Business owners are busy people. I’m sure that’s not exactly news to any of you. The thing is, because of this, the business owners and management teams of the businesses we work with often forget quite how important it is to engage with the publications they actually want to be featured in.
We often ask leaders what publications they and their client base read. And we often get the same sort of responses: I don’t know, I don’t have time to read, it’s all just advertorial nonsense from our competitors anyway.
Hmm.
There are so many reasons that business owners absolutely must read the publications they want their business to be featured in. Some are perhaps a little more obvious than others. But today, we’re going to cover them all. Including how it’s a massive help with boosting your PR presence.
How do you know your business is the right fit for specific publications if you don’t even read it?
Lots of clients come to us with big-name publications they’d like to be featured in, sometimes its national newspapers and publications like Forbes and Refinery29, and other times it’s publications key to a particular industry like The Drum, TechCrunch or Property Week. The thing is, those publications are difficult to get into. Not impossible. But a challenge. And we can absolutely meet that challenge, but in order to break through in those popular publications, the content has to be absolutely spot on.
We try to be completely honest with our clients about whether or not a piece of news or thought leadership will be interesting to the media, or a specific publication. The reality is, some pieces, while strong articles and news pieces in their own right, just aren’t the right fit for the business owner’s dream publication. Perhaps it’s the subject matter, the style, the strength of the argument being made or even how the argument is made.
Business owners will be able to get a much better sense of this for themselves if they regularly read the desired publication. This will help them get familiar with the types of content the publication features and shares.
Why should a publication feature you when you don’t actively support it?
To expect to be featured in a publication that you don’t actively support and engage with can come across as rude and presumptuous to the very journalists you’re pitching to and trying to impress. They want to feature content from writers and thought leaders who respect and appreciate what they do as a publication. And it makes sense on your side too, what’s the point in being in a publication you don’t even like, or at least respect and understand the value of?
Not to mention, in a day and age where journalists are facing increasing pressure and smaller and local publications are having to close left right and centre, these publications deserve your support. If you need them to promote your business, then there has to be some give and take. You can read more about the importance of local press in a previous blog.
Read the publication, share your thoughts on the pieces on social media. If you think a piece is particularly pertinent, you could even reach out to the writer on social media and let them know how much you enjoyed it. And ideally, have at least one subscription for your company. It doesn’t have to be expensive, but it really can be money well spent.
Engaging with the right publications gets you noticed
If you do the things I mentioned above like sharing the articles you read and reaching out to the journalists who wrote them, you will start to get noticed by the right people. Publications appreciate their readers, particularly those most loyal and engaged with the content they produce. If you share any thoughts sparked by the articles publicly, then you might find you’ve shared a take that the journalist is really interested in. You can get a rapport going and may even be able to provide quotes for a follow-up piece if you’re lucky.
Reading makes you a better business owner/ leader
Ultimately, reading the thoughts and opinions of others in your industry will make you a better leader. It will broaden your perspective, teach you about things you didn’t previously understand, and keep you updated with the latest innovations and developments in your sector. Reading is good for you. There are ample studies that say so. And if you struggle with reading for accessibility reasons, or any reason for that matter there are usually a few things you can do:
Change what you’re reading – if it’s not interesting to you, then there will be other publications or articles that are
Change how your reading – try audio formats like publication podcasts for example
But I really am time-poor!
The tough love answer to this is to make time. It’s an important part of your role. But I understand that there’s nuance here. And so, here’s a sneaky tip for those of you who want to read publications more but are genuinely struggling with finding the time due to business, childcare or other personal lifetime pressures:
Newsletters and bulletins – don’t have time to sit and read through an entire edition of a publication? No problem. Newsletters and bullets can provide a great summary of the biggest stories of the day. You can read them over breakfast, on your lunch, or even just skim over them with your morning coffee. Even just checking out the headlines on a REALLY busy day can go a long way in helping you understand the general goings on within a sector, though of course take the time to delve in deeper when you have the chance.
So, there you have it, plenty of reasons you should actually read the publications you want to be featured in. It’s really surprising how often this comes up.
I make a point of checking in with publications like PR Week, PR moment and Stylist (more for personal enjoyment) on a regular basis so I know what’s going on in the industry. I also read the bullets for all sorts of publications within the sectors we work in such as construction, advertising and marketing, business management and hospitality. And yes, it is my job, but arguably, it’s yours too!
So, get to it. Go get reading 🙂
Originally posted on: www.carnsight.com
It’s a new year and as always, things are changing in the world of social media. Here is an update on what’s trending.
The return of ‘real’ content on social media
The days of perfectly photoshopped content are long gone with users now favouring authentic content from both brands and influencers alike. According to a study by Stackla, 88% of consumers say authenticity is important when deciding what brands they like and support. Many users find raw and real content easier to relate to. So forget about having a ‘polished’ looking feed. Realtime is in!
To the point video content
Viewers continue to enjoy content in the form of short videos. However, these videos need to get straight to the point and fast. Studies show that the attention span of the average human has dropped from 12 seconds in 2000 to 8 seconds in 2015 (shorter than that of a goldfish!) Not to mention, there is a lot happening on a person’s feed, so you need to make an impression quickly before they scroll on to other things.
Micro and nano influencers are now being recognised
As we all become increasingly aware of how much influencers are getting paid to promote certain brands and products, our trust in them plummets. For this reason, a lot of us are turning to smaller influencers, usually local to us, for recommendations on brands, products and even lifestyle tips. These influencers tend to provide a more ‘real’ feel, showcasing genuine experiences which ultimately sell better.
Augmented reality is the future of sales
Augmented reality was first introduced on the social media platform, Snapchat, with most of us being familiar with filters that added funny animal ears, moustaches and so onto our faces. A lot of businesses have jumped on this trend including many make-up and fashion brands that have made it possible to try on items such as sunglasses and different lipstick shades virtually. Pretty impressive. It will be interesting to see how far augmented reality extends into different business industries over the coming months.
Audio content on social media is on the rise
Podcasts are on the rise again with many people opting to listen to a podcast over reading articles or watching something on a screen. A great way to keep a ‘busier’ audience, who might choose to listen to your podcast while running or driving, informed and up-to-date. If you’re looking to reach new audiences on new platforms, starting a podcast series might be the way forward.
Quality over quantity
Less is more on social media. Posting for the sake of posting is not the way forward – in fact, it might even lose you followers if you post weak content continuously. Quality over quantity is key.
Have you just started using social media for your business? We have shared some tips for beginnerson creating your social media business strategy.
Originally posted on: www.carnsight.com
In this blog, we want to help you identify the pros and cons of in-house versus outsourced Public Relations. Before we get into the nitty-gritty, let’s cover some basics…
Firstly, what do we mean by PR?
Having great publicity is predominantly down to how you’re perceived in the media, known as ‘good public relations’. Public relations (PR) refers to managing how you, the brand, or your business are viewed by the public. It works to maintain your image and circulate important information, news or events. The dictionary definition says it’s “the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution”.
Public Relations with Carnsight Communications
Here at Carnsight Communications, we believe PR support is about creating strategies and campaigns to showcase our clients’ brilliant work. PR is not advertising. It’s more of an organic reach and isn’t focused on promoting products or services through a paid-for placement. The focus is on maintaining a positive and consistent image of the brand through the media.
PR – maintaining a positive image through media
Measuring PR success
Measuring the success of your PR strategy is different for each client we work with. We always start with objectives, which vary by client, project and industry. As a result, once these are defined and agreed we can measure against them using metrics to really get down to the core of the success of each campaign.
Now we’ve covered the basics, you’re in the right place to get your PR journey moving forward. But maybe you’re stuck on whether to choose an in-house PR manager or to outsource. It can be a complicated decision process. You want to be able to maximise efficiency and keep costs down where possible. However, many business founders are not familiar with PR or how to invest their budget to maximise their efforts.
Benefits of outsourcing PR vs In-house
1. Teams of individuals who bring unique expertise
Having a team of experts who work within an agency or consultancy has many benefits for your business PR strategy. For example, each professional will usually bring their own expertise in many forms of PR such as marketing/copywriting or even journalism. They are usually uniquely experts in a certain field of PR which brings weight to their strategy. You can dip in and out, using expertise where necessary, rather than relying on one person for everything.
2. Extensive media contacts within many sectors
Agencies tend to have extensive media contacts within many sectors built up over years to help them cast the net wider when reaching publications. They can also reach out to friendly networks to support them and are also likely to have access to resources and tools to help them identify new targets.
3. Hand the reigns straight over
The agency is also ready when you are, armed with all the necessary tools and expertise that you require. No need to go down the difficult path of recruiting for a PR position, which can often be a challenging task. In fact, not only can it be hard work, but you will need to trust that your in-house PR manager is going to have the relevant media contacts for your business. And that they will be self-starting whilst also needing to be guided through their day-to-day. Such as setting tasks and evaluating the results.
Outsourcing your PR hands over all of these reigns. The agency will come up with realistic strategies and will explain its process and expected results. As a result, you only need to provide your time every so often, which gives you more freedom to work and focus elsewhere.
4. No downtime – PR can be done on a project basis
Finally, a PR consultancy can be used on a project basis – it doesn’t always need to be retained. You can do set bursts of PR throughout busier periods such as product launches or announcing exciting news meaning there won’t be workflow or downtime issues.
Outsourcing your PR or recruiting for an in-house PR manager is down to what you feel suits your company best. It needs to be right for you, the business needs and your brand image.
If you’re feeling unsure of where to go from here, feel free to get in touch with us. You can also find some information on hiring a PR agency on the HubSpot website.
In the meantime, why not read our recent blog on the best PR tips for small businesses?
The PR stunt. An orchestrated creative concept that has formed a debatable reputation for itself over the years. Stunts have also earned the title of ‘guerrilla marketing’ as ideas become more elaborate in a bid to shout louder and compete harder.
Used in the right context and at the right time, PR stunts can be the moment that makes your brand. Nail it, and you will join the likes of Greggs, Carlsberg and Tinder in the PR stunt hall of fame with a huge pat on the back. Get it wrong? It can be catastrophic for all those involved. And the really bad news? It is what you will always be remembered for.
What is a PR stunt?
It is an event or campaign that is planned by a brand to capture the public’s attention and increase awareness of its product and/or services. It often involves something visual and flamboyant in a crowded place that will receive maximum exposure and have a dramatic impact. Ideally then leading to an uplift of activity on social media channels or a flurry of sales for the company in question.
The best ideas are often the simplest, and if it is clever then it is more likely to be successful. Giving out free samples is a quick win, but if you want to be labelled a “disruptor”, you will have to think outside the box, and something more inventive than floating a large size inflatable down the Thames will be needed here.
When to do them?
Timing is everything so do your research and do not be afraid to postpone if something unexpected hits the news agenda throwing a spanner in the works – you don’t want to look insensitive or distasteful. Think carefully to ensure your chosen PR stunts complement your brand; they are usually accepted as comical and light-hearted concepts, so if this doesn’t match your company ethos, you may be undoing any hard work you have already done to establish yourselves. Remember, PR stunts take time and budget so you need to be 100% invested in the idea.
Of course, as budgets get squeezed and working from home is now established as the norm, it’s essential to consider if the PR stunt would have the same effect in our post-pandemic society.
Still unsure if you have a good idea to generate PR coverage? By avoiding a stunt and investing in a well-planned PR campaign, you will more likely achieve your overall objectives.
Here are a few of our favourite PR campaigns that have made headlines recently…
Sainsbury’s – launching their pop-up Sainsfreeze store at Box Park, London in September 2022, the supermarket chain aimed to help reduce food waste by showcasing innovative ways customers could freeze everyday foods they would usually throw out. Responding to the cost-of-living crisis and to statistics that the average family waste £60 per month on food waste, the campaign has received respectable media coverage.
Lime Bikes – the electric bikes and scooter provider acknowledged that after an eco-friendly commute to work, what would one do about their ‘helmet hair’? Partnering with Blue Tit Salons they opened a salon at Kings Cross Station in the summer of 2022 to offer complimentary styling sessions to all those in need of a quick re-do. A creative idea combined with a gap in the market solution equals a clever and successful PR moment.
Speak to us now on how we can help generate media coverage with a clear and concise PR campaign and not stunt. You will realise that the results and effects on your company will be better in the long run.
Originally posted on: www.carnsight.com
Let’s be clear – a press release is about something you’re trying to get coverage for, and this may well be a product or service you also want to generate sales for.
However, it’s the job of the release to inform and engage, setting everything out in a way that makes it easy (and desirable) for a journalist to write a news story about it. It’s not the job of a release to sell a product or service through using “salesy” or commercial language.
What do you mean by “salesy” language?
By sales language or commercial claims, I mean something along the lines of “Ours is the only solution you’ll ever need”. Or “That’s why it’s our product is the first thing you should turn to”. Language that makes claims that aren’t factual or can’t be clearly substantiated.
Editorial news stories are designed to give the audience something that’s interesting and relevant to them. They’re not designed to sell your product. That’s where an advertorial or an advert comes in. There’s more about the difference between PR and advertising on our blog.
How do I avoid creating a dry or dull press release?
The job of a skilled PR consultant or PR consultancy is first to establish what the news angle is (and even if there is an angle). And then to create a release that will work for your target publications.
It might seem like bold commercial claims make a press release more interesting, but actually, they’re the last thing a journalist wants to read. The easier and quicker it is to get your point across, the better.
Where can I share my excitement for my product or service?
Your excitement can still come across in the release (it’s all in the way it’s wrapped up, as above). But if you want to talk about how you’re doing better than you would ever have imagined in your wildest dreams (and that’s a really valid thing to say), that’s where the quote comes in.
Your quote is everything you want to say in your own words. It should reflect your thoughts and capture your tone. You can either write it yourself, or you may want a PR consultant to write it for you. But either way, it’s where you can really express yourself and not feel as constrained.
The same non-commercial approach is true of comments you make for an article or longer opinion pieces you write for press purposes. They should also be non-commercial. They’re a chance to share your knowledge and expertise, not your sales messages.
In our introductory client meetings, we often talk about the importance of building up a number of PR touchpoints. But what do we mean by the term and how do they impact our PR strategy? Let’s dive in.
PR touchpoints are the multiple points of contact that a company has with its customers/clients through public relations efforts. These can be physical, digital, or both, and they are used to communicate and engage with the public in order to shape perceptions and build relationships.
According to Rain Group, it takes an average of eight touches to get an initial meeting (or another conversion) with a new prospect. One isn’t enough, and this is just one of the reasons why we always encourage our clients to be open-minded when it comes to working with a wide variety of publications, not just one of the big nationals (where you’re less likely to be featured frequently).
Physical
Some common physical PR touchpoints include events such as press conferences, product launches, and trade shows, as well as more casual interactions such as networking events or social gatherings. These allow companies to present themselves and their products or services in person.
Digital
Digital PR touchpoints include websites, social media platforms, email marketing, online news outlets, and industry publications. These touchpoints allow companies to reach a wide audience quickly and inexpensively, and they are often the first point of contact for consumers looking for information about a company or its offering.
The benefits of multiple touchpoints
One of the key benefits of PR touchpoints is that they mean that companies can proactively shape the narrative around their brand and reduce the risk of negative publicity.
PR touchpoints can also be used to build relationships with employees and the media. By regularly engaging with these groups, companies can build trust and credibility, and foster a sense of community and connection.
Effective PR touchpoints require a well-planned and executed strategy, including identifying the target audience and determining the most appropriate ways of reaching them, as well as developing a clear and consistent message and tone.
In addition to traditional PR touchpoints such as events and media relations, there are partnerships with influencers or celebrities, experiential marketing campaigns, or interactive social media campaigns.
PR touchpoints are an important tool for companies to communicate with and engage their customers, build relationships, and shape perceptions of their brand. By creating a strategy that includes a variety of touchpoints, companies can more effectively reach and connect with their audience.
Originally posted on: www.carnsight.com
Why is it always a good idea to have a person as a case study waiting in the wings on a PR campaign? Because journalists love them and will usually feature your story if there is strong personal evidence to support it.
Reading reviews has become part of the buyer’s journey, and that’s what a people case study essentially is – the ultimate customer review that can make or break your PR campaign. People case studies are an independent voice that can add weight to your creative content and provide that human element in an article.
They are telling the world that your client’s product or service is credible, trustworthy and authentic. They are unique to your campaign.
So, you are ready to go, and you have got your case study all lined up to speak to the press and tell their story. But here are a few things to keep in mind to make sure it leads to a best seller and not ending up in someone’s bad books.
Do use a current case study. Media aren’t interested in speaking to someone who had their experience with your client pre-pandemic. Make sure they are relevant for today’s reader, usually within the last 6 months.
Don’t assume that your case study knows how to talk to the press. Give them a media briefing that anything they say may appear in print – even those little comments they thought might be “off the record.”
Do incentivise your case study. They are likely to grab the media’s attention and support you in achieving your KPI’s, so a gift voucher to their favourite retailer is a good investment.
Don’t pitch far and wide thinking it’s a one-size-fits-all. Get to know your case study and find out which titles they want to be featured in and which ones they don’t. Are they age/gender appropriate for certain publications, and will they identify with the target audience? Investing in this research now will avoid unnecessary disappointment later.
Do use your case study for other channels. Feature them in newsletters, across social media platforms and on your website. There’s no better PR than a happy customer!
Originally posted on: www.carnsight.com
What is Domain Authority?
Domain Authority is a metric that details how likely your website is to rank in search engine results. The metric is on a scale factor of 0-100.
You need to have a knowledge of many factors that play a part in this to understand how this is calculated. The most important factor is a backlink that points to your domain (inbound links)
Your backlink profile is a key player in the performance of your Domain Authority. Sites with more backlinks are far more likely to have a higher Domain Authority rating.
You’d think the higher your score is, the better you’re doing overall, wouldn’t you? But it’s not all based on this. It’s more a case of knowing how your doing in comparison to your competitors! You want to outrank these companies who you compete to win business on by having important keywords for your industry.
What helps improve your Domain Authority?
So, how do you improve your Domain Authority?
First, let’s look at the key factors in more detail that populate the Domain Authority.
Write key word focused content – Filling your content with strong keywords will help other sites find you which will hopefully bring links back to your site. Remember to share this keyword heavy content on your social media channels too to cast your net even further.
Digital PR / Invest in PR– Digital PR is a tactic used by PR professionals and marketers to increase a brands online presence. A measurable strategy that drives brand awareness, links which boost rankings, social followers and engagements as well as traffic to your website. Obviously, improving your on- page SEO is always a great and worthwhile task, it won’t directly impact on your Domain Authority. Here at Carnsight Communications, we can get your company featured by the right publications and at the right time for your business. This will earn you links and get your company out there through press coverage, and will in turn improve your Domain Authority ranking.
Backlinks – As mentioned above, these are links that point to your domain. They are links from one website to another page or website and are essential for SEO. Pages with a high number of backlinks usually have high organic search engine rankings.
Off-page SEO – This refers to all the activity that takes place away from your website, which determines where you rank within the search engine results pages (SERPs). Optimising for off-site SEO ranking factors is crucial for improving the relevance and authority of your website.
Evaluating the Domain Authority metrics
When it comes to evaluating our PR strategies, we use metrics on Domain Authority for each campaign we do. It’s a key part of our process. To do this, we use a platform called Coverage Book that breaks down key information from each piece of coverage.
You the want to be able to feedback on results achieved, right? So with the correct tracking in place and thorough planning you’re able to see many useful metrics. The estimated views on each piece of coverage. The unique number of visits per coverage and the publication Domain Authority ranking.
It’s an essential metric to monitor the success of the Digital PR campaign.
Approaching Digital PR with measurement in mind, provides actual results that can be used by PR teams and the clients allowing learnings on both sides.
Coverage with a trackable link in to a publication with a high domain authority ranking will increase the page ranking and SEO authority of the clients website. Meaning they will be ranked higher in search engines as well as pointing people to their site.
Want to understand a little more about your SEO Strategy? We have a great blog post that helps you write an SEO-friendly blogpost. Take a look here for more details.
Originally posted on: www.carnsight.com
Having a social media presence as a brand means that at some point, we’re more than likely going to receive negative comments or criticism of some sort on our online channels.
It could be a simple misunderstanding that has gone public or an unhappy customer leaving a negative review but it’s important to respond and act quickly to ensure it doesn’t turn into something bigger. There are many well-known brands that have led the way in dealing with negative comments and so in this blog, we’ll take a look at a few of our top tips that make your work a little easier!
1. Firstly, never ignore a negative comment online.
Your business is likely to be something you have worked incredibly hard on building and it’s easy to take negativity personally. Not every troll comment online will be worth a response, however, it’s important you consider each comment carefully and think about whether you can improve in some way. Be critical of your business so it can be better.
Not replying to a negative review that calls out poor customer service or something similar will only make your brand look disengaged and put off potential leads.
You should always reply thoughtfully to comments online, whether that be a positive or negative comment. It’s all about maintaining that relationship with your audience and showing you are willing to adapt and assist, it shows you care.
2. Be understanding and polite, and apologise!
Okay, now you’ve considered the negative thoughtfully and critically you need to show understanding and apologise for the situation. This is the first step in gaining control of the matter and resolving any bad feelings or conflicts.
Reading negative comments online can be frustrating but it’s important to stay calm and be polite to maintain your reputation and humility. Be respectful. You want your audience to see you care and this will help to keep your followers on side.
3. Reply in a timely manner
Though it’s important you take the time to consider negative comments properly and reply in a thoughtful way, you also need to respond in a timely manner. Be responsive. Show your audience that you hear them and are engaged with their experience. Keeping them waiting will only leave time for festering grudges and misunderstandings to spread.
4. Take the conversation offline and be personal
Although it’s key to show a response online, you don’t want to have the whole conversation in full view of all your customers. Reach out privately and deal with what you can behind closed doors. This gives you and the source of the negativity the privacy and space to deal with any issues. You can share a public statement regarding the resolution publically when you’ve come to some kind of conclusion.
5. Be willing to offer solutions
Once you have taken the matter offline, make sure to listen to the feedback you’re getting and be willing to offer positive solutions. Demonstrate you and your company’s willingness to come to a resolution that puts your customers first.
6. Learn from your experiences
It may be that the whole situation was simply a misunderstanding but if you have made a mistake, don’t worry. We’re all human and we will make mistakes along the way. There will always be something we can learn from a negative comment or piece of feedback.
Analyse the negative comments online, and try to find out what it is that your customers aren’t happy with. Is it a specific product? Or is it a company policy? Whatever it is, take the comments as constructive criticism and adapt so that you can move on from this and avoid similar mistakes in the future. Make sure you put a plan in place for how you’re going to fix this and ensure to inform your audience of the actions you’re taking to resolve the problem, build back that trust and show you care.
Having an online presence means that negative comments are pretty much unavoidable but there is always a way to minimise any impact on your brand and that is by generating lots of positive comments! A positive comment will always out-way a negative so just keep working hard to build on these.
We hope these tips will help you if you ever need to respond to any negative comments online. You can also find more great advice on dealing with negative social media comments here.
If you’re looking for more tips on letting your guard down and earning your audience’s trust then take a look at another blog from Carnsight Communications on why PR only works when you keep an open mind.
Pretty much every client we work with comes into PR with an idea in their head of what kinds of opportunities they are looking for when it comes to promoting themselves and their business. This is great! It’s a solid foundation to work on, but today I want to talk about how being open to PR opportunities you may not have previously considered will benefit you much more in the long run.
It’s worth clarifying that I’m not suggesting you say yes to anything and everything. Good PR is targeted, of course, but we’ve seen time and time again that clients who are open to trying things out and embracing slightly more unusual opportunities get better results overall.
Some clients can be reluctant to go for opportunities with smaller or more niche publications. Some sit on the other end of the spectrum and push back on opportunities that are a bit more generalised. The truth is, both have their place and depending on the circumstance can be wonderful opportunities to get your name out there.
We’ll always have a conversation with our clients around why we’ve suggested a particular publication or press opportunity. And of course, clients are welcome to feed back on which best suit them. Over time, this will help us understand what kinds of opportunities to send through and which we know won’t quite hit the mark. However, we always encourage clients to keep an open mind.
The reality is that those small, general opportunities that might feel a little more nebulous can actually be a stepping stone to the more specific wider spread content platforms, as well as great content in and of themselves!
Lewis Reeves, CEO and Founder of Walr, was recently featured on a running podcast. Now, this might not seem immediately relevant but Lewis is a keen runner and on the podcast was able to talk about the parallels between leadership and running, how he supports his employees at Walr and his business ambitions for the future. If Lewis had turned down the opportunity based on the fact it wasn’t explicitly linked to the market research sector (the sector in which Walr operates) he would have missed out on all of the fantastic feedback he’s received since his podcast interview aired.
We’ve had clients who have been everywhere – from very small-reach industry publications to the BBC – sometimes within 24 hours of each other! And we’re able to achieve success with them because they are open and welcoming to all kinds of opportunities. They have fun with whatever is presented to them and they’ve been able to reap the benefits because of that, including great reach, meaningful connections and plenty of interesting content.
PR opportunities you might not have considered or expected can lead to fantastic benefits you might not have considered or expected. For this reason, to get the most from your PR it’s worth being willing to try things out and allow yourself to explore what works and what doesn’t. You can use your PR agency as a guide, and should always feel free to ask them why it is they think a particular opportunity could benefit you. Embrace a challenge and be open to trying something new. If you do this, you’d be surprised how much you will enjoy it and your PR presence can really soar!
