Job Description
Job Purpose
Maximise our reach, impact, engagement and conservation voice through content delivery and clear communications, as well as driving footfall and awareness of our visitor attraction.
Plan, create, and manage engaging content for a variety of digital platforms and purposes, including video, written and visual content.
Draft content for the media including press releases and engage with journalists to generate positive coverage.
Main Duties
Help deliver an annual content and communications plan working closely with the Head of Marketing and Digital Marketing Officer, supporting the Society’s internal and external communications. This includes creating and planning content to maintain the Society’s content programme.
Liaise with internal stakeholders to develop high quality, impactful and engaging content, while following internal processes to ensure messages are consistent, ‘on brand’, and meet the needs of the audience. Content may include (but is not limited to):
- Intranet articles, blogs and e-newsletters (including membership)
- Other media content such as short films
- Marketing assets, materials and other advertising content
- As required, specialist and general news releases, as well as holding statements and media FAQs
- Other stakeholder communications as needed.
Create engaging and relevant content across multiple platforms as guided by the Digital Marketing Officer and Head of Marketing, supporting visitor footfall, commercial products and membership.
Use data and metrics to evaluate content performance and make improvements.
Support the Digital Marketing Officer in managing relationships with influencers to drive interest in Bristol Zoo Project and The Society’s conservation and education work.
Working with the Head of Marketing and Director of People and Public Engagement, provide PR support to ensure the Society and Bristol Zoo Project maximises its PR reach by:
- Drafting press releases, statements and other content
- Distributing releases, articles and features and building relationships with
journalists - Supporting photo calls, press launches, media interviews, and media
statements. - Dealing with filming requests and where appropriate, liaising with film companies and colleagues, to manage filming activity for the Society.
- Be a point of contact for media enquiries.
Draft and collate content, design and distribute the Society’s internal newsletter ‘Wild Times’.
Project manage, research and write copy for, the production of the Society’s Impact Report.
Draft award entries to support the strategic goals of teams across The Society.
Write and distribute editorial and monthly listings information.
Work with colleagues to support any crisis communications.
Required skills
Essential
- Educated to Degree Level or Equivalent
- Between 2 to 5 years content and communications experience in a similar role with a consumer-focused organisation or charity
- Experience creating and executing successful content and PR strategies, at both a local and national level
- Photography and video, plus video-editing.
- Strong relationships with both local and trade media outlets
- Experience of creating quality images and video for digital and social media.
- Photography and video, plus video-editing.
- Computer literacy e.g. Excel, Work, Outlook
- Work to deadlines yet remain flexible
- Exceptional writing and editing skills, the ability to write compelling copy for blogs, website and media releases
- Planning, measurement, research and analysis
- An effective team player
- Collaborative work ethic
- A self-motivator
- Strong attention to detail
- Eagerness to learn and develop
- Social media cover involving a few hours’ weekend work on a rota basis (time off in lieu is provided).
- Cover the PR inbox and press telephone line.
Desirable
- Have an interest in wildlife and the conservation and animal behaviour and welfare work of the Society
- Relevant CIPR or similar accreditation
- Experience of working in tourism or conservation sector
Benefits
- 30 days of annual leave (Pro-rated, inclusive of bank hols) increasing with length of service with an option to buy up to 5 days’ additional holiday
- Access to our company pension scheme
- Enhanced family leave – supporting you with the important milestones in your life with enhanced maternity, paternity and adoption pay
- Access to a range of resources to support your physical, mental and financial health, including access to our Employee Assistance Programme
- Death in service benefit (x3 salary)
- Cycle to work scheme and season ticket loans supporting you to spread the cost of environmentally friendly transport options.
- Other flexible benefits including access to a health cash plan to help you with everyday healthcare costs
- Access to a great range of discounts from hundreds of retailers to help make your money go further including gym discounts
- Hybrid working for certain roles, to allow you to work where you work best – we’re happy to discuss flexible working options for all roles.
- Option for Lifestyle Break after one years’ service
- Ongoing training and development opportunities, allowing you to reach your full potential
- Free on-site car park
The closing date for applications is 10 May 2026. Interviews will be held week commencing 18 May.
To assist your preparation if you are invited to an interview, we ask questions based on our behaviour competencies described in the job description and look for evidence of how you demonstrate these behaviours.
Please note: We reserve the right to close this advert early if we receive a high volume of suitable applications. We encourage you to apply as soon as possible to avoid missing out on this opportunity.