Why funny sells: Using humour in your marketing – with Paddy Gilmore
BCI Talk
This in-person event at Bristol Business School (UWE Frenchay) is hosted by Bristol Creative Industries and the Applied Marketing Research Group (AMRG). The event is relevant for those interested in the practical application of humour in marketing, whether you are a creative consultant, in-house marketer, student, or just have an inquisitive mind!
Humour is at the heart of great marketing. But how should it be used? And what should be avoided? Paddy Gilmore, a comms consultant and columnist who specialises in humour, will talk about how to best use this fascinating, universal human trait.
Paddy will discuss how consumers respond to different types of humour and various examples of humour featured in marketing campaigns. Whether your work involves B2C, B2B, or a specific area of marketing, come and learn when and how to engage customers using humour, and obvious pitfalls to avoid.
Where: Bristol Business School, UWE Bristol, Coldharbour Lane, Frenchay, BS16 1QY
6-6.30pm – Refreshments & Networking
6.30-7.30pm – Talk followed by Q&A
7.30-8pm – Networking
> Early bird BCI member tickets are available until Friday 15th May at £20 +VAT
> BCI member tickets from 16th May are £30 +VAT.
> Non-member tickets are £50 +VAT.
Free parking is available at the venue but this must be reserved in advance. Please enter your car registration on the booking form.
Paddy Gilmore has spent 25 years working in marketing, first as a creative then as a strategist. Despite this, he still makes his mum proud for one or two reasons.
For example, he did an MA that looked at the theory of humour, he wrote jokes for the late Bruce Forsyth on Strictly Come Dancing, and he writes The Drum’s monthly ‘Funny Matters’ column on humour in marketing. He has even delivered keynotes internationally, and sat on panels, without letting these occasions go to his head.
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
Wellbeing Netwalk for freelancers and small business owners
10:15
-12:00
Ashton Court
Networking
Join Dr Miriam Ricci, nature-based coach and facilitator, for a FREE Wellbeing Netwalk through the beautiful Ashton Court Estate for freelancers, small business owners, and aspiring entrepreneurs in Bristol.
You Get What You Get 19
6:30pm
-8:30pm
The Square Club, 15 Berkeley Square, Bristol BS8 1HB
Event
YGWYG returns for its 19th outing. Still curious. Still irreverent. Still poking the shiny corners of creative tech to see what squeaks.
Effective Resource Management with the Industry School
9:15
-13:00
Online
Workshop
This workshop is for Resource Managers who want to elevate their role from scheduling and coordination to strategic influence. You’ll explore what great resource management looks like in practice — how to plan ahead, use finance forecasting to make smarter decisions, and collaborate across the business with confidence.
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More Information