning you can add company logos, colour schemes, and brand fonts to make your reporting a little more fun! If you’re a visual learner, the numbers are likely to make a lot more sense now too.
Most of our ambitious advertisers run campaigns across many different platforms at any one time, with each one likely having its own associated budgets, benchmarks and targets.
Data Studio has an incredible 500+ (and counting!) data source connectors so it’s the perfect place for all of your data from different places to be easily combined. You can pull in your latest engagement results from Facebook and Instagram, your average Google Analytics goal completion rate, and your company forecast spreadsheet to analyse your top-level performance at a glance throughout the month, or simply display everything you’ve got running alongside each other. Whatever you want!
Data Studio can be used for simple reporting tasks, but it also has powerful analysis capabilities. This is where calculated fields come in: you can manipulate the data to directly suit your needs.
Calculated fields can extend and transform your data by allowing you to apply calculations to create new metrics and dimensions. With calculated fields, you can answer questions that existing dimensions cannot answer. For example, whether you’re outpacing your monthly budget, or the average time on site for groups of custom geographic regions – super handy stuff.
It’s highly likely you and your team members will have different requirements for your data. You may want to simply check on how much that new Pinterest campaign is spending this month to date, whereas your colleague may want an in-depth overview of performance over the last quarter compared to the previous year.
This is no problem at all. Data Studio is easily shareable via a URL that can be opened on any browser, operating system or device. Once email access has been granted, it can also be set up to allow different users to easily flick between the views and date ranges they need to see – either at the entire report level or individual graph/table/chart level.
If attribution isn’t a consideration, Google Analytics dashboards can provide a useful starting point for data visualisation, but one of the key setbacks is that there are limits on the amount of widgets and properties you can use. So you can only have 12 graph/table/charts per dashboard and no more than 20 dashboards per property.
That may sound like a lot, but in practice this would be 2.5 each for your main source/medium paths, assuming you are only running on three advertising platforms; (all traffic), Google/organic, Bing/organic, direct/none, ‘email provider’/email, Google/cpc, Facebook/cpc, Bing/cpc.
Unlike Google Analytics, Google Data Studio has no limitations at all! So if you’ve got a lot of different data points that you need to keep track of, then Data Studio becomes your best bet.
If Data Studio seems like just one more thing you need to remember to check each day, week, or month, then scheduled exports might help reduce the load.
Data Studio can send a PDF report automatically on a regular basis via email, to up to 50 recipients, along with a customisable email message and link to the live dashboard. These dashboards can also handily be embedded into websites via iframe, as well as being fully integrated with work management platforms, such as Monday.com, to ensure your data is always close to hand when you need it.
Google Data Studio packs in a ton of useful functionality – especially for a free tool! So if you’re drowning in data and unable to see the wood for the trees, we’d highly recommend getting started with some dashboards today.
Need help getting set up on Data Studio? Contact us today and we can get your business running with reports and dashboards in no time.
Cerba Research, one of the world’s leading central, specialty and diagnostic laboratory services companies, have appointed AgencyUK to support their marketing communications effort from 2022. The appointment follows a competitive pitch that involved a number of agencies from around the world.
Cerba Research is owned by Cerba HealthCare,a €630m company and France’s national health service laboratory provider. The French group has grown on the five continents and draws on 50 years of expertise in clinical pathology to better assess the risk of diseases development, detect and diagnose diseases earlier and optimize the effectiveness of personalized medicine. Cerba Research plays a key role in this ambition to scale further as they become one of the world’s leading laboratory services companies as the industry moves ever closer to the human designer medicine model for drug discovery and development programmes.
Cerba Research has been operating for 35 years, with a global network of 450 clinical laboratories anchored in seven centres across the globe including in the Americas, Europe, Africa and Asia-Pacific regions.
Cerba Research’s expertise and track record them an attractive partner for government agencies and non-government organizations as well as pharma and biotech companies thriving to change the shape of their clinical development.
“We are delighted to be working with Cerba Research during an exciting period of growth. As they continue to scale we will help them with their brand strategy, the rollout of their marketing communications, their employer brand as well as their digital capabilities, through web, mobile app and CRM platforms. We have unique experience in the healthcare sector that has led to us doubling our pharmaceutical portfolio since 2020, and Cerba Research is another significant addition” says Sammy Mansourpour, MD AgencyUK.
“We were looking for an experienced partner that brought both creativity and technical capability and we found this in AgencyUK. They have a good reputation in the healthcare sector and have previously delivered many of the vital components needed when a company like Cerba Research is in fast growth. Their insight and guidance so far haves already started to help us shape our future strategy and we’re excited for this to continue” says Sofie Vandevyver,, Head of Business Operations and Marketing, Cerba Research.
AgencyUK has already appointed Amy Boundy as Head of Strategy previously of VML London to help lead the account. Amy joins the team bringing her experience of working with pharmaceutical and biotech organizations as well as managing clinical trial programmes for the NHS.
Amy works closely with the NIHR team to increase the numbers of research projects taking place in Primary Care.. Studies include those focused on treatments for Covid-19 in the Community, such as the Principle and Panoramic platform trials and chronic conditions such as coronary heart disease and diabetes.
“I’m fascinated by the work many biotech companies do in their search for the next therapeutic drug discovery, and this has been my passion when working for agencies and pharmaceutical companies directly. AgencyUK has a unique proposition, with a fast growing healthcare portfolio and an enviable list of global brands. I’m looking forward to joining the team and embarking on the next chapter with Cerba Research” Amy Boundy, Head of Healthcare Strategy, AgencyUK.
Specialist CRM agency Flourish has strengthened its commitment to putting the customer experience at the heart of everything it does with the appointment of former TSB and Bank of Ireland marketing head Emma Stacey as a non-executive director.
The move follows a recent management restructure at Flourish that has seen Ian Reeves appointed Managing Director. The new senior management team will maintain Flourish’s pragmatic approach to CRM, whilst expanding the use of data available through search and social to continually improve the relevance of customer led journeys.
Stacey will advise Flourish as the team look to consolidate their position and move into the next stage of their growth plan. Flourish will draw on Stacey’s vast experience, gained in the financial sector, of putting customers at the centre of every marketing experience, whilst achieving financial objectives.
Managing Director Ian Reeves said: “I am absolutely delighted to welcome Emma to the Flourish family. Our whole team and our clients will benefit from Emma’s wealth of knowledge. The ‘money confidence’ TSB campaign demonstrated the importance of data driven communications, something Flourish champion with all of our clients and I’m looking forward to Emma helping us as we onboard new clients in the future.”
Ever feel like normal marketing advice doesn’t apply to you because you’re marketing something that’s not very… sexy?
It’s easy when you’re selling very technical products to feel like a lot of standard marketing advice doesn’t really fit your remit.
If this sounds familiar, you should come along to the Business as Unusual Webinar this month with the fantastic Andi Jarvis. He’s going to teach us how to write copy that converts the personas that you’re targeting.
Like every Business as Unusual, you’ll have a chance to ask any questions you’ve got for Andi in the Q&A at the end.
Date: 17th February 2022
Time: 3pm – 4pm
Location: Zoom
Register here: mnky.bz/bau
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