Creative technology company, Aer Studios, has appointed Jay Robinson to lead its user centred design practice as the studio continues on its growth trajectory. Taking up the role of Creative Director, Jay rounds out the leadership team while bringing additional expertise to develop the company’s creative and design capabilities.

Jay is a senior creative leader with a track record of delivering complex, high-impact work across brand, digital and experience. He has led global teams, built design capability and delivered work that operates at both cultural and commercial scale. He has worked across leading agencies (such as Taxi and Epoch Design) and direct client engagements, partnering at board, client and team level to deliver for brands including Netflix, Microsoft, Samsung, Clarks and Cube Bikes.

Amongst Jay’s recent achievements, he led the end-to-end brand and digital design for the Royal Shakespeare Company’s Shakespeare Curriculum, a nationally scaled education platform reaching thousands of UK schools. He also headed digital delivery on a year-long engagement with Nestlé, overseeing a UX transformation across 70 international markets and lifting global performance rankings. Bringing a wealth of expertise in creative strategy and user-centred design to Aer Studios, Jay champions purpose-driven ideas, craft and clarity to create products and services that people love to use while delivering genuine business impacts. 

Jay will join the senior leadership team alongside Head of Technology, James Hobbs, Head of Marketing, Sarah Dennis, Head of People, Culture and Operations, Emily Armstrong and Head of Finance, Kate Stubbings. The cohort will work closely with CEO Tom Harber, and Director, Geoff Wells.

Aer Studios continues to grow steadily year on year with a mission to create meaningful digital experiences that have a positive impact on people and planet. The last few years have seen the agency expanding their partnerships with key clients including the BBC and Dogs Trust as well as winning multiple clients both locally and globally, including CEPI, GAVI and Great Ormond Street Hospital Charity.  

Speaking on joining the company, Jay says, “From my first conversations with the team at Aer, it was clear there was something already impressive to build on. The studio’s focus on thoughtful, user-centred work for clients doing positive things aligns closely with my own values. The depth of talent across both design and technology stood out, as did the ambition to bring those disciplines closer together.

I believe the best outcomes come when design and development shape ideas together, not in sequence. At Aer that mindset is already in place – and it’s something I’m excited to help build and evolve.”

CEO Tom Harber says, “Last year we set out our vision for the next five years, and Jay’s appointment is crucial to delivering on that. Having come highly recommended from across the ecosystem, Jay brings a brilliant blend of creative firepower and design thinking capabilities needed for this next phase of growth. This is a really exciting time for Aer Studios with a number of significant projects landing and with Jay’s leadership, we’re looking forward to being able to deliver even more impact for our clients and their audiences”

About aer studios

We're a creative technology studio. We create meaningful digital experiences that have a positive impact on people & planet. We're people first, always.