UK digital agency, Torchbox, delivers major website transformation focused on environmental responsibility and inclusive design 

Bristol, UK – 14th October 2025 – Torchbox, the digital agency behind open source content management system Wagtail, has developed a new website for World Wildlife Fund-US that demonstrates how sustainable web development practices can work hand-in-hand with improved user experience. 

The project helps one of the United States’ leading conservation organisations share its critical conservation message with its nearly 10 million annual users by rebuilding its digital platform.   

“Working with a conservation organisation like WWF-US meant sustainability couldn’t just be a talking point, it had to be built into every technical decision,” said Gabi Mamon, Client Partner, Torchbox. “We’ve created a platform that performs better whilst reducing its environmental impact through thoughtful technical choices at every level.” 

The new platform runs on Cloudflare’s renewable energy infrastructure and employs modern web development practices, including optimised image formats, efficient content delivery networks using caching to serve all content. These improvements deliver faster page loads whilst reducing the data transfer required for the site’s 30 million annual pageviews. 

Accessibility features are integrated throughout the platform, including enhanced keyboard navigation, improved colour contrast, proper semantic markup, and screen reader compatibility. The rebuild also involved thoughtfully reorganising 6,000 pages of conservation content to create clearer user journeys. 

“Our website is where millions of people come to learn about global conservation and how it helps both people and nature thrive,” said WWF-US Vice President of Digital Projects Diane Querey. “It’s important that it welcomes users in a way that highlights the important role nature plays in all our lives while conveying the urgency and importance of our mission.” 

The project required tight deadline management, with Torchbox working closely with WWF-US’s internal team to migrate and reorganise content whilst building new functionality.  

For WWF-US, the new platform provides a foundation for long-term digital growth. The successful delivery demonstrates Torchbox’s capability to meet the complex requirements of large international charities working under demanding timescales. 

Visit the new site at https://www.worldwildlife.org/  

About Torchbox

Torchbox is an employee-owned digital agency working with nonprofits and public sector organisations in the UK and internationally.