Noble Digital Performance, Author at Bristol Creative Industries

Community-based youth charity Young Bristol has become the third South West charity to win a place on the region’s Noble Deeds programme.

Set up in 2021 by Bristol-based SME Noble, the Deeds programme provides digital marketing training & support to not-for-profits, helping them deliver vital services in the area. Increasing in-line with Nobles’ own turnover, this year the support package stands at £25,000. Young Bristol will use this to upskill its marketing team and ensure its services reach the young people who need them the most

Supporting children and young adults aged 8-25 during their critical out of school hours in some of the most challenging areas of the city, Young Bristol’s mission is to provide innovative programmes that create a positive and sustainable impact on the lives of young people

With eight community youth clubs across Bristol, a mobile youth club on wheels, outdoor activity centres and an employment programme just part of what the charity offers, the support from Noble will help the Young Bristol team prioritise where its digital marketing efforts will make the most impact. As well as helping the team to learn new skills and maximise their knowledge of social media, SEO and other digital promotion techniques for a lasting impact beyond the Deeds programme

Lucy Saunders, Head of Fundraising & Development, Young Bristol, explains; “We are thrilled to be the selected charity for this year’s Noble Deeds programme. It is an incredible opportunity for our organisation to gain valuable experience and support from a team of experts. Their support will make a big difference, not only by up-skilling our team and improving our digital marketing, but also by helping us to further our reach and services to even more young people.”

With numerous deserving causes across the city that could benefit from the Deeds programme, choosing just one recipient is difficult. Previous winners have included homelessness charity Emmaus Bristol and South Bristol social enterprise Heart of BS13

Lorenzo Campbell, chair of Noble’s UK Deeds committee, said; “It’s not easy to choose between the many worthwhile entries to Deeds we receive. However, Young Bristol gives us the opportunity to work with a charity that reaches the communities right across Bristol who need their help the most. Making sure young people get the right start in life is so crucial and the passion the Young Bristol team has for that is inspiring.

“The impact the charity has can be life-changing for young people and leaves a real lasting legacy. Hopefully by helping the team enhance their own knowledge and digital marketing skills we can help them make that impact as long-lasting as possible.”

The Noble Deeds initiative was originally started over twenty-years ago by Nobles’ parent [KS1] company in Nevada, North America. Mirroring the US programme, the winning not-for-profit is chosen by an employee-led committee, with the UK Deeds programme opening every June at a free ‘Be Better Bristol’ event for local charities and businesses

The Noble team then work alongside the winning charity from September through to February each year helping them to achieve their specific objective

4th June, 2024, Bristol-based digital marketing agency Noble Performs has announced it will be launching this year’s Noble Deeds competition for Southwest charities and not-for-profits at its ‘Be Better Bristol’ event on 27th June at St Georges concert hall.

Now in it’s third year, the Noble Deeds initiative provides one local charity with pro bono digital performance marketing support for a six-month period and is opened every June as a competition which regional not-for-profits can enter. The prize fund increases each year in line with Noble Performs’ turnover growth and will stand at £25,000 for this years’ winners.

This year, the launch of Noble Deeds is being marked by a ‘Be Better Bristol’ event, which will see the local business and not-for-profit community come together for the evening to discuss how to do better and be better across the city for mutual benefit.

Designed to inspire new connections and collaborations, speakers include Nick Sturge from TechSpark, Mark Flower, CEO of Age UK South Gloucestershire and Caroline Amran from Babassa, which helps young people from less advantaged communities into work and education.

“We’re super excited to be launching our Noble Deeds charity competition at this year’s Be Better Bristol event. Our business is all about being better and doing better and making meaningful connections, which is why we chose to launch our business in Bristol in 2018. The city has a real sense of community and collaboration which is such a fit with our ethos and we’re always looking for ways to bring people together to share ideas for inspiration and innovation, said Kate Sikora, managing director, Noble UK.

“On that note, we’d love any interested local charities and not-for-profits who’d like to come along to our Be Better Bristol event on the 27th June to get in touch. As well as entering our Noble Deeds competition for pro bono digital marketing support, the evening will be a great opportunity to network with local businesses and community members,” she added.

Past winners of the Noble Deeds programme include Heart of BS13, a south Bristol social enterprise which supports people living in Hartcliffe, and Emmaus Bristol, which helps people out of homelessness and poverty (pictured).

Noble Performs Bristol hopes to replicate the impact of its US parent company as its UK business grows. Noble’s Nevada Deeds programme has been running for nearly 15 years and donates over US$200,000 to charitable causes each year.

Open to all Southwest based registered charities and not-for-profits who wish to enter themselves as potential recipients, the Noble Deeds support package up for grabs includes upskilling of the existing marketing team ensuring a long-lasting impact for the winning organisation.

To enter, registered charities or not-for-profits must be Southwest based and complete a simple application form, which will be live on the Noble Performs website from Friday 28th June until Friday 12th July.

The entries will be judged by a panel made up of an internal committee of the UK Noble team, with the winner selected by the end of July 2024.

The Bristol-based charity that wins a place on the programme will secure a package of digital marketing support and skills training tailored to suit its specific needs, however this could include; SEO, PPC, Analytics and Paid Social. The package of support is anticipated to run from September 2024 to February 2025 depending on specific requirements.

To register your interest to attend the Be Better Bristol event on the 27th June please contact event organiser: Mel@melbeebyclarkepr.co.uk

Emmaus Bristol, which helps people out of homelessness and poverty, has been declared this year’s winner of a place on the coveted ‘Noble Deeds’ programme. Supporting charities and not-for-profits in the South West to carry out their essential activities, Emmaus Bristol will receive an £18,000 package of digital marketing support over the course of six months through the programme.

Emmaus Bristol provides a home and support to up to thirty formerly homeless men and women (known as companions), who also receive training and work experience by helping to run the charity’s shops and its other social enterprises. Enabling them to build the confidence and skills they need to secure future employment.

Funding its vital work, the charity also has three shops across the city and its surrounds, selling pre-loved furniture, clothes and household items. Including its Stokes Croft base which also houses a large warehouse and yard for sorting goods to sell or recycle.

Started in North America twenty years-ago by its sister company, this is the second year Bristol-based digital performance marketing agency Noble Performs has run its Noble Deeds pro bono initiative. The programme, which commits to putting a percentage of annual turnover to dedicated CSR activities, has increased this year’s prize fund by over 30% on its 2022 launch amount.

Entry to become a Noble Deeds Programme recipient opens in May each year with the winning not-for-profit announced ahead of the programme start in September, which runs through to February.

Creating a high level of interest this year once again from the local charity sector, Emmaus Bristol was selected due to the long-term impact it has on the community when it comes to supporting people out of poverty and homelessness.

Lorenzo Campbell, Noble Performs and chair of UK Deeds committee explains; “We love what Emmaus is doing in terms of how it equips people with the skills and experiences they need to build life beyond being a companion. In turn, creating a continuous pathway for those facing homelessness and poverty to get back on their feet and create a way forward for themselves. The way Noble Deeds works itself is not dissimilar, our aim is to help charities maximise the impact of their work through digital channels during the six-month programme, while at the same time giving them the skills they need to continue doing so in the long term.

“There is so much potential here with Emmaus Bristol having several elements to what it does – however, knowing where to focus and what activities will have the maximum impact is not easy. That’s where we come in, helping the in-house marketing team to get that clarity and to build an effective digital marketing programme that will give them maximum return on their efforts.”

With numerous worthwhile entrants to this years’ programme, given the cost-of-living crisis and the increased numbers of families and individuals facing homelessness and financial hardship, Emmaus became a clear winner due to its work in this area.

Talking about how the programme will help Emmaus in its current objectives, Stacey McDevitt, Regional Communications Manager, said: “We are delighted to be working with the Noble team to look at how we can shape our digital marketing efforts further to boost donations and create new revenue streams. As well as our shops and upcycling operations, we also have our online sales team, house clearance service and two new eco-pods for tourists, all raising vital funds for the accommodation and support we offer to help people rebuild their lives.

“This all needs to be communicated to the right audiences by a small in-house team and we hope the Noble programme can help us improve the way we do this. Like many charities right now, being able to fund our activities and do everything we need to do can be a challenge. Being able to identify and reach the right people who might be able to support us through digital channels is an essential part of this. We’re looking forward to drawing on Noble’s expertise here so we can be really targeted and make sure our efforts create the maximum impact. There are so many people who need our help right now in such difficult times financially so the more we can do to support them the better.”

Digital marketing agency Noble Performs is celebrating five years in Bristol with a record year in business for its team, who have broken the £1million turnover barrier for the first time.

Established in 2018, Noble Performs was started in Bristol by US West Coast agency Noble Studios and Mr B & Friends, with one on-the-ground employee – current managing partner Kate Sikora. Tripling the size of the business during the pandemic, with significant client wins including premium footwear brand Rockfish, and Bristol’s beloved St George’s concert hall, Noble Performs is hoping to double the size of its 11-strong team during the next three years.

Built on the same ‘Be Better Every Day’ ethos as its US sister company, CSR has been at the core of Noble Performs since day one. During the last financial year, the business donated £12,000 of digital marketing support to local charity Heart of BS13 as part of its ‘Noble Deeds’ initiative. Recently launched, this year’s Deeds programme will receive a 30% increase in funds in line with Noble’s turnover increase, to support a local not-for-profit or registered charity with its digital marketing performance.

“I am so proud of all the team has achieved during the past five years and being able to give back to the local community and create more employment opportunities for others at the same time is incredibly rewarding, said Kate Sikora, managing partner, Noble Performs.

“Bristol has been the perfect home for us – it’s a thriving city with some great businesses and networks, but what underpins this is a real sense of community and collaboration and a genuine desire to do the right thing. This really resonates with our values and we’re excited to see what the next five years brings,” she added.

To celebrate its fifth anniversary, the UK team took a trip to the US earlier this month to visit sister company Noble Studios in Nevada. The celebrations will continue in September in the UK with the ‘Be Better Bash’ – a party for employees and their families, friends and associates of the business, and Noble Deeds recipients past and present.

Ahead of the festivities, Noble Performs will also host a Masterclass, where speakers will be invited to share a quickfire twenty minute ‘Five things’ session on a diversity of topics from AI to ESG.

More details on the Be Better Bash and Masterclass, including speakers and how to register attendance, will be announced in the coming weeks.

Bristol-based digital marketing agency Noble Performs, has announced the return of its ‘Noble Deeds’ programme for South West charities and not-for-profits.

Launched in the city last year to mark the 10-year anniversary of its US predecessor run out of the company’s HQ in Nevada, once again the Noble Deeds initiative will provide one local charity with a package of digital performance marketing support.

With the prize fund increasing each year in line with Noble Performs’ own growth, this year the package of support will stand at £18,000, an increase of over 30% on last year’s inaugural programme.

Open to all Bristol and Bath based registered charities and not-for-profits who wish to enter themselves as potential recipients, the support package up for grabs includes upskilling of the existing marketing team ensuring a long-lasting impact for the winning organisation.

The first charity helped by Noble Deeds in 2022 was Heart of BS13, a south Bristol social enterprise which supports and promotes a healthy, thriving community for Hartcliffe and its surrounds.

Working in partnership with the Noble team, Georgina Perry, chief executive of Heart of BS13, speaks about the impact the Deeds programme has had on helping the social enterprise and its initiatives thrive.

“We have so many great streams to our work which generate valuable revenue, from event space to bouquets and wedding packages from our sustainable flower farm, to frozen ready meals to support our community freezer. It was just hard to know where to start when it came to getting the word out and invariably these days that means doing it online and via social media. There is always so much to do and time is limited across a small team, so having the Noble guys come in and work with us to focus in on where our efforts could be best spent has made a real step change.

“We’re reaching people we never would have before through our website and understand how our social media and online presence can be optimised to achieve this. Our comms manager and I have both massively benefitted from this newfound knowledge and learning these skills. It’s given us a real confidence boost and is already helping us in other areas of the business. The Noble team were great fun to work with too!”

Helping clients such as Adobe, Rolls Royce, Yosemite and Kerv with their international digital presence, Noble’s Nevada Deeds programme now donates over $200,000 to charitable causes each year. The Noble Bristol team hopes to replicate this as its UK footprint grows, helping more charities and not for profits in the local community each year.

Noble’s UK managing director, Kate Sikora, explains; “Bristol has welcomed us with open arms since we opened our first UK office here in 2018, it’s such a vibrant, collaborative environment to live and work in. We’ve always felt a real sense of community here which really gelled with the ‘Be Better Every day’ mantra Noble Nevada was built on. Another thing we wanted to bring across the pond was of course the Noble Deeds programme, after launching last year it’s really exciting to be bringing it back for 2023. Not to mention being able to increase the amount of support on offer.

“So many charities and not for profits are struggling with the rising cost of living so sadly still need help to keep going and doing the vital work they do. Working with Heart of BS13 our Deeds winners last year was a stark reminder of this, but with such a driven, hard-working group of people at the core we’re confident they’ll continue to do amazing things. We’ve loved working with them, being able to get out and about and work with grassroots local community organisations is enriching in so many ways for our team, while making a difference at the same time.”

To enter, registered charities or not-for-profits must be Bristol or Bath based and complete a simple application form, which will be live on the Noble Performs website from May 18^th to May 31^st. The entries will be judged by a panel made up of an internal committee of the UK Noble team, with the winner selected by mid-July.

South Bristol charitable organisation, Heart of BS13, has been announced as the first winner of the city’s newly launched ‘Noble Deeds’ programme. The initiative will see Heart of BS13 receive a £12,000 package of digital marketing support. This will help it develop its social enterprise work to further support a healthy, thriving community in Hartcliffe and Withywood.

Already well established in North America, the Noble Deeds programme was launched at an event in Bristol in June by the Noble Performs UK team. Local charities and not-for-profits were invited to attend and hear more about the programme before crafting their entries.

Despite receiving entries from a number of extremely worthwhile organisations, the Noble Deeds UK committee had to select a winner. Heart of BS13 was chosen due to the crucial role it plays in the community to support people through the cost-of-living crisis and to improve health equality in the area.

Lorenzo Campbell, Noble Performs and chair of UK Deeds committee explains; “It was of course a tough decision to make with so many deserved Noble Deeds winners. However, after seeing the amazing work they are doing and how we could help them really engage people in the local community to build on this, it became an obvious winner.

“Not only does Heart of BS13 strive to become self-funded through social enterprise initiatives such as selling produce from its flower farm, on-site kitchen ready meals and unique outdoor event-hire space, it puts the benefit gained directly back into the community. The community fridge, outdoor volunteering and social opportunities are all focused on improving the health and wellbeing of the local community. There’s also a climate action and community stewardship of the local environment element to Heart of BS13, which really resonates with our own values at Noble Performs.”

The digital marketing support from the Noble Deeds programme comes at pivotal time for Heart of BS13 as it accelerates is social enterprises to offer more to the community.

Georgina Perry, chief executive, Heart of BS13 explains; “We are all thrilled to be the first UK community organisation to become part of the Noble Deeds programme. The past couple of years have seen us take stock of what we’re doing and which of our initiatives will help us most efficiently achieve the health outcomes we want in our local community. There’s so much passion and support for what we’re doing, the next stage in our evolution is about how we harness that and focus our efforts for maximum positive impact.

“Working with outside digital marketing experts will really help us to sharpen up our thinking around this and where we should focus our efforts to promote what we are doing. It’s also a great opportunity for our team here to build their digital skills through working with the Noble Performs team. We’ll be able to retain these skills for the future and make more informed decisions when we’re considering marketing activities.”

Helping clients such as Adobe, Rolls Royce, Air Asia and Yosemite with their international digital presence, Noble’s ambition is to replicate the scale of its Nevada Noble Deeds programme in Bristol as its UK footprint grows.

Launched to mark the programme’s 10-year anniversary and reinforce the agency’s commitment to Bristol as its UK home, the Noble Deeds initiative will see one local charity secure £12,000 worth of digital performance marketing support.

Noble Performs is inviting Bristol-based charities to attend the launch event on the 6^th July, when entries will open, with the winner announced in August and work beginning in September.

Started originally by Noble Performs Nevada Headquarters, the Noble Deeds programme has upskilled dozens of charities & not for profits during the past decade, and scaled as Noble’s US business has grown, now donating in excess of $200,000 a year of services to worthy causes.

Noble’s UK managing director, Kate Sikora, explains;

“Ever since we first established our Bristol base in 2018 we’ve wanted to bring our Noble Deeds programme to the city. With charities and not-for-profits struggling more than ever to secure vital donations due to the pandemic and cost-of-living crisis it felt like the right time to be trying to help charities look at how their digital marketing efforts can help crucial fundraising efforts

“One of the reasons we chose the city as our UK home is it really resonates with our ‘Be Better Every day’ philosophy. Bristol is such a melting pot of businesses and not-for-profits of all shapes and sizes but there’s a real sense of genuine community and shared responsibility around making the city a better place to live and work for everyone.”

To enter registered charities or not-for-profits must be Bristol-based and complete a simple application form, which will be available on the Noble Performs website on July 6^th, 2022.

Charities who wish to register their interest in the Noble Deeds Programme and attend the launch event at the Bristol Observatory on Wednesday 6^th July (6-8 p.m.) should email kate.sikora@nobleperforms.co.uk to receive an invitation and secure their place.

To find out more about Noble Performs go to https://nobleperforms.co.uk/

LinkedIn has long been the preferred social media marketing channel for B2B companies. The business-minded LinkedIn members are accustomed to the social media network’s advertising already includes sponsored InMail messages and social media posts.

Along with the dynamic ad types, LinkedIn offers advertisers superior audience targeting. High-value prospects can be reached by company, title, seniority, skills and a variety of other unique criteria suited to B2B social media marketing.

Video View and Lead Gen Form Retargeting on LinkedIn

Two of the more effective LinkedIn advertising types have been video posts and lead gen forms in recent years. Video content has grown exponentially across all social media, thanks to faster mobile speeds and lower barriers to creating high-quality videos. Lead generation form ads allow users to complete forms without leaving the platform, which increases form completions and reduces the cost per lead.

A recent article from Search Engine Journal describes a new LinkedIn Advertising feature that provides the ability to retarget users based on video view and lead gen form engagement.

The feature allows advertisers to retarget LinkedIn users that open a lead gen form or watch a portion of a video with another message. Both opening a lead generation form and watching a significant amount of a video post are interest intent signals. Even if the user didn’t convert this time, they are at least aware of the message and might be more likely to convert with additional messaging.

Increase B2B Social Media Marketing Conversion Rates

One example of how this functionality can increase conversions is with online events. A video trailer for the event can generate excitement and show the value of participating in the event. Audiences that watch 25%, 50%, 75% or more of a video can then be targeted with an additional LinkedIn ad that encourages registration. Because the user demonstrates intent and interest, the advertiser could use tailored messaging in the new ads that address barriers to enrollment and highlights the benefits of the event.

Reduce LinkedIn Advertising Costs

Another example designed to reduce costs focuses on leveraging the lead gen form retargeting. LinkedIn’s new feature allows users that open or submit information in a lead gen form to be retargeted. In the case of when a user opens a form but doesn’t complete, retargeting messaging could focus on delivering more value for completing the form. This is an opportunity to address mid and low-sales funnel questions when retargeting audiences that have already completed the lead gen form.

LinkedIn is yet another social media platform to develop remarketing opportunities around on-platform user behavior. When combined with appropriately tailored messaging, this functionality can lift conversion rates, push costs down, and creates a higher level of attribution. At an unprecedented time in digital marketing, we’re excited to see our clients begin taking advantage of LinkedIn’s new features.