Job Description
Primary Role
At Conscious marketing is about being orange. No, no, let me start again, it’s about understanding law firms and building awareness about how our products/services can satisfy their needs and planning campaigns to sell specific services to specific segments of the legal market. That, plus measuring return on investment for our marketing spend as best we can.
This role is a combination of management and ‘doing’ so you will need to be happy rolling your sleeves up and getting involved.
We’re looking for an experienced and versatile marketer who is eager to take on a new challenge. Agency or professional services marketers will definitely have an edge applying for this role.
Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team of two. You will be comfortable with day-to-day marketing activities, planning and executing tactical campaigns and in conjunction with the Managing Director, setting long-term strategy.
But you must be a ‘doer’ as well as a ‘manager’ and ‘strategist’.
You are likely to thrive on tight deadlines and changing needs and be able to ‘scramble’ when necessary. If you are a people-person who loves the rewarding challenge of building a orange brand, we want to hear from you.
Objectives of this Role
- Establish positioning, identify target audiences within the legal sector, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyse customer insights, legal sector trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Daily and Monthly Responsibilities
- Working in partnership with our Head of Design to develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including events, print, digital, and video assets
- Plan and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Gather customer and legal market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis via our CRM system
Skills and Qualifications
- Degree/CIM qualification in marketing, business, or equivalent experience
- Excellent written and verbal communication skills (there will be a proof-reading test)
- Proven experience developing marketing plans and campaigns as, in conjunction with the Managing Director you will be responsible for planning our c. £100k per annum marketing budget
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools (preferably Mailchimp, LeadInfo and SuiteCRM)
- If you can’t do a decent pivot table in Excel, learn before you interview with us!
Location
- Runway East Bristol Bridge, 1 Victoria Street, Bristol, BS1 6AA or another office in central Bristol should we ever move
Hours of Work
- Monday to Friday
- 37.5 hours per week (part-time or compressed hours will also be considered)
- 9.00am to 5.30pm (unless otherwise agreed)
- As part of the role you will be expected to travel to events all over the UK from time to time; sometimes this may involve out-of-hours travel
Required skills
Required Skills
Applicants must have the following experience:
- Strong written, verbal communication and attention to detail….did I mention a proof-reading assessment?
- Minimum of two years’ experience in people management in marketing (you will have two direct reports)
- Marketing Executive
- Law Firm Marketing Club Community Manager
- Understanding of different digital marketing and web development practices
- Excellent organisational skills: project and time management and the ability to manage multiple projects simultaneously
- Ability to multitask while maintaining a calm manner
- The ability to quickly learn the different tools we use i.e. ClickUp, Slack, SuiteCRM, Mailchimp, Canva if you have no experience of them
- Manage change as it materialises throughout a project
- Have the ability to identify potential issues/risks and manage them accordingly
- Problem-solving/troubleshooting skills
- A good understanding of Excel, and I mean a really good one. Think VLOOKUP is good!
- Experience of working to tight deadlines
- Managing other team members (upwards, downwards and sideways). Delegating work and ensuring it is delivered correctly and on time with great people management skills!
- Event management and be able to travel to help manage our presence at events from time to time
Desirable but not necessarily essential:
- Knowledge of WordPress or similar Content Management Systems
- A basic understanding of the legal market, trends and services provided by lawyers/solicitors
Benefits
- Contributory Pension after probation (3% from Conscious, 5% from you)
- Healthcare insurance, life insurance and critical illness protection (all after passing probation) including optical and dental cashback plans
- Two-day annual staff conference at a 4-star hotel
- Hybrid working (2 days per week initially in the office, dropping to 1 day per week after 4-6 months)
- Flexible working (we believe “work is a thing you do not a place you go”)
- 2 paid days allowance for charity work per year
- Shared café area
- MVP recognition programme with rewards
- Long Service rewards and recognition
- A staff referral scheme allows you to earn up to £1,000 for recommending a friend.
- CycleToWork and Techscheme schemes in place
- Dog-friendly office (with dogs on site multiple times per week)