Building confidence on social media as a small business owner 

3rd October 2023

Originally posted to

Social media has revolutionised the way we conduct business, and a strong social media presence is now a must-have for entrepreneurs. Whether you run an Etsy store, a vegan restaurant, a construction company or an accountancy firm, knowing how to present yourself confidently on social media is crucial to your success. However, as a small business owner, it’s common to feel a little apprehensive around social media. Maybe you find it challenging to navigate. Today, we want to provide you with some valuable tips for boosting your confidence and upping your social media game. 

Authenticity is everything 

Authenticity is one of the most powerful assets you have as a small business owner. In contrast to the days of slick and polished ads, today’s consumers crave content that feels genuine. Share your journey, your challenges, and your triumphs. Allow your personality to shine through in your posts. Authenticity fosters a connection, and connection builds trust. 

Embrace your uniqueness 

Remember that you are not competing with large corporations with massive marketing budgets. You don’t have to be like them. Think about what sets you apart from the competition? Perhaps it’s your handcrafted jewellery, your quirky sense of humour, or your passion for sustainability. Heck, maybe it’s even your love of your adorable office dog. Highlight what makes your business special and flaunt it without fear. 

Know your audience

Knowing your audience inside and out will help you create content that resonates with them. That being said, I want to give a bit of controversial advice. If you’re totally new to social media, try not to get too bogged down in this. It’s still important, of course. And if you want to see results, you’ll need to make content with your target market in mind, however, I’ve seen business owners time and time again that get so wrapped up in what they think people want to see that their content loses that genuine sense, that spark. Don’t try and copy what someone else is doing to gain success with your target market, instead use what they’re doing as inspiration and see what you can do to put your own stamp on it.  

Consistency is key 

Don’t give up. You’re not going to see results overnight. Like anything, a large and engaged following and community on social media is something that takes a lot of work and time to build. The best thing you can do to move towards that is focus on consistency. Consistency is the key to building familiarity and trust with your audience. 

Collaborate and connect 

Social media is all about, well, being social. It’s about networking and building relationships. Don’t be afraid to reach out to fellow small business owners or influencers in your niche. Collaboration can be a game-changer for growing your audience.  

Learn and adapt 

Social media is ever evolving, and what works today may not work tomorrow. Experiment with different types of content, hashtags, and strategies. Don’t be afraid to pivot if something isn’t working as expected.  

Celebrate your wins (big and small) 

Every like, comment and share is a little victory. Celebrate these wins! Small steps forward can lead to significant leaps in the long run. Don’t get so caught up chasing the thousands that you forget the hundred that truly matter. Share your successes with your audience, and let them join in your joy. 

Invest in self-care 

Running a business can be overwhelming, especially when it involves maintaining a strong social media presence. After all, it’s another thing to do, and we get that. Don’t forget to take care of yourself. Schedule regular breaks, practice mindfulness, and seek support when needed.  

You could even hire a lovely PR and social media agency like Carnsight to help lighten the social media load! ;p 

Keep the fun alive   

Above all, remember to have fun with your social media journey. It’s a platform to express your passion, creativity, and expertise. Enjoy the process, and let your enthusiasm shine through. Your audience will pick up on your positive vibes. 

Check us out on social media to see how we put these tips into practice ourselves.


About Carnsight Communications

At Carnsight Communications we create strategies and campaigns to showcase our clients’ brilliant work through PR, content and social media. We help them get noticed by the right audience, at the right time. We specialise in creative agency PR.

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