JonesMillbank, Author at Bristol Creative Industries

Mercury and BAFTA-nominated IDLES announced their third studio album ULTRA MONO yesterday, alongside the album’s first single, GROUNDS.

JonesMillbank, a Bristol-based video production company, have been working with the band and record label since March to produce and create content for the album, including the music video for GROUNDS, Spotify canvas content for the band’s new and existing tracks, and further video content yet to be released.

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The music video for GROUNDS was directed by in-house Senior Creative Rob French and produced and edited by the rest of the team.

“We’ve all been incredibly excited to work with IDLES, and this project has been particularly difficult to keep quiet about” said Russell Jones, Director at JonesMillbank.

“Music videos are a new direction for us and it was an amazing opportunity to work with a band that have such a strong narrative to their music and videos, a cult fan base, and of course hail from Bristol.”

“It was equally exciting and anxiety-inducing to hear the single be released live on the Steve Lamacq show and see the buzz around the new album, ultimately crashing IDLES’ website.”

Shot entirely on RED Helium 8K, the majority of the music video sees lead singer Joe Talbot driving in Bristol for which the RED was rigged to the front of a Tesla Model 3.

Rob French, director of the music video, says “IDLES have such a unique and distinctive brand we wanted to address the project progressively while acknowledging sensitively what the band represent and where they are in the universe at this moment.”

“We wanted to introduce cinematic elements whilst retaining an honesty and accessibility the band have curated organically over their career. Shot across five sunrises in total it was important to try and capture the colour which would offer such a distinctive opposition to the driving, raw monster of a track that is GROUNDS.”

“The narrative which was interpreted straight from Talbot’s songwriting sat perfectly at this time of day. We needed a two minute, twenty second-ish route for the one-shot drive and it was very intentional to be rooted in a built-up residential area with a particular opening frame, leading to a one way road and finishing at a fork. Needless to say Google Maps and recces were intrinsic to the planning.”

The album is due for release on 25th September 2020 and can be pre-ordered from idlesband.com. The music video and behind-the-scenes stills – to be updated – can be viewed at jonesmillbank.com/work/idles/grounds.

They create award-winning videos, TV commercials, animations and photography, working exclusively in-house with a talented team of multi-disciplined creatives, telling authentic stories long before it was cool.

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Bristol City Council have commissioned City of Hope, a poem and accompanying film to reflect on Bristol’s time during the first few weeks of COVID-19.

Promoting empathy, positivity, reassurance and above all hope – both for the city and our future – the piece acts as a reminder of the rich and varied communities and cultures that make Bristol so special.

The poem was written and performed by Vanessa Kisuule, Bristol City Poet, with the film produced, directed and filmed by JonesMillbank, a Bristol-based independent video production company.

“It’s a challenge bringing any poem to life and aligning with the writer’s vision and intentions, not least when dealing with a difficult topic and all the production considerations during lockdown” said Russell Jones, Director at JonesMillbank.

“We’re used to working to tight deadlines too, but with a topic so of-the-moment time really was of the essence. In-all we went from commission to final delivery in little over 2 weeks with signoff from multiple stakeholders and council partners, including the Mayor. Fortunately the weather was largely on our side!”

City of Hope is the second film within Bristol City Council’s We Are Bristol series.

“Covering our home city during a state of lockdown was a strange but inspiring experience” added Adam Millbank, Director at JonesMillbank and Co-Director of the film.

“From our initial conversations with the poet, to discovering the incredible efforts being made by people across the city, it’s been an uplifting and eye opening project.”

“It’s not an understatement to say that we witnessed a city pulling together to help everyone in some way.”

With this piece of art Bristol City Council aim to create an open dialogue, show the wonderful times that will come again, and above all remind that #WeAreBristol.

Clickbait title aside, JonesMillbank, a Bristol-based video production company, are currently producing a timelapse of a sandwich going moudly over the course of 3-4 weeks.

This timelapse – to be run in reverse – is being created as a promotional asset for an online course on food waste to be run by EIT Food later in the year titled ‘From Waste to Value’.

With EU consumers being the target audience, the themes throughout the course are relatable, with a particular focus on the mass production and resulting waste of one of the world’s food staples: bread.

“As well as videos, animations and video diaries throughout the course, we wanted to bring the title of the course to life, so to speak. Plus we and the academics alike were genuinely interested to see what would happen to a sandwich if left for 3 weeks!” said Russell Jones, a Director at JonesMillbank.

“The resulting reverse timelapse video accompanied by voiceover will give us a bold image to use as a trailer to promote the course.”

“Given the current situation, we wanted everyone to be able to follow the sandwich’s journey, and so the photo timelapse is available to view live along with facts and stats about bread.”

“It’s a bit tongue in cheek – is this what lockdown has brought us to? – whilst actually being genuinely interesting, in a sort of morbid curiosity way.”

You can follow the life of the sandwich at https://sandwich.jonesmillbank.com which refreshes automatically with a new photo every 6 minutes.

You can also learn more about EIT Food, register for updates and find out when the course launches later in the year at foodunfolded.com.

They create award-winning videos, TV commercials, animations and photography, working exclusively in-house with a talented team of multidisciplined creatives, telling authentic stories long before it was cool.

JonesMillbank, a Bristol-based video production company, have been working with The Royal Mint since 2014, but were recently tasked with one of the most difficult briefs yet; to advertise a series of coins celebrating music legends… without the rights to use any of the artist’s music.

“Through too many creative sessions and coffees to mention, we arrived at our final concept; to tell the influence and reach of these artists through the experiences of a deaf fan in the 70s, turning the constraint into a powerful concept” said Russell Jones, Director.

“The first commercial and subsequent ads celebrating other artists shows how these music legends’ influence stretches beyond just the music into the realms of fashion, lifestyle, rights and aspiration, and that music is accessible to all.”

“Having had the ad approved by Queen themselves, and supported by The British Deaf Association, I’m so proud of the whole team for bringing the concept to life. It was fantastic to work with Alex, our deaf actor, and we all learnt a lot of BSL along the way… some definitely NSFW!”

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The ad is currently on air on ITV, Channel 4 and Sky with coins available to purchase at www.royalmint.com/our-coins/events/music-legends/queen.

You can find out more about the work of the British Deaf Association at https://bda.org.uk.

They work with a wide range of clients on a vast array of projects including The Royal Mint, Battersea, the NHS, Nestle and University of Winchester alongside over 30 other education institutions.

The University of Bristol has commissioned JonesMillbank to develop and produce its 2021 undergraduate campaign content including its flagship brand film.

JonesMillbank have been working with the University since 2017 for a range of departments, faculties and spin-out companies, but this represents the first brand-level commission.

Working alongside the University’s own teams and other agencies, content will attract both a domestic and international undergraduate audience, as well as acting as the University’s flagship brand film for other markets including postgraduate, research and recruitment.

Russell Jones, Director at JonesMillbank, said: “We’re thrilled to be given the opportunity to work with the University on this brand-level content. We know this highly regarded institition and their students well, and we’re equally passionate about the City of Bristol and the benefits each bring to the other.”

“Targeting this young audience is incredibly challenging, with ever-evolving consumption habits, high expectations and a conscientious view of the world, and we’re incredibly excited to help the University reach out and tell their story.”

The project has begun production with initial content being published from early 2020.

JonesMillbank are passionate about creating engaging and effective video content.

They work with a wide range of clients on a vast array of projects including The Royal Mint, Battersea, the NHS, Nestle and University of Winchester alongside over 30 other education institutions.