Wake Up Call: How agencies can confidently price their services
BCI Webinar
Most agency owners know they should review their pricing. Few actually do it because the maths feels complicated, there’s always client work to prioritise, and the conversation with clients feels uncomfortable.
The result? Rates based on gut feel, margins that erode silently, and the nagging sense that you’re busy but not as profitable as you should be.
In this practical 30-minute session, Aggie Wojciechowska, founder of Rocksteady Finance and finance partner to agencies, will discuss the most common pricing mistakes she sees in agencies, and share the framework she uses with clients to calculate true costs and find the rate you actually need to charge.
What you’ll take away:
You’ll leave with a clear understanding of how to approach your rate card, and access to a calculator you can use straight after the session to find your own pricing gap.
Bristol Creative Industries members can register here
This webinar is exclusively for BCI members. It’s one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.
This session is for owners, founders, and finance leads at marketing, creative, PR, and digital agencies, particularly those in the £500,000–£3m revenue range who are growing but find that profit isn’t keeping pace with revenue.
If you’ve ever set a rate based on what “felt right” or what competitors charge, this one’s for you.
Aggie Wojciechowska is the founder of Rocksteady Finance, the finance partner built exclusively for marketing, creative and PR agencies. With 20 years in accounting and finance, she’s helped founders turn their finance function from a necessary overhead into a growth driver. Aggie is on a mission to raise the standard of agency finance, helping owners price with confidence, scale with clarity, and stop leaving profit on the table.
> Connect with Aggie on LinkedIn
> See Rocksteady Finance’s BCI profile here
The online sessions take place every other Friday morning from 8.30-9am, and allow BCI members to share their knowledge with fellow members.
The webinars are a 15/20 minute presentation followed by a 10/15 minute Q&A. The sessions are a mix of expert tips and case studies – the perfect opportunity to learn something new before the week is out.
The webinars are exclusively for BCI members. They are one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.
Please get in touch with Dan if you’re a BCI member and you’re interested in presenting on a future webinar.
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Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
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