As 2022 draws to a close we’re delighted to be ending the year with top-line growth of +40%. We’ve welcomed major new clients and projects including, Bristol Innovations, Loughborough School of Business & Economics, premium plant-based nutrition brand Vivo Life, Made Smarter Innovation, Medi-Tech innovator Radii Devices and law firm TLT.
We moved to a new home in Engine Shed in March, the natural location for our focus on scaling innovative organisations. From here we continue to support leadership teams in this enterprising region which recorded an investment flow of £1.1bn in 2021 – putting it into the top 20 in Europe.
Moving into 2023, we’ll continue to work alongside The University of Bristol, developing its commercial quantum offering, The Enterprise Sessions and other projects.
And our ongoing relationship with Vittoria, the world’s most advanced bicycle tyre company, has also flourished and we’ll continue to support the leadership team on global brand development. Notable achievements this year include supporting the launch of the 5-hectare Vittoria Park next to the brand’s HQ in Brembate Italy and advertising projects including the benchmark-busting OWN THE UNKNOWN campaign which brought about a collaboration with the Velosolutions team and percussionist Ian Chang.
We also captured the spirit of the brand for internal and external audiences with their Manifesto film.
“It’s been a fantastic year for Firehaus. We’ve worked with some inspirational people throughout 2022 who have maintained a visionary approach to the role of their organisation – even in these difficult times. Each of them is changing the world for the better and it’s great supporting them in that endeavour. We’re super-excited about what’s to come!”
Ian Bates – Founder and Creative Partner
We’re delighted to support premium cycle tyre brand Vittoria by launching Great Expectations. This series of mini-docs and social content reveals the inner thoughts of professional riders as they reflect on what cycling means to them.
We created the campaign to take a more personal approach, giving riders the freedom to express what cycling means to them as they prepared for the new season – and The Ride Ahead. It’s all part of The Ride Ahead positioning we developed with the brand’s leadership team that’s now being rolled out across Their global communications.
Filmed on location at the team training camps, Great Expectations launches with riders from XC team Santa Cruz FSA and road team DSM. The films open the door on the curiosity, optimism and courage of each rider in a series of intimate portraits as they share their hopes and ambitions.
“Visiting many places helps you to grow as a man – as a human – because you can see the world from different points of view,” says Maxime Marotte, Santa Cruz FSA, in one of the films.
“One of the nicest things in cycling is to go on a new road – that brings you to a beautiful place,” adds, Romain Bardet, Team DSM.
Firehaus worked with Italian production company Yanzi and director Marco Marcasolli along with the brand’s marketing team on the mini-docs and a range of short edits.
Vittoria CCO Ernesto Garcia Domingo said “ Great Expectations brings a new approach and fresh voices to our audience with pro riders sharing some of their personal insights and motivations. This has been a great collaboration so far under The Ride Ahead banner and we look forward to sharing more over the coming months”.
Ian Bates, Founder and Creative Partner at Firehaus said “This series of mini-docs has given us the space to produce content that is more personal and inspiring”
The Enterprise Sessions is a new content series led by Prof. Michele Barbour Associate Pro Vice-Chancellor: Enterprise and Innovation at the University of Bristol.
The series has been created to inspire entrepreneurs and help them to realise impact from their ideas. Michele interviews founders, researchers and academics from different disciplines and career stages who’ve been part of the University’s Enterprise ecosystem. Each episode is a treasure trove of information covering a range of topics from funding, licensing and IP, consultancy, contract research and business incubation.
Guests include Konstantina Psoma, Professor Wuge Briscoe, Professor Roberta Guerrina and Dr Tom Carter.
Bristol now tops the list of UK universities for the return on investment achieved by spinouts and is ranked in the top 3 for equity investment.
Prof. Michele Barbour said: “The University of Bristol has an impressive track record of enterprise and innovation and we’re keen to share that knowledge within our community as well as with a wider audience. The Enterprise Sessions is a new content series that brings to life the personal stories of spinout Founders and how our enterprise ecosystem has them.
Firehaus took our idea and created a branded content series, introducing the broadcast-style interview approach, as well as the name and look and feel. The approach has allowed me to develop rich conversations with our interviewees and showcase their experience of our ecosystem which will be of huge benefit for anyone involved in research, innovation and enterprise.”
Nick Barthram, Strategy Partner at Firehaus said: “Firehaus has worked with a range of organisations in the Research, Innovation and Enterprise space, including UKRI, Made Smarter Innovation and The University of Bristol. Consequently, we’ve developed a clear understanding and methodology to ignite opportunities at the intersection of academia and industry”.
Strategy, Concept and Art Direction: Firehaus
Film Production: JonesMillbank
Beth and Ian have been selected to judge the National Startup Awards and the British Business Awards 2022 respectively.
The National Startup Awards have received over 2,500 applications in response to the first-ever call for entries and over 800 startups from the nine nations and regions of the UK have been shortlisted. Beth has been asked to be part of the team reviewing, deliberating and awarding the finest entries from the South West. This not only taps into her knowledge of this sector and the challenges and opportunities that come with it but also our desire to champion everything that’s great about the region we’ve made our home.
Ian will be part of a British Business Awards panel judging SMEs across 10 categories. Now in their fifth year, these prestigious awards recognise and celebrate the innovative and outstanding achievements of small and medium-size British businesses across all industries. This lifeblood of our economy is also a hotbed of real innovation as previous winners have demonstrated. Our work in helping to ignite brands at this stage of growth puts us in good shape to be part of this event.
Winners from both events will be announced a little later in the year.
We’re delighted to announce that we’re wrapping up the first quarter of 2022 with a duo of new business wins. We’ll be working with Vivo Life on brand positioning and will aid the University of Bristol in the development of their commercial Quantum offering.
Vivo Life makes 100% plant-based health and fitness supplements. They have an enviable range of top-quality products which are not only great for people using them, but for the environment and world around them. Its growth has been fuelled by growing awareness and desire for plant-based, cruelty-free nutrition, and is underpinned by a strong sense of purpose as a business-for-good.
With a loyal following in the UK, US and Germany in particular, the business is looking to remain top-of-mind in an increasingly competitive environment, expand awareness to wider audiences within those core markets, as well as access new international markets.
Based in Somerset, Vivo Life is the latest purpose-driven organisation based in the region to work with us as they scale for growth.
We’ve been appointed to take the Vivo Life team through its Brand Ignition framework, beginning with defining a new Brand Position. We’ll also use our proprietary Spark survey with employees to understand how the brand currently shapes their internal purpose, culture and environment to set the business up for growth.
Salvatore Notaro, co-founder and Managing Director at Vivo Life comments, “With big change in the competitor landscape since our launch seven years ago along with rising marketing costs, we recognised that we need a new approach to be able to achieve sustainable growth. So, I’m delighted to be working with Firehaus and their Brand Ignition framework to get us to that next stage.”
We’ll also be working with the University of Bristol to develop its commercial quantum offering and brand positioning. The focus will be on Bristol bringing quantum technology out of the lab and into the world to help tackle the challenges of the future.
Nick Barthram, Founder and Strategy Partner adds, “We’ve been working behind-the-scenes with the Bristol quantum community for a year now and it still remains exhilarating to be part of something which could so fundamentally change the world we live in.”
In response to these unprecedented times, a group of South West agencies have joined together to produce a survey to discover how the marketing community is handling the Covid-19 crisis.
Unlike other recent surveys Discovidery is focussed entirely at the marketing sector including brand departments, agencies, start-ups, education and supplier businesses.
The survey partnership includes AdLib, Creative Bath, Hurricane, P15, Noisy Little Monkey, MediaClash, Edit, Create Health, Loom and SearchStar.
‘Times are tough for almost everyone at the moment and Firehaus have been thinking about what we might do to help our region in particular’ said Beth Pope, Founder and Brand Partner. ‘We wanted to help, but how? Which led to the idea of running a survey for real insight’.
Nick Barthram, Founder and Strategy Partner said ‘We tested our idea and the result is Discovidery. This will temperature-check the marketing sector in the South West to understand how needs have changed during the crisis. Everyone involved in marketing in the region is very interested in the opportunities brands are finding or creating for themselves, and how they may be able to innovate to deliver’.
You can complete the anonymous survey here if you haven’t already. The survey results will be openly shared.
‘We engaged a group of like-minded people who are committed to the region, even if they work nationally or internationally’ says Ian Bates, Founder and Creative Partner. ‘They are as keen as us to understand and help wherever possible. We’re all keen to help the region survive and possibly thrive during the crisis’.
Nick Dean, Managing Director at ADLIB said, ‘We’ve got some seriously strong marketing talent here in the South West. So we’re keen to help collate how they are responding to the challenges COVID-19 throws at them and see how they’re evolving’.
‘The South West marketing community has a history of creativity, resilience and collaboration’, added Toby Brown, Head of Marketing at Edit, ‘so it’s vital we continue to share knowledge and inspiration in difficult times.’
The survey will launches today with findings expected to be reported in around 14 days.
If you’d like to be a partner contact ian@firehaus.co.uk
Cycling safety brand Indik8a has launched its first ever marketing campaign with the support of creativity consultancy Firehaus.
Lightweight and easy to use, the brand’s technology enables cyclists of all ages and ability to signal with certainty. Firehaus has been responsible for the brand strategy and launch communications, developed for use across digital channels. Production was through Hurricane and photographer Charles Emerson.
Indik8a is the latest start-up to have turned to Firehaus in recent months, taking advantage of the consultancy’s flexible and fast-track approach to developing brand ideas and communications for fledgling businesses.
Ian Bates, Founder and Creative Partner at Firehaus, said: “Entrepreneurs help fuel innovation and dynamism in the economy, so we’re pleased to have been able to help Indik8a at this vital stage of their evolution. With assets now handed over to Doug and his team, we wish the brand best of luck with its ongoing innovation both here and in global markets.”
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UN Women UK has selected Firehaus to handle its 2019 #DrawALine campaign.
The appointment follows hot on the heels of Firehaus’ strategic support for the organisation’s upcoming #SameBoat fundraising activation with Anna and Cameron McLean, the first sister-brother duo to take part in the Talisker Whiskey Atlantic Challenge later this year.
UN Women is the United Nations entity for gender equality and the elimination of violence against women. The #DrawALine campaign, originally developed by JWT in 2017 and featuring Benedict Cumberbatch, Billie Piper and Stacey Dooley, seeks to raise awareness of the issue of gender-based violence. The 2019 phase of the campaign will seek to build on its direct response element to drive leads and donations, and will continue to be supported by MediaCom.
‘1 in 4 women in the UK have experienced sexual or physical violence’, said Claire Barnett, Interim Executive Director of UN Women UK. ‘#DrawALine connects people into a global movement to end violence against women, starting today. It is the first step in a journey that converts outrage into action that will leave a lasting impact on the UK and the world.”
Firehaus Founder and Strategy Partner Nick Barthram said ‘If ever there was a worthwhile campaign to be part of, this is it. We’re delighted that our work to date on the #SameBoat project has been well received, leading to us being chosen to deliver #DrawALine for 2019’.
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