Head of Marketing

Job Description

Circomedia is a leading centre for contemporary circus and physical theatre, based across two sites in Bristol. For more than 30 years we have trained, inspired and supported circus artists, students and communities locally, nationally and internationally. We are seeking a Head of Marketing to join their team on a full time, permanent basis.

The Head of Marketing is a dynamic, hands-on role that leads the planning and delivery of Circomedia’s marketing and sales activity across all areas of the organisation, including student recruitment, the live performance programme, recreational classes and youth circus, events, and fundraising.

Working closely with the wider team and reporting to Head of Operations/Deputy CEO, this role is responsible for developing and implementing the Marketing Strategy in line with Circomedia’s business priorities, and for managing the marketing team to ensure the successful and creative delivery of this work.

The role oversees all aspects of marketing and communications, including brand and profile raising, copy writing, content creation and capture, audience development, digital marketing (socials, web etc.), print marketing (brochures, flyers, posters, OOH), paid campaigns, and PR & communications, as well as the sales of shows, classes and events via Spektrix. It involves regular analysis and reporting of audience data and campaign performance to the board, Arts Council England and other funders.

This position also leads on communications for individual giving and membership fundraising, and the administration of our CRM system, Spektrix. As part of the Senior Management Team, the role proactively contributes to cross-departmental collaboration and organisational development.

Please visit circomedia.com/jobs for the full job description.

Required skills

Essential

• Previous experience in a lead marketing role or equivalent
• Proven experience in the planning and implementation of organisation-wide marketing strategies and campaign planning
• Line management experience and the ability to both lead a team and work independently
• Ability to manage annual and project specific marketing budgets
• Ability to use data to inform key decisions when it comes to marketing planning
• Excellent communication skills with a flair for writing creative and engaging copy, and thorough proofreading skills
• An eye for design and a working knowledge of design software such as Photoshop, Canva, InDesign or equivalent
• Experience using CRM systems like Spektrix for ticketing, data management and reporting
• WordPress and SEO knowledge with some experience of HTML and GEO being desirable
• Experience using marketing email platforms like Dotdigital or MailChimp
• A proven record of managing and reporting on the successful use of Social Media Channels (Instagram, Meta, TikTok, LinkedIn)
• IT skills including Microsoft Office, Teams, Outlook and Google Drive
• Ability to adapt quickly and efficiently to a variety of demanding situations and needs

Desirable

• A degree or relevant qualification in Marketing or equivalent
• Experience working in a similar position for an arts venue, theatre company, festival or similar
• Experience working within a further education of higher education setting
• Experience working on individual giving level fundraising, Crowdfunders or membership schemes
• Understanding of the circus sector (performances/performers)
• Experience in content capture and editing including photography and filming
• Experience creating and managing Google Ad campaigns

Benefits

• Starting salary: £33,000 per annum
• Holiday allowance: 25 days plus bank holidays
• Additional benefits
  • Flexible and hybrid working by arrangement.
  • Company pension scheme.
  • Discounted tickets to Circomedia shows, classes and merchandise.
  • Employee Assistance Programme and staff discounts scheme.
  • Cycle to Work and childcare voucher schemes
  • Learning and development opportunities