Job Description
We’re looking for a marketing pro who can own the full spectrum of growth, from content and campaigns to database management, ABM, and events for a scale up b2b organisation in Bristol.
Support company growth plans by generating high-quality Marketing Qualified Leads (MQLs) and help the commercial team convert opportunities.
You’ll be central to driving leads, supporting sales, and amplifying the brand across multiple channels.
*Note, this is a standalone role – no people management – you’ll be working closely with the Directors.
What You’ll Bring:
- Technical Savvy: Comfortable with AI tools, marketing automations, lead scoring, SEO, integrations, dashboards, landing pages and HubSpot Marketing.
- Distribution Skills: You don’t just create content; you know how to get it in front of the right audience across website, paid social, email, and print channels.
- Data Smarts: Managing marketing databases is second nature in a CRM or Excel, and you can segment companies, contacts, and audiences intelligently.
- Content Skills: Strong writing and editing abilities; proficient with Canva, video tools, and PowerPoint to craft presentations, brand assets, banners, and more.
- Project Management: Efficiently coordinates with external partners, developers, consultants, printers, conference teams, PPC experts to get things done.
- B2B Commercial Insight: Quickly understands market positioning, competition, and USPs to inform marketing strategy.
Key responsibilities:
- Work with internal subject-matter experts to create high-value content, including case studies, thought leadership, and insight pieces.
- Distribute content strategically, including A/B testing landing pages, optimising lead-capture forms, and managing paid social campaigns.
- Maintain and optimise the HubSpot marketing database
- Manage lead nurturing and scoring, using available technology (e.g. marketing automation, content tracking and AI tools) to move prospects through the funnel until they reach MQL status.
- For leads from smaller companies, carry out initial qualification by phone or email before passing them to the sales team.
- Create bespoke content for account-based marketing (ABM) campaigns.
- Own and manage brand guidelines and brand assets to ensure consistency across all marketing outputs.
- Collaborate with senior leadership to help define and refine market positioning.
- Identify and develop strategic marketing partnerships, producing supporting materials and coordinating with senior stakeholders.
What You’ll Own
- Deliver MQLs: Use every tool, automation, and lead scoring method to deliver high-quality leads to the sales team across both brands.
- Support ABM: Help convert BANT-qualified deals into wins with tailored content, events, and creative campaigns.
- Drive Upsell & Cross-Sell: Work with client success to maximise revenue from existing clients via campaigns and smart initiatives.
- Create & Distribute Content: Turn expert knowledge into content that drives results, then ensure it reaches the right audience.
- Qualify Leads: Pick up the phone and BANT-qualify leads directly when needed.
- Own Brand Assets: From LinkedIn banners to decks to conference signage, ensure everything represents the brand perfectly.
- Master the Database: Know ICPs, decision-makers, audience lists, and market segments inside out.
- Build Partnerships: Work with leadership to ideate and support new sales channels and strategic partnerships.
Required skills
About you:
- Strong experience with HubSpot Marketing
- Demonstrated ability using AI tools, marketing automation, integrations and campaign tracking
- Experience with SEO, landing pages, analytics and marketing dashboards
- Strategically aware but fundamentally hands-on and execution-focused
- Can work with complex B2B markets or longer sales cycles
- Ideally working in a b2b, SaaS, tech, finance environment or subscription-based product
Plus:
- Naturally proactive with a sense of urgency, and results-oriented
- Intelligent, highly curious, entrepreneurial problem-solver with attention to detail
- Enjoy operating in a high-friction B2B market
- Understand strategy & theory but a practitioner / doer at heart
Benefits
Hybrid – Bristol (2/3 days to be office based/rest remote)
£65,000 base salary + benefits + discretionary bonus
Email your CV to [email protected] with a statement describing how you fit the role and your interest in it. We can provide the full job description of course, once we have completed our confidentiality agreement.