AI is changing the creative industry at extraordinary speed. Ideas, images, copy and content can now be generated in seconds, making creative output easier and more accessible than ever.

But when everyone has access to the same tools, humanity, originality and creative judgement become more valuable, not less.

In this webinar, Marcus Culloty will explore why distinctive brands still need human ideas at their heart, and why tone of voice, personality and creativity matter more than ever in an increasingly AI-generated world.

He’ll look at the role creatives play as tastemakers: bringing cultural understanding, instinct, imagination and judgement to the work. And he’ll explore how AI can become an incredible creative tool when it is directed by original thinking, rather than used as a substitute for it.

The session will consider how brands can use AI without disappearing into a sea of sameness, why human connection remains critical to getting noticed and remembered, and what creative teams can do to make the technology work harder for their ideas.

Bristol Creative Industries members can register here.

This webinar is exclusively for BCI members. It’s one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.

Who is it for?

This session is for anyone working in or around brands, marketing and creativity who is thinking about what AI means for the work they create.

Whether you’re a creative, designer, copywriter, marketer, agency team or business owner, the webinar will explore how to embrace the opportunities AI brings while protecting the originality, personality and human thinking that make brands distinctive.

About Marcus Culloty

Marcus is an award-winning, multi-disciplinary creative director with 20 years’ experience in advertising. He is the creative director at Six agency in Bristol, the strategic activation agency that can turn any brief into belief.

Previously global creative director for Jameson Irish Whiskey and creative director at McCann Bristol, Marcus brings a wealth of experience creating and leading campaigns for brands including Toyota, O2, British Airways and NOW TV.

Throughout his career, he has worked across disciplines to create ideas that connect brands with people, combining strategic thinking, creativity and craft to produce work that gets noticed and remembered.

Connect with Marcus on LinkedIn

See Six’s BCI profile here

More about the Wake Up Call webinars

The online sessions take place every other Friday morning from 8.30-9am, and allow BCI members to share their knowledge with fellow members.

The webinars are a 15/20 minute presentation followed by a 10/15 minute Q&A. The sessions are a mix of expert tips and case studies – the perfect opportunity to learn something new before the week is out.

The webinars are exclusively for BCI members. They are one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.

Please get in touch with Dan if you’re a BCI member and you’re interested in presenting on a future webinar.

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About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.