In the current climate, businesses have had to adapt to survive. Increasingly, we’re seeing businesses across all sectors take their events from the conference room to the internet.
Cloud software company Nutanix went to Bristol creative agency Workbrands to support it providing its CXO Masterclass events at a time when physical events are not an option. After considering a variety of choices it was agreed that an on-demand virtual masterclass would be thes best fit as it would enable Nutanix to take advantage of a Learning Management System it already has in place , Nutanix University. Participants are able to complete the Virtual Masterclass at their own place, taking the individual course modules when the timing works best for them, the perfect approach for the new working style we’ve all had to adopt.
Nutanix CXO Focus Masterclass attendees will receive a Certification of Completion from CTM. They also benefit from post-Masterclass access to CTM’s papers and research.
The Workbrands design team got to work adapting the Nutanix University Learning Management System to suit the format for the first Virtual Masterclass. Led by Dr Art Langer of Columbia University Centre for Technology Management, the Digital Disruption Masterclass is aimed at CIOs, CTOs, CEOs and other Executives who are looking to take their organisation, and their career to the next level.
Given the current pandemic, shooting new content was simply not an avenue that was available. So instead, Workbrands adapted existing footage of the first event that was captured in Singapore in 2019 and overlaid graphics from Dr Langer’s presentation slides as well as additional graphics to emphasise specific points. For the second module, they only had audio recordings, so the design team had to find a way to make it as engaging as possible in the absence of footage on Dr Langer and his dynamic presentation style.
Workbrands was painfully aware that at the moment inboxes are flooded with emails, so it’s imperative that the Nutanix CXO Masterclass invite stood out from the crowd. It’s also important that the brand practiced what it preached; if executives were to trust Nutanix’s authority on digital disruption then its digital content needed to be up to scratch. The Workbrands designers created a stunning email invite, that highlighted the key takeaways from the Masterclass course.
Both modules are now live, and Workbrands have began work on the second Virtual Masterclass topic: Authentic Leadership, led by Mike Robbins. This half-day Masterclass workshop is based on Mike Robbins’ two decades of research and experience working with top leaders and teams, as well as the principles of his four books. For this instance, Workbrands have changed their approach and were able to ask Mike to record the series at home. They’ll be splicing the video of Mike with graphics and slides to a sense of continuity with the Digital Disruption Masterclass.
Workbrands have worked with Nutanix for five years on a huge range of exciting visual campaigns, you can view some of them here.
Creative agency Workbrands is delighted to have hosted the second in a monthly series of meet-ups for creative businesses in Paintworks, Bristol’s creative quarter on Wednesday 6th January.
The event followed on from the first meet-up which took place in January at the office of communications agency Purplefish.
An array of amazing businesses attended including the Royal Photographic Society, Zeal Interiors and Zeke Creative.
Organised alongside Purplefish and Sundog, the events will move around to different office each time, providing an opportunity for creatives based in Paintworks to get to know their neighbours, facilitate the sharing of ideas and build a community.
Workbrands marketing executive Jasmine Freeman commented, “the events are a really great way to get to know all the exciting businesses that work here in Paintworks over a drink or two.
“There are so many visionary businesses based here but as we’re all so busy most of the time it’s rare we have a chance to find out about their projects and the fabulous people behind them. We’re looking forward to the future events and hopefully welcoming more organisations.”
If you’re a creative business based in Paintworks and you’d like to get involved, make sure you keep an eye on the Workbrands, Purplefish and Sundog social channels for details of the next event.
A new growth programme for South West-based technology start-up founders is set to launch in March.
Loop works by giving participants structured access to practical, helpful advice from local experts across a range of business services. These include investor relations, product development, human resources, marketing and PR.
The programme, for which participants are only charged a nominal fee to cover its costs, consists of nine monthly sessions. Each one focuses on a specific area of business, and is led by the specialist(s) in that field from Loop’s panel of experts. All of these individuals have been carefully selected due to their experience not only in their sector, but also in working with technology-based start-ups and scale-ups.
Loop is a collaboration between two Bristol-based organisations: accountancy specialists Affecton, and creative marketing agency Workbrands.
They realised that many founders find the task of setting up and running a small business quite challenging. Particularly when it ends up distracting from their true passion, which tends to be the product or service they’ve created.
Loop aims to change that by arming its participants with practical knowledge and advice, provided directly from trusted experts and structured to enable maximum benefit.
Workbrands founder and director Nick Farrar said: “We’re thrilled to announce that Loop is open for applications. During our seventeen years in Bristol, we’ve witnessed at first-hand the phenomenal growth of the famous South West tech cluster, and supporting its continued development is something we’ve spoken about for a while. So it’s great to launch a programme like Loop which offers so much value to founders.”
Roy Millman, owner and director of Affecton, added: “Start-up founders interested in participating in the inaugural Loop programme are invited to attend the official launch of Loop at the Engine Shed in Bristol on Tuesday 25th February.”
Interested parties can also visit loopbristol.co.uk to find out more information and register their interest in the programme.
Award-winning Bristol based creative agency Workbrands has been appointed by the IETA (International Emissions Trading Association) to create the brand, alongside the landing page design and social media assets for its new initiative Markets for Natural Climate Solutions.
Markets for Natural Climate Solutions is a new initiative launched by the IETA with the aim to maximise the business investment in natural climate solutions to ensure they play the fullest role possible in delivering the goals of the Paris Agreement.
If that all sounds pretty serious it’s because it is…the Paris Agreement is a landmark environmental accord that was adopted by nearly every nation in 2015 to address climate change and its negative impacts. Natural climate solutions can hopefully provide more than one third of the emission reductions needed to deliver the Paris Agreement. They offer ecological restoration and deliver wide ecological and social benefits.
Given the urgency and importance of the climate crisis, the Workbrands team were excited to get stuck in and help such a fantastic project.
The slick new brand and website Workbrands designed was launched on Thursday 5th December at the UN Climate Change Conference COP 25. You can see the site in action and find out more about Markets for Natural Climate Solutions here.
Workbrands, the Bristol-based creative agency, has been appointed by global cloud software company Nutanix to create the branding for a major new initiative.
Nutanix specialise in digital transformation through cloud computing. Although their business has grown significantly in recent years, they were finding that too many conversations with potential new clients were happening at mid-management level.
The solution is CXO Focus, a high-level programme of exclusive content and events for C-suite executives – the individuals ultimately responsible for shaping the future of their businesses.
Workbrands were brought on board by Nutanix to create the brand identity for CXO Focus, along with the four sub-brands that make up the structure of the programme.
The result is a cohesive, powerful and cutting-edge look and feel. Flexible enough to use across all on and offline marketing, its clear messaging and clean and minimalist style are perfect for positioning Nutanix as a thought leader on the transformative power of technology.
Qabil Shah, global marketing director at Nutanix, said: “We want to elevate the role of IT in business – from functional to transformational. So we need to build relationships with people who shape the future of business. CXO Focus lets us do this, on a platform which shows Nutanix as thought leaders, rather than simply promoting our products and services.
“The outcomes have been really positive. By forming a community of C-level (and aspiring C-level) executives around learning and knowledge-sharing, we are able to demonstrate that we understand their business challenges and how to address them.”
Full details of the project can be found here. Workbrands were also commissioned to create a mood film to showcase the launch of the programme, which can be viewed on the CXO Focus website here.
Workbrands have received two Gold awards for their work creating the brand identity of Bristol-born craft cider brand Pulpt.
At the 2019 International Cider Challenge, Pulpt won Gold in the design and packaging stakes, whilst at this year’s Muse Creative Awards, it was selected for Gold in the brand identity category, from among 13,000 entries.
Pulpt co-founders Jim and Al said: ‘We’re delighted! The vision for Pulpt was to make people as passionate about cider as we are, and the reception has been better than we could have imagined. We get consistent feedback from consumers and trade customers on how powerful, identifiable and attractive the branding is.’
To see more of our branding work, watch our 60 seconds showreel.
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