Bristol-based creative agency saintnicks has been awarded Gold at the Digital Impact Awards, recognising its work with POSCA, part of Mitsubishi Pencil Co. The win came in the ‘Best Community Development’ category, celebrating the agency’s success in growing and nurturing an engaged creative community on social media.
The Digital Impact Awards highlight excellence in digital stakeholder engagement and the power of online brand communication. saintnicks’ campaign for POSCA focused on building authentic relationships with artists and makers across the UK, showcasing their creativity while amplifying the brand’s cultural relevance in the creative community.
Fraser Bradshaw, CEO at Saintnicks, said:
“We’re incredibly proud of this recognition. It celebrates not just great creative work, but the genuine connections built between brands and the people who love them. The POSCA community embodies everything we believe in – creativity, authenticity and engagement that lasts.”
The award-winning campaign brought together art, culture and community to celebrate creative expression and inspire participation. A full case study of the work can be viewed below.
If you’d like a chat about your challenges or request a complimentary social audit, drop them an email and say hello. You can find out more about their social media and content expertise here.
Integrated brand agency saintnicks has taken home two honours at the UK Social Media Awards 2025, reinforcing its position among the country’s leading independent creative agencies.
Competing against ten national and global network agencies and household names including Waitrose, TUI, Specsavers and Currys, saintnicks claimed Gold for “Best Long-Term Strategic Use of Social Media” for its partnership with Ascot Racecourse, and added Silver for “Best Integrated Campaign” for Royal Ascot.
The UK Social Media Awards celebrate excellence in creativity, innovation and impact across the industry. These latest wins mark saintnicks’ fourth major award of 2025, recognising the agency’s ability to deliver standout results for high-profile clients against world-class competition.
“This recognition reflects the strength of our team and the quality of work we deliver,” said Fraser Bradshaw, CEO of saintnicks. “It’s great to see our efforts acknowledged and to have our clients’ trust reaffirmed through results like this.”
The win reflects saintnicks’ continued success in delivering social media strategies and campaigns that break through the noise. The agency’s award-winning work for Royal Ascot can be seen here.
Looking ahead, saintnicks will be continuing to push boundaries in social and content, with fresh ambitions for 2026 and beyond.
If you’d like a chat about your challenges or request a complimentary social audit, drop them an email and say hello. You can find out more about our social media and content expertise here.
saintnicks has been shortlisted in two categories at The Lovie Awards 2025, recognising the agency’s standout work in Digital, Content, and Social Media. The nominations come off the back of a flurry of other nominations, including four at the UK Social Media Awards, two at the Sports Business Awards, and one at the Digital Impact Awards.
The Lovie Awards recognise European Internet excellence in the fields of culture, technology & business. In addition to traditional judging, each category has a People’s Lovie Award, voted on by the public.
You can support saintnicks by clicking the links below and placing your vote ahead of the deadline on Thursday October 16th:
Email Newsletter – LIV Golf
Events & Livestreams in Social Media – Ascot Racecourse
Regarding the nominations, Callum Joynes, Head of Content at saintnicks, said:
“We’re over the moon to be recognised at The Lovie Awards this year. It’s a celebration of the creativity, ambition and craft that our team pours into every project for our clients at LIV Golf and Ascot Racecourse, and we’re proud to see that work shine on a European stage.”
saintnicks has been nominated for ‘Best Community Development’ at the Digital Impact Awards for their work across social media with POSCA UK.
The Digital Impact Awards set the benchmark in digital stakeholder engagement, celebrating the best digital communications from brands. This nomination recognises the creativity, strategy, and measurable impact of saintnicks’ partnership with the Mitsubishi Pencil UK team.
Inbound activity to POSCA’s social media channels has quadrupled, and the brand’s own response actions have increased more than tenfold. The brand was sent and tagged in over 10,000 pieces of social content in just the first four months of 2025.
Cath Eaton, Social Media Manager at saintnicks, said:
“In just a short time, our partnership with Mitsubishi Pencil has built a vibrant, engaged community on social media, that delivers real results. This nomination for the Digital Impact Awards is a fantastic recognition of the dedication and collaboration behind our work – something the whole team is incredibly proud of.”
If you’re looking for an agency that truly gets social media, content, and community management, explore saintnicks’ brand, campaigns, content and digital expertise here, or reach out to their Client Services Director, Francois d’Espagnac.
saintnicks has been shortlisted for the second year running in two categories at the Sports Business Awards 2025, recognising the agency’s standout work with Ascot Racecourse:
Outstanding Social Media Strategy
Excellence in Content Marketing
The Sports Business Awards celebrate and reward the achievements of the teams working behind the scenes to enable sporting excellence through sports marketing – championing creativity, resilience, adaptability, and resourcefulness.
Callum Joynes, Head of Content at saintnicks, said:
“We’re incredibly proud to be shortlisted at the Sports Business Awards among the best names in the sports industry. These nominations are a recognition of the strategy, creativity, and collaboration behind our work across brand and social media with the team through Royal Ascot and beyond. Proof that incredible results can be achieved when a brand and agency share the same vision.”
saintnicks has been shortlisted for four awards at the UK Social Media Awards 2025, recognising the agency’s standout work in user-generated content, integrated campaigns, long-term strategy and team excellence.
Best Use of UGC – POSCA
Best Integrated Social Campaign – Ascot Racecourse
Best Long-Term Strategic Use of Social Media – Ascot Racecourse
Best In-Agency Team – saintnicks
The UK Social Media Awards celebrate the very best in creativity, innovation and impact across social platforms. From the vibrant, creator-fuelled world of POSCA to diversification of Royal Ascot’s audience and fan engagement, saintnicks’ work continues to blend bold thinking with measurable success.
Callum Joynes, Head of Content at saintnicks, said:
“Social media is one of the most powerful ways to build meaningful brand experiences, and these nominations are a fantastic recognition of the agency’s creativity, commitment, and real-world strategic capability. We’re incredibly proud to be shortlisted across such a broad mix of categories.”
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saintnicks is a leading independent brand agency. We partner with ambitious brands to drive commercial growth, through standout strategy, campaigns, digital experiences, and social media. An agile, highly experienced team of specialists, combining top-tier strategic and creative talent from global agencies and client-side brands. We take brands further.
Imagine this. Instead of writing a traditional article like this one, we shorten our article to a series of headlines and project them onto a famous skyscraper. Outside an advertising awards show. We tease the event. And we invite you and influencers along to it. You take pictures and film parts of the show. You then post it on social media. We film the entire stunt. Afterwards, we edit the vid into different cut-downs for different channels. That my friends is a brand activation in practice.
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So what actually is the definition of a brand activation? ChatGPT defines it as a ‘marketing strategy designed to actively engage consumers with a brand, creating a memorable experience that drives awareness, interaction, and emotional connection’. It’s a decent definition for this recent advertising phenomenon. But for us, it’s an idea worth advertising. Something for your brand to shout about. And right now, activations are becoming more common. They’re taking full advantage of digital capabilities to propagate ideas online which in turn, amplifies brands organically for free. 30 years ago, a Tango ad on a Saturday night was talked about on a Monday morning in the school playground, or at the water-cooler. Today, it’s instant on Whatsapp, TikTok, Twitter and so on. And great activation ideas that live online, always have the possibility of getting shared time and time again.
Here are some of my favourite brand activations from recent times including an app concept for Toyota that was the no.1 downloaded app in the country it was made for.
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You read right. Sounds bonkers. But it was genius. True to their values, REI closed their doors on Black Friday. Instead of getting caught up in the chaos of the shopping day, they wanted their staff to #OptOutside, have a stress-free day off and enjoy the great outdoors. The feel-good news story was picked up by all the mainstream media outlets in the states, and the brand saw sales, brand warmth and employee retention increase off the back of this one activation.
Xbox wanted the world to know how tough their new Tomb Raider game was so they created an interactive billboard that played out like a live game show. Then they subjected the six people on the London billboard to the extreme weather conditions from the actual game. Fans streamed the show via Twitch, where they could even control the weather via their smartphone. Until only the grittiest contestant was left. The results were off the charts, from 450k+ views on Twitch, 2 million views on Facebook and 18 Cannes Lions.
How? By flipping disability around and creating ThisAbles. Ikea found 1 in 10 people in the world live with a disability. So they hacked their most iconic IKEA products by developing 13 open-source 3D printed add-ons, each solving a different accessibility issue. Besides the 5M$ worth of earned media from PR, 4,625 people downloaded the 3D models. One of the great brand activations, that intrinsically links to their vision and genuinely make people’s everyday, wonderful.
Education groups came together to launch Denmark’s Mental Health Day and create awareness about the increase of youth burnout. How? They crafted human sized candles and erected them all over the country to start a nationwide conversation. Each of the statues were made from wax that symbolised inaction leading to an entire generation burning out. They also targeted policy makers with small versions of the burnt-out youth, and produced a series of solutions to help address the growing issue.
The global sports brand discovered that 32% of women around the world feel uncomfortable swimming in public. In the Middle East, it jumps to a staggering 88%. So adidas created the world’s first swimmable billboard in Dubai, encouraging every woman in the city to dive in and become ambassadors for its new inclusive swimwear collection, regardless of their shape, ethnicity or ability. It sparked a global conversation across 60 countries about making swimming more inclusive as a sport for women.
Put your phone down while you drive and pick up rewards. That was the simple award-winning idea for Toyota in Ireland.
The app topped the Irish app charts, received national TV, radio and press coverage worth nearly £350k. But above all Irish people drove over 13 million miles with their phones faced down. And Toyota showed how “built for a better world” made a real tangible difference in people’s lives.
People think they know what ‘suicidal’ looks like: crying, anger, despair. In the absence of these signs, nobody intervenes. With 125 people taking their own lives each week, long-term partners Campaign Against Living Miserably (CALM) and ITV, the UK’s largest commercial TV station, urgently needed to highlight the fact that ‘suicidal’ doesn’t always manifest the way people expect. So on the happiest day of the year, they created The Last Photo, a hard-hitting campaign that started a vital national conversation and empowered the UK to help prevent suicide.
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The next time you brief your creative agency, think about what it is you’re really looking for. If it’s brand awareness, perception, resonance and share of voice, give your agency the license to think bigger. Creativity shouldn’t be squeezed into conventional media formats – let your brand break free and break the mould. That’s what garners coverage, reach and long-term legacy.
It’s where experiential meets content meets stunts meets brand amplification. And in today’s world, that means more bang for your budget. Just remember, the best activation ideas can be summed up in an attention-grabbing headline. If you nail that and get excited about making it happen, who knows? Your brand activation could be talked about for years to come. Building long-term brand awareness and advocacy, that’s some return on investment.
Drop us a line at https://saintnicks.uk.com/contact-us/ and let’s chat about how we can use brand activations to take your brand further.
Gold: Best Expression of a Brand on Social Media Channels
Bronze: Best Use of Copy Style or Tone of Voice
The Transform Awards celebrate excellence in brand strategy and execution across Europe. saintnicks’ work with Ascot Racecourse brought to life the brand’s creative platform, Elegance at Play – combining social-first storytelling, a distinct tone of voice, and thumb-stopping, jaw-dropping content that captured the attention of both loyal racegoers and new audiences alike.
Speaking on the win, Fraser Bradshaw, CEO at saintnicks, said:
“We set out to create a truly ownable brand voice and world-class social content that matched Ascot’s stature as an iconic British institution. To see that work recognised is a brilliant moment for the team and a testament to the power of brave, collaborative thinking.”
If you’re after a creative brand agency that will go the extra mile for your brand, drop saintnicks a line. You can find out more about their brand, campaigns, content and digital expertise here, or reach out to their Client Services Director, Francois d’Espagnac.
saintnicks have been appointed by Mitsubishi Pencil Company UK (MPCUK), a leader in innovative writing instruments, to handle its POSCA and uni-ball brands.
Together, both MPCUK and saintnicks will harness the power of storytelling and dynamic creative content to bring MPCUK’s uni-ball and POSCA brands closer to its customers.
Through a series of innovative campaigns and brand activations, we will be reinforcing the brands’ trusted reputations for high-quality pens and creative markers, while fostering a connection with audiences through relatable, inspiring narratives.
“We’re incredibly excited to team up with saintnicks,” said Hannah Hurling, Head of Marketing at MPCUK. “Both uni-ball and POSCA have always been about enabling creativity and self-expression, and saintnicks’ expertise in storytelling and bold creative ideas makes them the perfect partner to bring our vision to life.”
The uni-ball brand was established in 1979 and is owned by the Japanese Mitsubishi Pencil Company, which has a rich legacy dating back to 1887. Today, uni-ball is a leading name in the UK stationery market, renowned for high-quality writing instruments that combine innovation with reliability. The brand’s commitment to quality, performance and design has made it a favoured choice among students, professionals, and creators, solidifying its reputation as one of the most well-known brands in the UK market.
For over 30 years, POSCA has accompanied creativity in all its forms, quickly becoming a favourite tool for artists worldwide. Initially embraced by graffiti artists, the brand’s popularity quickly spread beyond urban spaces. Today, POSCA markers are recognised globally for their vibrant colours and versatility, making them ideal for a wide array of applications—from street art and fine art to illustration, portraits, and home crafts.
The collaboration comes at a time when consumers are seeking more authentic connections with the brands they choose. MPCUK has long been a trusted name in writing and artist tools, offering consumers writing pens and creative markers that combine quality, style, and reliability. The new partnership is set to enhance the brand’s visibility, reinforce its connection with customers, and celebrate the art of writing and the power of creativity.
Not you. Of course, we’re not talking about you! We’re aiming that one at the bot. It’s a tool. And a bloody good one. But don’t be fooled. Like a sword, you must learn to wield it, and understand when to use it. You wouldn’t use a sword for cutting bread. In the same way, AI can be a powerful instrument but it’s knowing where and when to use AI in the creative process that’s key. Read on for our take…
There’s no two ways about it, AI is not going away. It’s now part of our creative armoury. But it is NOT A REPLACEMENT FOR CREATIVES. And just before we continue, let’s get one thing straight. This is not an AI review. ChatGPT could write that for you in seconds. This is an article for humans, by a human, about the rise of AI and why human creativity is more important now than ever.
Hallelujah! Yep, that’s how you spell Hallelujah. I checked Grammarly! It’s a great time for our industry. Let’s throw another “bloody” in there. It’s a “bloody great” time for our industry.
You see, AI is a learning tool. What does that mean, I hear you ask. Well, it lives in the familiar. It spits out what it knows, what it has learned. Dave Trott (legendary Adman) was once said creatives need to know the rules, so they can break them. AI is all about the rules. Creativity, more specifically, human creativity, looks the other way. The famous levis ad campaign, ‘When the world zigs, zag’ springs to mind. Could AI have written this?
The bots are setting the bar
The bots can help us create a presentation quicker. They can give us nicer visual references, moodfilms, and even help us create a copy structure. Or if we’re clever, we can use them in our comms, like this recent Barnardos campaign. It started with a traditional photoshoot and then fed the images into a specially-built AI model alongside their childhood images to create portraits that represented stages of trauma, whilst protecting real-life cases.
But it’s important to remember, humans are still the controllers. The directors. The editors. And when it comes to “big idea” thinking, it’s our job as Creatives to beat the bots. Or your brand just ends up becoming bland.
We have feet. Bots don’t. Let’s use them (and our brains) to stand out.
Think of the recent Burger King post-birth “arrival” campaign. You can bet your bottom dollar ChatGPT wouldn’t have taken the brand there. That doesn’t mean you can’t use the generative AI chatbot to give you thought-starters. But know you’ve got to beat the bot. The human touch is paramount.
This author will never forget the first time it made a client cry. Happy tears that is. It was for a domestic abuse brief. Something that needed to be handled delicately. With nuanced language. And great human insight. All done with a significant amount of empathy. The script made the client feel something. They bought it in the meeting. It ran. Calls went up. And back in 2011 it made it into the coveted D&AD annual.
With AI there’s a skill to prompting, but as Creatives it’s our job to provoke and make people feel. Care about your copy, your concepts and your work, and it really shows.
Generating an ending Steve Jobs would be proud of
Steve predicted the rise of AI but the bots are not the storytellers. We are the weavers of words. The purveyors of feelings. And the narrators of the future.
Maya Angelou was an American memoirist, poet, and civil rights activist. She famously said…“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel”.
Our humanity, and our ability to pour ourselves into our work, will always separate us from AI. Yes it has intelligence, but it’ll always be artificial.
So, use AI in the creative process wisely. Or, reach out to some humans who know how to get the best out of them. And let’s get one up on the bots.
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