In 2012, The Wow Company began its agency benchmarking report – BenchPress. The aim was simple; to take an accurate snapshot of agency life in the UK and to share insight and analysis with ambitious agency owners.
BenchPress has grown to become the largest survey of independent agency owners in the UK and is a great way to benchmark yourself against your peers. BenchPress 2020 is now open and we’re encouraging South-West agencies of all shapes, sizes, and sectors to participate. You can take part here.
This year, Bristol Media has partnered with BenchPress to provide a bespoke report for agency owners in Bristol, Bath and the South-West to compare agency performance with the rest of the UK. We need 100 or more agency owners, founders or directors to participate, so please help spread the word. Everyone that takes part receives a copy of the full benchmark results. Here’s 2019’s report.
Last year revealed that confidence remained high amongst agency owners, with their drive and determination to grow in 2019 overriding any doubts about wider market conditions. This was off the back of a strong 2018, which saw agencies grow fee income by the largest amount since BenchPress started. BenchPress 2020 will reveal whether agencies are still on the up and provide an outlook for the year ahead.
This year’s survey will focus on how agency owners can build a profitable and sustainable business, one that can thrive in uncertain times. Alongside this, there will be questions about selling and buying agencies, which will reveal what makes an agency really valuable to any purchaser.
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.