Mentor Digital is delighted to announce an expansion of our Digital Marketing services and the launch of a newly designed section of our website to showcase our new and improved offering across SEO, PPC and analytics.
Since adding ex-Google Strategist Dan Watt to our ranks as Digital Marketing Director last year, we have seen fantastic growth in both the amount and scope of digital marketing projects that we are working on for our clients.
Whilst delivering best-in-class, SEO optimised websites in Umbraco has been part of Mentor Digital’s offering for many years, our expanded offering sees us providing expertise across the entire digital marketing spectrum. Our services now include:
Paid media: including media planning and forecasting, campaign auditing and campaign build and management across paid search, paid social, video and display.
SEO: including website auditing, technical SEO, content strategy and production, inbound marketing and SEO migration consultancy.
Analytics: including Google Analytics 4 auditing and setup, Google Tag Manager auditing and tracking implementation and bespoke, real-time Looker Studio reporting dashboards.
We’re excited about what the year ahead will hold for our digital marketing team and our clients alike as we continue to expand our portfolio of work. If you would like a no obligation appraisal of the current SEO performance of your website, or an expert assessment of whether you could be spending your digital media budget more effectively, don’t hesitate to get in touch with Dan and his team.
Mentor Digital has successfully completed a major contract to design and develop a cutting-edge CMS and website to effectively assist NGA’s vast community of 75,000 members. This comprehensive project encompasses a fresh information architecture and website design, accompanied by enhanced user experience (UX) and optimised user journeys throughout the site.
The primary objective was to ensure an exceptional experience for members throughout the site as well as encouraging membership renewal and the utilisation of the wide array of excellent services provided by NGA.
The website was designed by Mentor’s award-winning creative team, and includes immaculate attention to detail throughout the site, incorporating micro-animations and a seamless user experience. The site includes a complex tagging, search and filtering system which is all powered by the CMS (Umbraco V10).
In addition to developing the new website, Mentor Digital completely re-branded NGA, including a new logo, brand guidelines, and on and offline materials, all whilst creating a visual identity that effectively embodies their distinctive approach. To gain valuable insights, Mentor conducted a series of interviews with key members of NGA, as well as the board members, to gauge their perspectives on the existing branding and the envisioned direction.
Additionally, Mentor organised workshops with the project team, to assess their current standing and identify their desired future positioning. These collaborative sessions served as the foundation for generating multiple concepts to further evolve the new brand.
Click here to view a case study on the NGA re-brand.
Collaborating closely with NGA, Mentor Digital facilitated the commissioning of copywriting services to enhance the communication of their core brand and services. NGA were presented with a range of options for descriptors, statements, and straplines for the main NGA brand to aid the launch of a more confident brand positioning.
If your organisation is looking for a digital agency to work on a new or existing project, you get in touch with the team at Mentor Digital, who would love to hear about your plans.
To see more of Mentor Digital’s case studies, you can visit the website here.
To find out more about Mentor Digital’s web design and development work for Membership Organisations, click here.
Mentor Digital has announced the appointment of Dan Watt as its new Digital Marketing Director.
Dan brings a wealth of experience to the Mentor Digital team, having previously worked as a Senior Strategist at Google and Managing Partner at McCann. In these roles, he was responsible for developing and implementing digital marketing strategies for some of the world’s largest brands.
At Mentor Digital, Dan will be responsible for leading digital marketing services and driving growth for new and existing clients. He will also play a key role in developing and executing the overall business strategy for Mentor moving forwards.
Under Dan’s leadership, the digital marketing services at Mentor Digital will increase in scope to become a holistic offering, encompassing all elements of paid digital media, SEO and analytics.
Dan’s team is equipped to provide consultancy across the entire spectrum of digital media: from initial auditing, planning and forecasting through to campaign delivery across paid search, social and display platforms, alongside technical SEO, content strategy and production. As well as paid media and SEO, the team also offers end-to-end analytics services, from auditing and scoping tracking requirements through to tag implementation, data visualisation and reporting.
Dan is a highly skilled and experienced digital marketing professional, and the team at Mentor is thrilled to have him on board. His expertise and leadership will be invaluable as they continue to expand and grow their business over the coming years.
If you would like to get in touch regarding any digital marketing projects, you can fill out a contact form here or call into their Bristol-based office on 0117 305 8900.
You can visit Mentor’s website here: https://www.mentordigital.co.uk/
The National Governance Association (NGA) has announced the appointment of Bristol based Mentor Digital as its digital agency partner for a series of upcoming high profile digital projects. Following a highly competitive and extensive procurement process, led by technical procurement experts Hart Square, Mentor Digital was chosen as the winning bidder to deliver a new website, CMS solution, and CRM integration for NGA. Alongside the UX and website build project, Mentor Digital has also been selected by NGA in a separate tender process to deliver a full rebrand of the organisation including a new logo, style guide, and branding guidelines document. These projects will help NGA to deliver their ambitious digital strategy and will develop a solid foundation both creatively and technically for NGA & Mentor Digital to build upon in partnership over the coming years.
The National Governance Association (NGA) is the membership organisation for governors, trustees and clerks of state schools in England. Mentor Digital will design and develop a new CMS and website to support NGA’s 75,000 members. The project will include brand new information architecture and website design, along with new UX and user journeys to provide an excellent experience for members as they are onboarded, renew their memberships, and take advantage of the many excellent services that NGA provides.
Mentor Digital’s MD Holland Risley said “We are absolutely delighted to have been chosen by NGA for this project. The whole team has been great to work with during the procurement process, and we are really excited to be adding such a prestigious membership organisation to our client portfolio!”
NGA provides members with CPD and training opportunities along with an extensive e-learning offering through their highly popular Learning Link subscriptions. During the tender process NGA was impressed by Mentor Digital’s award-winning e-learning work for the National Composite’s centre. Integrating e-learning platforms is a large and exciting part of this project, and Mentor Digital presented a strong ability to deliver solutions to NGA’s challenging requirements.
As with all major membership organisations NGA has a CRM (Customer Relationship Management) system that needs to be seamlessly integrated with the new website. Mentor Digital’s team is highly experienced at integrating 3rd party CRM systems with front end websites and have many high-profile case studies of doing very similar projects with major membership organisations, including Royal Town Planning Institute (RTPI), National Deaf Children’s Society (NDCS), Equity (the artists union), and Research in Practice.
To develop a website of this scale requires an in-depth process of stakeholder engagement, user research, design, and prototyping. Mentor Digital will lead an extensive series of discovery workshops with NGA and their members before producing fully mobile responsive prototypes as part of the project process to allow for the new website to be fully user tested using mobile devices and desktops. Mentor’s UX testing team carries out mobile device guerrilla testing with specialist cameras for mobile devices and desktop UX testing, with their eye tracking suite, to ensure that all interfaces and journeys are intuitive and clear when used by real world users.
The websites will be developed using the excellent open-source Umbraco CMS platform, which provides highly secure, enterprise level, content management experiences with no ongoing licenses. Mentor Digital is an Umbraco Gold Partner and has implemented Umbraco CMS for many NHS Trusts and CCGs along with a wide range of B2B and B2C clients.
If your organisation is looking for a digital agency to work on a new or existing project, please get in touch with Mentor Digital, they would love to hear about your plans and how they can help you achieve them. You can fill out a contact form here or drop them an email to info@mentordigital.co.uk.
To see more examples of the work Mentor Digital produces you can visit the ‘work’ area of their website here.
SPAR UK & NI has announced Mentor Digital’s appointment as their new digital agency partner. Following a competitive tender process Mentor was chosen as the winning bidder to design and develop the new SPAR UK & NI corporate websites, and to deliver ongoing creative, technical, and digital marketing solutions to help deliver on SPAR’s digital strategy.
SPAR is the world’s largest retail food chain and has around 2512 stores in the UK. Mentor Digital will partner with SPAR to: Build brand new websites for SPAR UK & Northern Ireland; to develop the digital application of the SPAR brand; and to provide SEO and digital marketing support.
Website technology is moving fast, and customers expect high quality, super-fast experiences across all devices. Keeping users engaged with retail brands online offerings and remaining cutting edge and relevant is an ongoing challenge. SPAR is in an excellent position having both ‘clicks and bricks’ through their stores and existing online presence, and Mentor Digital will work to provide modern web applications delivering on SPARs digital strategy that will focus on community and health and well-being.
Mentor’s MD Holland Risley said: “We are absolutely delighted to be adding SPAR to our client portfolio and it really feels like we are levelling up as an agency taking on clients of this calibre. I think this really reflects the high quality of the work that we have been producing in recent years. The design work is already looking really exciting, we are focusing on bringing depth and quality to the sites by using micro UX, emotive design and parallax effects and we are really looking forward to launching the new look SPAR websites later this year.”
SPAR shops are central to communities across the UK, and the new websites will support local communities by nurturing neighbourhoods, creating community hubs, and promoting health and wellbeing campaigns, as well as showcasing special offers and driving footfall to stores.
SPAR & Mentor Digital are carrying out an in-depth process of stakeholder engagement, design, and prototyping. Mentor Digital will create full mobile responsive prototypes as part of the project process to allow for the sites to be fully tested to ensure that all user journeys are intuitive and clear.
The new SPAR websites will be developed using the open-source Umbraco CMS platform, which provides highly secure, enterprise level, content management experiences with no ongoing licenses. Mentor Digital is an Umbraco Gold Partner and has implemented Umbraco CMS for many NHS Trusts and CCGs along with a wide range of B2B and B2C clients. The agency has won awards at the prestigious Umbraco awards in 2020 and 2021.
To see more examples of the work Mentor Digital produces you can visit the Mentor Digital website here. To find out more about SPAR click here.
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