International user centered innovation and product development consultancy, Kinneir Dufort, have rebranded as ‘KD’.
Alongside new logo and typeface, the Bristol based consultancy has developed a brand new website.
KD’s CEO, Merle Hall, adds:
“Following our 40th anniversary last year, we wanted to create an identity that embodied us as a business moving forward; strong, confident and single-minded.
In a nod to our heritage we have adopted the New Rail font, a derivative of Transport, created by Margaret Calvert and Jock Kinneir, the father or our founder Ross Kinneir. This, in parallel with the clean minimalist lines of the newly shortened KD icon, (concepted and crafted by Nick Hand, founder of the Letterpress Collective), delivers a bold and self-assured feel which we believe encapsulates the personality of our team.”
KD works globally with clients such as Unilever, Roche, BT, AstraZeneca and Raspberry Pi, offering expertise across insight and innovation, product design and development, engineering and human factors.
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