Activation’s ‘Little Wins’ digital campaign for Spontex
We are excited to announce our latest campaign launch for Spontex, the UK’s No1 Cleaning Tools brand – ‘Little Wins!’
Spontex asked us to create a digitally led campaign to promote sales across the Spontex range in stores.
The latest campaign is all about celebrating life’s little victories; where something as simple as a freshly cleaned oven, or a clean, sparkling floor can provide that little moment of satisfaction. It’s often the small things that offer the most joy!
The insight is brought to life through a series of short social films in which various small victories are celebrated by a quirky and eye-catching dancing hand.
To add further joy, the campaign features a promotion with daily ‘Little Wins’ up for grabs, with dozens of little daily prizes to deliver a little bit of joy to each day – just like Spontex products’ cleaning power does.
Throughout the promotion, shoppers will have the chance to win retail gift cards worth up to £100 every day by purchasing any Spontex product over the campaign period. We think these prizes provide nice little wins to help shoppers in the current climate!
For those Spontex shoppers who aren’t lucky enough to win a retail gift voucher, they will be given a 20% discount code to use on Spontex products online.
The competition runs from the 17th of April up until the 5th of June. So be sure to purchase any Spontex product and enter online with your receipt at http://spontex.co.uk/littlewins for a chance to win.
We create ideas, not noise, that get attention in the moments that matter; digital, shopper, promotions and beyond
