Introducing Varn London and our new strategic content team

We are delighted to announce a major expansion with the launch of Varn and Varn Health in London. This strategic move integrates an expert content team uniting deep technical search and data expertise, with world-class specialist content, strategy and account management capabilities.

As the landscape of search shifts, driven by AI Overviews, complex algorithms, and Google’s increasing demand for E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) brands can no longer view content and technical SEO as separate silos. The launch of Varn and Varn Health London is a unified solution combining our reputation as “search & data innovators” with a London based team, renowned for producing impactful and engaging content.

“2025 has been a year of real momentum for our agency, as we help our clients navigate a very fast moving SEO and search AI visibility space. Investing in our new expert London team, we are accelerating our momentum and raising the standard of what clients can expect from a specialist search consultancy. Our standout achievement has been onboarding 40 brand new clients, whilst delivering brilliant results for our existing partners with an outstanding retention rate of 94%. Looking ahead to 2026, we are ambitiously focused on being the market leader in AI search, SEO, and data. Expanding with the launch of our new Varn London team is a critical part of that vision.”

Rob Wilde, Managing Director at Varn and Varn Health

Creating a ‘search’ powerhouse for healthcare and pharma clients with Varn Health

For our specialist Varn Health team, this expansion of expertise addresses a specific market need: the ability to produce compliant, expert medical content that also performs technically in search engines. It strengthens our capability to deliver search led healthcare content across websites, campaigns and digital channels, from patient and HCP engagement to conversion focused and AI search ready content that supports performance today and future proofs visibility tomorrow.

Find out about our new Content Marketing services

Strategic leadership in London

Formerly Head of Content and Business Director at Wallace Health, we have appointed Stephanie Mackay-Stokes as Strategy Director. Steph has previously led multiple complex content and digital programmes for global businesses. Her team’s experience spans large-scale website transformations, multi-channel content strategy and search-led digital marketing initiatives.

“Joining the Varn and Varn Health team allows us to expand our expertise and get our high-quality, informative and engaging content in front of our clients’ target audiences with a ‘search everywhere’ approach. Clients often struggle to get their creative content to rank and, increasingly, to get it cited on new AI search platforms. Or their SEO content is generic, lacks authority, original thinking and a brand voice to drive meaningful engagement and action. By aligning the team’s content heritage with Varn’s technical innovation, data specialism and AI visibility expertise, we are perfectly positioned to solve that challenge and drive commercial growth for ambitious brands.”

Stephanie Mackay-Stokes, Strategy Director of Varn and Varn Health

“For our healthcare and pharmaceutical clients, this strategic expansion is a significant development. We know that in a regulated environment, trust and accuracy are non-negotiable, yet to compete for visibility in the age of AI search, that content must also be technically structured and optimised. With Varn and Varn Health London, we are bringing ‘compliant creativity’ and ‘technical excellence’ under one roof. It means we can now offer a seamless service where deep medical writing expertise is powered by our data-led SEO and search strategies. This ensures our clients aren’t just publishing content, but are building genuine authority and trusted content that not only ranks and informs, but also engages, converts and drives patient outcomes.”

Tom Vaughton, CEO of Varn and Varn Health

Find out about our new content marketing services

Our Varn and Varn Health London team are now operational, working in close collaboration with the team HQ in Bradford-on-Avon.

If you need content that attracts the right audience and delivers measurable growth, find out how our content marketing team can help.

Find out about our new Content Marketing services

About Varn

Varn is an expert specialist SEO search marketing agency. Technical SEO * AI & Innovation; Data Analytics * Offpage SEO