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Diva Agency Launches New Creator and Community Division Dedicated to Fan Engagement, Creator Partnerships and Community Building

Following a significant growth year within its PR & Comms division, Diva Agency today announces the launch of a new Creator and Community engagement team, to lead on fan engagement and influencer marketing strategy for its portfolio of entertainment clients. The new division will service the agency’s global games and entertainment client base and will form a strategic bridge between its high performing creative and communications teams.

Officially launching in March 2026, the team will be headed up by Creator and Community Director, Charlotte Willis. 

Charlotte has worked at Diva for over six years, with roles across both comms and creative divisions, and has headed up influencer activity at the agency for the past year, growing the influencer business by 300% in 2025.

“Launching this new division is the next step after a standout year of growth for our PR and Comms business” said Charlotte. “I’m so excited to build on that momentum, ensuring authenticity and creativity remain at the heart of how we connect with creators and communities.”

Diva’s new team will help entertainment IP to find their audience, build communities, and engage fans where they hang out, across deeply engaged online niches. 

Diva CEO and Co-Founder, Suzy Barnes said of the new offering: “As creator channels increasingly occupy the space previously owned by traditional media, and the attention economy becomes ever more competitive, influencer partnerships are an increasingly central part of the marketing mix, delivering access to deeply niche audiences and driving the best ROI for brands. 

“When it comes to games IP in particular, building your own community in the pre launch window is essential to help games teams form direct, early relationships with their future fanbase, allowing them to gain early feedback which can even inform the game build itself.”

“By combining our thinking around community building to include creator partnerships and organic influencer outreach, we can help accelerate community engagement in a way that makes fans feel like they are part of the journey and part of the culture,” adds Barnes.   

“Charlotte has been essential in building our PR department from the outset,” says Rick Sloof, PR & Comms Director at Diva Agency. 

“Early success in securing major wins with the likes of Disney, Gearbox, Arc Games, Zynga, Wargaming and PlanetPlay proved that she was ready to lead the new team, and put our approach to community and influencer marketing in the spotlight.”

ABOUT DIVA AGENCY 

Diva is the UK’s leading gaming specialist creative agency. Founded in 2007, the agency client roster includes some of the biggest publishers, games and entertainment brands in the world, including Activision, Sony PlayStation, Square Enix, Bandai Namco, Ubisoft, Netflix, Bethesda, Creative Assembly, Secret Mode and Devolver Digital.

Bristol-based video games Creative and PR agency, Diva, has been named one of the UK’s ‘Best Places to Work’ in the UK gaming industry, as recognised in the 2025 GamesIndustry.biz awards.

GamesIndustry.biz, a leading website for the global video games industry, held its annual UK awards ceremony at the Royal Institution in London on October 2, 2025. The awards celebrate excellence among UK games companies, recognising their staff and overall impact on the industry. Diva was among 23 winners selected across various categories, which include company size and specific areas of excellence.

This recognition coincides with Diva’s 18th anniversary. Founded in 2007 by Andy and Suzy Barnes, the agency operates from Bristol, with a Dutch office in Culemborg and an international network spanning North American, LATAM and EMEA, as a full-service creative and PR partner for entertainment brands, game publishers, and developers. Clients range from AAA publishers and brands to indie developers including industry names such as Sony PlayStation, Activision, Bethesda, Disney, 505 Games, Arc Games, VOID Interactive, and Bandai Namco.

“When we founded Diva in 2007 we wanted to build an agency in Bristol where people could grow and thrive, so we are immensely proud to be recognised as one of the ‘Best Places to Work’ in the UK gaming industry. After 18 years of producing globally reaching creative campaigns for some of the biggest names in gaming this award is an incredible achievement for everyone that has made Diva what it is today and those that drive it forward.” – Suzy Barnes, Diva CEO

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Award winning independent creative agency and video games marketing specialist, Diva, has opened a brand new studio space in central Bristol after outgrowing their Queen Square HQ. The 4,000 square foot of gorgeous loft-style workspace on Redcliffe Street will provide additional capacity for the fast growing creative and client services teams.

Managing Director and co-founder, Andy Barnes, said “The agency has experienced 40% year on year growth over the past three years in Queen Square, further expanding our footprint within the video games sector, but also quickly outgrowing our home in the process. The new studio is in a fantastic location in Redcliffe, near to the waterfront and to the station and it offers our creative teams much improved collaborative workspaces and client meeting spaces.”

A staff of 30 designers, creatives, developers and digital marketeers have moved across to the new space, comprising of a large open plan studio, as well as a new video editing and gaming suite, a number of formal meeting rooms and informal break out spaces, a library for quieter working, a large social kitchen-dining area, and a dedicated client services suite.

The new studio opens just weeks after Diva founders, Suzy and Andy Barnes, incorporated a new agency hub, Diva EU, in Amsterdam, to bolster the company’s existing global creative service offering with a physical footprint in the European Union.

Diva’s reputation in the video games sector led them to be crowned Creative Agency of the Year 2019, at the industry’s red-carpet style MCV Awards this year. The agency has over a decade of expertise working in the sector. Diva’s longstanding client roster includes, among others 2k Games, Activision Blizzard, Bandai Namco, Bethesda, Call of Duty, Curve Digital, Sony Interactive Entertainment, Playstation, Turtle Beach, Ubisoft, Warchild.

Diva’s head office will remain in Queen Square, Bristol.

The Top 100 celebrates the best-run independent agencies in the UK in 2019. It is powered by The Drum’s Independent Agencies Census, the most comprehensive study of its kind into the performance of UK marcomms firms.

Bristol-based Diva, the independent agency specialising in video games, entertainment and leisure, placed number 52 in the UK list, one of only two Bristol-based agencies to make the cut.

Agencies earn their place in the Top 100 based on their performance across six financial metrics – turnover, turnover growth, turnover percentage growth, turnover per head, gross profit and gross profit growth – and two years’ worth of financial data is analysed to determine their ranking.

Managing Director, Andy Barnes, said: “We may be used to getting awards for our client work, but it’s great that our sound management of the business has been recognised in this way. We work extremely hard, not just to deliver standout campaigns for our brilliant clients, but to run a professional agency that is best in class, sustainable and a great company to work for.”

“We won’t rest on our laurels though. We have lots of exciting plans for the business over the next few years and the recent move into our new offices in Redcliffe Street gives us further space to grow.”

“In fact, we’re actively recruiting both within our client services team and our digital team, so any talented individuals wanting to work at one of the best agencies in the South West should get in touch!”