Marking 15 years in the industry, design agency Fiasco is unveiling a rebrand that reflects its evolution and deep-rooted belief in the power of emotion. The agency has built a reputation for crafting work that harnesses human connection, visual storytelling, and impactful digital experiences. Now, with a bold new identity, Fiasco is doubling down on its core belief: emotion belongs at the forefront of design.
“Every project we work on is strategically built around a core emotion to create a powerful and meaningful connection with the audience. We’ve turned this approach into a transparent offering: humanising brands by delivering that emotion at every touchpoint, building lasting associations over time.” — Chris Tozer, Partner & Creative Director.
“We started Fiasco 15 years ago with no clients, no agency experience, and no roadmap. What we had was a set of values and a belief that we could do things differently by carving our own path.
We care deeply about the people we work with. From the Fiasco team to our partners, our work is driven by energy and strives to make people feel something. Now, our own brand reflects that belief and level of care” — Ben Steers, Co-founder and Exec. Creative Director.
Fiasco’s year-long rebrand was an in-house, studio-wide collaborative effort influenced by every member of the 16-person team. The process was challenging, iterative, and at times chaotic — but that’s exactly what made it meaningful. By handing the reins to the people who shape Fiasco daily, the agency has created an identity that every team member can proudly own.
“By giving our team the freedom to shape our brand in-house, it has become a true reflection of the care we put into our work and the people we impact.” — Gabby Luciani, Account Director.
“The new visual identity is built on a creative tension: the balance between the maturity and expertise we’ve developed over 15 years and the playful, spirited personality that defines us.” — Julia Darze, Partner & Design Director.
To achieve this, Fiasco has carefully paired two contrasting typefaces — one functional, one playful — and anchored the design in a minimal based palette of dark and light, accented by bright, celebratory secondary colours. They introduce ‘little moments of joy’ through motion and interaction.
Custom glyphs disrupt the structure of the refined logotype, creating unexpected moments that delight and surprise. Now, the way text animates or a button moves on rollover holds as much significance as the words themselves — reflecting their broader approach to brand identity that merges strategy with emotion.
Fiasco isn’t just evolving its own identity — it’s sharing 15 years of lessons, insights, and creative thinking with the wider design community. Through open conversations, skill-sharing, and knowledge exchange, the agency is committed to helping others grow, learn, and push the boundaries of brand and digital design.
Over the next year, these initiatives will include open studio days, portfolio reviews, career advice, internships, mentorships, and an FAQ resource hub, to name a few.
Fiasco’s rebrand is a bold reaffirmation of what they’ve always believed: great design isn’t just about aesthetics — it’s about evoking emotion, shaping experiences, and creating meaningful impact.
Check out Fiasco’s new look and feel here: fiasco.design
Fiasco is excited to announce that Gabby Luciani has joined the team as Account Director. Gabby brings over 10 years of experience working as a creative producer and account handler at some of the finest small and mid-sized agencies across London and the South West. With past clients that include YouTube, Activision, Nike and WWF, Gabby’s breadth of commercial experience, combined with her passion for creative collaboration, makes her a fantastic addition to their growing team.
“Gabby’s varied experiences have given her the perfect mix of commercial experience and know-how. I have no doubt she’ll play a key role in driving the agency forward as we approach our 15th year in the business.” – Ben Steers, Co-founder and Executive Creative Director.
Gabby adds: “Joining Fiasco feels like the perfect opportunity to contribute to a team that’s not only brimming with creativity and ambition, but also deeply committed to delivering meaningful, impactful work for their clients. I’m thrilled to be part of an agency that’s constantly pushing boundaries and focused on thoughtful growth. ” – Gabriella Luciani, Account Director.
Fiasco is a design agency that works at the sweet spot of brand and digital. People are at the heart of everything they do. At Fiasco, each and every team member brings a unique perspective and every voice is heard. You can read more about Fiasco and Gabby, over on their site here.
From day one, we wanted to build an agency that wasn’t just ‘business as usual’. Rather, one that treats others the way we want to be treated: with kindness and respect. Regardless of your title or status, your voice is heard here.
We’ve backed these values with real action, too. We partner with purpose-driven organisations around the world to create work that matters —meaningful work with real impact. Internally, we put policies in place like Summer Hours, private healthcare, additional childcare days for parents, and improving our equality and diversity in hiring. Over the years, we’ve extended this mentality out of the studio walls too by offering pro-bono work for local charities, volunteering, and mentorship schemes.
Becoming a B Corp certified company felt like the natural next step. In 2022, we made the decision to cement our values by setting up policies that ensure our work contributes meaningfully to the world around us. This began our journey to B Corp.
We’ve gone through a rigorous, holistic assessment of everything we do: from how we treat our people, to the impact we have on wider society and the planet.
Achieving the B Corp certification wasn’t about chasing a score (though 80 points are required to pass); it was about taking action and accountability. B Corp is a badge we’ll wear with immense pride—having scored well above the industry average with a score of 91 points. But it doesn’t stop there. For us, B Corp certification is another milestone in our ongoing journey to build a business that’s deeply rooted in people and purpose.
We’re making a pledge to increase our revenue from purpose-driven businesses to over 50% of annual turnover. Do you have a business that creates positive impact, for society or the planet? If so, we’d love to hear from you.
Fiasco and Noods Levels combine forces to break down the professional and social barriers that young people face when entering the design industry
Noods Levels is excited to announce the launch of term 3 of its innovative graphic design course, TRACKING [Studio]. This term, in collaboration with the renowned Bristol-based design studio Fiasco Design, we will work with six different creatives, helping them develop their artistic identity, industry knowledge, and professional network, cultivating the next wave of young graphic designers.
Over the course of eight weeks, six designers will engage with a dynamic and challenging brief for ON Track, a new design industry event series aimed at breaking down professional and social barriers for young people entering the design industry. The series will provide workshops, talks, and online resources, transforming how emerging talent access, understand, and connect with the industry. Designers are tasked with creating a logo and a set of supporting graphics for ON Track, with their designs to be showcased at an in-person event in November at Gather Round.
Through this course, participants will build their networks, enhance their portfolios, and gain confidence as they prepare for successful careers in graphic design. For more details visit www.noodslevels.com
Fiasco Design, an independent brand and digital studio based in Bristol, is delighted to announce several significant promotions across the agency as it marks its 14th year in business. Growing from a team of two to 15, the agency has delivered impactful work for major brands such as Microsoft, Just Eat, Miro, Vertical, and Good Energy.
At the heart of Fiasco Design‘s success is its people; a diverse team of 15 creative thinkers and doers, who are committed to making a positive impact on the businesses and people they partner with. “From day one, we had the belief that great ideas could come from anyone, anywhere. Our work is the result of a collective effort involving teams of passionate, determined individuals. Giving everyone a voice has been crucial to our growth,” says co-founder Ben Steers.
This belief in the potential of all team members has fuelled the agency’s growth and has been vital in allowing those who started as interns and juniors to advance into significant roles, thereby shaping the agency’s culture and output. “Our focus on cultivating an inclusive environment where contributions are valued at all levels has shaped our culture and meant our people stay with us,” adds Ben.
This commitment, along with growth across some key areas of the business, has led to a series of promotions within the agency:
Chris, who joined two years ago as Associate Creative Director from Bristol-based agency Mr B & Friends, has been promoted to Creative Director. Known for his leadership and balanced approach to strategy and creativity, Chris has become an invaluable member of the senior management team.
Julia, starting as a junior designer in 2018, has climbed the ranks to Senior Designer and now steps up as Design Director. Her integral role in so much of the studios output over this time, underscores her professional growth and undeniable talent.
Marj, who began as Studio Manager in 2017, has moved up to Project Manager and now to Senior Project Manager. Marj has been instrumental in developing the Accounts team and nurturing the agency’s culture, now leading the agency’s project work, content offering, and workflow.
To further support the agency’s growth and ensure its financial stability, co-founder Ben Steers will transition from Creative Director to Executive Creative Director, and Jason Smith will take on the role of Director of Finance.
“Despite the challenges of the past year, we are optimistic about the future and new opportunities. These promotions are not just well-deserved; they are pivotal in helping us achieve our future goals,” concludes Ben.
OnHand is a social and environmental impact app that encourages employees to participate in mini volunteering missions. Started and supported by a growing network of big-name charity partners, it connects those in need with those who want to give.
OnHand makes it easy to do good. Employees can open the on-demand, location-based app and take part as easily as booking a taxi. Whenever suits them, wherever they are, they can find easy-to-do, meaningful missions that align with the causes they care about.
Following a successful appearance on BBC’s Dragon’s Den, Fiasco were tasked with creating a new identity for the next stage in their global, enterprise-level B2B growth.
Brand Idea
The brand centres around the idea: ‘Mini missions that matter to you’. Designed to empower the employee, this statement talks directly to them and highlights the opportunity to make a difference to the things they care about.
Rolling out the strategy for the visual and verbal identity, Fiasco created a feel-good brand that’s engaging and fun for employees and employers alike.
A Little Lift
At the heart of the rebrand is the new logo. Fiasco Design enlisted the help of lettering artist Alec Tear to lend a hand crafting a logo that touches on the human-to-human nature of the brand.
Retaining the hand-drawn qualities of the previous logo, the new version features connected letters and offset, cursive strokes. The capitalised ‘O’ adds extra impact. The uplifting arched crossbar of the ‘H’ adds a sense of vitality, whilst also allowing the logo to be easily stacked.
Colour & Voice
The logo is complemented with a cheery sunshine yellow to dial up the good vibes. Meanwhile, the supporting colour palette features earthy shades and deep teal hues; which are contrasted with pops of colour for punchy captions and call-to-actions.
Fiasco crafted a perma-positive brand voice; with succinct, encouraging and celebratory headlines. This is reinforced with the hero font Agrandir, which oozes positivity. Paired with Plus Jakarta, the font choices are warm, welcoming and accessible to all.
Emoji Time
There are nods to the app itself. Missions are arranged vertically to give a sense of scroll-through, whilst lozenges and rounded modules connote an app experience. A suite of charming, custom emojis created in-house help to lift missions off-screen and bring them to life in a way that feels authentic and palpable.
Success Selfies
User-generated photography combined with cause-and-effect storytelling, celebrates successful missions and propels them into the real world. Mission and name badges add a sense of achievement and reflect the gamified nature of a mobile app. A candid photography style aims to capture meaningful moments as they happen; from individuals completing missions, team-building tasks, and the friendships that are formed. OnHand puts people right at the forefront of their brand and champions their hard work.
“The Fiasco team just got it from the outset. We’ve now got a super positive brand that reflects our vision – and is really compelling for both employees and employers. Not an easy feat.”
-Sanjay Lobo MBE, CEO, OnHand
“OnHand are a prime example of who we love working with at Fiasco. A down to earth, ambitious and lovely team – with a purpose-led business that values creativity. It’s been a joy!”
– Chris Tozer, Associate Creative Director, Fiasco Design
You can view the full case study here.
Fiasco Design is now accepting applications for their Open Internship programme, which aims to make the design industry more accessible for those from underrepresented backgrounds.
“Following the success of last year’s Open Internship programme we’re thrilled to open up applications for the second year. Bringing a greater range of people into design allows the industry as a whole to prosper. We’re proud to be playing our part.” – Ben Steers, Co-founder and Creative Director, Fiasco Design.
Fiasco Design’s Open Internship programme looks to set a precedent for the way design internships can be made more inclusive for emerging creatives. The hope is to encourage people of all walks to life to apply, by actively removing some of the usual barriers:
It’s no secret that there’s a diversity problem in design. The UK’s design workforce is made up from a small section of society that fails to reflect the world we live in. Despite increased awareness around the topic of inclusivity, statistics from Design Can and the Design Council suggest that this is slow to translate to real change.
As an industry that thrives on creative innovation and diversity of thought, there is a need to think pragmatically about what can be done to tackle the problem head on and bring about real, tangible change. Fiasco’s wider ambition is to inspire others to find similar opportunities that help level the playing field and make our industry a more exciting place to be.
“As a studio we have a deeply held belief in the positive power of creativity. By thinking creatively, we can find solutions to the problem of diversity in the industry. Progress may be slow, but it is possible. It starts by challenging ourselves to do better.” – Nathalie Crease, Head of Marketing, Fiasco Design.
Fiasco Design’s Open Internship programme is now accepting applications. You can find more information and how to apply via: fiasco.design/open-internship
Eat Curious is on a mission to help everyone discover new ways to eat healthy and delicious plant-based food, without taxing the planet. They put curiosity at the heart of everything they do. So much so, they’ve built their own vertical farm – a near-off-grid, plant playground built to research how to add even more flavour, nutrition and sustainability to the way we all eat.
As a new player in a growing market, our challenge was to create a B2B brand – ready for consumer rollout in the near future, that stands out in supermarket aisles and confronts the preconception that plant-based food means a compromise on taste.
Following an in-depth research and strategy phase, Fiasco cooked up the brand idea ‘Flavour favours the Curious’. This was driven by the insight that many of us seek out meat-alternatives out of curiosity. Eat Curious serves to empower people to eat better, healthier, and more sustainably.
Unlike some of their competitors, Eat Curious isn’t crusading against the meat industry. Whether you’re veggie, vegan or flexi, it’s time to open the freezer door and feed your meat-free imagination.
Fiasco developed a visual language for the brand that’s full of flavour. Utilising Obviously from Oh No Type Foundry, the brand font is unapologetically bold, with luscious curves and details that are good enough to eat. This is complimented by a colour palette that’s energetic and packs a punch, inspired by the different flavour profiles of their products.
Mouth-watering photography heroes the product, showcasing plant-based foods as a delicious choice in their own right. Celebrating look and taste, playful repeating patterns echo the food’s ‘unreal’ texture and add visual intrigue.
Products are shot individually to be utilised on the website for a playful user experience; with cutouts also appearing across social media and packaging. Colour is used to signify the food type and help create ranges of products that sit well together on the shelf.
Fiasco worked with Madrid-based illustrator, Miguel Angel Camprubi, to push the brand narrative further. A vibrant suite of illustrations reinforce the feel-good nature of the brand and help to visualise the overarching theme of curiosity. Illustrated characters on the site lift the brand off screen and work to position sustainable eating as accessible for all.
Working with the team at Eat Curious, Fiasco are helping with the roll out of the new brand which includes a digital home that’s vibrant, bold and playful. Curious and unexpected interactions drive the brand narrative, whilst a set of motion principles add extra flex to typography and illustrative elements.
“Thanks to Fiasco, We now have a brand that reflects who we are as a company and what we stand for. The entire Fiasco team were excellent to work with and their level of creativity, attention to detail and commitment to excellence has made all the difference. We are confident that our brand will continue to thrive and grow under their guidance and we are excited to see where our partnership will take us in the future.”
Preyesh Patel – Co-Founder, Eat Curious.
“Energy, open-mindedness and optimism. The Eat Curious team have it in spades – and this directly translated into the way we worked together, and the work itself. We designed the brand as the business was taking shape, which gave us an opportunity to use our creativity at every step. A dream project.”
Chris Tozer – Associate Creative Director, Fiasco Design.
You can view the full case study here.
Count is a collaborative data tool that aims to go beyond insights and bring data into decision-making.
Count’s previously simple SQL notebook had evolved into something unique. They approached Fiasco Design with the challenge to bring their brand in-line with their vision for an ambitious platform that could transform how product teams make data-driven decisions.
Too often data platforms are branded for a technically-minded (often male) audience. Count wanted to turn this on its head. The design challenge therefore was to help reposition the brand by creating a visual identity that would open up the complex world of data analysis.
Fiasco’s identity for Count draws on the ‘aha’ moment when data insight can totally change the perspective on a problem or solution. It’s the concept of seeing something familiar but in a completely new light.
Overlapping shapes emulate the process of bringing different data sets and perspectives together. Much like Count itself, it’s about bringing together information in a way that presents the whole picture and allows teams to make more empowered decisions.
The new identity needed to work seamlessly across marketing communications, as well as the platform itself. Online, a set of styles and elements were developed to weave the brand into the product, creating a more seamless customer experience.
“The Fiasco team were fantastic to work with. We gave them a tough brief and we couldn’t be happier with how it turned out. They worked with us side-by-side through the brand process and then helped us deliver vision in digital form.” – Ollie Hughes, CEO, Count.
You can view the full case study here.
Working with Ben The Illustrator, Fiasco created an interactive glossary of terms to make the world of theatre more accessible to people from different backgrounds.
Developed as part of The Hub, The Old Vic Theatre offers free digital learning resources designed to welcome anyone of any age, experience or ability, into the world of theatre. Playing a key role is an “interactive glossary” of theatre-related terms, created by Fiasco Design.
The educational microsite aims to debunk the jargon often associated with theatre. Setting the experience on a stage, visitors are guided through an animated performance that explores the different roles, responsibilities and inner-workings of the theatre. Exploring the site, visitors learn about the many different people who help to run the theatre on a day-to-day basis. Visitors can watch and explore at their own pace, scrubbing back and forth to discover, revisit and learn.
“We want viewers to feel like they’ve stepped into our world and discovered something new and unexpected on their own terms.” Magid Elbushra, Digital Content Producer, The Old Vic Theatre.
“It was a pleasure to collaborate with Ben The Illustrator and The Old Vic on this microsite. Right from the start we were aligned on a more experiential approach, turning the passive action of watching into something active, engaging and fun.” Mike Frost, Digital Lead, Fiasco Design.
The colours are inspired by The Old Vic’s interior: opulent shades of reds and gold contrast a suite of deep and electric blues. The aim was to capture the atmospheric qualities of stage lighting by splitting the colour into ‘light’ and ‘dark’ themes, which mimic theatrical lighting effects.
“I’m very proud of what we collaborated on, it was a pleasure to work with the Fiasco team and will always state that setting the whole experience on-stage with the lit/unlit approach was a stroke of Fiasco genius!” Ben O’Brien – Ben the Illustrator.
You can view the project case study on Fiasco’s site here.
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