Job Description
We are looking for a Senior Marketing Manager to join our brilliant team
We are introducing a brand new, pivotal role at Varn for an experienced Senior Marketing Manager who is looking for a rewarding career without sacrificing work-life balance.
We are looking for someone to join us with outstanding communication skills, an autonomous, positive and can-do mindset, in order to drive and lead our day-to-day marketing function.
Whether you are balancing school pick-ups, family commitments, or simply searching for a role that respects your time, we believe in designing work around our people. We envision this as a four-day-a-week position, but we are entirely open to flexible structures that suit your life, such as a five-hour workday from 9:00am to 2:00pm.
This is an exciting new role we are introducing in our growing agency, and your overarching mission is to manage, coordinate, orchestrate, and execute an exceptionally effective, multi-channel marketing engine for Varn and Varn Health. Managing our internal marketing team/resource and collaborating with our wider agency specialists, you will be the conductor of our “marketing machine” turning our high-level agency growth pillars into impactful and high-performing marketing activity.
Your role is to oversee and ensure every marketing activity and campaign is on-brand, happens as planned, and reinforces our brand story and authority in our industry.
What you’ll be doing
You are our new ‘marketing machine’ conductor. You’ll ensure our agency growth pillars and strategies are translated into an actionable monthly marketing plan and content, ensuring all activity happens as planned, on-message, and on-time.
Key responsibilities
- Marketing plan delivery: Own the marketing roadmap from start to finish. Leading our small internal marketing team and resource, as well as external freelancers, to drive forward our marketing plan across all touchpoints. This may include thought leadership content curation, email newsletter campaigns, our website content, and digital PR. You will oversee our primary social channels, such as using LinkedIn to showcase our search and data expertise, and Instagram to amplify Varn’s internal culture and employer brand.
- Team collaboration: Partner with our expert team to translate complex SEO/GEO and data concepts into engaging storytelling. You will work closely with our technical specialists to help translate complex SEO/GEO and data concepts into expert content for socials, white papers, blogs and videos, as well as generating powerful new ideas and lead-generating marketing activity. For Varn Health, collaborate closely with our London-based medical content team to ensure technical accuracy and regulatory compliance.
- Marketing funnel ownership: Work collaboratively with our team to manage the process of tracking and reporting on how our content, newsletters, and partnerships convert into high-intent enquiries, turning these into helpful insights, to manage ongoing lead-nurture journeys.
Team collaboration & direction:
- You will work in close partnership with our Comms Director, receiving dedicated, high-level strategic mentorship as you settle in. This unique, supportive setup ensures you will be fully empowered, integrated, and set up to succeed from day one.
- You will line-manage our internal marketing team/ resources and external freelancers, actively leading and directing our agency brand visibility, to help execute a forward-planned, marketing pipeline of activity.
- You’ll oversee and manage the process of arming our team with a “toolkit” of high-impact pitch decks, case studies, and lead generating marketing collateral.
- You will act as a critical delivery partner to the Senior Leadership Team (SLT), using your drive and passion to get key agency marketing and content projects over the line with maximum impact.
Required skills
- Experience in a similar marketing role, someone who understands how to organise, coordinate and deliver impactful marketing communications and campaigns. You will have a proven track record of managing team members, driving timelines, and actively prioritising tasks for others to keep projects on track.
- A friendly, honest, proactive and hardworking individual who thrives when given autonomy, while being a deeply collaborative team player.
- Excellent verbal and written communication skills; you are a brilliant communicator and collaborator, getting the best out of teams and stakeholders.
- Highly organised, decisive, a collaborative communicator and comfortable making decisions alongside senior management.
- Proven experience within a B2B or agency environment would be helpful but not essential. You are now seeking a new role/part time challenge that will still help you grow and develop in your marketing career journey.
- Technical confidence and familiarity using LinkedIn and Instagram for business, website CMS platforms (WordPress), and running email campaign platforms will be helpful.
- You should have a strong aesthetic eye, with proficiency in managing the content creation process or familiarity with emerging tools to effectively brief, guide, review, and elevate our visual storytelling.
Benefits
Salary of circa £45k (FTE) depending on experience
- We are happy to discuss how best to structure the working week for our successful candidate. We envision this as potentially a 4 day a week role but are entirely open to flexible structures, such as shorter days spread across the week to suit commitments or family life (e.g. possibly 5-hour workdays from 9:00am – 2:00pm).
- Opportunity to be part of a growing agency
- Company wide bonus scheme (up to 10% annual bonus)
- Access to our woodland office, London office in Farringdon, our mobile Camper Varn office and Woolacombe (Devon) beach view workspace, so you can work outside and be inspired in new places.
- Up to 28 days off per year (including 20 standard days, 3 day Christmas close down, 1 day holiday for your birthday and up to 4 days long service bonus)
- Pension scheme
- Training and development opportunities
- Fun working environment
Locations
- This role will based out of our Bradford on Avon office
- Woodland office (BoA)
- London office in Farringdon, (our Varn Health HQ and home of our specialist content team)
- Beach office (to use 1 week a year in Woolacombe office)
- Remote (we offer one day a flexible working and our team are in-person the other 4 days)
Diversity & inclusion
Varn takes pride in creating an environment where everyone can be themselves. This starts with recruitment. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and nothing else. We do not discriminate based on any personal characteristic, we are a human first agency and we care about and celebrate individuals. If something is important to you or you have a particular need during the application process or during your time at Varn, please do let us know.
How to get in touch
To find out more about the Senior Marketing Manager role at Varn please email your CV to [email protected], with SMM as the subject of the email. Please include in your email an introduction to yourself and explain why you think you are ideal for this important role at Varn.
Deadline
We care deeply about finding a positive and talented marketer, who wants to develop their career alongside our expert team. For us, fit is much more important than a calendar deadline. We are completely open on the start date, with a target window anywhere between September and January, allowing you the flexibility to transition smoothly into the role.
If you have any questions please do not hesitate to reach out to us.
