Job Description
We are looking for a Digital Media Manager to lead and manage digital media campaigns for a variety of clients in industries including travel and healthcare. We are seeking someone who embraces an agile, fast-paced work environment with experience in digital media, especially programmatic and paid search.
Who We Are
UM is the media division of McCann Bristol, which in turn is part of McCann Worldgroup, a global agency network that delivers culture-shaping work for some of the worlds biggest brands.
We’re a team of passionate media specialists, creatives, strategists, and engineers from a wide mix of backgrounds. But there’s a lot that unites us – like caring deeply about everything we make. And though our skillsets are wide, and our process knowledge is deep, we are all still learning every day.
We’re an award winning business, including Euro Effies most effective global agency, Cannes Network of the Year, Campaign’s European Integrated Agency of the Year, not to mention McCann Central’s haul of awards in recent years at Cannes Lions, Clios, One Show, D&AD, LIAs, Golden Drum & Creative Circle Awards. So, creativity really is at the forefront of everything we do.
Main duties
- Manage the planning, buying, and implementation of digital media campaigns across managed and self-service digital platforms – display (including video and mobile), social media, and search
- Managing programmatic media campaigns end-to-end, designing strategies and recommending appropriate tactics to deliver against brand awareness, engagement or conversion objectives
- Demonstrating in-depth programmatic knowledge, primarily through client campaign build
- Implementing campaigns including set-up, launch, trafficking, and optimisation in media buying platforms (DSPs) as well as creative asset management
- Managing day-to-day optimisations, pacing, and reporting of campaigns against key metrics, forecasting spend and ensuring optimal performance and efficiencies
- Reporting across multiple clients, providing insightful analysis and recommendations
- Preparation of detailed and accurate digital media schedules in Excel as well as compelling PowerPoint presentations for client meetings
- Monitoring and reconciling campaigns, ensuring accuracy and commercial accountability
- Working closely with media vendors and tech partners in the execution of plans and building strong working relationships
- Collaborate closely with the wider media department to produce truly integrated media plans
Required skills
- Programmatic and Paid Social media experience, demonstrating in-platform knowledge and expertise
- Strong client servicing skills, with a proven ability to build and maintain robust client relationships
- Excellent attention to detail
- A curious and questioning mindset, always seeking innovative solutions and embracing new challenges
- A proactive and positive “can do” attitude, with excellent communication skills, both verbal and written
- Skilled in presenting complex strategies and results to clients
- Practical experience activating within DV360 and The Trade Desk, including building, running, and optimising campaigns.
- Experience in using Google Campaign Manager and Google Analytics.
We are a collaborative, sociable team of hard-working individuals who thrive in an agile and fast-paced environment. Proactive and curious, we have great attention to detail and understand how to deliver client-servicing excellence. We are industrious and we believe in the constant development of our staff, meaning that you will have the opportunity to learn about the latest innovations in digital media and will have access to industry training such as Facebook Blueprint, TikTok academy and Google Campaign Manager training. It’s a great time to join us, so if you feel you have the right skills and experience, and a passion for driving programmatic excellence, get in touch!
Benefits
In addition to a competitive salary, we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to take additional fully paid leave, enhanced pension contributions, life assurance and much more.
A culture of learning and development is also central to our ethos, so you’ll have access to industry leading training and development programmes, plus you’ll get to work closely with the world’s biggest media partners to access exclusive features and products. Most importantly, you’ll be part of a fun and collaborative team and you’ll work in an environment where you are supported and developed.
Our commitment to equal opportunities For us, diversity is a business imperative – one that must be embedded into every aspect of how we operate to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense.
As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompasses all dimensions of diversity, and that we demand the same of the people we work with.
Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose.
McCann is a disability confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for this role, so please do let us know when you apply if you are eligible, along with any adjustments you may need to the recruitment process to enable you to perform at your best.