Bristol integrated brand agency saintnicks has announced a further senior appointment with the hiring of Marcus Culloty as the agency’s new Creative Director.

Marcus joins saintnicks after holding the title of Creative Director at McCann Bristol. Before that, he was the Creative Director of The Mix Dublin, part of Pernod Ricard’s global in-house agency network.

With more than 17 years experience working for some of the UK and Ireland’s leading network and independent agencies including Havas, Publicis, and The Leith Agency, he has created a raft of award-winning campaigns for global clients such as Toyota, O2, Jameson and Dunlop.

Now as saintnicks’ Creative Director, Marcus will be leading the agency’s conceptual output alongside supporting with the mentoring, shaping and development of its creative studio.

On his appointment, Culloty said: “saintnicks has a great philosophy for crafting great work that helps their clients and their brands really fly. That’s why I can’t wait to dive in, be part of this experienced agile independent agency’s senior team and take things further than ever.”

It’s a time of continued growth for the Bristol agency with further new talent joining across the business. This month sees the arrival of Richard Canueto-Cook and Hannah Bain into the Client Services team as Account Directors. Both join with previous careers at Ogilvy, Havas and McCann.

The appointments coincide with another strong year for the agency after a consistent period of new and existing client growth within the automotive, sport and audio sectors and a string of industry award nominations.

Steve Davies, ECD of saintnicks commented: “The quality of talent and the versatility of skills in the agency has enabled us to generate stronger campaigns and deliver better performance metrics across the board. With over 65% of our business from international brands we are always seeking talent who can help us to take clients further, and Marcus is a most welcome and exciting addition to the team.”

Werkshop Weekender (formerly known as Werkhouse) is finally back! This year they’re changing it up, and the torch for hosting has been passed on to Halo

The weekend, where future designers, copywriters, and strategists are given the chance to connect with the industry and get a taste for agency life first hand through a real brief, is happening in Bristol on 16th and 17th November 2024.

Breaking down barriers

As Halo takes over the mantle, they are continuing to dial up the focus on diversity and inclusion. The weekend is open to anyone over 18, no matter their previous experience or education, and all applications are being judged blind. 

“We know that university isn’t accessible, or even the right route, for everyone but yet there’s still such a heavy onus on having a degree when trying to move into the Creative Sector. We don’t think this should be the case. Creativity is open to everyone, and always should be, no matter where you are in life or what you’ve been (or are going) through. “ ~ Bryony Greenwood, People & Studio Coordinator at Halo

Werkshop Weekender

Werkshop Weekender brings together professionals from some of the best studios in Bristol and Bath, with curious individuals looking to enter the creative industries. Participants are divided into squads to tackle a real life brief from a client in the charity sector, developing ideas and communicating their concepts, with the support of assigned team leaders and on hand professionals. 

Studios that so far have signed on for the weekend are:

How to apply

Applications open on 2nd September and close on 1st October, but if you for any reason need more time to finish, please contact Halo at [email protected] and they’ll do what they can to accommodate you. 

The Werkshop Weekender team has made it clear; the weekend isn’t for those with experience. It’s for those with an interest in communications, design, and commercial creativity. They aren’t looking for professionals, they’re looking for those with a curious attitude and drive, who want to gain insight into agency life.

“If you’re passionate, if you have ideas, if you’re curious, we want to hear from you. Good ideas come from every aspect of life, and the experiences and the way people perceive life right from day one are what forms rounded ideas. We know life isn’t linear, and your journey into the creative space may not be either (mine wasn’t), so if you have even an inkling to apply, please do!” ~ Bryony Greenwood, People & Studio Coordinator at Halo

Go to the Werkshop Weekender website to find out more and to access the application when it opens.

Bristol-based CRM specialists Flourish have today joined forces with the creative services agency Curious and The Harbour Collective, in what is the first step in the development of a new marketing company – the Harbour Group.

The group will be led by Paul Hammersley. Previously founder of Harbour Collective, Hammersley will become the CEO of Harbour Group, with Hugo Varney taking on the role of CFO. Before forming Harbour, Hammersley was a chief executive of DDB and Cheil. He launched Harbour in 2017.

Hammersley said, “For some time we have been discussing with a number of our Collective member agencies how to more closely align their shared interests and create a more connected plan for future growth and value creation… central to those discussions has been our desire to allow for the continued autonomy of the agency Brands.”

Founded in 2004, Flourish built its reputation in CRM and Customer Journey marketing, working for clients such as Nissan, Twitch and ASOS. Today, the agency employs over 50 people and operates from offices in Bristol and Dubai.

Of Flourish’s three founders, Neil Hecquet and Rich Hartson will be departing the agency, whilst Keith Nichol will remain, taking a position on the Harbour Group board. Nichol said, “The last 20 years have been such an incredible personal experience. I couldn’t have hoped for better partners than Neil and Rich and both have been instrumental in Flourish’s success. The time has come to push on and this opportunity with Harbour enables us to add our strength to a wider group proposition.”

Ian Reeves, Flourish’s Managing Director, said “The Harbour Group vision is clear and offers our clients tangible value through vertically integrated and complimentary services. We’re excited to start the journey alongside Curious and believe their offering can help push the creative barriers of what can be achieved within CRM.”

For more information, please contact Aimee Blakemore, Marketing Manager at Flourish on 01173 117620 or [email protected].

About Flourish

Flourish, which has offices in Bristol and Dubai, is a CRM agency “specialising in the development and delivery of personalised data-driven experiences, direct communications and content”. Its clients include Nissan, Bet365 and Asos.

www.flourishworld.com

About Curious

Curious is a “tech-driven agency that provides design, artwork, photography, video, CGI, and content distribution services”, with clients that include Diageo, Specsavers and Patek Philippe.

www.curious-productions.co.uk

About Harbour

Harbour Collective, described as a “standalone company which manages a membership base of a number of independent agencies”, includes Live & Breathe, Pretty Green, Thursday, Platform, Digital Natives, TCO, Just So and Mi Media.

www.harbour.london

We are thrilled to announce that Varn has been selected as a finalist for The Small Business of the Year Award, at the prestigious Lloyds Bank British Business Excellence Awards 2024. This is a real honour and a testament to the hard work and dedication of our entire team.

Small Business of the Year Award Finalist - BBEA 2024 - Varn

The Lloyds Bank British Business Excellence Awards are the UK’s largest awards programme celebrating the best of British business. These awards welcome and celebrate businesses of all sizes, from entrepreneurial start-ups and SMEs to well-established key industry players in the FTSE 100. Being selected as a finalist in this prestigious awards process is an incredible milestone for Varn, particularly as this year there has been an unprecedented number of entries.

The Small Business of the Year Award is a highly competitive category open to organisations with up to £5 million turnover in their last financial year. This category celebrates companies that demonstrate strong growth & resilience, plans for sustained growth and innovation, as well as customer/staff engagement, an ethical approach to business and strong business results.

Rob Wilde, Managing Director of Varn proudly shares that, “Being named a finalist for category of The Small Business of the Year Award at the Lloyds Bank British Business Excellence Awards 2024, is a fantastic recognition of the hard work and dedication of our wonderful team at Varn. We are truly honoured to be acknowledged alongside such outstanding businesses and are excited for what lies ahead.”

The winners will be announced at the Awards ceremony, to be held at Grosvenor House Hotel in London, on 12th November 2024. Being part of this esteemed awards process is a remarkable achievement for Varn. We are immensely proud of our team’s efforts and delighted to part of the awards process, as we eagerly look forward to the next stage of this journey.

If you would like to find out more about the Lloyds Bank British Business Excellence Awards or have any questions for our team, please get in touch and you can contact us here

It’s always important to consider potential restrictions and regulations before deploying a paid advertising campaign. It is clear that restrictions will always impact some sectors such as pharmaceuticals, alcohol or financial services. However, even if you think that your particular industry or sector may not be impacted by advertising restrictions, both Google and internal policies could have the potential to impact your advertising’s approval.

Understand Advertising Policies That Will Impact Your Paid Campaigns

Before running a Google Ads campaign, our advice would be to give Google’s advertising policies section a read, no matter your industry. It’s important to note that policies can significantly alter by location targeted, and some violations can easily result in a permanent account suspension.

The same applies before running any campaign on Meta. Running ads on Facebook or Instagram have additional restrictions to consider. For example, you are unable to infer any personal attributes about the user such as age, gender or medical conditions in your advertising. If this is a concern and you want to find out more it’s helpful to view further details about Meta’s advertising restrictions here.

If you’re running ads in what may be considered a ‘safe’ industry, for example a D2C apparel ecommerce site, then it’s vital to be aware that there still needs to be careful consideration of restrictions when running advertising. With Google Shopping and Performance Max campaigns, despite advances in Google’s AI, their review tools can get tripped up easily. We have frequently seen instances of totally innocuous products being flagged as weaponry, tobacco or other heavily restricted categories – which then require a manual review before being able to advertise and can take several days to remedy.

It’s always valuable to have a read through product titles and descriptions and see if there’s anything that could potentially flag them for restriction. For example, maybe a specific item colour is described as ‘tobacco’ or ‘gun metal’ which could be an issue. Doing this won’t prevent all errors, so it’s important to ensure you’re frequently checking disapprovals in your Merchant Centre account and that your product feeds are optimised.

Trademarked Terms

On Google Ads, using trademarked terms in ad copy can limit them or cause disapprovals. If you’re launching a product in collaboration, it’s vital your partner has cleared their trademarks for you to use by filling in this third party authorisation form. This can be quite a time consuming process to complete. Even if not running a collaboration, your ad text could accidentally use a trademarked term, which would then require editing.

Plan for Copy Sign-Off

Aside from trademark restrictions, it’s good to note that copy sign-off can be a complex process which needs to be planned for and will potentially take longer than you anticipate. It can involve many departments or have to go through multiple companies in different locations. Ensuring brand restrictions and guidelines are met can take months, especially if requiring review by legal departments.

Our recommendation is to start building a draft of your paid media campaign well in advance of a potential launch. Ideally do this four weeks for a new account, and only after carefully reading policy documents, no matter your sector. If working with partners in other companies, ensure you have a contact who can assist you in providing access and clearance to prevent delays.

If you need support with your paid media campaigns contact our expert team to discuss your challenges and any concerns about restrictions, we would love to help.

If you’re struggling to write content that ranks well on Google, you aren’t alone. Business owners, content creators, and marketers often face this challenge. They struggle to find a starting point for writing content that not only meets Google’s high standards but also ranks well in SERPs, and drive conversions. For years, SEO techniques have been designed for search engines, rather than users. However, the SEO landscape has been changing, with algorithm updates, innovative AI, and SERP feature updates / changes. This has led to a shift in the industry and the need to reassess strategies to align with Google’s request for user-first content; accessible and helpful.

At Varn, we take a holistic approach taking into account the wider aspects of technical SEO, AI-driven analytics and content optimisation, that align with the latest user experience principles. This helps to guide our clients through an ever-evolving and increasingly complex digital landscape.

Google’s E-E-A-T Principle is a cornerstone in raising your website’s SERP profile and rising through the ranking to the first position. By producing consistent useful and helpful content, a steady stream of traffic and conversions will follow. This article outlines the techniques to write quality content that both users and search engines value and ensuring you are writing with E-E-A-T at the core of your content strategy.

What is EEAT Content?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. E-E-A-T content should be part of any long-term SEO strategy to boost your website’s credibility and ranking. These guidelines are used by Google’s algorithms to help to evaluate the quality of the content on websites and in 2022 Google announced they were adding an extra E to the original EAT Guidelines.

So what does EEAT stand for?

Experience

This refers to the first-hand or personal experience of the content creator.

Expertise

This identifies the creator’s knowledge and skill in the subject matter.

Authoritativeness

Assesses the credibility and recognition of the creator or website.

Trustworthiness

This evaluates the reliability and integrity of the content.

You may be thinking, what does all of this actually mean? In short, it means creating helpful and people-centric content.

How to build an E-E-A-T strategy?

E-E-A-T factors help to keep high-quality, reliable and relevant information available to users on the SERP. A content strategy that keeps ahead of keyword opportunities, utilises cross-functional teams, and produces organic content ensures your website’s content matches the high quality that Google is looking for. It’s also important to update existing content with contemporary research and updates so that this becomes evergreen content. Evergreen content refers to high-quality, valuable content that is relevant and useful to readers over a long period of time and unlike news articles or trend-based content that can quickly become outdated, evergreen content is designed to provide long-term value, attract ongoing traffic and continually engage audiences.

Organic SEO-first content is something we specialise in at Varn, whether for our client’s on-page content, blogs and product landing pages, through to off-page data-driven articles, guest blogs or PPC landing pages.

When creating or updating content for your website, we recommend you incorporate the elements explored below, into your overall SEO strategy to match E-E-A-T guidelines. Ultimately it’s about ensuring your content is as attractive as possible for the search engines to find, understand and rank.

How can I show Experience, Expertise, Authoritativeness, and Trustworthiness?

Experience, Expertise, Authoritativeness, and Trustworthiness can be shown in various ways. For example, you can include detailed author bios on your website when someone writes and shares an article demonstrating your expertise. It’s vital to produce high-quality and well-researched content, cite credible sources and engage with the industry.

Social-proof your content with reviews or client testimonials, accreditations or awards you’ve achieved. Help the reader understand why they should listen to you. If you don’t have credentials to be speaking about a certain topic, be sure to collaborate with someone who does. Industry partners, influencers, and expert quotes featured in your content will help you to create user-first E-E-A-T content.

Include a brief section about your business, explaining your expertise, the areas you serve, and the scope of your services. Why should people listen to you? Remind users why they should choose you for a service or trust your advice on a subject. A ‘Why choose Us?’ section or a succinct ‘About Us’ that mentions the years you’ve been in business, and partners you have worked with, will help to position yourself as a credible expert.

E-E-A-T: Internal Linking

An internal link is the hyperlink on your website that takes the user to another page within your website. Contextual internal linking extends the user journey and helps search engines understand your website’s hierarchy structure and the importance of content. It doesn’t just add SEO value, it also aligns with improved user experience and conversion. Internal links add context to the relationship between pages in your website and shares page authority to important pages. Before diving into creating an internal linking strategy, make sure you understand why internal linking is important.

E-E-A-T: Descriptive Anchor Text

Anchor text is the clickable text in a hyperlink. Rather than using generic phrases like “click here”, use descriptive anchor text that aligns with your destination page’s keyword mapping strategy. Build on a page’s keyword authority with descriptive anchor text. This will help users and search engines understand your content’s purpose.

You can align the anchor text with keywords informed by Google’s perception of keyword authority for a page with Google Search Console. If you haven’t set up Google Search Console, take a look below at these helpful tips.

E-E-A-T: Intent of the Page

Make sure your call to actions (CTAs) for a page match the page’s intent. If you’re unsure of a user’s intent, understanding search keyword intent will help. Use CTAs to encourage users to take specific actions, they can be particularly effective at the end of your introduction and content. If in doubt, prompt users with your company’s credentials and offer to get in touch or speak to experts.

It’s vital to think of the user journey, so for example, if you have a blog about the benefits of a service or product, you would expect to see the service or the product page linked. Understand where in the marketing funnel your user is, if they are looking at a blog that is an introduction to a product or service, then they have just started their journey. Therefore you can make them aware of problems with the solutions that you offer, speaking to their pain points, challenges and desires. To do this effectively, you will need to know your audience inside out.

How do I write User-First E-E-A-T Content?

Focus on high-quality, informative content.  You and your team are experts, real people with a breadth of valuable first-hand experience that people want to learn from. Your team’s first-hand experiences are invaluable. They match the Experience part of the E-E-A-T guidelines. Share them to create authentic, informative content.

Here are some helpful tips how to write user first E-E-A-T content:

E-E-A-T Content: People-First

Write for your audience first, then tweak and structure for SEO. Google is discouraging SEOs from writing content just for search engines. And rightly so, we’ve all clicked on a result in the SERP and been met with AI-generated nonsense. Google asks us to provide ‘Helpful, Reliable, People-First content.’ The days of writing content based on search volume alone are over. Search engines are now flooded with AI content – Google struggles to find the most helpful content to rank. In this new age of SEO, business owners, experts and SEOs must work together to find a middle ground, that is both helpful for users and optimised correctly for the search engines.

Work with a marketing/ SEO expert to perform user research. This should consist of understanding pain points, desires and the audience’s buying journey. For example, in the decision stage of the buying journey, we need to catch users when they are in the consideration stage of that journey. So think about your blog content, and capture solutions to help solve their pain points, queries, worries, wants, and needs. It’s vital to capture your audience’s attention by writing content that resonates with their experiences and aspirations.

Next Steps

Reflect on the next steps you want users to take and use internal links to support their decision-making process. Think about what makes sense for them, and explore this around aligning the actions you want taken which are based on your business goals and the user journey you want them to experience? Is it a brochure download, to get in contact or book an appointment?

You can use existing data from Google Analytics to help inform your decision making. The GA4 Page Path explorer can tell you which blog pages were part of the converting/purchasing users’ journey. Use this information to guide your internal linking, and take your user on a journey through the buying funnel. You can take this a step further with natural placements where a related topic is introduced. It’s important to remember that there is no need to add links for the sake of it, it must be natural, and these links need to add value.

E-E-A-T Content: Readability

It’s vital to ensure your content is accessible and engaging. One element to consider is the readability of your content or article on a desktop, compared to when people may be scanning the content when using a mobile. Additionally without good content structure, even the most insightful/helpful information can be dismissed as untrustworthy or irrelevant by search engines.

How to structure EEAT Content?

E-E-A-T Content Structure: Keyword-Rich Headings

Structuring E-E-A-T content with keyword-rich headings doesn’t just have SEO value, it also improves user experience. These headings make it easier for users to navigate the content, find the information they need and hence perceive the content as authoritative and trustworthy. Clear, relevant headings also help the search engines understand the content’s topic, making it more discoverable and likely to rank higher.

Eye tracking research can be used to help understand how users interact with headings on webpages, revealing their role in capturing initial attention and guiding navigation. This data informs effective design decisions to enhance readability, user engagement plus overall user experience. Eye-tracking research studies found that when people read on the web, their approach depends on what they are doing, what they expect based on their past internet use, how the page looks, and the type of content it has, like text or pictures.

The most common scanning patterns are:
The F theory – where the user will mainly look on the left side of the webpage and examine the top of the page.

Spotted pattern –  where the user will jump around to the most interesting spots – often influenced by effective website design and UX.

The layer-cake pattern – where the user will focus on headings and subheadings as they act as signposts for information.

E-E-A-T Content Structure: FAQ Sections

Incorporating FAQ sections into a website’s content strategy aligns well with E-E-A-T principles, as this helps to create content that is not only informative and reliable but also highly valued by both users and search engines. You can use Google Search Console, to help you uncover long-tail keyword opportunities to feed into your FAQs.

If you want to find FAQ opportunities in Search Console you can do the following;

Don’t forget to structure your FAQ content to appear as snippets in search results with schema mark up optimisation, to help increase click-through rates.

On a final note, user-first content that adheres to E-E-A-T principles isn’t just about chasing low-hanging fruit or seeking quick wins. It’s about building a foundation of trust and authority for your brand and business that will continuously fuel organic search growth over the long term.

Still not sure where to start? Our team of innovative SEO experts can support you to develop a robust E-E-A-T content strategy that will drive traffic and conversions. Contact our expert SEO team to discuss your E-E-A-T challenges, we would love to help.

Campaigns Never Die is an AI tool designed to enhance the Dungeons & Dragons experience for users. The D&D tool for taking lengthy game prep off the to-do list so you can get straight into the action also aims to intensify the game by elevating your adventures at the touch of a button. The idea comes as a solution for the founder, who found that his time to get into the game was cut short as the responsibilities of life increased. CND aims to cut down the prep time, simplify the routes to adventure, and enhance the journey, all whilst not compromising on the original D&D experience that has caused so many to fall in love with the game.

OggaDoon is preparing Campaigns Never Die for their Kickstarter launch later this year. Through social media marketing, content marketing, and PPC ads, we are driving a strong community to discover Campaigns Never Die ahead of launch.  Conducting research into the market and creating audience profiles and demographics has helped us built out a social media marketing strategy to find and target the community of Dungeons and Dragons users who will be interested in streamlining their game prep. This research then expands into the ads that we will deliver to encourage signups ahead of the Kickstarter launch.

We’re very happy to be assisting CND on their journey, and creating our own adventures together.

You can learn more about Campaigns Never Die and get involved in the adventures here! If you’d like to test the tool for yourself and become an Alpha tester then get in touch!

You can also get in touch with us at OggaDoon to learn more about our work with Campaigns Never Die and to see how we can support you! We are a Bristol based Digital Marketing and PR agency that specialise in digital PR, social media, SEO, and content marketing, bringing all of this expertise into delivering strong organic campaigns and paid marketing campaigns.

When speaking to potential clients and business partners, we often get asked, ‘what are the quick SEO wins?’ This is often a result of people suddenly needing more clients or their new website has taken a dive in rankings and they are seeking a ‘quick fix’.

In reality, whilst there are often ‘quick wins’ to be found these will never replace a thorough and well crafted long term SEO strategy. The clients that we have worked with and kept at the top of the search rankings for over ten years.

The Benefits of a Long-Term SEO Strategy

A long-term SEO strategy focuses on building a strong foundation for your website, which means understanding your audience and target market, creating high-quality content that is helpful and interesting to that audience, whilst simultaneously establishing your brand as a brand of choice and an authority in your sector.

By investing time and resources into a comprehensive long-term SEO plan, you will benefit from the following wins:

Increased organic traffic

A well-executed long-term SEO strategy will help your website rank consistently higher in the search engine results pages (SERPs), which leads to a steady increase in organic traffic over time.

Improved user experience

By focusing on creating helpful, valuable content and optimising your website for users, you’ll provide a better overall website experience which will mean increased engagement and conversions.

Secure sustainable rankings

Short-term SEO tactics may provide temporary boosts in your rankings on the SERPs, but a long-term strategy ensures that your website maintains its position in the SERPs, even as algorithms evolve.

Establish brand authority

Often massively undervalued, but consistently producing high-quality thought leadership content (articles, talks and videos) will earn high-quality backlinks and will, therefore, establish your brand as an authority in your sector, which in turn will build trust with both the search engines and your audience.

Our top tips for planning a long-term SEO strategy

In conversations with our clients we emphasise the importance of planning SEO strategies that help build for long-term, impactful results in their search marketing efforts. These are our top five tips that will help plan for SEO success for the long-term.

1. Conduct thorough keyword research

The foundation of any successful SEO strategy is to conduct thorough keyword research, which means identifying the keywords and phrases your target audience uses when searching for products or services like yours. At Varn we use a method we call ‘search intent modelling’ which encapsulates the real motivation behind a user’s search query on search engines. It’s a critical concept in SEO, as understanding and catering to the specific reason a user has for searching ensures content is relevant, satisfies user needs, and enhances the likelihood of achieving higher rankings in search engine results pages (SERPs).

2. Create high-quality, evergreen content

Invest in creating high-quality, evergreen content that provides value to your target audience. This type of content remains relevant and useful over time, helping you attract organic traffic and build brand authority. Regularly update and refresh your content to ensure it remains accurate and engaging. This can be from running events, giving talks, and writing thought leadership articles to video guides. Either way, we have found that well-curated content has generated good links and website traffic for our clients, years after its initial creation. This is obviously not short-term, but does have a compound effect, which is priceless.

3. Prioritise user experience

Search engines prioritise websites that provide a positive user experience, and this means ensuring your website is mobile-friendly, has a clear navigation structure and loads quickly. Always optimise your content for readability and engagement, using headings, subheadings, and multimedia elements like video to break up text and keep your users interested.

4. Monitor and adapt your strategy

A long-term SEO strategy requires continuous monitoring and adaptation. So do regularly analyse your website’s performance using tools like Google Analytics. It’s also vital to keep an eye on your competitors’ strategies and I did a talk a few years ago at Brighton SEO, on why it’s so critical to understand your competitors and their SEO strategies. Make sure you also stay up-to-date with the latest SEO trends and algorithm updates, and be prepared to adjust your strategy as needed to maintain your search engine rankings.

In summary, in the fast-paced world of digital marketing, it’s easy to get caught up in the pursuit of quick wins. However, when it comes to SEO, a long-term strategy is always the better choice for sustainable growth and lasting success. We have been working with some of our clients for over a decade.

If you have any questions about our tips to shift your SEO thinking to more long-term thinking, and you think our expert team can help, then please do contact us, we would love to hear from you.

Mostly Media, the Bath-based media planning and buying specialists enjoyed recent success at the Independent Agency Awards scooping not one, but two awards.

Hosted by the Alliance of Independent Agencies at the leading worldwide marketing and digital festival ‘MAD//FEST’, this prestigious award ceremony celebrates the finest work across the independent agency sector.

Firstly, for the third time in four years, Mostly Media proudly received the Best Use of Media award, this time for their work on behalf of the UK charity, Crohn’s & Colitis UK.

Secondly, Mostly won the coveted Freedom Award for Client Service, a testament to their exceptional culture and dedication to clients.

Head of Digital Tom Marshall who led the team’s digital campaign commented: “It is a fantastic achievement for such a wonderful cause. To receive the recognition for both Best Use of Media & Client Service was really special, and so well deserved for all the amazing planning and strategic work from the CCUK (Crohn’s & Colitis UK) team, they were amazing to work with on this campaign, so a big thank-you to them for trusting us with this project. Special mention also to the Mostly Team for their brilliant strategy, planning, implementation, and optimisation work – 250,000+ symptom checker completions & delivery of the campaign message to potential sufferers of Crohn’s & Colitis is out of this world!”

Recap of Mostly Media’s Recent Award Wins:

– **2021**: Best Use of Media on behalf of thortful (DTC / Brand Response)

– **2023**: Best Use of Media on behalf of Cawston Press | B-Corp™ (FMCG / Brand)

– **2024**: Best Use of Media on behalf of Crohn’s & Colitis UK (Charity / Performance)

– **2024**: Freedom award for Client Service on behalf of Crohn’s & Colitis UK (Charity / Performance)

About Mostly Media

Based in Bath, Mostly Media is an award-winning top-20 independent media planning & buying agency that prides itself on scaling businesses at pace through media strategy.

Founded on the principles of creativity, agility, and client-focused service, Mostly Media has a proven track record of achieving exceptional results for a diverse range of clients.

 

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