Whether you’re hiring, job seeking, or keeping an eye on what the market looks like, having a clear view of agency salaries in the South West is always useful. Our 2026 guide brings together what we’re seeing every day. It covers the trends, the ranges, and the factors that genuinely shape pay in the region.
As always, salary is only one part of the picture. The wider package continues to play a big part in what attracts and keeps great people.
For the full breakdown across digital marketing and agency roles in the South West, you can take a look at our detailed salary guide or get in touch for a chat.
How we benchmark salaries and rates
At ADLIB, we stay close to the ever‑changing market. Salaries vary from one agency to another, and there are plenty of reasons why. When we share ranges, they are based on what we are immersed in across the full mix of agency roles in the region.
Here are some of the things that often influence pay:
- size of the business and team
- location
- size and number of client accounts
- management responsibilities
- industry sector
- specific marketing skill sets
It is rarely as simple as matching a job title. The context matters.
What to consider when assigning a salary
If you are working out where a role should sit, or comparing positions, it is worth thinking beyond the number. Salary is important, but most people weigh up a much broader picture when deciding on their next move.
Some of the things that consistently matter include:
- hybrid working
- flexible hours
- bonus schemes
- clear progression plans
- learning and development budgets
- wellness support
- enhanced maternity and paternity pay
- pension contributions
- health insurance
- discounted gym memberships
- social activities
- a genuine focus on wellbeing
- an inclusive working environment
These elements help agencies stand out in a competitive market.
Comprehensive salary guide for agency roles in the South West
Our 2026 guide covers salary ranges across a wide mix of agency roles, including:
- Board and C‑level
- Client Services and Strategy
- Creative and UX
- digital marketing
- PM, BA, Product and ops
- Data and Insight
- Developers and Technology
About ADLIB
We are a Recruitment Agency with purpose. Proudly B Corp certified and employee-owned. Our mission and impact go far beyond recruitment. We immerse ourselves in the worlds we operate in. A trusted partner, supporting growth and success at pace since 2001.
