Build value-focused AI with a practical 4-step, human-centric framework and examples in accessibility, science, conservation.
Join us at Lexus Bristol for an essential conversation with our AI Thought Leader and co-CEO, Matt Wicks, about moving beyond the AI hype cycle to create technology that delivers real-world impact. In “AI For Purpose: Building Technology That Actually Matters,” we’ll explore a practical, human-centric framework for implementing AI solutions that solve genuine problems and empower people rather than simply implementing technology for its own sake.
This session cuts through the noise to demystify AI tools and provides a clear, actionable four-step framework for building AI applications that create positive value. Through real-world case studies spanning accessibility, scientific discovery, and environmental conservation, you’ll see how organisations are already applying these principles to generate meaningful impact.
Whether you run your own business, work in a small company or a large organisation, or are simply curious about AI, you’ll leave with concrete strategies to evaluate and guide AI initiatives toward creating genuine value for the people and communities they serve.
Topics Covered
* The “AI for Hype” vs. “AI for Purpose” Problem
* The “AI” Toolbox: Workhorse vs. Creative Partner
* The Purpose-Driven AI Framework: 4 Steps to Adding Value
* Case Studies in Adding Value
* Your Role as the “Value Bridge”
Creative industry events in and around Bristol
The Rules of Engagement: Creative Strategy & Newsletters
18:00
-19:45
DeskLodge Bristol 2 Redcliffe Way Bristol BS1 6NL
Meet-Up
Join us for an evening of chitchat about social media, content, and community building.
AI For Purpose
18:30
-21:00
Lexus Bristol, First Field Way, Patchway, Bristol BS34 5TN
Workshop
Build value-focused AI with a practical 4-step, human-centric framework and examples in accessibility, science, conservation.
Agency Pricing Workshop: How to Price Confidently in 2026
12:00
-13:00
Online
Workshop
A 60-minute workshop for agency founders who want stronger margins and smarter pricing. If you run a marketing, PR, digital, or creative agency, chances are pricing has been on your mind.
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