Join us for an evening of marketing and psychology insights

The event includes an introduction to a brand new book ‘Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach’ by Dr Tom Bowden-Green and Luan Wise, plus talks from industry voices Daryl Fielding and Steve Manser.

This exclusive in-person event at Bristol Business School (UWE Frenchay) is hosted by Bristol Creative Industries and the Applied Marketing Research Group (AMRG). The event is relevant for those interested in the practical application of psychology in marketing, whether you are a creative consultant, in-house marketer, student, or just have an inquisitive mind!

The evening will include:

• Coffee and networking
  
• The ABC Approach to Marketing and Psychology – Tom and Luan will explain how they have brought academic theory and practical insights together in their new book. Find out how you can apply psychology to your own marketing practices.
• Insights from industry voices:
  • Steve Manser, Head of Sales and Marketing at DCUK, sharing his experience from leading activity for a leading giftware brand and how applying psychology theory in practice drives real business results.
  • Daryl Fielding, Brand Strategist and author of The Brand Book, whose career portfolio includes work with Unilever (Dove), Vodafone, Milka, Cadbury, and Ford.

Where: Bristol Business School, UWE Bristol, Coldharbour Lane, Frenchay, BS16 1QY

Tickets

This event is free to attend, but registration is required. Reserve your place here!

There is parking available at the venue but this must be reserved in advance. Please enter your car registration on the booking form.

Speakers

> Dr Tom Bowden-Green

After starting his career in college marketing with Sony Music, Tom spent 11 years in PR agency roles before moving into academia in 2013. In his most senior role, he was an Associate Director at Grayling for several years. He completed a PhD at the University of Bath, examining the behaviour of customers in online environments, and he is now a Senior Lecturer teaching and researching marketing and psychology at Bristol Business School (UWE Bristol). Tom has been a Bristol Creative Industries Board Director since 2024.

> Luan Wise

Luan is a seasoned industry practitioner with 25 years of agency, client-side, and consultancy experience. She is a chartered marketer, fellow of the Chartered Institute of Marketing (FCIM) and is currently pursuing a PhD by Portfolio at the University of Lancashire, focusing on B2B marketing and technology adoption.

Luan is a LinkedIn Learning Course Instructor, Meta Lead Trainer, and delivers training for professional bodies and organisations across the world. Her 2024 TEDx talk focused on the role of social media as a force for good. Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach’ is Luan’s sixth book.

Discounted copies of the book can be purchased from the Routledge website, using the code MAPBOOK2026

> Steve Manser

Steve has always been interested in why people behave in certain ways. In other words, being very nosey about what people are buying and why. Affectionately dubbing his interest ‘CSI Marketing’, he quickly discovered it was actually a mix of behavioural science, profiling, psychology and sociology.

After starting out being paid to play with LEGO, Steve spent over 15 years in advertising and marketing agencies working across many large brands as part of creative and client services teams.

He also tiptoed his way around the risk and compliance-heavy world of financial services marketing whilst at SunLife, the forward-thinking over 50s brand, for three years. Then, just after the start of the global pandemic, he joined the team at The Original Wooden Duck Company (DCUK) – keen to help take the brand to the next level. Over the last five years, Steve has helped DCUK become a leading emotional gifting brand, thanks to a focused strategy of context-based marketing and behavioural psychology activities.

> Daryl Fielding

Daryl’s work currently focusses on boards and brands. Her career spans four decades in charities, major corporates, media and advertising agencies, reaching C-suite level roles in companies including Ogilvy, Mondelez and Vodafone. 8 years ago, she co-founded a social-mobility charity, recently moving from CEO to join their board. She now has a portfolio of roles, comprising commercial and charity boards, one as Chair and is scratching an entrepreneurial itch by launching a training business called OXYS.

Recent highlights include publishing The Brand Book, which has become a touchstone for the marketing industry. Also, she was proud to appear in Channel 4’s documentary, Madwomen. She was chosen because of her leadership of Dove’s iconic “Campaign for Real Beauty”, a claim to fame which has landed her in The Museum of Brands. A sought-after keynote speaker, she enjoys spreading the word about brand building and leadership.

Her last full time corporate roles were Managing Directorships at Vodafone UK and Mondelez Eu, responsible for brand strategy and marketing. Her current board mix includes First Give, The Association of Chartered and Certified Accountants, Academy of Ancient Music and The Marketing Academy Foundation. She recently concluded six years on the board of The British Heart Foundation.

Across all these roles, she is most frequently described as “refreshing”, mostly in a good way.

Book Tickets

About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.